Johns Creek Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Georgia, United States
Is Airbnb profitable in Johns Creek in 2025? Explore comprehensive Airbnb analytics for Johns Creek, Georgia, United States to uncover income potential. This 2025 STR market report for Johns Creek, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 40 active listings.
Whether you're considering an Airbnb investment in Johns Creek, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Johns Creek Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Johns Creek Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Johns Creek (2025)
Understanding the monthly revenue variations for Airbnb listings in Johns Creek is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Johns Creek is typically October, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Johns Creek across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,650+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,173 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,849 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $743, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Johns Creek
Johns Creek Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Johns Creek STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Johns Creek:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Johns Creek
Average Daily Rate (ADR) Airbnb Trends in Johns Creek (2025)
Effective short term rental pricing strategy in Johns Creek involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Johns Creek typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $312+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $186 or more.
- Typical properties (Median) charge around $105 per night.
- Entry-level properties (Bottom 25%) earn around $52 per night.
Average Daily Rate (ADR) Trend by Month in Johns Creek
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Airbnb Seasonality Analysis & Trends in Johns Creek (2025)
Peak Season (October, November, September)
- Revenue averages $3,259 per month
- Occupancy rates average 52.2%
- Daily rates average $150
Shoulder Season
- Revenue averages $2,828 per month
- Occupancy maintains around 48.4%
- Daily rates hold near $152
Low Season (January, February, March)
- Revenue drops to average $2,086 per month
- Occupancy decreases to average 43.8%
- Daily rates adjust to average $143
Seasonality Insights for Johns Creek
- The Airbnb seasonality in Johns Creek shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Johns Creek's highest earning potential, with monthly revenues capable of climbing to $3,403, occupancy reaching a high of 55.6%, and ADRs peaking at $156.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,640, occupancy could drop to 39.1%, and ADRs may adjust down to $142.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Johns Creek.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Johns Creek seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Johns Creek (2025)
Exploring the top neighborhoods for short-term rentals in Johns Creek? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Medlock Bridge | A family-friendly neighborhood with great schools, parks, and access to shopping and dining. Ideal for families and business travelers. | Medlock Bridge Park, Shannon Mall, Creekview Park, Charlton Park |
| Chattahoochee River Club | Scenic riverfront area with outdoor activities and beautiful nature trails. A perfect spot for nature lovers and families looking to relax by the river. | Chattahoochee River National Recreation Area, Thompson Park, Chattahoochee Nature Center, Duncan Creek Park |
| Newtown Park | Centrally located with numerous amenities including sports fields, walking trails, and a community center. Great for families and recreational activities. | Newtown Park, Johns Creek City Hall, The Mark, Johns Creek Greenway |
| The River Club | Luxury gated community with upscale amenities and proximity to golf courses. Attracts high-end clientele looking for a premium experience. | The River Club Golf Course, Riverwalk, Parks and Nature Trails |
| Johns Creek Town Center | A vibrant shopping and dining corridor with a mix of small businesses, restaurants, and community events. Perfect for those seeking a lively atmosphere. | Johns Creek Town Center, Restaurants and cafes, Shops and boutiques, Community events |
| Autumn Lake | Quiet suburban area with a strong sense of community. Attracts families and long-term visitors looking for a peaceful environment. | Autumn Lake Park, Local shops and restaurants, Walking trails |
| Brookfield Country Club | Well-known for its golf amenities and community events. Popular among golf enthusiasts and families living in the area. | Brookfield Country Club, Golf course, Tennis courts, Community events |
| Technology Park | An area with a high concentration of tech companies, attracting business travelers. Ideal for short-term rentals for professionals visiting the area. | Technology Park, Nearby corporate offices, Restaurants and cafes |
Understanding Airbnb License Requirements & STR Laws in Johns Creek (2025)
While Johns Creek, Georgia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Johns Creek to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Johns Creek (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Johns Creekbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cozy staycation home
Entire Place • 5 bedrooms
Elegant Home in Popular Johns Creek, GA
Entire Place • 4 bedrooms
Lux 4BR Retreat: 86" Smart TV, 3BT, Deck & Grill
Entire Place • 4 bedrooms
ATH - 4BR - JCreek/Alpha - CulDeSac Home (Anclote)
Entire Place • 4 bedrooms
Prime Location: Cozy Fire Pit & Outdoor Seating
Entire Place • 3 bedrooms
Cozy and Modern 4 Bedroom House
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Johns Creek (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Johns Creek based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gurpreet | 1 | $91,530 | 29 | 4.97/5.0 |
| Angela | 1 | $84,607 | 10 | 5.00/5.0 |
| Mike | 2 | $74,968 | 32 | 4.79/5.0 |
| Darwish | 1 | $64,763 | 38 | 4.74/5.0 |
| Ken | 1 | $55,240 | 121 | 4.84/5.0 |
| Lan | 1 | $51,114 | 94 | 4.83/5.0 |
| Sergio | 1 | $45,406 | 29 | 5.00/5.0 |
| Dele | 1 | $41,648 | 70 | 5.00/5.0 |
| Gloria | 1 | $39,703 | 39 | 4.62/5.0 |
| Eniola | 1 | $39,451 | 12 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Johns Creek.
