Kennesaw Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Georgia, United States
Is Airbnb profitable in Kennesaw in 2025? Explore comprehensive Airbnb analytics for Kennesaw, Georgia, United States to uncover income potential. This 2025 STR market report for Kennesaw, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 66 active listings.
Whether you're considering an Airbnb investment in Kennesaw, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kennesaw Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kennesaw Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kennesaw (2025)
Understanding the monthly revenue variations for Airbnb listings in Kennesaw is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kennesaw is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kennesaw across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,016+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,599 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,073 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,000, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kennesaw
Kennesaw Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Kennesaw STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kennesaw:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kennesaw
Average Daily Rate (ADR) Airbnb Trends in Kennesaw (2025)
Effective short term rental pricing strategy in Kennesaw involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kennesaw typically peaks in November and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $220+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $175 or more.
- Typical properties (Median) charge around $117 per night.
- Entry-level properties (Bottom 25%) earn around $62 per night.
Average Daily Rate (ADR) Trend by Month in Kennesaw
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Airbnb Seasonality Analysis & Trends in Kennesaw (2025)
Peak Season (July, June, May)
- Revenue averages $3,268 per month
- Occupancy rates average 56.9%
- Daily rates average $135
Shoulder Season
- Revenue averages $2,455 per month
- Occupancy maintains around 48.5%
- Daily rates hold near $135
Low Season (January, February, March)
- Revenue drops to average $1,945 per month
- Occupancy decreases to average 42.8%
- Daily rates adjust to average $138
Seasonality Insights for Kennesaw
- The Airbnb seasonality in Kennesaw shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kennesaw's highest earning potential, with monthly revenues capable of climbing to $3,493, occupancy reaching a high of 65.4%, and ADRs peaking at $142.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,607, occupancy could drop to 37.7%, and ADRs may adjust down to $132.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kennesaw.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kennesaw seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kennesaw (2025)
Exploring the top neighborhoods for short-term rentals in Kennesaw? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Kennesaw | The heart of Kennesaw, offering a vibrant mix of dining, shopping, and entertainment. It's appealing for travelers looking for convenience and accessibility to events in the area. | Kennesaw State University, Boundless playground, Town Center at Cobb, Kennesaw Mountain National Battlefield Park, Big Pie In The Sky Pizzeria |
| Kennesaw Mountain | A beautiful natural area perfect for outdoor enthusiasts. Proximity to hiking and nature trails attracts visitors who enjoy the outdoors and want to escape the city. | Kennesaw Mountain National Battlefield Park, Kennesaw Mountain trails, Smith Gilbert Gardens |
| Legacy Park | A large park in the area with sports facilities and walking paths. Attractive to families and those looking to enjoy recreational activities. | Legacy Park Walking Trails, Sports fields, Picnic areas |
| Swift-Cantrell Park | A popular park that features amenities for families, contributing to its popularity among visitors with children and those who enjoy outdoor relaxation. | Playgrounds, Walking paths, Open fields for picnics |
| Town Center Mall | A major shopping destination that attracts visitors for retail therapy and dining out. Good for short stays as guests can shop and dine conveniently. | Town Center at Cobb, Restaurants and cafes, Entertainment venues |
| Museum and History Center | Interesting for history buffs and families, this area offers educational and historical insights, which can attract a niche group of visitors. | Southern Museum of Civil War and Locomotive History, Kennesaw Historical Society, Nearby historical sites |
| Barrett Parkway | Known for its suburban charm, this area is close to various shops and restaurants, making it a desirable area for long-term short stays. | Restaurants, Shopping centers, Recreation spots |
| Acworth Lake | A scenic area known for its lake activities. Great for visitors looking to enjoy water sports and recreation in a family-friendly environment. | Acworth Beach, Lake Allatoona, Boat rentals, Fishing areas |
Understanding Airbnb License Requirements & STR Laws in Kennesaw (2025)
While Kennesaw, Georgia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kennesaw to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Kennesaw (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kennesawbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Noble Nest: Spacious Luxury Home
Entire Place • 5 bedrooms
Private Pool | Gaming | Near Downtown Kennesaw
Entire Place • 3 bedrooms
KSU/Downtown Kennesaw -3k Sqft- Renovated - Modern
Entire Place • 4 bedrooms
Luxury Getaway + Views | 3-5 min to KSU, Parks, +
Entire Place • 3 bedrooms
Kennesaw Charm-3 min to DT Kennesaw & Pet Friendly
Entire Place • 2 bedrooms
ATH - Sleeps 8 - 4 Beds - Fenced/Pet friendly - CM
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kennesaw (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Kennesaw based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sharbs | 2 | $145,847 | 147 | 4.95/5.0 |
| Asta | 1 | $90,344 | 67 | 4.99/5.0 |
| Hesham | 3 | $86,608 | 55 | 4.84/5.0 |
| Mike | 3 | $85,857 | 83 | 4.76/5.0 |
| Darwish | 2 | $75,947 | 43 | 4.74/5.0 |
| Diane | 2 | $73,178 | 33 | 4.61/5.0 |
| Kurt And Sheila | 2 | $71,762 | 87 | 4.92/5.0 |
| Gustavo | 1 | $57,699 | 34 | 5.00/5.0 |
| Andrea | 1 | $54,524 | 107 | 4.97/5.0 |
| Anja & Ingo | 2 | $53,743 | 116 | 2.48/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kennesaw.
