Jonesboro Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Georgia, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Jonesboro in 2025? Explore comprehensive Airbnb analytics for Jonesboro, Georgia, United States to uncover income potential. This 2025 STR market report for Jonesboro, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 99 active listings.

Whether you're considering an Airbnb investment in Jonesboro, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Jonesboro Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Jonesboro Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$158
The average rental revenue earned for an occupied room per day in Jonesboro.
Occupancy Rate(?)
39.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$20,814
Typical annual income for an Airbnb listing in Jonesboro. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
68.6%
Strong growth (68.6%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Jonesboro.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Jonesboro.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
99
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Jonesboro (2025)

Understanding the monthly revenue variations for Airbnb listings in Jonesboro is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Jonesboro is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Jonesboro across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,065+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,025 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,658 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $761, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Jonesboro

Jonesboro Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Jonesboro STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Jonesboro:

  • Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 36%.
  • Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Jonesboro

Average Daily Rate (ADR) Airbnb Trends in Jonesboro (2025)

Effective short term rental pricing strategy in Jonesboro involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Jonesboro typically peaks in January and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $289+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $176 or more.
  • Typical properties (Median) charge around $119 per night.
  • Entry-level properties (Bottom 25%) earn around $62 per night.

Average Daily Rate (ADR) Trend by Month in Jonesboro

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Airbnb Seasonality Analysis & Trends in Jonesboro (2025)

Peak Season (May, April, June)
  • Revenue averages $3,711 per month
  • Occupancy rates average 32.3%
  • Daily rates average $154
Shoulder Season
  • Revenue averages $2,249 per month
  • Occupancy maintains around 43.6%
  • Daily rates hold near $155
Low Season (January, February, March)
  • Revenue drops to average $1,676 per month
  • Occupancy decreases to average 40.4%
  • Daily rates adjust to average $158

Seasonality Insights for Jonesboro

  • The Airbnb seasonality in Jonesboro shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Jonesboro's highest earning potential, with monthly revenues capable of climbing to $3,975, occupancy reaching a high of 51.3%, and ADRs peaking at $159.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,446, occupancy could drop to 26.8%, and ADRs may adjust down to $153.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Jonesboro.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Jonesboro seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Jonesboro (2025)

Exploring the top neighborhoods for short-term rentals in Jonesboro? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Jonesboro
The heart of Jonesboro, offering a variety of local shops, restaurants, and a vibrant community feel. Ideal for travelers looking for convenience and local culture.
Clayton County Courthouse, Old Jail Museum, Parker's Crossroads Park, Tara Museum, Revelation Park
Lake City
A suburban area close to major highways making it easy for guests to commute to nearby attractions. Recommended for families and business travelers.
Lake City Community Center, Lake City Public Library, Parks and recreation facilities, Nearby shopping centers
Morrow
Just a short drive from Jonesboro, Morrow is home to the Southlake Mall and has a range of amenities appealing to shoppers and diners.
Southlake Mall, Morrow City Park, National Archives at Atlanta, Restaurants and eateries nearby
Eagle's Landing
A peaceful neighborhood with appealing golf courses and serene residential atmosphere, attracting guests seeking a relaxing stay.
Eagle's Landing Country Club, Nearby golf courses, Parks and nature trails
Forest Park
Offers affordable housing and is close to the Atlanta Hartsfield-Jackson Airport, making it convenient for those traveling into the city.
Forest Park Historic Site, Parks and recreational areas, Public transit access to Atlanta
Tara Boulevard
A busy commercial area with easy access to shopping and dining, perfect for short-term stays for business and leisure travelers.
Shops and restaurants along Tara Blvd, Proximity to major highways, Local attractions in Clayton County
The Summit
An upscale residential area with a mix of families and professionals, appealing for those seeking a comfortable and safe stay.
The Summit Park, Local gyms and wellness centers, Family-friendly amenities
Jonesboro Historic District
Rich in history, this area is perfect for those interested in the historical aspects of the city, making it a cultural hub for visitors.
Historic downtown buildings, Local theaters, Cultural festivals and events

Understanding Airbnb License Requirements & STR Laws in Jonesboro (2025)

While Jonesboro, Georgia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Jonesboro to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Jonesboro (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Jonesborobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Retreat on the Lake

Retreat on the Lake

Entire Place • 5 bedrooms

$223,690
Revenue
33.0%
Occupancy
$1207.00
Daily Rate
Luxury Lake House Mansion

Luxury Lake House Mansion

Entire Place • 5 bedrooms

$149,613
Revenue
26.7%
Occupancy
$1214.83
Daily Rate
Sweet Serenity

Sweet Serenity

Entire Place • 6 bedrooms

$71,185
Revenue
59.0%
Occupancy
$358.69
Daily Rate
“The Georgia Peach House” w/ENT. DECK near Airport

“The Georgia Peach House” w/ENT. DECK near Airport

Entire Place • 5 bedrooms

$69,844
Revenue
61.0%
Occupancy
$266.44
Daily Rate
Beautiful 3 bedroom oasis w/pool

Beautiful 3 bedroom oasis w/pool

Entire Place • 3 bedrooms

$63,724
Revenue
49.0%
Occupancy
$283.74
Daily Rate
A good vibe state of mind.

