Norcross Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Georgia, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Norcross in 2025? Explore comprehensive Airbnb analytics for Norcross, Georgia, United States to uncover income potential. This 2025 STR market report for Norcross, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 122 active listings.

Whether you're considering an Airbnb investment in Norcross, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Norcross Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Norcross Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$126
The average rental revenue earned for an occupied room per day in Norcross.
Occupancy Rate(?)
45.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$20,363
Typical annual income for an Airbnb listing in Norcross. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
18.4%
Strong growth (18.4%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Norcross.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Norcross.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
122
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Norcross (2025)

Understanding the monthly revenue variations for Airbnb listings in Norcross is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Norcross is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Norcross across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,927+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,306 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,659 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $716, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Norcross

Norcross Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Norcross STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Norcross:

  • Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 49%.
  • Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Norcross

Average Daily Rate (ADR) Airbnb Trends in Norcross (2025)

Effective short term rental pricing strategy in Norcross involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Norcross typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $218+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $161 or more.
  • Typical properties (Median) charge around $105 per night.
  • Entry-level properties (Bottom 25%) earn around $51 per night.

Average Daily Rate (ADR) Trend by Month in Norcross

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Airbnb Seasonality Analysis & Trends in Norcross (2025)

Peak Season (May, July, April)
  • Revenue averages $2,925 per month
  • Occupancy rates average 54.3%
  • Daily rates average $118
Shoulder Season
  • Revenue averages $2,296 per month
  • Occupancy maintains around 48.1%
  • Daily rates hold near $122
Low Season (January, February, September)
  • Revenue drops to average $1,860 per month
  • Occupancy decreases to average 42.7%
  • Daily rates adjust to average $120

Seasonality Insights for Norcross

  • The Airbnb seasonality in Norcross shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Norcross's highest earning potential, with monthly revenues capable of climbing to $3,255, occupancy reaching a high of 58.9%, and ADRs peaking at $128.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,726, occupancy could drop to 40.5%, and ADRs may adjust down to $116.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Norcross.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Norcross seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Norcross (2025)

Exploring the top neighborhoods for short-term rentals in Norcross? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Historic Norcross
Charming historic district with picturesque streets, local shops, and restaurants. Attracts families and tourists looking for a quaint, small-town experience near Atlanta.
Norcross Historic District, Thrasher Park, Cultural Arts and Community Center, Bennett Park, Local boutiques and dining
Peachtree Corners
A rapidly growing area with modern conveniences, excellent dining options, and proximity to tech companies. Ideal for business travelers and families.
The Forum on Peachtree Parkway, Pinckneyville Park, Curiosity Lab at Peachtree Corners, Local shops and dining spots
Duluth
Nearby suburb known for its diverse dining scenes and family-friendly attractions. Appeals to visitors seeking a quieter stay while still close to metropolitan activities.
Downtown Duluth, Duluth Town Green, George Pierce Park, Local restaurants and breweries
Berkeley Lake
Scenic area centered around a beautiful lake, perfect for outdoor enthusiasts. Ideal for those looking to escape the city and enjoy nature.
Berkeley Lake, Park and walking trails, Nearby golf courses, Local lakeside dining
Norcross City Center
The vibrant core of Norcross offers diverse shopping and dining, with a close-knit community feel, attracting visitors who want local culture.
Norcross City Hall, Local farmers market, Dining and shopping options, Family-friendly parks
Technology Park
Business hub with access to major corporate offices and tech companies. Great for professionals attending conferences or business events.
Local office parks, Corporate dining options, Easy access to major highways
Jones Bridge Park
Popular recreation area with walking trails and family facilities, attracting nature lovers and families for weekend getaways.
Jones Bridge Park trails, Picnic areas, Nature activities
Five Forks
Residential neighborhood that offers a mix of local charm and convenience, suitable for families and travelers looking for local experiences.
Local dining, Parks and playgrounds, Community events

Understanding Airbnb License Requirements & STR Laws in Norcross (2025)

While Norcross, Georgia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Norcross to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Norcross (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Norcrossbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

ALL Kings!/ Gameroom/ Huge Deck/ Family Friendly

ALL Kings!/ Gameroom/ Huge Deck/ Family Friendly

Entire Place • 6 bedrooms

$142,932
Revenue
69.3%
Occupancy
$507.38
Daily Rate
Historic Gem in the Heart of Norcross

Historic Gem in the Heart of Norcross

Entire Place • 5 bedrooms

$99,412
Revenue
50.2%
Occupancy
$429.69
Daily Rate
Family Home/Near ATL/5beds/3baths/Sleep12

Family Home/Near ATL/5beds/3baths/Sleep12

Entire Place • 4 bedrooms

$92,652
Revenue
56.1%
Occupancy
$448.77
Daily Rate
Stylish Duplex! Minutes from Atlanta!

Stylish Duplex! Minutes from Atlanta!

