Airbnb Market Analytics, Statistics and Data in Morganton, Georgia, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Morganton? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Morganton:
How much do Airbnb hosts make on average per month in Morganton?
The short-term rental market in Morganton shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,958 per month
- Strong performing properties (top 25%) make $5,105 or more
- Best-in-class properties (top 10%) achieve $8,535+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,454
Revenue Variations by Month
Occupancy Rates Throughout the Year in Morganton
The market in Morganton shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 35% occupancy rates
- Strong performing properties (top 25%) achieve 55% or higher
- Best-in-class properties (top 10%) reach 73%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Morganton
Daily rates in Morganton vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $223 per night
- Strong performing properties (top 25%) secure $314 or more
- Best-in-class properties (top 10%) pull in $432+ per night
- Entry-level properties (bottom 25%) earn around $146
Daily Rate Variations by Month
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Seasonality patterns in Morganton
Peak Season (June, December, October)
- Revenue peaks at $5184.60 per month
- Occupancy rates reach 49.47%
- Daily rates average $292.38
Shoulder Season
- Revenue averages $4226.45 per month
- Occupancy maintains 38.72%
- Daily rates hold at $266.78
Low Season (August, January, September)
- Revenue drops to $3004.42 per month
- Occupancy decreases to 30.25%
- Daily rates adjust to $242.48
Is it still profitable to do Airbnb in Morganton in 2025?
Yes! Morganton demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 39% and strong monthly revenue averaging $4226 and With 373 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Morganton
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Morganton | The heart of Morganton, offering access to local shops, restaurants, and community events. A great spot for guests looking to experience local culture and small-town charm. | Morganton Historic Courthouse, Lake Nottely, Blue Ridge Mountains, local dining options, Morganton Community Park |
| Lake Nottely | A beautiful lake area ideal for outdoor enthusiasts, fishing, and family vacations. Visitors flock to the lake for water sports and scenic views, making it a perfect location for Airbnb hosting. | Lake Nottely, Nottely River, campgrounds, fishing spots, hiking trails |
| Blue Ridge | Nearby Blue Ridge is a charming town known for its stunning mountain views and outdoor activities. It attracts visitors who want to explore the outdoors while enjoying cozy accommodations. | Blue Ridge Scenic Railway, Aska Adventure Area, Mercier Orchards, Blue Ridge Lake, national forest access |
| Suches | Known for its natural beauty and peaceful ambiance, Suches offers a retreat for guests looking to unwind in the mountains. Great location for mountain biking and hiking enthusiasts. | Dirt Road Adventures, Wolfpen Gap Road, Lake Winfield Scott, hiking trails, picnic areas |
| Ellijay | Ellijay is famous for its apple orchards and proximity to the mountains. It’s perfect for seasonal visitors and those looking for outdoor adventures, especially during the fall. | Apple Hill Orchard, Ellijay River, local wineries, panoramic views, hiking trails |
| Blairsville | A quaint town with mountain views and outdoor activities. attracts visitors seeking a rural getaway with activities suitable for family adventures. | Vogel State Park, Blood Mountain, Nottely Lake, John C. Campbell Folk School, historic downtown |
| Chattahoochee National Forest | A natural gem, this national forest offers hiking, camping, and beautiful scenery. Ideal for nature lovers and adventure seekers. | hiking trails, campgrounds, picnic areas, scenic drives, wildlife viewing |
| Hiawassee | Located near Lake Chatuge, Hiawassee is perfect for water activities and festivals, attracting both families and those looking for a fun and relaxed atmosphere. | Lake Chatuge, Hiawassee River, Georgia Mountain Fairgrounds, local shops, museums |
Do you need a license for Airbnb in Morganton?
We recommend checking directly with Morganton's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Morganton
Private Dock Lakeside Mansion Resort Pool Hot tub
Entire Place • 10 bedrooms
Lake Front Dock Resort Style Infinity Pool Spa
Entire Place • 6 bedrooms
Swim All Year! Waterslide, Sleeps 26, Mtn View
Entire Place • 9 bedrooms
Lake Views | Hot Tub | Fire Pit | 6bed!
