Airbnb Market Analytics, Statistics and Data in Helen, Georgia, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Helen? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Helen:
How much do Airbnb hosts make on average per month in Helen?
The short-term rental market in Helen shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,472 per month
- Strong performing properties (top 25%) make $4,041 or more
- Best-in-class properties (top 10%) achieve $6,273+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,432
Revenue Variations by Month
Occupancy Rates Throughout the Year in Helen
The market in Helen shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 36% occupancy rates
- Strong performing properties (top 25%) achieve 55% or higher
- Best-in-class properties (top 10%) reach 72%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Helen
Daily rates in Helen vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $196 per night
- Strong performing properties (top 25%) secure $279 or more
- Best-in-class properties (top 10%) pull in $385+ per night
- Entry-level properties (bottom 25%) earn around $147
Daily Rate Variations by Month
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Seasonality patterns in Helen
Peak Season (October, December, June)
- Revenue peaks at $4341.27 per month
- Occupancy rates reach 52.68%
- Daily rates average $268.85
Shoulder Season
- Revenue averages $3213.04 per month
- Occupancy maintains 39.26%
- Daily rates hold at $245.96
Low Season (August, February, January)
- Revenue drops to $2003.69 per month
- Occupancy decreases to 26.07%
- Daily rates adjust to $223.67
Is it still profitable to do Airbnb in Helen in 2025?
Yes! Helen demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 39% and strong monthly revenue averaging $3213 and With 406 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Helen
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Helen | The heart of Helen, filled with shops, restaurants, and proximity to major attractions. Ideal for tourists wanting to experience the Bavarian-style architecture and vibrant community events. | Helen Festhalle, Unicoi State Park, Chattahoochee River, Bavarian Ridge, Alpine Helen/White County Chamber of Commerce |
| Unicoi State Park | A beautiful area offering outdoor activities such as hiking, fishing, and swimming. Perfect for nature lovers looking for a serene escape. | Unicoi Lake, Hiking Trails, Helen Waterpark, Campsites, Lodges |
| Nacoochee Village | Known for its historical sites and natural beauty, Nacoochee Village offers a quaint, less crowded atmosphere, attracting travelers interested in local history and culture. | Stove Pipe Falls, Nacoochee Valley, Nacoochee Indian Mound, Local Wine Tasting Rooms, Shopping in Local Boutiques |
| Chattahoochee River | A scenic area for outdoor activities, including tubing and kayaking. Great for families and adventure seekers looking for water-based fun. | Tubing on the Chattahoochee, River Rafting, Picnic Areas, Fishing, Scenic Walks |
| Dukes Creek Gold & Ruby Mines | A popular attraction for those interested in gem mining and family-friendly recreation. Offers a unique experience that can draw tourists looking for fun activities. | Gem Miners, Family Activities, Gift Shop, Educational Tours, Scenic Views |
| Helen Arts & Heritage Center | Cultural hub showcasing local artists and historical exhibitions. Attractive to visitors interested in arts and local history. | Local Art Exhibits, Art Classes, Historical Exhibits, Community Events, Workshops |
| Yonah Mountain | Ideal for hiking and outdoor enthusiasts, offering stunning views and trails. Attracts those looking for a more rugged experience in the great outdoors. | Yonah Mountain Trails, Scenic Vistas, Picnic Areas, Rock Climbing, Wildlife |
| Willow Creek Falls & Winery | A serene location combining nature and wine tasting. Perfect for couples and adults seeking a relaxed getaway with scenic beauty. | Willow Creek Falls, Wine Tastings, Outdoor Seating, Local Wines, Beautiful Landscapes |
Do you need a license for Airbnb in Helen?
We recommend checking directly with Helen's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Helen
Company Retreats | Reunions | Weddings |Pickleball
Entire Place • 6 bedrooms
In Helen with mountain views, private, spacious!
Entire Place • 7 bedrooms
High in Helen, A-Frame & Cabin*Best View*Hot Tub!
Entire Place • 5 bedrooms
Mountain Views! Fire Pit! Hot Tub! 2 min to Helen!
Entire Place • 5 bedrooms
Downtown Helen Mountain Views Sleeps up to 16!
