Mableton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Georgia, United States
Is Airbnb profitable in Mableton in 2025? Explore comprehensive Airbnb analytics for Mableton, Georgia, United States to uncover income potential. This 2025 STR market report for Mableton, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 126 active listings.
Whether you're considering an Airbnb investment in Mableton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mableton Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mableton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mableton (2025)
Understanding the monthly revenue variations for Airbnb listings in Mableton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mableton is typically June, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mableton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,129+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,746 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,524 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $574, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mableton
Mableton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mableton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mableton:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mableton
Average Daily Rate (ADR) Airbnb Trends in Mableton (2025)
Effective short term rental pricing strategy in Mableton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mableton typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $387+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $199 or more.
- Typical properties (Median) charge around $124 per night.
- Entry-level properties (Bottom 25%) earn around $61 per night.
Average Daily Rate (ADR) Trend by Month in Mableton
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Airbnb Seasonality Analysis & Trends in Mableton (2025)
Peak Season (June, July, October)
- Revenue averages $2,472 per month
- Occupancy rates average 46.2%
- Daily rates average $204
Shoulder Season
- Revenue averages $1,884 per month
- Occupancy maintains around 42.1%
- Daily rates hold near $181
Low Season (January, April, November)
- Revenue drops to average $1,679 per month
- Occupancy decreases to average 37.9%
- Daily rates adjust to average $174
Seasonality Insights for Mableton
- The Airbnb seasonality in Mableton shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mableton's highest earning potential, with monthly revenues capable of climbing to $2,910, occupancy reaching a high of 48.1%, and ADRs peaking at $206.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,544, occupancy could drop to 34.2%, and ADRs may adjust down to $154.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mableton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mableton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mableton (2025)
Exploring the top neighborhoods for short-term rentals in Mableton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Mableton | This area features charming old homes and rich history, making it appealing to visitors interested in local culture. It's close to historic sites and community parks. | Mable House Barnes Amphitheatre, Mableton Historic District, Silver Comet Trail, Nickajack Park, Mableton Community Center |
| Cumberland Area | Located near major shopping areas and the Cumberland Mall, this area is ideal for tourists seeking convenience and access to suburban attractions. | Cumberland Mall, SunTrust Park, The Battery Atlanta, Chattahoochee River National Recreation Area, Cobb Energy Performing Arts Centre |
| West Mableton | A residential neighborhood with a tranquil atmosphere, popular with families and visitors looking for a peaceful retreat while still having easy access to city attractions. | Cochran Mill Park, Mableton Library, Community parks, Local restaurants and shops, Walking trails |
| South Cobb Drive | This area has convenient access to major roadways and is close to restaurants and shopping, making it a practical choice for short-term rentals. | The Shops at Vinings, Local dining options, Cobb Galleria Centre, Heritage Park, South Cobb Community Center |
| East Mableton | Known for its suburban feel with spacious homes, it's appealing to families visiting nearby attractions or those needing longer-term stays. | East Mableton Park, Local schools, Parks and recreational areas, Nearby golf courses, Convenient access to the city |
| Mableton Town Center | As the commercial heart of Mableton, this area is lively and offers a range of shops, eateries, and quick access to public transport. | Local shops, Cafes and dining, Public transport access, Community events, Festivals during peak season |
| Nickajack Creek Area | This scenic area is great for outdoor enthusiasts and boasts natural beauty, attracting visitors interested in outdoor activities. | Nickajack Creek, Hiking trails, Nature parks, Fishing spots, Wildlife watching |
| Mableton's Green Space | This area emphasizes parks and recreational facilities, perfect for families and individuals seeking outdoor activities and community involvement. | Local parks, Playgrounds, Community gatherings, Sports facilities, Walking paths |
Understanding Airbnb License Requirements & STR Laws in Mableton (2025)
With 13% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Mableton. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mableton to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 13% licensed listings)
Top Performing Airbnb Properties in Mableton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mabletonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Graceland *Pool, Hotub, Game Room, 7acres*
Entire Place • 4 bedrooms
JAN Available! FIVE bedrooms! AtLaNTA Mableton
Entire Place • 5 bedrooms
The Oak Tree Oasis - Stunning! 2 Master Bedrooms
Entire Place • 4 bedrooms
Mansion w Event Space| Sleeps 16 | Retreat Getaway
Entire Place • 5 bedrooms
Spacious Home w/ Pool Table Near ATL & The Battery
Entire Place • 4 bedrooms
*NEW* Serenity on Stroud: Fire Pit + Games + Fun
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mableton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mableton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mike | 9 | $103,221 | 226 | 4.82/5.0 |
| Alex | 4 | $102,944 | 251 | 4.87/5.0 |
| Travel Made Easy | 6 | $92,984 | 115 | 4.78/5.0 |
| Grace | 1 | $87,119 | 86 | 4.91/5.0 |
| Lola | 2 | $81,242 | 213 | 5.00/5.0 |
| RoomPicks | 12 | $58,282 | 7 | N/A/5.0 |
| Mackenzie | 1 | $57,329 | 121 | 4.79/5.0 |
| The Reserves | 1 | $53,990 | 30 | 4.47/5.0 |
| Cody | 1 | $49,517 | 77 | 4.60/5.0 |
| Bessem | 2 | $40,412 | 8 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mableton.
