Hampton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Georgia, United States
Is Airbnb profitable in Hampton in 2025? Explore comprehensive Airbnb analytics for Hampton, Georgia, United States to uncover income potential. This 2025 STR market report for Hampton, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 33 active listings.
Whether you're considering an Airbnb investment in Hampton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hampton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hampton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hampton (2025)
Understanding the monthly revenue variations for Airbnb listings in Hampton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hampton is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hampton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,911+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,388 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,162 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $904, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hampton
Hampton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hampton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hampton:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hampton
Average Daily Rate (ADR) Airbnb Trends in Hampton (2025)
Effective short term rental pricing strategy in Hampton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hampton typically peaks in April and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $277+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $208 or more.
- Typical properties (Median) charge around $130 per night.
- Entry-level properties (Bottom 25%) earn around $74 per night.
Average Daily Rate (ADR) Trend by Month in Hampton
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Airbnb Seasonality Analysis & Trends in Hampton (2025)
Peak Season (May, June, April)
- Revenue averages $3,976 per month
- Occupancy rates average 56.8%
- Daily rates average $170
Shoulder Season
- Revenue averages $2,230 per month
- Occupancy maintains around 46.1%
- Daily rates hold near $163
Low Season (January, February, December)
- Revenue drops to average $1,518 per month
- Occupancy decreases to average 36.9%
- Daily rates adjust to average $148
Seasonality Insights for Hampton
- The Airbnb seasonality in Hampton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hampton's highest earning potential, with monthly revenues capable of climbing to $5,109, occupancy reaching a high of 75.0%, and ADRs peaking at $170.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,351, occupancy could drop to 35.9%, and ADRs may adjust down to $147.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hampton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hampton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hampton (2025)
Exploring the top neighborhoods for short-term rentals in Hampton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Spivey | A tranquil lake community, offering picturesque views and a relaxing atmosphere. Great for families and individuals who enjoy water activities and nature. | Lake Spivey, Spivey Hall, Clayton County International Park, local restaurants |
| Hampton City Center | The heart of Hampton, with access to local shops, dining, and community events. Attractive for visitors interested in experiencing the local culture. | Hampton City Hall, local parks, restaurants, community events |
| Hampton Park | A suburban neighborhood with a mix of residential living and recreational activities. Ideal for families visiting the Atlanta area who want to explore the nearby parks. | Hampton Park, Hampton Recreation Department, Clayton County Parks |
| Georgia International Horse Park | Home to various equestrian events throughout the year, this area attracts visitors traveling for equine competitions and events. | Georgia International Horse Park, equestrian events, outdoor recreational activities |
| Ridge Road | A charming residential area close to shopping and dining, appealing to those looking for a quiet yet convenient stay near amenities. | local shops, restaurants, close proximity to main highways |
| Hampton Schools | Families visiting during school events or relocations will find convenient housing options here, with access to educational institutions and family-friendly activities. | Hampton High School, local parks, community centers |
| Fayette County Line | Bordering Fayette County, this area offers a blend of suburban and rural attractions, ideal for those seeking a quiet escape from the city. | Nature trails, local farms, small-town charm |
| Nearby Jonesboro | Just a short drive from Hampton, Jonesboro offers historical sites and vibrant community events, making it appealing for those seeking local culture. | Road to Tara Museum, local festivals, historic downtown Jonesboro |
Understanding Airbnb License Requirements & STR Laws in Hampton (2025)
While Hampton, Georgia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hampton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Hampton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hamptonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cheerful & spacious 4-bedroom home away from home!
