Martinez Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Georgia, United States
Is Airbnb profitable in Martinez in 2025? Explore comprehensive Airbnb analytics for Martinez, Georgia, United States to uncover income potential. This 2025 STR market report for Martinez, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 90 active listings.
Whether you're considering an Airbnb investment in Martinez, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Martinez Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Martinez Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Martinez (2025)
Understanding the monthly revenue variations for Airbnb listings in Martinez is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Martinez is typically April, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Martinez across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,909+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,862 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,714 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,369, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Martinez
Martinez Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Martinez STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Martinez:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Martinez
Average Daily Rate (ADR) Airbnb Trends in Martinez (2025)
Effective short term rental pricing strategy in Martinez involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Martinez typically peaks in November and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,494+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $1,028 or more.
- Typical properties (Median) charge around $506 per night.
- Entry-level properties (Bottom 25%) earn around $141 per night.
Average Daily Rate (ADR) Trend by Month in Martinez
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Airbnb Seasonality Analysis & Trends in Martinez (2025)
Peak Season (April, May, October)
- Revenue averages $6,709 per month
- Occupancy rates average 47.1%
- Daily rates average $701
Shoulder Season
- Revenue averages $3,929 per month
- Occupancy maintains around 40.5%
- Daily rates hold near $686
Low Season (February, August, September)
- Revenue drops to average $2,488 per month
- Occupancy decreases to average 47.3%
- Daily rates adjust to average $683
Seasonality Insights for Martinez
- The Airbnb seasonality in Martinez shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Martinez's highest earning potential, with monthly revenues capable of climbing to $7,577, occupancy reaching a high of 58.8%, and ADRs peaking at $719.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,323, occupancy could drop to 31.0%, and ADRs may adjust down to $668.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Martinez.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Martinez seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Martinez (2025)
Exploring the top neighborhoods for short-term rentals in Martinez? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Hartwell | A popular spot for lake lovers and water sports enthusiasts, offering fishing, boating, and camping. It's a great getaway for families and outdoor activities. | Lake Hartwell State Park, Harbor Light Marina, Georgia Lakeside, Fishing and boating opportunities, Scenic picnic areas |
| Clarks Hill Lake | Known for its vast recreational opportunities, Clarks Hill Lake is ideal for those looking to enjoy nature, fishing, and hiking, making it a popular vacation destination. | Clarks Hill Lake, Tommy's Boat Rentals, Hiking trails, Fishing spots, Nature parks |
| Savannah River | The beautiful Savannah River offers scenic views and waterfront activities, attracting visitors who want a relaxed atmosphere by the water. | Savannah River Trail, Fishing piers, Kayaking, Scenic parks, Biking paths |
| Martinez Historic District | Rich in history and charm, this area attracts tourists who love historical sites and local culture, perfect for those wanting a quaint stay. | Historic homes, Local museums, Cultural festivals, Art galleries, Community parks |
| Augusta National Golf Club | Home of the famous Masters Tournament, attractively positioned for golf enthusiasts and sports fans, providing year-round interest. | Augusta National Golf Club, Golf-related events, Pro shops, Golf courses, Green space |
| Phinizy Swamp Nature Park | A prime spot for nature lovers and bird watchers, offering scenic trails and educational experiences about local wildlife. | Nature trails, Bird watching, Visitor center, Fishing areas, Eco-education programs |
| Evans Town Center Park | A vibrant community hub perfect for families with playgrounds, sports facilities, and seasonal events. It provides a family-friendly atmosphere. | Playgrounds, Walking trails, Sports fields, Concert events, Picnic areas |
| Western Augusta | An attractive residential area that provides a blend of suburban life with access to urban amenities, appealing for long-term stays and families. | Shopping centers, Dining options, Parks, Schools and recreational facilities, Community events |
Understanding Airbnb License Requirements & STR Laws in Martinez (2025)
While Martinez, Georgia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Martinez to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Martinez (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Martinezbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Newly remodeled 12 mins masters peach jam Ironman
Entire Place • 3 bedrooms
Masters, 4 miles from course!
Entire Place • 6 bedrooms
Luxury Accommodations - Italian Villa
Entire Place • 6 bedrooms
Spacious 5B/2.5b home with 4 King beds Genetix 13
Entire Place • 5 bedrooms
Augusta National house 7 miles from Masters!!
