Lilburn Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Georgia, United States

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Lilburn in 2025? Explore comprehensive Airbnb analytics for Lilburn, Georgia, United States to uncover income potential. This 2025 STR market report for Lilburn, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 84 active listings.

Whether you're considering an Airbnb investment in Lilburn, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lilburn Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Lilburn Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$137
The average rental revenue earned for an occupied room per day in Lilburn.
Occupancy Rate(?)
39.3%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$14,949
Typical annual income for an Airbnb listing in Lilburn. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
9.3%
Positive growth (9.3%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Lilburn.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Lilburn.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
84
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Lilburn (2025)

Understanding the monthly revenue variations for Airbnb listings in Lilburn is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lilburn is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lilburn across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,943+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,794 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,187 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $506, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Lilburn

Lilburn Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Lilburn STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lilburn:

  • Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 40%.
  • Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Lilburn

Average Daily Rate (ADR) Airbnb Trends in Lilburn (2025)

Effective short term rental pricing strategy in Lilburn involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lilburn typically peaks in May and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $273+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $154 or more.
  • Typical properties (Median) charge around $72 per night.
  • Entry-level properties (Bottom 25%) earn around $40 per night.

Average Daily Rate (ADR) Trend by Month in Lilburn

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Airbnb Seasonality Analysis & Trends in Lilburn (2025)

Peak Season (July, August, March)
  • Revenue averages $2,463 per month
  • Occupancy rates average 47.8%
  • Daily rates average $124
Shoulder Season
  • Revenue averages $2,185 per month
  • Occupancy maintains around 44.2%
  • Daily rates hold near $125
Low Season (January, September, November)
  • Revenue drops to average $1,760 per month
  • Occupancy decreases to average 36.3%
  • Daily rates adjust to average $127

Seasonality Insights for Lilburn

  • The Airbnb seasonality in Lilburn shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Lilburn's highest earning potential, with monthly revenues capable of climbing to $2,491, occupancy reaching a high of 51.0%, and ADRs peaking at $135.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,671, occupancy could drop to 34.2%, and ADRs may adjust down to $122.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lilburn.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Lilburn seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Lilburn (2025)

Exploring the top neighborhoods for short-term rentals in Lilburn? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Lilburn
The heart of Lilburn, offering easy access to shops, restaurants, and community events. A great choice for travelers wanting to explore the local scene and enjoy nearby parks and festivals.
Lilburn City Park, Parks and Recreation Department, Downtown Lilburn restaurants and cafes, Lilburn Historic District, Shopping centers
Lilburn City Park
A lovely park area with recreational activities and beautiful green spaces. Attractive for families and outdoor enthusiasts looking for a quiet stay close to nature.
Lilburn City Park, Walking trails, Playgrounds, Picnic areas, Outdoor sports facilities
Harmony Grove
A charming residential neighborhood known for its community feel and proximity to local amenities. Ideal for those exploring suburban life with easy access to Atlanta.
Local shops and eateries, Parks, Community events, Nearby schools
Rockbridge Park
A family-friendly area with good schools and community resources. Appeals to travelers seeking a more relaxed atmosphere with access to green spaces.
Rockbridge Park, Walking trails, Community playgrounds, Family-friendly activities
Stone Mountain
Located just a short drive away, it’s a popular tourist destination with the iconic Stone Mountain Park. Great for guests interested in hiking and outdoor adventures.
Stone Mountain Park, Hiking trails, Scenic views, Family-friendly attractions, Historic sites
Gwinnett County
A large suburban area surrounding Lilburn with various attractions and conveniences. Perfect for guests who want a mix of suburban and urban experiences.
Gwinnett Place Mall, Local entertainment venues, Cultural events, Parks and recreation facilities
Norcross
A nearby city with a historic downtown and diverse dining options. Offers a unique cultural experience while being close to Lilburn.
Norcross Historic District, Local restaurants, Art galleries, Parks
Peachtree Corners
A modern community with a variety of shopping and dining options, appealing to visitors looking for convenience and a vibrant local culture.
The Forum on Peachtree Parkway, Peachtree Corners Town Center, Outdoor recreation areas, Cafes and eateries

Understanding Airbnb License Requirements & STR Laws in Lilburn (2025)

While Lilburn, Georgia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lilburn to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 5% licensed listings)

Top Performing Airbnb Properties in Lilburn (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Lilburnbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

NEW! Luxury/Pool House/Game Room/7bds/3.5baths

NEW! Luxury/Pool House/Game Room/7bds/3.5baths

Entire Place • 7 bedrooms

$147,697
Revenue
54.2%
Occupancy
$804.51
Daily Rate
*Nantucket_*HotTub*Foosball*AirHcky*SUMMER:Pool

*Nantucket_*HotTub*Foosball*AirHcky*SUMMER:Pool

Entire Place • 6 bedrooms

$110,491
Revenue
69.0%
Occupancy
$477.22
Daily Rate
NEW! ALL Kings/ Near ATL/ Daybed/Spacious Backyard

NEW! ALL Kings/ Near ATL/ Daybed/Spacious Backyard

Entire Place • 4 bedrooms

$95,674
Revenue
59.5%
Occupancy
$453.09
Daily Rate
Book 3 Nights/Get the 4th FREEChic Lilburn Getaway

Book 3 Nights/Get the 4th FREEChic Lilburn Getaway

Entire Place • 5 bedrooms

$67,394
Revenue
53.2%
Occupancy
$339.72
Daily Rate
Lay Back in the Lake House

Lay Back in the Lake House

Entire Place • 3 bedrooms

$48,999
Revenue
67.6%
Occupancy
$196.08
Daily Rate
Sweet Summer Night Stays for Families and Friends!

