Macon Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Georgia, United States
Is Airbnb profitable in Macon in 2025? Explore comprehensive Airbnb analytics for Macon, Georgia, United States to uncover income potential. This 2025 STR market report for Macon, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 223 active listings.
Whether you're considering an Airbnb investment in Macon, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Macon Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Macon Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Macon (2025)
Understanding the monthly revenue variations for Airbnb listings in Macon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Macon is typically June, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Macon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,812+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,460 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,451 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $686, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Macon
Macon Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Macon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Macon:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Macon
Average Daily Rate (ADR) Airbnb Trends in Macon (2025)
Effective short term rental pricing strategy in Macon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Macon typically peaks in December and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $208+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $140 or more.
- Typical properties (Median) charge around $100 per night.
- Entry-level properties (Bottom 25%) earn around $69 per night.
Average Daily Rate (ADR) Trend by Month in Macon
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Airbnb Seasonality Analysis & Trends in Macon (2025)
Peak Season (June, May, October)
- Revenue averages $2,429 per month
- Occupancy rates average 44.5%
- Daily rates average $131
Shoulder Season
- Revenue averages $1,985 per month
- Occupancy maintains around 42.1%
- Daily rates hold near $130
Low Season (January, August, September)
- Revenue drops to average $1,677 per month
- Occupancy decreases to average 37.2%
- Daily rates adjust to average $130
Seasonality Insights for Macon
- The Airbnb seasonality in Macon shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Macon's highest earning potential, with monthly revenues capable of climbing to $2,523, occupancy reaching a high of 50.4%, and ADRs peaking at $133.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,614, occupancy could drop to 33.5%, and ADRs may adjust down to $126.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Macon.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Macon seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Macon (2025)
Exploring the top neighborhoods for short-term rentals in Macon? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Macon | The vibrant heart of the city, Downtown Macon offers numerous cultural attractions, restaurants, and nightlife options. It's ideal for tourists wanting to experience the city’s local charm and activities. | Cannonball House, The Grand Opera House, Ocmulgee National Monument, Macon City Auditorium, Mercer University |
| Macon Historic District | A picturesque area filled with historic homes and beautiful architecture, ideal for visitors looking to explore Macon’s rich history and civil war heritage. | Hay House, St. Joseph's Catholic Church, The Allman Brothers Band Museum at the Big House, Rose Hill Cemetery, Macon Museum of Arts & Sciences |
| College Hill Corridor | This area near Mercer University is popular among students, faculty, and visitors, creating a lively atmosphere with shops, cafes, and cultural events. | Mercer University, College Hill Skatepark, Macon Beer Company, Macon Music Festival, Peach State Summer Theatre |
| Ocmulgee National Park | A stunning natural area that offers historical and archaeological sites, attracting nature lovers and educational tourists interested in Native American history. | Ocmulgee Mounds, Visitor Center, Nature trails, Canoeing on the Ocmulgee River |
| Macon East | Known for its residential neighborhoods and parks, this area attracts families and offers a quieter environment while still being close to downtown amenities. | Amerson River Park, Lake Tobesofkee, Macon-Bibb County Botanical Garden |
| Tattnall Square Park | A charming residential area surrounding a lovely park, great for families and visitors looking for a peaceful stay near local cafes and shops. | Tattnall Square Park, local restaurants, shopping areas, historic architecture |
| Lakeside | This suburban area offers a peaceful environment with access to the lake, making it ideal for families and outdoor enthusiasts. | Lake Tobesofkee, local fishing spots, boat rentals, picnic areas |
| Pine Hill | A quaint neighborhood that offers a mix of local eateries and easy access to parks, suitable for those who want a mix of city and nature. | Pine Hill Park, local boutiques, food markets |
Understanding Airbnb License Requirements & STR Laws in Macon (2025)
While Macon, Georgia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Macon to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Macon (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maconbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
7BR Lakefront Haven | Pool, Hot Tub, Gated 4Acres
Entire Place • 7 bedrooms
Spacious 6 bedroom home near Downtown Macon
Entire Place • 6 bedrooms
Luxe Lakefront: KingBR, Spa, Firepit, Kayaks/Games
Entire Place • 5 bedrooms
8 Beds in 4BR Home w/ Hot Tub—Family & Work-Ready
Entire Place • 4 bedrooms
5 bedroom home in North Macon!