Entire Place • 4 bedrooms
12-Acre Oasis: Haven Lakefront Sanctuary near ATL
Entire Place • 4 bedrooms
South Atlanta Raceway Retreat
Entire Place • 4 bedrooms
Long Stays Welcome
Entire Place • 3 bedrooms
Luxury family home located in the heart of Hampton
Entire Place • 4 bedrooms
Condo at Atlanta Motor Speedway
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hampton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hampton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Carmen | 3 | $88,063 | 16 | 4.96/5.0 |
| Latisha | 1 | $64,377 | 73 | 4.92/5.0 |
| Rhea | 1 | $46,414 | 25 | 4.64/5.0 |
| JoAnn | 2 | $41,159 | 124 | 4.99/5.0 |
| Nicole | 1 | $39,285 | 25 | 4.92/5.0 |
| Host #365452692 | 1 | $38,460 | 68 | 4.88/5.0 |
| Darla | 1 | $34,409 | 11 | 5.00/5.0 |
| Kirstyn | 1 | $32,078 | 24 | 4.83/5.0 |
| Host #238053341 | 1 | $30,670 | 5 | 5.00/5.0 |
| David & Janet | 1 | $26,528 | 1088 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hampton.
Dive Deeper: Advanced Hampton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hampton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHampton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hampton
- The Hampton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 57.6% of the 33 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 42.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Hampton, House properties are the most common (78.8%), reflecting the local real estate landscape.
- Houses represent a significant 78.8% portion, catering likely to families or larger groups.
- The presence of 6.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 3.0%) offer potential for unique stay experiences.
Hampton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hampton
- The dominant room capacity in Hampton is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 48.5% of the active Airbnb listings in Hampton, indicating a high concentration in these sizes.
- A significant 30.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hampton.
Hampton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hampton
- The most common guest capacity trend in Hampton vacation rentals is listings accommodating 2 guests (24.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Hampton STR market, accounting for 48.4% of listings.
- 33.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hampton.
- On average, properties in Hampton are equipped to host 3.7 guests.
Hampton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hampton
- The most common availability pattern in Hampton falls within the 271-366 days range, representing 57.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Hampton (30.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 24.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hampton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
40% of total
2 Nights
12 listings
40% of total
3 Nights
3 listings
10% of total
4-6 Nights
1 listings
3.3% of total
30+ Nights
2 listings
6.7% of total
Key Insights
- The most prevalent minimum stay requirement in Hampton is 1 Night, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.0%) of the Hampton Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 40% of Hampton hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hampton.
Hampton Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
48% of total
Moderate
5 listings
20% of total
Firm
4 listings
16% of total
Strict
4 listings
16% of total
Cancellation Policy Insights for Hampton
- The prevailing Airbnb cancellation policy trend in Hampton is Flexible, used by 48% of listings.
- There's a relatively balanced mix between guest-friendly (68.0%) and stricter (32.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 48% market standard in Hampton.
- Regularly review your cancellation policy against competitors and market demand shifts in Hampton.
Hampton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hampton
- The overall average booking lead time for vacation rentals in Hampton is 34 days.
- Guests book furthest in advance for stays during July (average 79 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (63 days avg.) sees the longest lead times, while Spring (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Hampton.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 79 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these Hampton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hampton (2025)
Amenity Prevalence
Amenity Insights for Hampton
- Essential amenities in Hampton that guests expect include: TV, Wifi, Air conditioning, Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Heating, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hampton: TV, Wifi, Air conditioning, Free parking on premises, Smoke alarm.
- Prioritize adding missing essentials: Free parking on premises, Smoke alarm.
- Consider adding popular differentiators like Hot water or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hampton to stay competitive.
Hampton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hampton
- The typical guest profile for Airbnb in Hampton consists of primarily domestic travelers (94%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.2% of guests.
- Key international markets include United States (94.2%) and Canada (3.1%).
- Top languages spoken are English (80.7%) followed by Spanish (8.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Atlanta and Tampa.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hampton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gilmer County | 22 | $4,696 | $342.13 | 43% |
| Cedar Bluff | 33 | $4,317 | $458.84 | 39% |
| Fannin County | 37 | $4,285 | $339.52 | 41% |
| Jacksons' Gap | 46 | $4,274 | $409.58 | 41% |
| Eatonton | 231 | $4,171 | $473.15 | 35% |
| Waleska | 41 | $4,156 | $346.72 | 42% |
| Bishop | 10 | $4,057 | $508.62 | 43% |
| Epworth | 68 | $3,983 | $341.99 | 40% |
| Greensboro | 35 | $3,915 | $529.72 | 29% |
| Blue Ridge | 1,105 | $3,888 | $290.46 | 45% |