Dive Deeper: Advanced Johns Creek STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Johns Creek. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJohns Creek Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Johns Creek
- The Johns Creek Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 65% of the 40 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 35% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Johns Creek, House properties are the most common (80%), reflecting the local real estate landscape.
- Houses represent a significant 80% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo (combined 2.5%) offer potential for unique stay experiences.
Johns Creek Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Johns Creek
- The dominant room capacity in Johns Creek is 1 bedroom listings, making up 17.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 35.0% of the active Airbnb listings in Johns Creek, indicating a high concentration in these sizes.
- A significant 35.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Johns Creek.
Johns Creek Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Johns Creek
- The most common guest capacity trend in Johns Creek vacation rentals is listings accommodating 8+ guests (25%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Johns Creek STR market, accounting for 40.0% of listings.
- 40.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Johns Creek.
- On average, properties in Johns Creek are equipped to host 3.8 guests.
Johns Creek Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Johns Creek
- The most common availability pattern in Johns Creek falls within the 271-366 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Johns Creek (27.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Johns Creek Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
16.2% of total
2 Nights
11 listings
29.7% of total
3 Nights
6 listings
16.2% of total
4-6 Nights
7 listings
18.9% of total
7-29 Nights
1 listings
2.7% of total
30+ Nights
6 listings
16.2% of total
Key Insights
- The most prevalent minimum stay requirement in Johns Creek is 2 Nights, adopted by 29.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (16.2%) caters to monthly stays (30+ nights) in Johns Creek, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 29.7% of Johns Creek hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 16.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Johns Creek.
Johns Creek Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
11 listings
32.4% of total
Moderate
12 listings
35.3% of total
Firm
7 listings
20.6% of total
Strict
4 listings
11.8% of total
Cancellation Policy Insights for Johns Creek
- The prevailing Airbnb cancellation policy trend in Johns Creek is Moderate, used by 35.3% of listings.
- There's a relatively balanced mix between guest-friendly (67.7%) and stricter (32.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35.3% market standard in Johns Creek.
- Using a Strict policy might deter some guests, as only 11.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Johns Creek.
Johns Creek STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Johns Creek
- The overall average booking lead time for vacation rentals in Johns Creek is 32 days.
- Guests book furthest in advance for stays during October (average 41 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (35 days avg.) sees the longest lead times, while Spring (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Johns Creek.
- Target marketing efforts for the Summer season well in advance (at least 35 days) to capture early planners.
- Monitor your own booking lead times against these Johns Creek averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Johns Creek (2025)
Amenity Prevalence
Amenity Insights for Johns Creek
- Essential amenities in Johns Creek that guests expect include: Wifi, Smoke alarm, Hot water, Heating, Air conditioning, Essentials, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Refrigerator, Backyard are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Johns Creek: Wifi, Smoke alarm, Hot water, Heating, Air conditioning, Essentials, Free parking on premises.
- Prioritize adding missing essentials: Smoke alarm, Hot water, Heating, Air conditioning, Essentials, Free parking on premises.
- Consider adding popular differentiators like TV or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Johns Creek to stay competitive.
Johns Creek Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Johns Creek
- The typical guest profile for Airbnb in Johns Creek consists of primarily domestic travelers (95%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.5% of guests.
- Key international markets include United States (94.5%) and Mexico (1.3%).
- Top languages spoken are English (72%) followed by Spanish (11.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Atlanta and Cumming.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Johns Creek Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sevier County | 54 | $5,803 | $490.32 | 44% |
| Gilmer County | 22 | $4,696 | $342.13 | 43% |
| Sevierville | 5,187 | $4,592 | $318.77 | 48% |
| Cedar Bluff | 33 | $4,317 | $458.84 | 39% |
| Fannin County | 37 | $4,285 | $339.52 | 41% |
| Gatlinburg | 2,866 | $4,172 | $307.44 | 47% |
| Eatonton | 231 | $4,171 | $473.15 | 35% |
| Waleska | 41 | $4,156 | $346.72 | 42% |
| Wears Valley | 192 | $4,135 | $299.08 | 44% |
| Bishop | 10 | $4,057 | $508.62 | 43% |