Entire Place • 3 bedrooms
3 Miles to the Augusta National!
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Martinez (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Martinez based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Heatherly | 1 | $173,536 | 9 | 5.00/5.0 |
| Host #125568701 | 1 | $114,178 | 0 | 0.00/5.0 |
| Ricky | 1 | $84,194 | 10 | 4.90/5.0 |
| Amie | 1 | $71,732 | 57 | 4.84/5.0 |
| Yolonda | 1 | $67,943 | 9 | 5.00/5.0 |
| Brandon | 1 | $65,837 | 4 | 5.00/5.0 |
| Host #59941391 | 1 | $58,697 | 1 | 0.00/5.0 |
| Tara | 1 | $55,974 | 5 | 5.00/5.0 |
| Tiffany | 2 | $55,634 | 204 | 4.95/5.0 |
| Robert | 1 | $55,193 | 147 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Martinez.
Dive Deeper: Advanced Martinez STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Martinez. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMartinez Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Martinez
- The Martinez Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.9% of the 90 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Martinez, House properties are the most common (88.9%), reflecting the local real estate landscape.
- Houses represent a significant 88.9% portion, catering likely to families or larger groups.
- Smaller segments like others, outdoor/unique (combined 3.3%) offer potential for unique stay experiences.
Martinez Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Martinez
- The dominant room capacity in Martinez is 3 bedrooms listings, making up 34.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 61.1% of the active Airbnb listings in Martinez, indicating a high concentration in these sizes.
- A significant 74.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Martinez.
Martinez Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Martinez
- The most common guest capacity trend in Martinez vacation rentals is listings accommodating 8+ guests (47.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Martinez STR market, accounting for 67.8% of listings.
- 70.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Martinez.
- On average, properties in Martinez are equipped to host 6.0 guests.
Martinez Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Martinez
- The most common availability pattern in Martinez falls within the 271-366 days range, representing 71.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Martinez (35.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Martinez Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
25 listings
30.9% of total
2 Nights
28 listings
34.6% of total
3 Nights
8 listings
9.9% of total
4-6 Nights
10 listings
12.3% of total
7-29 Nights
4 listings
4.9% of total
30+ Nights
6 listings
7.4% of total
Key Insights
- The most prevalent minimum stay requirement in Martinez is 2 Nights, adopted by 34.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.5%) of the Martinez Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 34.6% of Martinez hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Martinez.
Martinez Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
20 listings
33.3% of total
Moderate
10 listings
16.7% of total
Firm
9 listings
15% of total
Strict
21 listings
35% of total
Cancellation Policy Insights for Martinez
- The prevailing Airbnb cancellation policy trend in Martinez is Strict, used by 35% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 35% market standard in Martinez.
- With 35% using Strict terms, this is a viable option in Martinez, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Martinez.
Martinez STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Martinez
- The overall average booking lead time for vacation rentals in Martinez is 66 days.
- Guests book furthest in advance for stays during April (average 120 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (72 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in Martinez.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 120 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these Martinez averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Martinez (2025)
Amenity Prevalence
Amenity Insights for Martinez
- Essential amenities in Martinez that guests expect include: TV, Wifi, Air conditioning, Smoke alarm, Kitchen, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Heating, Dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Martinez: TV, Wifi, Air conditioning, Smoke alarm, Kitchen, Free parking on premises.
- Prioritize adding missing essentials: Wifi, Air conditioning, Smoke alarm, Kitchen, Free parking on premises.
- Consider adding popular differentiators like Washer or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Martinez to stay competitive.
Martinez Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Martinez
- The typical guest profile for Airbnb in Martinez consists of primarily domestic travelers (98%), often arriving from nearby Augusta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.8% of guests.
- Key international markets include United States (97.8%) and DC (0.6%).
- Top languages spoken are English (80.8%) followed by Spanish (12.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Augusta and Atlanta.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Martinez Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Six Mile | 57 | $4,391 | $411.67 | 43% |
| West Union | 31 | $4,282 | $513.72 | 38% |
| Whitemarsh Island | 74 | $4,245 | $257.28 | 53% |
| Eatonton | 231 | $4,171 | $473.15 | 35% |
| Bishop | 10 | $4,057 | $508.62 | 43% |
| Greensboro | 35 | $3,915 | $529.72 | 29% |
| Chapin | 85 | $3,804 | $346.81 | 46% |
| Seneca | 229 | $3,772 | $368.89 | 39% |
| Buckhead | 11 | $3,683 | $342.16 | 39% |
| Lavonia | 60 | $3,661 | $308.75 | 43% |