Airbnb Market Analytics, Statistics and Data in Macon, Georgia, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Macon? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Macon:
How much do Airbnb hosts make on average per month in Macon?
The short-term rental market in Macon shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,481 per month
- Strong performing properties (top 25%) make $2,563 or more
- Best-in-class properties (top 10%) achieve $3,843+ monthly
- Entry-level properties (bottom 25%) typically earn around $726
Revenue Variations by Month
Occupancy Rates Throughout the Year in Macon
The market in Macon shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 41% occupancy rates
- Strong performing properties (top 25%) achieve 59% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Macon
Daily rates in Macon vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $98 per night
- Strong performing properties (top 25%) secure $137 or more
- Best-in-class properties (top 10%) pull in $209+ per night
- Entry-level properties (bottom 25%) earn around $67
Daily Rate Variations by Month
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Seasonality patterns in Macon
Peak Season (October, November, June)
- Revenue peaks at $2723.72 per month
- Occupancy rates reach 51.23%
- Daily rates average $139.51
Shoulder Season
- Revenue averages $2077.95 per month
- Occupancy maintains 42.00%
- Daily rates hold at $132.88
Low Season (September, August, January)
- Revenue drops to $1466.99 per month
- Occupancy decreases to 32.28%
- Daily rates adjust to $123.11
Is it still profitable to do Airbnb in Macon in 2025?
Yes! Macon demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 42% and solid monthly revenue averaging $2078 and With 229 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Macon
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Macon | Vibrant area with numerous restaurants, bars, and cultural attractions. Suitable for tourists looking to explore Macon's history and lively nightlife. | The Grand Opera House, Macon City Auditorium, Macn Museum of Arts and Sciences, Court Square, Mercer University |
| Historic District | Charming neighborhood filled with antebellum architecture and rich history. Perfect for visitors interested in history and culture with easy access to local events. | Hay House, The Cannonball House, Macon Historic District, Ocmulgee National Monument, Lover's Oak |
| East Macon | Emerging area with local shops and restaurants. Offers a more residential vibe while still being accessible to downtown attractions. | Parks and recreational areas, Local art galleries, Restaurants featuring Southern cuisine |
| West Macon | A family-friendly area with more suburban feel and access to parks. Attracting visitors looking for quiet and spacious stay near nature. | Amerson River Park, Macon Mall, Local parks, Family-friendly restaurants |
| North Macon | Upscale area known for its shopping centers and dining options. Ideal for business travelers and families wanting comfort and amenities. | The Shoppes at River Crossing, Northwest Plaza, Local coffee shops and restaurants |
| Macon State College Area | Educational hub with access to a younger demographic including students and visiting families. Great for budget-friendly stays. | Macon State College, Public parks, Local events related to college |
| Macon Historic Sites | An area dedicated to the history and culture of Macon, bringing visitors to discover its unique heritage. | Cotton Avenue Historic District, Various historic homes, Cultural tours and events |
| Ocmulgee National Monument Area | Outdoor lovers destination with focus on nature and history, attracting visitors interested in ancient Native American sites. | Ocmulgee Mounds, Hiking trails, Wildlife viewing areas |
Do you need a license for Airbnb in Macon?
We recommend checking directly with Macon's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Macon
7BR Lakefront Haven | Pool, Hot Tub, Gated 4Acres
Entire Place • 7 bedrooms
8 Beds in 4BR Home w/ Hot Tub—Family & Work-Ready
Entire Place • 4 bedrooms
Luxe Lakefront: KingBR, Spa, Firepit, Kayaks/Games
Entire Place • 5 bedrooms
5 bedroom home in North Macon!
Entire Place • 5 bedrooms
Luxury Modern Townhome Downtown (3 Levels)
Entire Place • 3 bedrooms
Comforting Lakeside Retreat
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Macon
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| William | 1 | $335,077 | 42 | 4.69/5.0 |
| Luke | 9 | $300,460 | 873 | 4.90/5.0 |
| TnTs BnBs | 5 | $145,105 | 1528 | 4.88/5.0 |
| Elevation Travels | 4 | $134,321 | 381 | 4.83/5.0 |
| Scott And Megan | 9 | $124,562 | 1218 | 4.91/5.0 |
| Cheryl | 3 | $112,892 | 139 | 4.92/5.0 |
| BnBs On Orange | 9 | $109,410 | 475 | 4.95/5.0 |
| Patrick | 6 | $97,997 | 244 | 4.80/5.0 |
| Anthony | 1 | $88,479 | 16 | 4.63/5.0 |
| Tobesofkee Lakehouse LLC | 1 | $85,525 | 22 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Macon
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (80.3%), with house and apartment & condo properties comprising 89.6% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (4.8% combined)
Room Capacity Distribution
Analysis of 229 properties in Macon shows that 1 bedroom properties are most prevalent, making up 33.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 61.6% of all listings.
Key Insights
- Most common: 1 bedroom (33.2%)
- Least common: 5+ bedrooms (1.7%)
- Market concentration: 61.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 229 properties in Macon reveals that 4 guests properties dominate the market, representing 21% of all listings. The average property accommodates 3.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 36.2% of the market.
Key Insights
- Most common capacity: 4 guests (21% of market)
- Least common capacity: 7 guests (1.7% of market)
- Average guest capacity: 3.9 guests per property
- Market concentration: 36.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 229 properties in Macon, the most common availability pattern is 181-270 days (38.9% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (41% of properties).
Key Insights
- Most common availability window: 181-270 days (38.9%)
- Most common booking duration: 91-180 days (41%)
- Properties with high availability (180+ days): 75.5%
- Properties with long-term bookings (180+ days): 24.5%
Minimum Stay Distributions
1 Night
84 listings
40.8% of total
2 Nights
50 listings
24.3% of total
3 Nights
25 listings
12.1% of total
4-6 Nights
10 listings
4.9% of total
7-29 Nights
19 listings
9.2% of total
30+ Nights
18 listings
8.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 65.1%
- Mid-length stays (4-6 nights) represent 4.9% of listings
- Monthly+ stays (8.7%) suggest a stable extended-stay market
- High market flexibility with 77.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
9 listings
4.7% of total
Flexible
59 listings
30.6% of total
Moderate
63 listings
32.6% of total
Firm
35 listings
18.1% of total
Strict
27 listings
14% of total
Key Insights
- Moderate is the preferred policy at 32.6% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 63.2% of the market
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 4.7% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Mar, Jul, averaging 45 days
- Shortest booking windows are in Feb, Aug, Jan, averaging 26 days
- Spring shows the longest average booking window at 43 days, while Winter has the shortest at 29 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 43 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Macon
Every property in Macon comes standard with Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.6% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.5%) and Germany (0.4%)
- English is the top language at 81.5%, followed by Spanish (12.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.4%
Recommendations
- Target marketing campaigns for Atlanta and Macon markets
- Develop localized content for Canada and Germany
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Macon. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Eatonton | 232 | $4,371 | $471.99 | 35% |
| Greensboro | 35 | $4,179 | $521.72 | 31% |
| Bishop | 10 | $4,160 | $516.54 | 42% |
| Buckhead | 11 | $3,799 | $348.15 | 40% |
| Appling | 21 | $3,716 | $486.49 | 40% |
| North Decatur | 17 | $3,551 | $248.90 | 45% |
| Chattahoochee Hills | 56 | $3,528 | $292.46 | 38% |
| Sparta | 49 | $3,155 | $289.29 | 37% |
| Athens-Clarke County Unified Government | 799 | $2,949 | $311.78 | 41% |
| Evans | 131 | $2,937 | $770.80 | 36% |
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