Pooler Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Georgia, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Pooler in 2025? Explore comprehensive Airbnb analytics for Pooler, Georgia, United States to uncover income potential. This 2025 STR market report for Pooler, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 108 active listings.

Whether you're considering an Airbnb investment in Pooler, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pooler Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Pooler Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$200
The average rental revenue earned for an occupied room per day in Pooler.
Occupancy Rate(?)
54.1%
High demand. Good booking frequency.
Median Annual Revenue(?)
$33,744
Typical annual income for an Airbnb listing in Pooler. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
7.9%
Positive growth (7.9%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Pooler.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Pooler.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
108
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Pooler (2025)

Understanding the monthly revenue variations for Airbnb listings in Pooler is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pooler is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pooler across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,758+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $5,113 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $3,401 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $2,128, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Pooler

Pooler Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Pooler STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pooler:

  • Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 76% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 58%.
  • Entry-level properties (Bottom 25%) average 36% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Pooler

Average Daily Rate (ADR) Airbnb Trends in Pooler (2025)

Effective short term rental pricing strategy in Pooler involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pooler typically peaks in March and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $311+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $246 or more.
  • Typical properties (Median) charge around $176 per night.
  • Entry-level properties (Bottom 25%) earn around $131 per night.

Average Daily Rate (ADR) Trend by Month in Pooler

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Airbnb Seasonality Analysis & Trends in Pooler (2025)

Peak Season (May, June, April)
  • Revenue averages $4,655 per month
  • Occupancy rates average 57.2%
  • Daily rates average $183
Shoulder Season
  • Revenue averages $3,661 per month
  • Occupancy maintains around 55.7%
  • Daily rates hold near $203
Low Season (January, August, September)
  • Revenue drops to average $3,093 per month
  • Occupancy decreases to average 53.2%
  • Daily rates adjust to average $183

Seasonality Insights for Pooler

  • The Airbnb seasonality in Pooler shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Pooler's highest earning potential, with monthly revenues capable of climbing to $4,718, occupancy reaching a high of 61.4%, and ADRs peaking at $226.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,062, occupancy could drop to 50.4%, and ADRs may adjust down to $174.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pooler.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Pooler seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Pooler (2025)

Exploring the top neighborhoods for short-term rentals in Pooler? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Historic Pooler
Charming area known for its rich history and close proximity to Savannah. Ideal for guests looking for a quaint Southern experience with access to local restaurants and parks.
Pooler Historic District, Mighty Eighth Air Force Museum, Tom Triplett Community Park, The Monkey Junction, Royal Oak Retail Center
Savannah International Airport Area
Conveniently located near the airport, this area is great for travelers needing quick access to flights and accommodations, with plenty of dining options nearby.
Savannah International Airport, Tanger Outlets, Pooler Parkway, The Shell House, River Street
West Chatham
Suburban area with family-friendly amenities and parks. Perfect for families vacationing in the region, offering spacious rentals and community activities.
Oglethorpe Mall, Skidaway Island State Park, Savannah's Botanical Gardens, Bonaire Park, Griffin Park
Godley Station
A rapidly developing area with new construction and businesses. Attractive for those seeking modern amenities and accessibility to both Pooler and Savannah's attractions.
Walmart Supercenter, Godley Park
Meldrim
Quaint small-town vibe that offers a peaceful retreat while being just a short drive from major tourist areas in Savannah and Pooler. Ideal for those seeking tranquility.
Meldrim Church, Meldrim Historical Society, local parks and nature trails
South Pooler
Emerging area with good access to I-16, making it easy for guests to visit both Pooler and Savannah attractions. Hosts can offer competitive rates and appeal to budget travelers.
Local cafes, Shopping centers, community parks, access to historic Savannah
North Pooler
Growing residential area with family-oriented amenities and a welcoming community. Appeals to families looking for a home away from home with access to local schools and parks.
Pooler Elementary School, Parks and recreational facilities
The Crossroads
A busy intersection hub with restaurants and retail. A popular stop for travelers on their way to Savannah or the coast, ideal for short-term rentals.
Crossroads Shopping Center, Diverse dining options, easy highway access

Understanding Airbnb License Requirements & STR Laws in Pooler (2025)

While Pooler, Georgia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pooler to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Pooler (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Poolerbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Tupelo Honey - TWO Houses - Sleeps 16

Tupelo Honey - TWO Houses - Sleeps 16

Entire Place • 6 bedrooms

$101,566
Revenue
63.8%
Occupancy
$421.43
Daily Rate
The Pooler Playhouse: Lots of SUN & FUN inside!

The Pooler Playhouse: Lots of SUN & FUN inside!