A good vibe state of mind.

Entire Place • 4 bedrooms

$63,276
Revenue
54.1%
Occupancy
$254.11
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Jonesboro (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Jonesboro based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Bailey1$223,690284.79/5.0
Eight 11 Homes4$157,2203354.76/5.0
Karen1$149,613105.00/5.0
Seyla4$121,6141944.90/5.0
Duffax Homes6$105,1581404.75/5.0
Laura2$87,597564.92/5.0
Zenicque1$71,185464.93/5.0
Charlene1$69,844594.98/5.0
Patryce1$63,724214.95/5.0
Keon1$63,276554.67/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Jonesboro.

Dive Deeper: Advanced Jonesboro STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Jonesboro. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Jonesboro Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Jonesboro

  • The Jonesboro Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.7% of the 99 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Jonesboro, House properties are the most common (79.8%), reflecting the local real estate landscape.
  • Houses represent a significant 79.8% portion, catering likely to families or larger groups.
  • Smaller segments like outdoor/unique, hotel/boutique (combined 6.0%) offer potential for unique stay experiences.

Jonesboro Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Jonesboro

  • The dominant room capacity in Jonesboro is 1 bedroom listings, making up 26.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 51.6% of the active Airbnb listings in Jonesboro, indicating a high concentration in these sizes.
  • A significant 47.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Jonesboro.

Jonesboro Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Jonesboro

  • The most common guest capacity trend in Jonesboro vacation rentals is listings accommodating 8+ guests (24.2%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Jonesboro STR market, accounting for 42.4% of listings.
  • 46.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Jonesboro.
  • On average, properties in Jonesboro are equipped to host 4.5 guests.

Jonesboro Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Jonesboro

  • The most common availability pattern in Jonesboro falls within the 271-366 days range, representing 43.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 70.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Jonesboro (24.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 32.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Jonesboro Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (34.9%)

1 Night

30 listings

34.9% of total

2 Nights (37.2%)

2 Nights

32 listings

37.2% of total

3 Nights (11.6%)

3 Nights

10 listings

11.6% of total

4-6 Nights (2.3%)

4-6 Nights

2 listings

2.3% of total

7-29 Nights (4.7%)

7-29 Nights

4 listings

4.7% of total

30+ Nights (9.3%)

30+ Nights

8 listings

9.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Jonesboro is 2 Nights, adopted by 37.2% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (72.1%) of the Jonesboro Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 37.2% of Jonesboro hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 9.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Jonesboro.

Jonesboro Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (30%)

Flexible

24 listings

30% of total

Moderate (21.3%)

Moderate

17 listings

21.3% of total

Firm (21.3%)

Firm

17 listings

21.3% of total

Strict (27.5%)

Strict

22 listings

27.5% of total

Cancellation Policy Insights for Jonesboro

  • The prevailing Airbnb cancellation policy trend in Jonesboro is Flexible, used by 30% of listings.
  • There's a relatively balanced mix between guest-friendly (51.3%) and stricter (48.8%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 30% market standard in Jonesboro.
  • Regularly review your cancellation policy against competitors and market demand shifts in Jonesboro.

Jonesboro STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Jonesboro

  • The overall average booking lead time for vacation rentals in Jonesboro is 21 days.
  • Guests book furthest in advance for stays during September (average 34 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in August (average 13 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (28 days avg.) sees the longest lead times, while Summer (16 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (21 days) as a baseline for your pricing and availability strategy in Jonesboro.
  • For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 34 days out to capitalize on advance planning.
  • During August, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
  • Target marketing efforts for the Fall season well in advance (at least 28 days) to capture early planners.
  • Monitor your own booking lead times against these Jonesboro averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Jonesboro (2025)

Amenity Prevalence

Amenity Insights for Jonesboro

  • Essential amenities in Jonesboro that guests expect include: TV, Air conditioning, Wifi, Free parking on premises, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Kitchen, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Jonesboro: TV, Air conditioning, Wifi, Free parking on premises, Smoke alarm, Heating.
  • Prioritize adding missing essentials: Wifi, Free parking on premises, Smoke alarm, Heating.
  • Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Jonesboro to stay competitive.

Jonesboro Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Jonesboro

  • The typical guest profile for Airbnb in Jonesboro consists of primarily domestic travelers (98%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 97.8% of guests.
  • Key international markets include United States (97.8%) and DC (0.4%).
  • Top languages spoken are English (79.2%) followed by Spanish (12.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Atlanta and New York.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Jonesboro Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Gilmer County22$4,696$342.1343%
Cedar Bluff33$4,317$458.8439%
Fannin County37$4,285$339.5241%
Jacksons' Gap46$4,274$409.5841%
Eatonton231$4,171$473.1535%
Waleska41$4,156$346.7242%
Bishop10$4,057$508.6243%
Epworth68$3,983$341.9940%
Greensboro35$3,915$529.7229%
Blue Ridge1,105$3,888$290.4645%

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