Airbnb Market Analytics, Statistics and Data in Marietta, Georgia, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Marietta? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Marietta:
How much do Airbnb hosts make on average per month in Marietta?
The short-term rental market in Marietta shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,185 per month
- Strong performing properties (top 25%) make $3,637 or more
- Best-in-class properties (top 10%) achieve $5,579+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,111
Revenue Variations by Month
Occupancy Rates Throughout the Year in Marietta
The market in Marietta shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 47% occupancy rates
- Strong performing properties (top 25%) achieve 72% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 25%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Marietta
Daily rates in Marietta vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $120 per night
- Strong performing properties (top 25%) secure $194 or more
- Best-in-class properties (top 10%) pull in $287+ per night
- Entry-level properties (bottom 25%) earn around $71
Daily Rate Variations by Month
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Seasonality patterns in Marietta
Peak Season (June, July, May)
- Revenue peaks at $3529.83 per month
- Occupancy rates reach 62.20%
- Daily rates average $165.70
Shoulder Season
- Revenue averages $2744.03 per month
- Occupancy maintains 48.08%
- Daily rates hold at $158.31
Low Season (February, December, January)
- Revenue drops to $1899.11 per month
- Occupancy decreases to 38.88%
- Daily rates adjust to $152.18
Is it still profitable to do Airbnb in Marietta in 2025?
Yes! Marietta demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 48% and strong monthly revenue averaging $2744 and With 344 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Marietta
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Marietta | A vibrant hub with a mix of historic charm and modern amenities. Ideal for guests looking for a lively atmosphere with quick access to shops, restaurants, and cultural spots. | Marietta Square, Marietta Museum of History, Kennesaw Mountain National Battlefield, The Strand Theatre, Local restaurants and cafes |
| Marietta Historic District | This area features beautiful historic homes and is great for families and history buffs. Its quaint streets and community feel attract visitors interested in heritage and culture. | Marietta Confederate Cemetery, Glover Park, Historic Marietta Cobb Museum of Art, The Big Chicken, Retail shops and boutiques |
| Kennesaw Mountain | Perfect for outdoor enthusiasts, this area offers hiking and scenic views. It's attractive to guests looking for nature experiences as well as those interested in Civil War history. | Kennesaw Mountain National Battlefield Park, Kennesaw Mountain hiking trails, Civil War reenactments, Picnic areas, Visitor center |
| Whitlock Avenue | An appealing area for families and longer-term stays, with access to schools and parks. Close to local amenities and offers a suburban feel. | Whitlock Avenue Park, Cobb County Civic Center, Local shopping centers, Restaurants and coffee shops, Community events |
| East Marietta | This neighborhood combines residential comfort with proximity to shopping and dining. It's good for guests who prefer a quieter stay with suburban convenience. | Local parks, Cobb Parkway shopping district, East Cobb Park, Restaurants, Local markets |
| Sandy Plains | A family-friendly area with good schools and parks. Attracts visitors looking for safety and community-oriented neighborhoods. | Sandy Plains Park, Bridgemill Athletic Club, Local hiking trails, Family-friendly restaurants, Shopping areas |
| Brumby Woods | Known for its natural setting and greenery, this residential area is attractive for guests wanting a peaceful stay close to nature and parks. | Brumby Woods Park, Nature trails, Picnic areas, Serene environment, Community events |
| Marietta GA | A general area that encompasses restaurants and shops, catering to both tourists and locals. Easy access to the main attractions makes it a popular choice. | Local dining experiences, Marietta's specialty shops, The theatre scenes, Annual festivals, Cobb County attractions |
Do you need a license for Airbnb in Marietta?
We recommend checking directly with Marietta's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Marietta
Private Cabin Retreat | Sauna & Pool - 6 Bedrooms
Entire Place • 6 bedrooms
A Secluded Cabin Getaway!
Entire Place • 5 bedrooms
Backyard Beach with Pool
Entire Place • 4 bedrooms
Marietta GEM/ Pet friendly/Theatre Room
Entire Place • 4 bedrooms
Marietta Square Suites - Big Home & Large Groups!
