Marietta Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Georgia, United States
Is Airbnb profitable in Marietta in 2025? Explore comprehensive Airbnb analytics for Marietta, Georgia, United States to uncover income potential. This 2025 STR market report for Marietta, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 347 active listings.
Whether you're considering an Airbnb investment in Marietta, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marietta Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marietta Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marietta (2025)
Understanding the monthly revenue variations for Airbnb listings in Marietta is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marietta is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marietta across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,660+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,705 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,303 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,144, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marietta
Marietta Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marietta STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marietta:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marietta
Average Daily Rate (ADR) Airbnb Trends in Marietta (2025)
Effective short term rental pricing strategy in Marietta involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marietta typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $286+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $197 or more.
- Typical properties (Median) charge around $126 per night.
- Entry-level properties (Bottom 25%) earn around $74 per night.
Average Daily Rate (ADR) Trend by Month in Marietta
Get Live Marietta Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Marietta (2025)
Peak Season (July, June, May)
- Revenue averages $3,563 per month
- Occupancy rates average 54.4%
- Daily rates average $161
Shoulder Season
- Revenue averages $2,655 per month
- Occupancy maintains around 47.7%
- Daily rates hold near $159
Low Season (January, February, March)
- Revenue drops to average $2,211 per month
- Occupancy decreases to average 45.3%
- Daily rates adjust to average $156
Seasonality Insights for Marietta
- The Airbnb seasonality in Marietta shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marietta's highest earning potential, with monthly revenues capable of climbing to $3,614, occupancy reaching a high of 62.2%, and ADRs peaking at $162.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,095, occupancy could drop to 44.0%, and ADRs may adjust down to $154.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marietta.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marietta seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marietta (2025)
Exploring the top neighborhoods for short-term rentals in Marietta? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Marietta Square | Historic downtown area with charming shops, restaurants, and cultural events. A popular destination for both tourists and locals, making it ideal for Airbnb hosting. | Marietta Museum of History, The Big Chicken, Glover Park, Marietta/Cobb Museum of Art, Local restaurants and cafes |
| Kennesaw Mountain National Battlefield Park | A beautiful natural area that attracts outdoor enthusiasts and history buffs. Ideal for guests looking for nature trails and historical significance. | Kennesaw Mountain, Civil War battlefields, Hiking trails, Scenic views, Visitor center |
| East Cobb | A suburban neighborhood known for its excellent schools and safe environment. Popular among families traveling for events or visiting relatives in the area. | Parks and recreation areas, Shopping centers, Family-friendly restaurants, Local community events |
| West Cobb | A suburban area that offers a blend of residential comfort and accessibility to attractions. A good choice for families and those attending events in the vicinity. | Shopping centers, Local parks, Restaurants, Access to nearby Marietta attractions |
| Lockheed Martin | Proximity to a major employer in the area, making it a great choice for business travelers and contractors visiting for work. | Lockheed Martin facilities, Local dining options, Business accommodations |
| Cobb County Fairgrounds | A venue for local events and fairs, which attracts visitors and makes it ideal for short-term rentals during event seasons. | Cobb County Fair, Local crafts and festivals, Family fun activities |
| Historic Kennesaw | Offers a unique blend of history and community feel, attracting visitors interested in history and local culture. | Kennesaw Historic Train Depot, Local shops and cafes, Kennesaw Civil War Museum |
| Brumby Hall and Gardens | A serene venue known for its gardens and historic architecture, perfect for visitors looking for a peaceful retreat. | Brumby Hall, Gardens, Nearby historic sites, Event hosting opportunities |
Understanding Airbnb License Requirements & STR Laws in Marietta (2025)
While Marietta, Georgia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marietta to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Marietta (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mariettabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Private Cabin Retreat | Sauna & Pool - 6 Bedrooms
Entire Place • 6 bedrooms
A Secluded Cabin Getaway!
Entire Place • 5 bedrooms
Marietta Square Suites - Big Home & Large Groups!