Entire Place • 6 bedrooms

$86,454
Revenue
58.4%
Occupancy
$346.40
Daily Rate
NEW Southern Charm ATL 4 Bdr/3 Bath Executive Home

NEW Southern Charm ATL 4 Bdr/3 Bath Executive Home

Entire Place • 4 bedrooms

$67,797
Revenue
67.2%
Occupancy
$274.25
Daily Rate
Newly Renovated 6 br ATL dwntwn

Newly Renovated 6 br ATL dwntwn

Entire Place • 6 bedrooms

$59,157
Revenue
47.9%
Occupancy
$265.74
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Norcross (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Norcross based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Mountain Sights Rentals6$305,4271734.75/5.0
Duy & Evelynn2$235,5841974.86/5.0
Daniela3$146,5191194.84/5.0
Homi Spaces2$110,9631534.88/5.0
Lulu3$101,5383054.66/5.0
Robert2$87,362824.78/5.0
Rachel3$80,0943214.66/5.0
Daniel7$69,2273704.90/5.0
Luke1$67,797175.00/5.0
Felipe3$61,124614.81/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Norcross.

Dive Deeper: Advanced Norcross STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Norcross. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Norcross Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Norcross

  • The Norcross Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 68% of the 122 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 32% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Norcross, House properties are the most common (80.3%), reflecting the local real estate landscape.
  • Houses represent a significant 80.3% portion, catering likely to families or larger groups.
  • Smaller segments like others, hotel/boutique, unique stays (combined 4.9%) offer potential for unique stay experiences.

Norcross Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Norcross

  • The dominant room capacity in Norcross is 3 bedrooms listings, making up 24.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 1 bedroom properties represent 46.7% of the active Airbnb listings in Norcross, indicating a high concentration in these sizes.
  • A significant 35.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Norcross.

Norcross Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Norcross

  • The most common guest capacity trend in Norcross vacation rentals is listings accommodating 8+ guests (19.7%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Norcross STR market, accounting for 34.5% of listings.
  • 38.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Norcross.
  • On average, properties in Norcross are equipped to host 3.9 guests.

Norcross Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Norcross

  • The most common availability pattern in Norcross falls within the 181-270 days range, representing 36.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 68.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Norcross (36.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 32.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Norcross Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (36.6%)

1 Night

41 listings

36.6% of total

2 Nights (36.6%)

2 Nights

41 listings

36.6% of total

3 Nights (7.1%)

3 Nights

8 listings

7.1% of total

4-6 Nights (2.7%)

4-6 Nights

3 listings

2.7% of total

7-29 Nights (5.4%)

7-29 Nights

6 listings

5.4% of total

30+ Nights (11.6%)

30+ Nights

13 listings

11.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Norcross is 1 Night, adopted by 36.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (73.2%) of the Norcross Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (11.6%) caters to monthly stays (30+ nights) in Norcross, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 36.6% of Norcross hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 11.6% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Norcross.

Norcross Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (34.2%)

Flexible

38 listings

34.2% of total

Moderate (28.8%)

Moderate

32 listings

28.8% of total

Firm (15.3%)

Firm

17 listings

15.3% of total

Strict (21.6%)

Strict

24 listings

21.6% of total

Cancellation Policy Insights for Norcross

  • The prevailing Airbnb cancellation policy trend in Norcross is Flexible, used by 34.2% of listings.
  • There's a relatively balanced mix between guest-friendly (63.0%) and stricter (36.9%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 34.2% market standard in Norcross.
  • Regularly review your cancellation policy against competitors and market demand shifts in Norcross.

Norcross STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Norcross

  • The overall average booking lead time for vacation rentals in Norcross is 29 days.
  • Guests book furthest in advance for stays during November (average 37 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 14 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (32 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Norcross.
  • During March, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
  • Target marketing efforts for the Fall season well in advance (at least 32 days) to capture early planners.
  • Monitor your own booking lead times against these Norcross averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Norcross (2025)

Amenity Prevalence

Amenity Insights for Norcross

  • Essential amenities in Norcross that guests expect include: Air conditioning, Wifi, Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Free parking on premises, Heating, Kitchen are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Norcross: Air conditioning, Wifi, Smoke alarm, TV.
  • Prioritize adding missing essentials: Wifi, Smoke alarm, TV.
  • Consider adding popular differentiators like Free parking on premises or Heating to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Norcross to stay competitive.

Norcross Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Norcross

  • The typical guest profile for Airbnb in Norcross consists of primarily domestic travelers (95%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 95.0% of guests.
  • Key international markets include United States (95%) and Mexico (1.1%).
  • Top languages spoken are English (68.4%) followed by Spanish (15.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Atlanta and New York.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Norcross Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Gilmer County22$4,696$342.1343%
Cedar Bluff33$4,317$458.8439%
Fannin County37$4,285$339.5241%
Jacksons' Gap46$4,274$409.5841%
Eatonton231$4,171$473.1535%
Waleska41$4,156$346.7242%
Bishop10$4,057$508.6243%
Epworth68$3,983$341.9940%
Greensboro35$3,915$529.7229%
Blue Ridge1,105$3,888$290.4645%

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