Entire Place • 6 bedrooms

$91,471
Revenue
64.1%
Occupancy
$441.26
Daily Rate
Gr8t area, close to airport + 15 min to Savannah

Gr8t area, close to airport + 15 min to Savannah

Entire Place • 3 bedrooms

$74,172
Revenue
57.5%
Occupancy
$290.23
Daily Rate
Screened Porch, Firepit, Patio! Peaceful in Pooler

Screened Porch, Firepit, Patio! Peaceful in Pooler

Entire Place • 4 bedrooms

$71,537
Revenue
63.2%
Occupancy
$284.27
Daily Rate
Charming 4-Bedroom House with Private Pool

Charming 4-Bedroom House with Private Pool

Entire Place • 4 bedrooms

$70,836
Revenue
53.9%
Occupancy
$311.86
Daily Rate
Trending Tranquil Retreat W/ Theater&Pool Table

Trending Tranquil Retreat W/ Theater&Pool Table

Entire Place • 3 bedrooms

$69,712
Revenue
63.4%
Occupancy
$250.65
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Pooler (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Pooler based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Allan8$440,9603734.90/5.0
Caleb5$274,2731664.83/5.0
Jamie6$201,05913074.87/5.0
Trinh4$152,4817274.89/5.0
Miranda2$104,322744.80/5.0
Ryan1$91,471185.00/5.0
Brenda2$84,8271504.78/5.0
Ian2$77,3782104.92/5.0
Arnoldo2$76,4251244.95/5.0
Rachel1$71,537304.70/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pooler.

Dive Deeper: Advanced Pooler STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pooler. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Pooler Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Pooler

  • The Pooler Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88% of the 108 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Pooler, House properties are the most common (87%), reflecting the local real estate landscape.
  • Houses represent a significant 87% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, others (combined 6.5%) offer potential for unique stay experiences.

Pooler Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Pooler

  • The dominant room capacity in Pooler is 3 bedrooms listings, making up 41.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 4 bedrooms properties represent 62.1% of the active Airbnb listings in Pooler, indicating a high concentration in these sizes.
  • A significant 64.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pooler.

Pooler Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Pooler

  • The most common guest capacity trend in Pooler vacation rentals is listings accommodating 8+ guests (35.2%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Pooler STR market, accounting for 61.1% of listings.
  • 66.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pooler.
  • On average, properties in Pooler are equipped to host 5.8 guests.

Pooler Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Pooler

  • The most common availability pattern in Pooler falls within the 91-180 days range, representing 34.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 52.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Pooler (37%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 50.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Pooler Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (20.6%)

1 Night

21 listings

20.6% of total

2 Nights (49%)

2 Nights

50 listings

49% of total

3 Nights (10.8%)

3 Nights

11 listings

10.8% of total

4-6 Nights (3.9%)

4-6 Nights

4 listings

3.9% of total

7-29 Nights (4.9%)

7-29 Nights

5 listings

4.9% of total

30+ Nights (10.8%)

30+ Nights

11 listings

10.8% of total

Key Insights

  • The most prevalent minimum stay requirement in Pooler is 2 Nights, adopted by 49% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (69.6%) of the Pooler Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (10.8%) caters to monthly stays (30+ nights) in Pooler, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 49% of Pooler hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.6% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 10.8% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pooler.

Pooler Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (14.4%)

Flexible

14 listings

14.4% of total

Moderate (29.9%)

Moderate

29 listings

29.9% of total

Firm (26.8%)

Firm

26 listings

26.8% of total

Strict (28.9%)

Strict

28 listings

28.9% of total

Cancellation Policy Insights for Pooler

  • The prevailing Airbnb cancellation policy trend in Pooler is Moderate, used by 29.9% of listings.
  • A majority (55.7%) of hosts in Pooler utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 29.9% market standard in Pooler.
  • Regularly review your cancellation policy against competitors and market demand shifts in Pooler.

Pooler STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Pooler

  • The overall average booking lead time for vacation rentals in Pooler is 32 days.
  • Guests book furthest in advance for stays during June (average 56 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 18 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (45 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Pooler.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 56 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 45 days) to capture early planners.
  • Monitor your own booking lead times against these Pooler averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Pooler (2025)

Amenity Prevalence

Amenity Insights for Pooler

  • Essential amenities in Pooler that guests expect include: Air conditioning, TV, Wifi, Heating, Smoke alarm, Free parking on premises, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, Coffee maker, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Pooler: Air conditioning, TV, Wifi, Heating, Smoke alarm, Free parking on premises, Kitchen.
  • Prioritize adding missing essentials: Wifi, Heating, Smoke alarm, Free parking on premises, Kitchen.
  • Consider adding popular differentiators like Hot water or Coffee maker to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Pooler to stay competitive.

Pooler Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Pooler

  • The typical guest profile for Airbnb in Pooler consists of primarily domestic travelers (97%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 97.2% of guests.
  • Key international markets include United States (97.2%) and South Korea (0.8%).
  • Top languages spoken are English (76.3%) followed by Spanish (12.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Atlanta and Jacksonville.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Pooler Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Talahi Island47$5,577$314.1450%
Whitemarsh Island74$4,245$257.2853%
Tybee Island1,260$3,913$385.2140%
Fripp Island124$3,827$413.6137%
Kiawah Island532$3,755$514.9735%
Edisto Island24$3,647$324.6043%
Wilmington Island101$3,522$253.3448%
Montgomery11$3,510$205.0354%
Savannah2,149$3,457$261.8748%
Johns Island71$3,421$341.7243%

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