Entire Place • 5 bedrooms
Royal Oak Home LLC
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Marietta
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mike | 15 | $296,433 | 548 | 4.77/5.0 |
| Stablegold | 3 | $219,431 | 84 | 4.69/5.0 |
| Gabriela | 4 | $186,506 | 21 | 3.75/5.0 |
| Gregory | 5 | $180,258 | 867 | 4.95/5.0 |
| Morgan | 4 | $147,731 | 292 | 4.79/5.0 |
| Aaron & Amy | 1 | $138,886 | 89 | 4.92/5.0 |
| Brian | 2 | $131,518 | 45 | 4.97/5.0 |
| Elvira | 6 | $130,980 | 421 | 4.70/5.0 |
| Robert | 4 | $129,736 | 224 | 4.76/5.0 |
| Becky & David | 2 | $122,154 | 345 | 4.98/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Marietta
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (83.1%), with house and apartment & condo properties comprising 84.6% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile segments (5.6% combined)
Room Capacity Distribution
Analysis of 344 properties in Marietta shows that 1 bedroom properties are most prevalent, making up 26.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 48.8% of all listings.
Key Insights
- Most common: 1 bedroom (26.2%)
- Least common: 5+ bedrooms (5.8%)
- Market concentration: 48.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 344 properties in Marietta reveals that 8+ guests properties dominate the market, representing 22.1% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 41.0% of the market.
Key Insights
- Most common capacity: 8+ guests (22.1% of market)
- Least common capacity: 1 guest (1.7% of market)
- Average guest capacity: 4.5 guests per property
- Market concentration: 41.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 344 properties in Marietta, the most common availability pattern is 271-366 days (33.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.8% of properties).
Key Insights
- Most common availability window: 271-366 days (33.1%)
- Most common booking duration: 91-180 days (32.8%)
- Properties with high availability (180+ days): 66.0%
- Properties with long-term bookings (180+ days): 36.3%
Minimum Stay Distributions
1 Night
85 listings
26.8% of total
2 Nights
94 listings
29.7% of total
3 Nights
44 listings
13.9% of total
4-6 Nights
13 listings
4.1% of total
7-29 Nights
39 listings
12.3% of total
30+ Nights
42 listings
13.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 56.5%
- Mid-length stays (4-6 nights) represent 4.1% of listings
- Monthly+ stays (13.2%) suggest a stable extended-stay market
- High market flexibility with 70.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.3% of total
Flexible
80 listings
26.9% of total
Moderate
107 listings
36% of total
Firm
45 listings
15.2% of total
Strict
64 listings
21.5% of total
Key Insights
- Moderate is the preferred policy at 36.0% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 62.9% of the market
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.3% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, May, averaging 55 days
- Shortest booking windows are in Dec, Mar, Jan, averaging 33 days
- Summer shows the longest average booking window at 53 days, while Winter has the shortest at 35 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 53 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Marietta
Below is the distribution of amenities across listings in Marietta:
Traveler Demographics
Key Insights
- Domestic travelers make up 96.9% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (0.4%) and Canada (0.4%)
- English is the top language at 81.5%, followed by Spanish (13.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.6%
Recommendations
- Target marketing campaigns for Atlanta and Marietta markets
- Develop localized content for United Kingdom and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Marietta. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Gilmer County | 22 | $5,284 | $339.65 | 45% |
| Jacksons' Gap | 45 | $4,729 | $427.68 | 41% |
| Cedar Bluff | 32 | $4,627 | $374.82 | 42% |
| Eatonton | 232 | $4,371 | $471.99 | 35% |
| Waleska | 40 | $4,361 | $337.34 | 43% |
| Fannin County | 38 | $4,304 | $330.98 | 42% |
| Greensboro | 35 | $4,179 | $521.72 | 31% |
| Bishop | 10 | $4,160 | $516.54 | 42% |
| Eclectic | 56 | $4,054 | $384.40 | 38% |
| Epworth | 71 | $3,961 | $327.41 | 41% |
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