Jackson Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Georgia, United States
Is Airbnb profitable in Jackson in 2025? Explore comprehensive Airbnb analytics for Jackson, Georgia, United States to uncover income potential. This 2025 STR market report for Jackson, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 29 active listings.
Whether you're considering an Airbnb investment in Jackson, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Jackson Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Jackson Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Jackson (2025)
Understanding the monthly revenue variations for Airbnb listings in Jackson is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Jackson is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Jackson across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,540+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,331 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,556 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,334, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Jackson
Jackson Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Jackson STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Jackson:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Jackson
Average Daily Rate (ADR) Airbnb Trends in Jackson (2025)
Effective short term rental pricing strategy in Jackson involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Jackson typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $412+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $284 or more.
- Typical properties (Median) charge around $184 per night.
- Entry-level properties (Bottom 25%) earn around $128 per night.
Average Daily Rate (ADR) Trend by Month in Jackson
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Airbnb Seasonality Analysis & Trends in Jackson (2025)
Peak Season (June, July, May)
- Revenue averages $4,250 per month
- Occupancy rates average 46.1%
- Daily rates average $222
Shoulder Season
- Revenue averages $3,135 per month
- Occupancy maintains around 39.2%
- Daily rates hold near $218
Low Season (January, February, September)
- Revenue drops to average $2,195 per month
- Occupancy decreases to average 34.8%
- Daily rates adjust to average $214
Seasonality Insights for Jackson
- The Airbnb seasonality in Jackson shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Jackson's highest earning potential, with monthly revenues capable of climbing to $4,341, occupancy reaching a high of 52.7%, and ADRs peaking at $225.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,741, occupancy could drop to 25.8%, and ADRs may adjust down to $211.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Jackson.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Jackson seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Jackson (2025)
Exploring the top neighborhoods for short-term rentals in Jackson? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Jackson | The heart of Jackson with vibrant nightlife, restaurants, and cultural attractions. Ideal for both tourists and business travelers. | Burford Theatre, Haunted Historic District, Jackson Historic Courthouse, Local shops and eateries, City parks |
| Lake Jackson | A beautiful area featuring outdoor activities, fishing, and scenic views. Perfect for families and nature lovers looking to escape the city. | Lake Jackson, Park 2, Fishing spots, Picnic areas, Nature trails |
| Civic Center | Home to major events and community gatherings, making it a popular choice for visitors attending conferences, fairs, and exhibitions. | Jackson Civic Center, Public events, Nearby dining options, Parks |
| North Jackson | A suburban area that offers a quieter lifestyle, attractive to families and business professionals seeking a peaceful retreat. | Schools, Parks, Community centers, Shopping areas |
| Sandy Ridge | A residential neighborhood that appeals to those looking for a suburban experience while still being close to city amenities. | Community parks, Walking trails, Local restaurants, Quiet neighborhoods |
| West Jackson | An area offering unique cultural experiences and proximity to historical sites, making it interesting for tourists wanting to explore. | Historical landmarks, Museums, Local dining, Community events |
| South Jackson | A growing area with local shops and family-friendly activities, suitable for longer stays and community engagement. | Shopping centers, Parks and recreation, Community events |
| East Jackson | Known for its scenic views and easy access to outdoor activities, attractive to tourists looking for relaxation and adventure. | Nature parks, Hiking trails, Outdoor sports facilities |
Understanding Airbnb License Requirements & STR Laws in Jackson (2025)
While Jackson, Georgia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Jackson to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Jackson (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Jacksonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Peaceful 5-Bedroom Lake House on Cove
Entire Place • 5 bedrooms
Waterfront - Dock, Firepit, GameRoom, Dog friendly
Entire Place • 3 bedrooms
Winter on Jackson lake-kayaks-game room-peace
Entire Place • 4 bedrooms
Picturesque Abode w/ Dock on Jackson Lake!