Dive Deeper: Advanced Mableton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mableton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMableton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mableton
- The Mableton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 68.3% of the 126 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 31.7% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Mableton, House properties are the most common (73%), reflecting the local real estate landscape.
- Houses represent a significant 73% portion, catering likely to families or larger groups.
- The presence of 9.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 6.4%) offer potential for unique stay experiences.
Mableton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mableton
- The dominant room capacity in Mableton is 1 bedroom listings, making up 29.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 54.0% of the active Airbnb listings in Mableton, indicating a high concentration in these sizes.
- A significant 34.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mableton.
Mableton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mableton
- The most common guest capacity trend in Mableton vacation rentals is listings accommodating 4 guests (22.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Mableton STR market, accounting for 39.7% of listings.
- 37.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mableton.
- On average, properties in Mableton are equipped to host 4.1 guests.
Mableton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mableton
- The most common availability pattern in Mableton falls within the 271-366 days range, representing 61.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Mableton (31.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mableton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
30 listings
25.4% of total
2 Nights
38 listings
32.2% of total
3 Nights
8 listings
6.8% of total
4-6 Nights
3 listings
2.5% of total
7-29 Nights
15 listings
12.7% of total
30+ Nights
24 listings
20.3% of total
Key Insights
- The most prevalent minimum stay requirement in Mableton is 2 Nights, adopted by 32.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (20.3%) caters to monthly stays (30+ nights) in Mableton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 32.2% of Mableton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 20.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mableton.
Mableton Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
27 listings
24.5% of total
Moderate
43 listings
39.1% of total
Firm
14 listings
12.7% of total
Strict
26 listings
23.6% of total
Cancellation Policy Insights for Mableton
- The prevailing Airbnb cancellation policy trend in Mableton is Moderate, used by 39.1% of listings.
- There's a relatively balanced mix between guest-friendly (63.6%) and stricter (36.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 39.1% market standard in Mableton.
- Regularly review your cancellation policy against competitors and market demand shifts in Mableton.
Mableton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mableton
- The overall average booking lead time for vacation rentals in Mableton is 21 days.
- Guests book furthest in advance for stays during June (average 47 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (33 days avg.) sees the longest lead times, while Winter (15 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (21 days) as a baseline for your pricing and availability strategy in Mableton.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 47 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 33 days) to capture early planners.
- Monitor your own booking lead times against these Mableton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mableton (2025)
Amenity Prevalence
Amenity Insights for Mableton
- Essential amenities in Mableton that guests expect include: Air conditioning, Smoke alarm, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mableton: Air conditioning, Smoke alarm, Wifi, TV.
- Prioritize adding missing essentials: Smoke alarm, Wifi, TV.
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mableton to stay competitive.
Mableton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mableton
- The typical guest profile for Airbnb in Mableton consists of primarily domestic travelers (98%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.5% of guests.
- Key international markets include United States (97.5%) and DC (0.6%).
- Top languages spoken are English (78.1%) followed by Spanish (13%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Atlanta and Augusta.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mableton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gilmer County | 22 | $4,129 | $373.56 | 39% |
| Cedar Bluff | 35 | $3,816 | $476.06 | 36% |
| Buckhead | 11 | $3,538 | $359.03 | 39% |
| Waleska | 44 | $3,507 | $355.85 | 41% |
| Lookout Mountain | 77 | $3,440 | $312.54 | 50% |
| Eatonton | 249 | $3,437 | $499.91 | 32% |
| Fannin County | 47 | $3,391 | $362.23 | 37% |
| Epworth | 74 | $3,384 | $351.40 | 38% |
| Sautee | 16 | $3,336 | $388.54 | 41% |
| Blue Ridge | 1,211 | $3,333 | $303.24 | 43% |