Airbnb Market Analytics, Statistics and Data in Jasper, Georgia, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Jasper? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Jasper:
How much do Airbnb hosts make on average per month in Jasper?
The short-term rental market in Jasper shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,516 per month
- Strong performing properties (top 25%) make $4,524 or more
- Best-in-class properties (top 10%) achieve $6,736+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,231
Revenue Variations by Month
Occupancy Rates Throughout the Year in Jasper
The market in Jasper shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 31% occupancy rates
- Strong performing properties (top 25%) achieve 53% or higher
- Best-in-class properties (top 10%) reach 74%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Jasper
Daily rates in Jasper vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $227 per night
- Strong performing properties (top 25%) secure $287 or more
- Best-in-class properties (top 10%) pull in $378+ per night
- Entry-level properties (bottom 25%) earn around $169
Daily Rate Variations by Month
Get Live Jasper Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Jasper
Peak Season (June, July, November)
- Revenue peaks at $4285.92 per month
- Occupancy rates reach 51.45%
- Daily rates average $271.44
Shoulder Season
- Revenue averages $3245.04 per month
- Occupancy maintains 36.04%
- Daily rates hold at $247.80
Low Season (February, January, September)
- Revenue drops to $2247.73 per month
- Occupancy decreases to 27.61%
- Daily rates adjust to $224.84
Is it still profitable to do Airbnb in Jasper in 2025?
Yes! Jasper demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 36% and strong monthly revenue averaging $3245 and The market's 194 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Jasper
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Sky Valley | A beautiful mountainous area known for its fresh air, scenic views, and proximity to outdoor activities. Ideal for families and nature lovers seeking tranquility and adventure. | Sky Valley Resort, Waterfalls, Hiking Trails, Mountain Biking, Fishing Areas |
| Dahlonega | Famous for its gold rush history and beautiful wineries. Attracts tourists looking for charming small-town experiences and outdoor adventures. | Dahlonega Gold Museum, Hiking at Amicalola Falls, Dahlonega Wineries, Chestatee Wildlife Park, Canoeing on the Chestatee River |
| Blue Ridge | Known for its rich cultural history and outdoor activities, Blue Ridge is perfect for those wanting a mountain retreat and access to nature. | Blue Ridge Scenic Railway, Blue Ridge Lake, Hiking Trails, Arts & Crafts Shops, Waterfalls |
| Helen | A Bavarian-style village in the North Georgia mountains with unique architecture and festivals, attracting tourists year-round for its charm and outdoor activities. | Hofbrauhaus Restaurant, Unicoi State Park, Chattahoochee River, Helen Tubing and Waterpark, Festivals throughout the year |
| Ellijay | Renowned for its apple orchards and beautiful fall foliage, Ellijay is a great spot for agritourism and nature lovers. | Apple Hill Orchard, Ellijay River, Cartecay River Grilled Cheese Kitchen, Chattahoochee National Forest, Mountain Biking |
| Amicalola Falls State Park | Home to the tallest cascading waterfall in the Southeast and stunning hiking trails, it’s perfect for outdoor enthusiasts and offers numerous cabins and lodging options. | Amicalola Falls, Hiking Trails, Visitor Center, Nature Programs, Camping |
| Forsyth County | A rapidly growing area with great amenities, parks, and access to Lake Lanier, suitable for families and outdoor adventurers. | Lake Lanier, Sawnee Mountain Preserve, The Collection at Forsyth, Local Parks, Outdoor Recreation |
| Big Canoe | A gated community known for its natural beauty, golf, and luxury homes, appealing to those looking for a peaceful retreat. | Big Canoe Marina, Golf Courses, Hiking Trails, Lakes, Nature Trails |
Do you need a license for Airbnb in Jasper?
We recommend checking directly with Jasper's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Jasper
Hillside Manor - Hot Tub, Fireplace, Pool table!
Entire Place • 6 bedrooms
Field of Stars - Luxury Lodge + Lake Views + Games
Entire Place • 6 bedrooms
McElroy Manor - Luxury and comfort in Big Canoe!
Entire Place • 7 bedrooms
Lake Paradise; 1 hour from Atlanta!
Entire Place • 5 bedrooms
Live the High Life! Views, Hot Tub, Pup Friendly!