Entire Place • 6 bedrooms
Mtn View•Hot Tub•Firepit•Game Rm•10min>Blue Ridge
Entire Place • 4 bedrooms
Hot Tub I Mountain View I Game Room I Sleeps 18
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Morganton
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kristy Collection | 2 | $1,141,766 | 28 | 4.92/5.0 |
| Buffy | 36 | $895,224 | 1265 | 4.33/5.0 |
| Southern Comfort | 14 | $453,333 | 79 | 3.65/5.0 |
| Chelsea | 2 | $364,578 | 71 | 4.84/5.0 |
| Taylar | 5 | $266,128 | 83 | 4.95/5.0 |
| Georgia CFY | 7 | $265,268 | 52 | 4.70/5.0 |
| 27653735 | 1 | $238,518 | 47 | 4.96/5.0 |
| Blue Sky Cabin | 7 | $235,972 | 36 | 3.45/5.0 |
| Evolve | 8 | $228,208 | 392 | 4.85/5.0 |
| Daniel And Amy | 2 | $218,066 | 92 | 4.97/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Morganton
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (94.9%), with outdoor & mobile and house properties comprising 95.4% of inventory
- Strong specialty sector (85.8%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in boutique & hotels, unique stays, others segments (4.6% combined)
Room Capacity Distribution
Analysis of 373 properties in Morganton shows that 3 bedrooms properties are most prevalent, making up 34.9% of the market. The market tends to favor larger properties, with 3 bedrooms and 1 bedroom together representing 55.5% of all listings.
Key Insights
- Most common: 3 bedrooms (34.9%)
- Least common: 5+ bedrooms (8.8%)
- Market concentration: 55.5% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 373 properties in Morganton reveals that 8+ guests properties dominate the market, representing 56.6% of all listings. The average property accommodates 6.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 78.6% of the market.
Key Insights
- Most common capacity: 8+ guests (56.6% of market)
- Least common capacity: 3 guests (0.3% of market)
- Average guest capacity: 6.7 guests per property
- Market concentration: 78.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 373 properties in Morganton, the most common availability pattern is 271-366 days (46.9% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (28.2% of properties).
Key Insights
- Most common availability window: 271-366 days (46.9%)
- Most common booking duration: 91-180 days (28.2%)
- Properties with high availability (180+ days): 75.3%
- Properties with long-term bookings (180+ days): 25.7%
Minimum Stay Distributions
1 Night
23 listings
6.9% of total
2 Nights
191 listings
57% of total
3 Nights
46 listings
13.7% of total
4-6 Nights
9 listings
2.7% of total
7-29 Nights
1 listings
0.3% of total
30+ Nights
65 listings
19.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 63.9%
- Mid-length stays (4-6 nights) represent 2.7% of listings
- Monthly+ stays (19.4%) suggest a stable extended-stay market
- High market flexibility with 77.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
19 listings
6.5% of total
Super Strict 60 Days
9 listings
3.1% of total
Flexible
33 listings
11.2% of total
Moderate
75 listings
25.5% of total
Firm
69 listings
23.5% of total
Strict
89 listings
30.3% of total
Key Insights
- Strict is the preferred policy at 30.3% of listings
- The market shows a balanced distribution between guest-friendly (36.7%) and strict (53.8%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 3.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Nov, Jun, Dec, averaging 67 days
- Shortest booking windows are in Feb, Aug, Mar, averaging 38 days
- Summer shows the longest average booking window at 54 days, while Spring has the shortest at 45 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 54 days in advance
- Consider early bird discounts during Spring to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Mar when lead times are shortest
Popular Airbnb Amenities in Morganton
Every property in Morganton comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 98.8% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.2%) and Georgia (0.1%)
- English is the top language at 80.7%, followed by Spanish (14.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.7%
Recommendations
- Target marketing campaigns for Atlanta and Orlando markets
- Develop localized content for Canada and Georgia
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Morganton. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Sevier County | 57 | $5,676 | $487.35 | 44% |
| Gilmer County | 22 | $5,284 | $339.65 | 45% |
| Sevierville | 5,283 | $4,773 | $322.53 | 49% |
| Cedar Bluff | 32 | $4,627 | $374.82 | 42% |
| Eatonton | 232 | $4,371 | $471.99 | 35% |
| Wears Valley | 191 | $4,367 | $303.62 | 46% |
| Waleska | 40 | $4,361 | $337.34 | 43% |
| Fannin County | 38 | $4,304 | $330.98 | 42% |
| Gatlinburg | 2,903 | $4,296 | $307.39 | 48% |
| Greensboro | 35 | $4,179 | $521.72 | 31% |
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