Dive Deeper: Advanced Kennesaw STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kennesaw. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKennesaw Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kennesaw
- The Kennesaw Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.3% of the 66 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Kennesaw, House properties are the most common (75.8%), reflecting the local real estate landscape.
- Houses represent a significant 75.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 4.5%) offer potential for unique stay experiences.
Kennesaw Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kennesaw
- The dominant room capacity in Kennesaw is 1 bedroom listings, making up 28.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 56.1% of the active Airbnb listings in Kennesaw, indicating a high concentration in these sizes.
- A significant 42.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Kennesaw.
Kennesaw Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kennesaw
- The most common guest capacity trend in Kennesaw vacation rentals is listings accommodating 8+ guests (24.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Kennesaw STR market, accounting for 43.9% of listings.
- 48.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kennesaw.
- On average, properties in Kennesaw are equipped to host 4.7 guests.
Kennesaw Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kennesaw
- The most common availability pattern in Kennesaw falls within the 181-270 days range, representing 40.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Kennesaw (40.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Kennesaw Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
20.3% of total
2 Nights
16 listings
27.1% of total
3 Nights
9 listings
15.3% of total
4-6 Nights
3 listings
5.1% of total
7-29 Nights
3 listings
5.1% of total
30+ Nights
16 listings
27.1% of total
Key Insights
- The most prevalent minimum stay requirement in Kennesaw is 2 Nights, adopted by 27.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (27.1%) caters to monthly stays (30+ nights) in Kennesaw, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 27.1% of Kennesaw hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 27.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kennesaw.
Kennesaw Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
21 listings
37.5% of total
Moderate
10 listings
17.9% of total
Firm
13 listings
23.2% of total
Strict
12 listings
21.4% of total
Cancellation Policy Insights for Kennesaw
- The prevailing Airbnb cancellation policy trend in Kennesaw is Flexible, used by 37.5% of listings.
- There's a relatively balanced mix between guest-friendly (55.4%) and stricter (44.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 37.5% market standard in Kennesaw.
- Regularly review your cancellation policy against competitors and market demand shifts in Kennesaw.
Kennesaw STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kennesaw
- The overall average booking lead time for vacation rentals in Kennesaw is 33 days.
- Guests book furthest in advance for stays during July (average 57 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (47 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Kennesaw.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Kennesaw averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kennesaw (2025)
Amenity Prevalence
Amenity Insights for Kennesaw
- Essential amenities in Kennesaw that guests expect include: Smoke alarm, Wifi, Air conditioning, TV, Kitchen, Heating, Free parking on premises, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kennesaw: Smoke alarm, Wifi, Air conditioning, TV, Kitchen, Heating, Free parking on premises, Essentials.
- Prioritize adding missing essentials: TV, Kitchen, Heating, Free parking on premises, Essentials.
- Consider adding popular differentiators like Hot water or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kennesaw to stay competitive.
Kennesaw Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Kennesaw
- The typical guest profile for Airbnb in Kennesaw consists of primarily domestic travelers (97%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.3% of guests.
- Key international markets include United States (97.3%) and Canada (0.8%).
- Top languages spoken are English (80.2%) followed by Spanish (11.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Atlanta and Marietta.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kennesaw Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sevier County | 54 | $5,803 | $490.32 | 44% |
| Gilmer County | 22 | $4,696 | $342.13 | 43% |
| Sevierville | 5,187 | $4,592 | $318.77 | 48% |
| Cedar Bluff | 33 | $4,317 | $458.84 | 39% |
| Fannin County | 37 | $4,285 | $339.52 | 41% |
| Gatlinburg | 2,866 | $4,172 | $307.44 | 47% |
| Eatonton | 231 | $4,171 | $473.15 | 35% |
| Waleska | 41 | $4,156 | $346.72 | 42% |
| Wears Valley | 192 | $4,135 | $299.08 | 44% |
| Bishop | 10 | $4,057 | $508.62 | 43% |