Entire Place • 6 bedrooms
Helen WasserHaus (Water Tower) on Chattahoochee
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Helen
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cabin Rentals | 56 | $1,592,354 | 1433 | 4.51/5.0 |
| James | 18 | $450,404 | 136 | 4.27/5.0 |
| James | 14 | $445,355 | 2698 | 4.82/5.0 |
| Nancy | 5 | $355,485 | 665 | 4.93/5.0 |
| Danielle And Erik | 4 | $354,046 | 231 | 5.00/5.0 |
| Stephen | 6 | $351,998 | 287 | 4.99/5.0 |
| Roy | 14 | $339,010 | 1964 | 4.82/5.0 |
| Sherry | 9 | $322,390 | 702 | 4.38/5.0 |
| Karen | 5 | $317,053 | 259 | 4.98/5.0 |
| Ashley | 7 | $312,375 | 320 | 3.54/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Helen
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (99%), with house and outdoor & mobile properties comprising 64.5% of inventory
- Strong specialty sector (33.7%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, unique stays, boutique & hotels segments (4.7% combined)
Room Capacity Distribution
Analysis of 406 properties in Helen shows that 1 bedroom properties are most prevalent, making up 33.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 56.9% of all listings.
Key Insights
- Most common: 1 bedroom (33.7%)
- Least common: 5+ bedrooms (6.7%)
- Market concentration: 56.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 406 properties in Helen reveals that 8+ guests properties dominate the market, representing 29.3% of all listings. The average property accommodates 5.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 53.2% of the market.
Key Insights
- Most common capacity: 8+ guests (29.3% of market)
- Least common capacity: 3 guests (1% of market)
- Average guest capacity: 5.1 guests per property
- Market concentration: 53.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 406 properties in Helen, the most common availability pattern is 271-366 days (37.7% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (35.5% of properties).
Key Insights
- Most common availability window: 271-366 days (37.7%)
- Most common booking duration: 91-180 days (35.5%)
- Properties with high availability (180+ days): 72.9%
- Properties with long-term bookings (180+ days): 29.3%
Minimum Stay Distributions
1 Night
66 listings
17.1% of total
2 Nights
247 listings
63.8% of total
3 Nights
18 listings
4.7% of total
4-6 Nights
3 listings
0.8% of total
30+ Nights
53 listings
13.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 80.9%
- Mid-length stays (4-6 nights) represent 0.8% of listings
- Monthly+ stays (13.7%) suggest a stable extended-stay market
- High market flexibility with 85.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
65 listings
16.9% of total
Super Strict 60 Days
9 listings
2.3% of total
Non-refundable
1 listings
0.3% of total
Flexible
17 listings
4.4% of total
Moderate
86 listings
22.3% of total
Firm
76 listings
19.7% of total
Strict
131 listings
34% of total
Key Insights
- Strict is the preferred policy at 34.0% of listings
- The market shows a balanced distribution between guest-friendly (26.7%) and strict (53.7%) policies
- Strong market consensus around Strict policies
- Non-refundable policies are least common at 0.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Oct, Jun, averaging 73 days
- Shortest booking windows are in Mar, Jan, Feb, averaging 37 days
- Fall shows the longest average booking window at 60 days, while Winter has the shortest at 43 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 60 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Helen
Below is the distribution of amenities across listings in Helen:
Traveler Demographics
Key Insights
- Domestic travelers make up 98.8% of total guests, indicating a dominant local market share.
- Primary international markets: DC (0.2%) and Canada (0.2%)
- English is the top language at 80.5%, followed by Spanish (14.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.0%
Recommendations
- Target marketing campaigns for Atlanta and Jacksonville markets
- Develop localized content for DC and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Helen. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Union Mills | 14 | $6,231 | $453.13 | 43% |
| Sevier County | 57 | $5,676 | $487.35 | 44% |
| Gilmer County | 22 | $5,284 | $339.65 | 45% |
| Sevierville | 5,283 | $4,773 | $322.53 | 49% |
| Six Mile | 57 | $4,521 | $413.64 | 44% |
| Eatonton | 232 | $4,371 | $471.99 | 35% |
| Wears Valley | 191 | $4,367 | $303.62 | 46% |
| Waleska | 40 | $4,361 | $337.34 | 43% |
| West Union | 31 | $4,360 | $508.15 | 37% |
| Fannin County | 38 | $4,304 | $330.98 | 42% |
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