Entire Place • 5 bedrooms
Backyard Beach with Pool
Entire Place • 4 bedrooms
Marietta GEM/ Pet friendly/Theatre Room
Entire Place • 4 bedrooms
Beautiful private house w/lake
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marietta (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marietta based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mike | 15 | $277,080 | 548 | 4.77/5.0 |
| Gregory | 5 | $184,658 | 867 | 4.95/5.0 |
| Stablegold | 3 | $172,990 | 84 | 4.69/5.0 |
| Gabriela | 4 | $170,953 | 21 | 3.75/5.0 |
| Morgan | 4 | $156,897 | 292 | 4.79/5.0 |
| Aaron & Amy | 1 | $152,425 | 89 | 4.92/5.0 |
| Windy | 3 | $149,391 | 37 | 4.28/5.0 |
| Brian | 2 | $142,062 | 45 | 4.97/5.0 |
| Elvira | 5 | $135,156 | 357 | 4.72/5.0 |
| Robert | 4 | $133,294 | 224 | 4.76/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marietta.
Dive Deeper: Advanced Marietta STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marietta. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarietta Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marietta
- The Marietta Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.3% of the 347 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marietta, House properties are the most common (72.6%), reflecting the local real estate landscape.
- Houses represent a significant 72.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 5.2%) offer potential for unique stay experiences.
Marietta Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marietta
- The dominant room capacity in Marietta is 1 bedroom listings, making up 26.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 49.6% of the active Airbnb listings in Marietta, indicating a high concentration in these sizes.
- A significant 40.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marietta.
Marietta Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marietta
- The most common guest capacity trend in Marietta vacation rentals is listings accommodating 8+ guests (22.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Marietta STR market, accounting for 40.9% of listings.
- 43.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marietta.
- On average, properties in Marietta are equipped to host 4.5 guests.
Marietta Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marietta
- The most common availability pattern in Marietta falls within the 271-366 days range, representing 34% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Marietta (32%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 35.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Marietta Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
81 listings
24.8% of total
2 Nights
91 listings
27.8% of total
3 Nights
34 listings
10.4% of total
4-6 Nights
11 listings
3.4% of total
7-29 Nights
45 listings
13.8% of total
30+ Nights
65 listings
19.9% of total
Key Insights
- The most prevalent minimum stay requirement in Marietta is 2 Nights, adopted by 27.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (19.9%) caters to monthly stays (30+ nights) in Marietta, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 27.8% of Marietta hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 19.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marietta.
Marietta Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.3% of total
Flexible
78 listings
26.3% of total
Moderate
107 listings
36% of total
Firm
45 listings
15.2% of total
Strict
66 listings
22.2% of total
Cancellation Policy Insights for Marietta
- The prevailing Airbnb cancellation policy trend in Marietta is Moderate, used by 36% of listings.
- There's a relatively balanced mix between guest-friendly (62.3%) and stricter (37.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36% market standard in Marietta.
- Regularly review your cancellation policy against competitors and market demand shifts in Marietta.
Marietta STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marietta
- The overall average booking lead time for vacation rentals in Marietta is 36 days.
- Guests book furthest in advance for stays during June (average 60 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (53 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Marietta.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 60 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Marietta averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marietta (2025)
Amenity Prevalence
Amenity Insights for Marietta
- Essential amenities in Marietta that guests expect include: Air conditioning, Wifi, Smoke alarm, TV, Free parking on premises, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Essentials, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marietta: Air conditioning, Wifi, Smoke alarm, TV, Free parking on premises, Heating.
- Prioritize adding missing essentials: Air conditioning, Wifi, Smoke alarm, TV, Free parking on premises, Heating.
- Consider adding popular differentiators like Kitchen or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marietta to stay competitive.
Marietta Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marietta
- The typical guest profile for Airbnb in Marietta consists of primarily domestic travelers (97%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.9% of guests.
- Key international markets include United States (96.9%) and Canada (0.5%).
- Top languages spoken are English (75.9%) followed by Spanish (12.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Atlanta and Marietta.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marietta Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gilmer County | 22 | $4,696 | $342.13 | 43% |
| Cedar Bluff | 33 | $4,317 | $458.84 | 39% |
| Fannin County | 37 | $4,285 | $339.52 | 41% |
| Jacksons' Gap | 46 | $4,274 | $409.58 | 41% |
| Eatonton | 231 | $4,171 | $473.15 | 35% |
| Waleska | 41 | $4,156 | $346.72 | 42% |
| Bishop | 10 | $4,057 | $508.61 | 43% |
| Epworth | 68 | $3,983 | $341.99 | 40% |
| Greensboro | 35 | $3,915 | $529.72 | 29% |
| Blue Ridge | 1,105 | $3,888 | $290.46 | 45% |