Entire Place • 5 bedrooms
Winter Discount Lakefront Home— Fire pit & Deck
Entire Place • 3 bedrooms
Blue Heron Lakefront Dome w/ Hot tub
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Jackson (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Jackson based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 2 | $87,744 | 142 | 4.68/5.0 |
| Cassi | 2 | $78,837 | 386 | 4.91/5.0 |
| Paul | 1 | $73,436 | 22 | 5.00/5.0 |
| Alex | 1 | $72,666 | 69 | 4.81/5.0 |
| Carey & Denice | 1 | $71,458 | 49 | 4.98/5.0 |
| Denae | 1 | $52,570 | 56 | 4.91/5.0 |
| Russell | 1 | $49,804 | 150 | 4.95/5.0 |
| Wendy | 1 | $46,666 | 57 | 4.81/5.0 |
| Mark | 1 | $36,873 | 71 | 4.96/5.0 |
| Host #281423000 | 1 | $35,467 | 15 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Jackson.
Dive Deeper: Advanced Jackson STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Jackson. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJackson Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Jackson
- The Jackson Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.6% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Jackson, House properties are the most common (72.4%), reflecting the local real estate landscape.
- Houses represent a significant 72.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 6.8%) offer potential for unique stay experiences.
Jackson Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Jackson
- The dominant room capacity in Jackson is 1 bedroom listings, making up 27.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 51.7% of the active Airbnb listings in Jackson, indicating a high concentration in these sizes.
- A significant 44.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Jackson.
Jackson Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Jackson
- The most common guest capacity trend in Jackson vacation rentals is listings accommodating 8+ guests (48.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Jackson STR market, accounting for 65.5% of listings.
- 62.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Jackson.
- On average, properties in Jackson are equipped to host 5.8 guests.
Jackson Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Jackson
- The most common availability pattern in Jackson falls within the 181-270 days range, representing 44.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Jackson (44.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Jackson Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
40.7% of total
2 Nights
6 listings
22.2% of total
3 Nights
7 listings
25.9% of total
4-6 Nights
1 listings
3.7% of total
7-29 Nights
1 listings
3.7% of total
30+ Nights
1 listings
3.7% of total
Key Insights
- The most prevalent minimum stay requirement in Jackson is 1 Night, adopted by 40.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.9%) of the Jackson Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 40.7% of Jackson hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Jackson.
Jackson Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
16.7% of total
Moderate
9 listings
37.5% of total
Firm
4 listings
16.7% of total
Strict
7 listings
29.2% of total
Cancellation Policy Insights for Jackson
- The prevailing Airbnb cancellation policy trend in Jackson is Moderate, used by 37.5% of listings.
- There's a relatively balanced mix between guest-friendly (54.2%) and stricter (45.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37.5% market standard in Jackson.
- Regularly review your cancellation policy against competitors and market demand shifts in Jackson.
Jackson STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Jackson
- The overall average booking lead time for vacation rentals in Jackson is 35 days.
- Guests book furthest in advance for stays during July (average 62 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (47 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Jackson.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 62 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Jackson averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Jackson (2025)
Amenity Prevalence
Amenity Insights for Jackson
- Essential amenities in Jackson that guests expect include: Free parking on premises, Smoke alarm, Air conditioning, Hot water, TV, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Refrigerator, Essentials are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Jackson: Free parking on premises, Smoke alarm, Air conditioning, Hot water, TV, Heating.
- Prioritize adding missing essentials: Free parking on premises, Smoke alarm, Air conditioning, Hot water, TV, Heating.
- Consider adding popular differentiators like Kitchen or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Jackson to stay competitive.
Jackson Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Jackson
- The typical guest profile for Airbnb in Jackson consists of primarily domestic travelers (99%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.5% of guests.
- Key international markets include United States (98.5%) and Georgia (0.4%).
- Top languages spoken are English (81.6%) followed by Spanish (10.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Atlanta and Jackson.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Jackson Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gilmer County | 22 | $4,696 | $342.13 | 43% |
| Six Mile | 57 | $4,391 | $411.67 | 43% |
| Fannin County | 37 | $4,285 | $339.52 | 41% |
| West Union | 31 | $4,282 | $513.72 | 38% |
| Eatonton | 231 | $4,171 | $473.15 | 35% |
| Waleska | 41 | $4,156 | $346.72 | 42% |
| Bishop | 10 | $4,057 | $508.62 | 43% |
| Epworth | 68 | $3,983 | $341.99 | 40% |
| Greensboro | 35 | $3,915 | $529.72 | 29% |
| Blue Ridge | 1,105 | $3,888 | $290.46 | 45% |