Airbnb Market Analytics, Statistics and Data in Gainesville, Georgia, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Gainesville? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Gainesville:
How much do Airbnb hosts make on average per month in Gainesville?
The short-term rental market in Gainesville shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,885 per month
- Strong performing properties (top 25%) make $5,600 or more
- Best-in-class properties (top 10%) achieve $9,805+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,461
Revenue Variations by Month
Occupancy Rates Throughout the Year in Gainesville
The market in Gainesville shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 47% occupancy rates
- Strong performing properties (top 25%) achieve 67% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 25%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Gainesville
Daily rates in Gainesville vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $191 per night
- Strong performing properties (top 25%) secure $335 or more
- Best-in-class properties (top 10%) pull in $584+ per night
- Entry-level properties (bottom 25%) earn around $105
Daily Rate Variations by Month
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Seasonality patterns in Gainesville
Peak Season (July, June, May)
- Revenue peaks at $6412.84 per month
- Occupancy rates reach 62.03%
- Daily rates average $306.80
Shoulder Season
- Revenue averages $4627.06 per month
- Occupancy maintains 46.41%
- Daily rates hold at $287.56
Low Season (December, February, January)
- Revenue drops to $2691.24 per month
- Occupancy decreases to 32.78%
- Daily rates adjust to $269.42
Is it still profitable to do Airbnb in Gainesville in 2025?
Yes! Gainesville demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 46% and strong monthly revenue averaging $4627 and With 235 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Gainesville
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Lake Lanier | A popular destination for water sports and outdoor activities, Lake Lanier attracts vacationers looking for relaxation and recreation. Ideal for those wanting to escape to nature while still being close to Gainesville. | Lake Lanier Islands, Fishing and boating, Lake Lanier Olympic Park, Beach areas, Water parks |
| Downtown Gainesville | The historic downtown area features charming shops, restaurants, and vibrant local culture. Its central location makes it an attractive spot for both tourists and business travelers wanting to explore the region. | Rydal Park, Civic Center, Local restaurants, Shopping districts, Art galleries |
| Gainesville State Park | Surrounded by natural beauty, this park offers hiking, picnicking, and scenic views. It attracts nature lovers and is a great spot for families. | Hiking trails, Picnic areas, Wildlife viewing, Gainesville Lake |
| Chicopee Mill | This area boasts historic significance and nature trails, making it perfect for guests looking for a peaceful getaway while being close to the city. | Chicopee Woods Nature Preserve, Quaint trails, Historical landmarks |
| Westside Park | A family-friendly area with recreational amenities, it’s perfect for guests with children or those looking for outdoor activities. | Westside Park amenities, Playgrounds, Walking trails, Picnic areas |
| North Hall | Known for its rural charm and picturesque landscapes, North Hall attracts families and visitors seeking tranquility amid nature with proximity to Gainesville. | Gentle rolling hills, Farms and scenery, Outdoor activities |
| Bolding Mill Campground | Located near Lake Lanier, this campground is ideal for outdoor enthusiasts who enjoy camping, fishing, and tranquility. | Camping spots, Fishing, Nature trails, Scenic views |
| Flowery Branch | Just a short drive from Gainesville, this growing area offers a mix of suburban charm and access to Lake Lanier, attracting families and young professionals. | Old Town District, Lake access, Community parks |
Do you need a license for Airbnb in Gainesville?