Entire Place • 5 bedrooms
Endless Sky | Sunrise Views! Game Room/Sauna/HTub
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Jasper
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Georgia CFY | 45 | $1,299,360 | 241 | 3.21/5.0 |
| 417153627 | 18 | $548,553 | 160 | 3.43/5.0 |
| Evolve | 7 | $187,212 | 252 | 4.76/5.0 |
| Melissa | 3 | $145,259 | 86 | 3.27/5.0 |
| Tressa And Terrance | 4 | $133,372 | 37 | 4.93/5.0 |
| Vacasa Northern Georgia | 4 | $116,629 | 35 | 3.56/5.0 |
| Hassan | 2 | $88,346 | 63 | 4.92/5.0 |
| Horace | 1 | $84,002 | 10 | 5.00/5.0 |
| Randell And Robyn | 1 | $83,994 | 55 | 4.98/5.0 |
| Janet | 9 | $77,716 | 25 | 3.70/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Jasper
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (92.8%), with house and outdoor & mobile properties comprising 83.0% of inventory
- Strong specialty sector (40.8%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, unique stays segments (6.2% combined)
Room Capacity Distribution
Analysis of 194 properties in Jasper shows that 3 bedrooms properties are most prevalent, making up 25.3% of the market. The market tends to favor larger properties, with 3 bedrooms and 4 bedrooms together representing 49.5% of all listings.
Key Insights
- Most common: 3 bedrooms (25.3%)
- Least common: 1 bedroom (10.8%)
- Market concentration: 49.5% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 194 properties in Jasper reveals that 8+ guests properties dominate the market, representing 51.5% of all listings. The average property accommodates 6.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 70.1% of the market.
Key Insights
- Most common capacity: 8+ guests (51.5% of market)
- Least common capacity: 3 guests (1% of market)
- Average guest capacity: 6.3 guests per property
- Market concentration: 70.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 194 properties in Jasper, the most common availability pattern is 271-366 days (45.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (35.1% of properties).
Key Insights
- Most common availability window: 271-366 days (45.4%)
- Most common booking duration: 91-180 days (35.1%)
- Properties with high availability (180+ days): 77.8%
- Properties with long-term bookings (180+ days): 23.7%
Minimum Stay Distributions
1 Night
14 listings
9.2% of total
2 Nights
86 listings
56.2% of total
3 Nights
16 listings
10.5% of total
4-6 Nights
2 listings
1.3% of total
30+ Nights
35 listings
22.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 65.4%
- Mid-length stays (4-6 nights) represent 1.3% of listings
- Monthly+ stays (22.9%) suggest a stable extended-stay market
- High market flexibility with 75.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
8 listings
5.2% of total
Flexible
13 listings
8.4% of total
Moderate
54 listings
34.8% of total
Firm
60 listings
38.7% of total
Strict
20 listings
12.9% of total
Key Insights
- Firm is the preferred policy at 38.7% of listings
- The market shows a balanced distribution between guest-friendly (43.2%) and strict (51.6%) policies
- Strong market consensus around Firm policies
- Super Strict 30 Days policies are least common at 5.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Apr, Jun, averaging 84 days
- Shortest booking windows are in Aug, Jan, Sep, averaging 43 days
- Spring shows the longest average booking window at 79 days, while Winter has the shortest at 50 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 79 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Sep when lead times are shortest
Popular Airbnb Amenities in Jasper
Every property in Jasper comes standard with Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.9% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.4%) and United Kingdom (0.4%)
- English is the top language at 84.2%, followed by Spanish (12.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.9%
Recommendations
- Target marketing campaigns for Atlanta and Tampa markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Jasper. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Sevier County | 57 | $5,676 | $487.35 | 44% |
| Gilmer County | 22 | $5,284 | $339.65 | 45% |
| Sevierville | 5,283 | $4,773 | $322.53 | 49% |
| Cedar Bluff | 32 | $4,627 | $374.82 | 42% |
| Eatonton | 232 | $4,371 | $471.99 | 35% |
| Wears Valley | 191 | $4,367 | $303.62 | 46% |
| Waleska | 40 | $4,361 | $337.34 | 43% |
| Fannin County | 38 | $4,304 | $330.98 | 42% |
| Gatlinburg | 2,903 | $4,296 | $307.39 | 48% |
| Greensboro | 35 | $4,179 | $521.72 | 31% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights