Ellijay Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Georgia, United States
Is Airbnb profitable in Ellijay in 2025? Explore comprehensive Airbnb analytics for Ellijay, Georgia, United States to uncover income potential. This 2025 STR market report for Ellijay, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 840 active listings.
Whether you're considering an Airbnb investment in Ellijay, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ellijay Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ellijay Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ellijay (2025)
Understanding the monthly revenue variations for Airbnb listings in Ellijay is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ellijay is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ellijay across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,997+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,913 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,091 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,733, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ellijay
Ellijay Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ellijay STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ellijay:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ellijay
Average Daily Rate (ADR) Airbnb Trends in Ellijay (2025)
Effective short term rental pricing strategy in Ellijay involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ellijay typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $387+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $294 or more.
- Typical properties (Median) charge around $229 per night.
- Entry-level properties (Bottom 25%) earn around $176 per night.
Average Daily Rate (ADR) Trend by Month in Ellijay
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Airbnb Seasonality Analysis & Trends in Ellijay (2025)
Peak Season (June, December, July)
- Revenue averages $4,636 per month
- Occupancy rates average 47.8%
- Daily rates average $269
Shoulder Season
- Revenue averages $3,809 per month
- Occupancy maintains around 42.0%
- Daily rates hold near $253
Low Season (February, August, September)
- Revenue drops to average $2,600 per month
- Occupancy decreases to average 36.3%
- Daily rates adjust to average $240
Seasonality Insights for Ellijay
- The Airbnb seasonality in Ellijay shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ellijay's highest earning potential, with monthly revenues capable of climbing to $4,923, occupancy reaching a high of 53.4%, and ADRs peaking at $292.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,335, occupancy could drop to 34.7%, and ADRs may adjust down to $239.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ellijay.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ellijay seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ellijay (2025)
Exploring the top neighborhoods for short-term rentals in Ellijay? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Ellijay | The heart of Ellijay with charming historic buildings, local shops, and restaurants. Perfect for guests who want to enjoy the small-town atmosphere and local culture. | Gilmer County Courthouse, Apple Alley, Ellijay River, Local Art Galleries, Stroll through Local Shops |
| River Street | A picturesque area along the river, ideal for nature lovers and those looking for outdoor activities. Offers beautiful views and access to fishing and hiking. | Ellijay River, Cartecay River, Cotton Patch Gold Mine, Hiking Trails, Picnic Areas |
| Cartecay Valley | Known for its orchards and rural landscapes, this area is great for visitors wanting a peaceful retreat. It's famous for apple picking and vineyard experiences. | Cartecay Vineyards, Mercier Orchards, Apple Picking, Scenic Drives, Outdoor Picnic Spots |
| Chattahoochee National Forest | A stunning natural area that attracts outdoor enthusiasts. Ideal for those looking for a cabin experience in a serene environment. | Hiking Trails, Waterfalls, Wildlife Viewing, Camping Areas, Scenic Overlooks |
| Ellijay Parks | Family-friendly parks that offer recreational activities and a great spot for relaxation. A good option for families or guests with children. | Ellijay City Park, Veteran's Memorial Park, Playgrounds, Picnic Areas, Walking Trails |
| Apple Mountain | An area known for its beautiful scenery and apple picking, appealing to guests during the fall season especially. Great for those wanting a peaceful and scenic stay. | Mountain View, Apple Orchards, Hiking Trails, Scenic Drives |
| North Georgia Wine Country | Famous for its vineyards and wine tasting experiences. Attracts wine lovers and those looking for a unique getaway. | Wine Tastings, Vineyard Tours, Scenic Views, Fine Dining Restaurants |
| Nearby Blue Ridge | Just a short drive away, this charming town offers additional attractions and activities, perfect for day trips while staying in Ellijay. | Blue Ridge Scenic Railway, Downtown Blue Ridge Shops, Hiking Trails, Lake Blue Ridge, Art Galleries |
Understanding Airbnb License Requirements & STR Laws in Ellijay (2025)
While Ellijay, Georgia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ellijay to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ellijay (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ellijaybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Walnut Grove : corporate retreats & reunions
Entire Place • 11 bedrooms
Luxury 8 BD Lodge on a Pristine Private Lake
Entire Place • 8 bedrooms
Creekside Manor - Secluded 30-Acre Family Retreat!
Entire Place • 6 bedrooms
Rustic Luxe Lodge. Stunning Mountain Views. Hot Tu
Entire Place • 5 bedrooms
Starlight Ridge ~ 5BR ~ Indoor Pool ~ Fun For All
Entire Place • 5 bedrooms
Wit's End - Reunion House, Family Gathering Spot
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ellijay (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ellijay based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Blue Sky Cabin | 69 | $2,010,001 | 684 | 4.27/5.0 |
| Morning Breeze | 42 | $1,018,790 | 658 | 3.91/5.0 |
| Nick | 14 | $855,099 | 518 | 4.61/5.0 |
| Bruce And Beatriz | 14 | $769,929 | 1658 | 4.93/5.0 |
| Evolve | 22 | $655,797 | 1080 | 4.85/5.0 |
| Mountain & Marsh | 2 | $526,048 | 48 | 4.99/5.0 |
| Coastal Vibe Vacations | 6 | $442,151 | 105 | 3.98/5.0 |
| Brad | 4 | $381,070 | 468 | 4.99/5.0 |
| Kristy Collection | 1 | $330,722 | 11 | 4.91/5.0 |
| Vacasa Georgia | 22 | $278,146 | 196 | 3.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ellijay.
Dive Deeper: Advanced Ellijay STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ellijay. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEllijay Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ellijay
- The Ellijay Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 99% of the 840 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ellijay, Outdoor/Unique properties are the most common (81.1%), reflecting the local real estate landscape.
- Houses represent a significant 16.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, apartment/condo, unique stays (combined 2.9%) offer potential for unique stay experiences.
Ellijay Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ellijay
- The dominant room capacity in Ellijay is 3 bedrooms listings, making up 39.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 67.4% of the active Airbnb listings in Ellijay, indicating a high concentration in these sizes.
- A significant 63.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ellijay.
Ellijay Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ellijay
- The most common guest capacity trend in Ellijay vacation rentals is listings accommodating 8+ guests (43.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Ellijay STR market, accounting for 68.8% of listings.
- 73.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ellijay.
- On average, properties in Ellijay are equipped to host 6.3 guests.
Ellijay Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ellijay
- The most common availability pattern in Ellijay falls within the 181-270 days range, representing 34% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ellijay (33.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 35.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ellijay Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
64 listings
8.1% of total
2 Nights
441 listings
55.8% of total
3 Nights
54 listings
6.8% of total
4-6 Nights
7 listings
0.9% of total
7-29 Nights
3 listings
0.4% of total
30+ Nights
222 listings
28.1% of total
Key Insights
- The most prevalent minimum stay requirement in Ellijay is 2 Nights, adopted by 55.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.9%) of the Ellijay Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (28.1%) caters to monthly stays (30+ nights) in Ellijay, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 55.8% of Ellijay hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.1% currently do.
- A 2-night minimum appears standard (55.8%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 28.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ellijay.
Ellijay Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
78 listings
10.2% of total
Super Strict 60 Days
37 listings
4.9% of total
Flexible
89 listings
11.7% of total
Moderate
175 listings
23% of total
Firm
165 listings
21.7% of total
Strict
218 listings
28.6% of total
Cancellation Policy Insights for Ellijay
- The prevailing Airbnb cancellation policy trend in Ellijay is Strict, used by 28.6% of listings.
- A majority (50.3%) of hosts in Ellijay utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 28.6% market standard in Ellijay.
- Regularly review your cancellation policy against competitors and market demand shifts in Ellijay.
Ellijay STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ellijay
- The overall average booking lead time for vacation rentals in Ellijay is 49 days.
- Guests book furthest in advance for stays during November (average 70 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (61 days avg.) sees the longest lead times, while Winter (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Ellijay.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 70 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Ellijay averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ellijay (2025)
Amenity Prevalence
Amenity Insights for Ellijay
- Essential amenities in Ellijay that guests expect include: Air conditioning, Wifi, Heating, Smoke alarm, Kitchen, TV, Free parking on premises, Coffee maker, Refrigerator, Dishes and silverware. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ellijay: Air conditioning, Wifi, Heating, Smoke alarm, Kitchen, TV, Free parking on premises, Coffee maker, Refrigerator, Dishes and silverware.
- Prioritize adding missing essentials: Air conditioning, Wifi, Heating, Smoke alarm, Kitchen, TV, Free parking on premises, Coffee maker, Refrigerator, Dishes and silverware.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ellijay to stay competitive.
Ellijay Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ellijay
- The typical guest profile for Airbnb in Ellijay consists of primarily domestic travelers (99%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.0% of guests.
- Key international markets include United States (99%) and United Kingdom (0.2%).
- Top languages spoken are English (78.7%) followed by Spanish (12.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Atlanta and Marietta.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ellijay Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sevier County | 54 | $5,803 | $490.32 | 44% |
| Gilmer County | 22 | $4,696 | $342.13 | 43% |
| Sevierville | 5,187 | $4,592 | $318.77 | 48% |
| Cedar Bluff | 33 | $4,317 | $458.84 | 39% |
| Fannin County | 37 | $4,285 | $339.52 | 41% |
| Gatlinburg | 2,866 | $4,172 | $307.44 | 47% |
| Eatonton | 231 | $4,171 | $473.15 | 35% |
| Waleska | 41 | $4,156 | $346.72 | 42% |
| Wears Valley | 192 | $4,135 | $299.08 | 44% |
| Bishop | 10 | $4,057 | $508.62 | 43% |