Sweet Summer Night Stays for Families and Friends!

Entire Place • 4 bedrooms

$47,126
Revenue
35.8%
Occupancy
$591.82
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Lilburn (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Lilburn based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Duy & Evelynn2$243,3711104.91/5.0
Jacqueline1$110,491124.83/5.0
Ahmed3$95,222744.97/5.0
Lisa2$81,0003514.63/5.0
Key Properties1$67,394594.92/5.0
Nazia3$57,4441674.67/5.0
Anja & Ingo2$47,838974.93/5.0
ITrip Atlanta1$47,12654.60/5.0
Carl1$35,211484.60/5.0
Marie1$32,364234.96/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lilburn.

Dive Deeper: Advanced Lilburn STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lilburn. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Lilburn Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Lilburn

  • The Lilburn Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 54.8% of the 84 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 45.2% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Lilburn, House properties are the most common (84.5%), reflecting the local real estate landscape.
  • Houses represent a significant 84.5% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, others (combined 6.0%) offer potential for unique stay experiences.

Lilburn Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Lilburn

  • The dominant room capacity in Lilburn is 1 bedroom listings, making up 26.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 44.1% of the active Airbnb listings in Lilburn, indicating a high concentration in these sizes.
  • A significant 35.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lilburn.

Lilburn Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Lilburn

  • The most common guest capacity trend in Lilburn vacation rentals is listings accommodating 8+ guests (22.6%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Lilburn STR market, accounting for 35.7% of listings.
  • 40.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lilburn.
  • On average, properties in Lilburn are equipped to host 3.7 guests.

Lilburn Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Lilburn

  • The most common availability pattern in Lilburn falls within the 271-366 days range, representing 61.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 86.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Lilburn (35.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 14.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Lilburn Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (28.6%)

1 Night

24 listings

28.6% of total

2 Nights (21.4%)

2 Nights

18 listings

21.4% of total

3 Nights (8.3%)

3 Nights

7 listings

8.3% of total

4-6 Nights (7.1%)

4-6 Nights

6 listings

7.1% of total

7-29 Nights (4.8%)

7-29 Nights

4 listings

4.8% of total

30+ Nights (29.8%)

30+ Nights

25 listings

29.8% of total

Key Insights

  • The most prevalent minimum stay requirement in Lilburn is 30+ Nights, adopted by 29.8% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (29.8%) caters to monthly stays (30+ nights) in Lilburn, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 29.8% of Lilburn hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.6% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 29.8% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lilburn.

Lilburn Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (19.1%)

Flexible

13 listings

19.1% of total

Moderate (27.9%)

Moderate

19 listings

27.9% of total

Firm (30.9%)

Firm

21 listings

30.9% of total

Strict (22.1%)

Strict

15 listings

22.1% of total

Cancellation Policy Insights for Lilburn

  • The prevailing Airbnb cancellation policy trend in Lilburn is Firm, used by 30.9% of listings.
  • A majority (53.0%) of hosts in Lilburn utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 30.9% market standard in Lilburn.
  • Regularly review your cancellation policy against competitors and market demand shifts in Lilburn.

Lilburn STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Lilburn

  • The overall average booking lead time for vacation rentals in Lilburn is 23 days.
  • Guests book furthest in advance for stays during June (average 41 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in September (average 17 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (27 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in Lilburn.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 41 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 27 days) to capture early planners.
  • Monitor your own booking lead times against these Lilburn averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Lilburn (2025)

Amenity Prevalence

Amenity Insights for Lilburn

  • Essential amenities in Lilburn that guests expect include: Air conditioning, TV, Smoke alarm, Wifi, Free parking on premises, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Heating, Hot water, Washer are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Lilburn: Air conditioning, TV, Smoke alarm, Wifi, Free parking on premises, Kitchen.
  • Prioritize adding missing essentials: Wifi, Free parking on premises, Kitchen.
  • Consider adding popular differentiators like Heating or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Lilburn to stay competitive.

Lilburn Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Lilburn

  • The typical guest profile for Airbnb in Lilburn consists of primarily domestic travelers (98%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 97.9% of guests.
  • Key international markets include United States (97.9%) and Canada (0.5%).
  • Top languages spoken are English (67.4%) followed by Spanish (15.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Atlanta and Snellville.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Lilburn Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Gilmer County22$4,129$373.5639%
Cedar Bluff35$3,816$476.0636%
Buckhead11$3,538$359.0339%
Waleska44$3,507$355.8541%
Lookout Mountain77$3,440$312.5450%
Eatonton249$3,437$499.9132%
Fannin County47$3,391$362.2337%
Epworth74$3,384$351.4038%
Sautee16$3,336$388.5441%
Blue Ridge1,211$3,333$303.2443%

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