We recommend checking directly with Gainesville's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Gainesville
Beautiful Lake Escape! Heated Private Pool and Fun
Entire Place • 8 bedrooms
Lake Lanier Castle/Your own Private Resort
Entire Place • 6 bedrooms
Ark on Lake Lanier 14 Bd, 12 ba Lake House Slps 27
Entire Place • 14 bedrooms
Paradise Point on Lake Lanier - family fun for all
Entire Place • 5 bedrooms
Lakehouse Retreat w/ Pool, Dock, Firepit, Hottub
Entire Place • 5 bedrooms
The Hygge House w/ dock, hottub, arcade & grills
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Gainesville
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Priyanka | 1 | $423,717 | 8 | 5.00/5.0 |
| Tera And Justin | 6 | $377,983 | 163 | 5.00/5.0 |
| David | 1 | $371,921 | 6 | 4.83/5.0 |
| Jeff | 1 | $362,092 | 17 | 5.00/5.0 |
| Chris | 9 | $267,621 | 609 | 4.87/5.0 |
| Chris | 3 | $264,532 | 19 | 3.29/5.0 |
| Natanya | 2 | $259,739 | 150 | 4.97/5.0 |
| Scott | 4 | $250,339 | 110 | 3.67/5.0 |
| Kevin | 2 | $248,667 | 200 | 4.87/5.0 |
| Cody | 2 | $221,691 | 67 | 4.99/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Gainesville
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (87.2%), with house and apartment & condo properties comprising 91.1% of inventory
- Untapped potential in outdoor & mobile, others, boutique & hotels segments (9.0% combined)
Room Capacity Distribution
Analysis of 235 properties in Gainesville shows that 3 bedrooms properties are most prevalent, making up 30.2% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 49.8% of all listings.
Key Insights
- Most common: 3 bedrooms (30.2%)
- Least common: 5+ bedrooms (10.6%)
- Market concentration: 49.8% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 235 properties in Gainesville reveals that 8+ guests properties dominate the market, representing 46.8% of all listings. The average property accommodates 5.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 62.1% of the market.
Key Insights
- Most common capacity: 8+ guests (46.8% of market)
- Least common capacity: 3 guests (1.3% of market)
- Average guest capacity: 5.8 guests per property
- Market concentration: 62.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 235 properties in Gainesville, the most common availability pattern is 271-366 days (33.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (29.8% of properties).
Key Insights
- Most common availability window: 271-366 days (33.2%)
- Most common booking duration: 91-180 days (29.8%)
- Properties with high availability (180+ days): 61.3%
- Properties with long-term bookings (180+ days): 39.1%
Minimum Stay Distributions
1 Night
47 listings
21.7% of total
2 Nights
84 listings
38.7% of total
3 Nights
36 listings
16.6% of total
4-6 Nights
17 listings
7.8% of total
7-29 Nights
10 listings
4.6% of total
30+ Nights
23 listings
10.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 60.4%
- Mid-length stays (4-6 nights) represent 7.8% of listings
- Monthly+ stays (10.6%) suggest a stable extended-stay market
- High market flexibility with 77.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.5% of total
Super Strict 60 Days
1 listings
0.5% of total
Flexible
24 listings
11.8% of total
Moderate
55 listings
27.1% of total
Firm
72 listings
35.5% of total
Strict
50 listings
24.6% of total
Key Insights
- Firm is the preferred policy at 35.5% of listings
- Stricter policies (Firm & Strict) dominate at 60.1% of the market
- Strong market consensus around Firm policies
- Super Strict 60 Days policies are least common at 0.5% of listings
Recommendations
- The market supports stricter policies, with 60.1% using Firm or Strict terms
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 62 days
- Shortest booking windows are in Sep, Feb, Jan, averaging 30 days
- Summer shows the longest average booking window at 59 days, while Winter has the shortest at 31 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 59 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Jan when lead times are shortest
Popular Airbnb Amenities in Gainesville
Below is the distribution of amenities across listings in Gainesville:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.1% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.6%) and United Kingdom (0.3%)
- English is the top language at 78.8%, followed by Spanish (16%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.6%
Recommendations
- Target marketing campaigns for Atlanta and Gainesville markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Gainesville. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Union Mills | 14 | $6,231 | $453.13 | 43% |
| Sevier County | 57 | $5,676 | $487.35 | 44% |
| Gilmer County | 22 | $5,284 | $339.65 | 45% |
| Sevierville | 5,283 | $4,773 | $322.53 | 49% |
| Six Mile | 57 | $4,521 | $413.64 | 44% |
| Eatonton | 232 | $4,371 | $471.99 | 35% |
| Wears Valley | 191 | $4,367 | $303.62 | 46% |
| Waleska | 40 | $4,361 | $337.34 | 43% |
| West Union | 31 | $4,360 | $508.15 | 37% |
| Fannin County | 38 | $4,304 | $330.98 | 42% |
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