Entire Place • 5 bedrooms
Built in 1875-Sleeps 19 Perfect for Large Groups
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Macon (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Macon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Luke | 9 | $285,236 | 873 | 4.90/5.0 |
| William | 1 | $267,344 | 42 | 4.69/5.0 |
| TnTs BnBs | 5 | $145,434 | 1528 | 4.88/5.0 |
| Scott And Megan | 9 | $132,652 | 1218 | 4.91/5.0 |
| Elevation Travels | 4 | $122,376 | 381 | 4.83/5.0 |
| Cheryl | 3 | $113,448 | 139 | 4.92/5.0 |
| BnBs On Orange | 7 | $108,230 | 430 | 4.94/5.0 |
| Justin | 1 | $108,052 | 29 | 4.93/5.0 |
| Tobesofkee Lakehouse LLC | 1 | $106,050 | 22 | 5.00/5.0 |
| Anthony | 1 | $99,057 | 16 | 4.63/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Macon.
Dive Deeper: Advanced Macon STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Macon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMacon Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Macon
- The Macon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.7% of the 223 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Macon, House properties are the most common (59.6%), reflecting the local real estate landscape.
- Houses represent a significant 59.6% portion, catering likely to families or larger groups.
- The presence of 5.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 5.3%) offer potential for unique stay experiences.
Macon Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Macon
- The dominant room capacity in Macon is 1 bedroom listings, making up 33.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.5% of the active Airbnb listings in Macon, indicating a high concentration in these sizes.
- A significant 28.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Macon.
Macon Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Macon
- The most common guest capacity trend in Macon vacation rentals is listings accommodating 4 guests (20.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Macon STR market, accounting for 36.3% of listings.
- 30.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Macon.
- On average, properties in Macon are equipped to host 3.9 guests.
Macon Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Macon
- The most common availability pattern in Macon falls within the 181-270 days range, representing 39.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Macon (39.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Macon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
83 listings
40.1% of total
2 Nights
48 listings
23.2% of total
3 Nights
22 listings
10.6% of total
4-6 Nights
11 listings
5.3% of total
7-29 Nights
18 listings
8.7% of total
30+ Nights
25 listings
12.1% of total
Key Insights
- The most prevalent minimum stay requirement in Macon is 1 Night, adopted by 40.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.3%) of the Macon Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.1%) caters to monthly stays (30+ nights) in Macon, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 40.1% of Macon hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Macon.
Macon Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
9 listings
4.7% of total
Flexible
57 listings
29.7% of total
Moderate
63 listings
32.8% of total
Firm
35 listings
18.2% of total
Strict
28 listings
14.6% of total
Cancellation Policy Insights for Macon
- The prevailing Airbnb cancellation policy trend in Macon is Moderate, used by 32.8% of listings.
- There's a relatively balanced mix between guest-friendly (62.5%) and stricter (32.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 32.8% market standard in Macon.
- Using a Strict policy might deter some guests, as only 14.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Macon.
Macon STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Macon
- The overall average booking lead time for vacation rentals in Macon is 31 days.
- Guests book furthest in advance for stays during May (average 51 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (40 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Macon.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 51 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 40 days) to capture early planners.
- Monitor your own booking lead times against these Macon averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Macon (2025)
Amenity Prevalence
Amenity Insights for Macon
- Essential amenities in Macon that guests expect include: Air conditioning, Wifi, TV, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Macon: Air conditioning, Wifi, TV, Smoke alarm, Heating.
- Prioritize adding missing essentials: Wifi, TV, Smoke alarm, Heating.
- Consider adding popular differentiators like Free parking on premises or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Macon to stay competitive.
Macon Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Macon
- The typical guest profile for Airbnb in Macon consists of primarily domestic travelers (97%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.4% of guests.
- Key international markets include United States (97.4%) and Canada (0.5%).
- Top languages spoken are English (77.7%) followed by Spanish (11.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Atlanta and Macon.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Macon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Eatonton | 231 | $4,171 | $473.15 | 35% |
| Bishop | 10 | $4,057 | $508.62 | 43% |
| Greensboro | 35 | $3,915 | $529.72 | 29% |
| Buckhead | 11 | $3,683 | $342.16 | 39% |
| North Decatur | 18 | $3,575 | $249.53 | 46% |
| Chattahoochee Hills | 58 | $3,333 | $292.32 | 40% |
| Appling | 21 | $3,211 | $503.05 | 39% |
| Sparta | 49 | $3,044 | $284.96 | 35% |
| Athens-Clarke County Unified Government | 803 | $2,862 | $317.64 | 41% |
| Cordele | 17 | $2,652 | $268.07 | 39% |