Eatonton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Georgia, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Eatonton in 2025? Explore comprehensive Airbnb analytics for Eatonton, Georgia, United States to uncover income potential. This 2025 STR market report for Eatonton, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 231 active listings.

Whether you're considering an Airbnb investment in Eatonton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Eatonton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Eatonton Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$473
The average rental revenue earned for an occupied room per day in Eatonton.
Occupancy Rate(?)
34.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$50,047
Typical annual income for an Airbnb listing in Eatonton. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-2.8%
Slight decrease (-2.8%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Eatonton.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Eatonton.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
231
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Eatonton (2025)

Understanding the monthly revenue variations for Airbnb listings in Eatonton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Eatonton is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Eatonton across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $11,807+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $6,599 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $3,688 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,863, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Eatonton

Eatonton Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Eatonton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Eatonton:

  • Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 32%.
  • Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Eatonton

Average Daily Rate (ADR) Airbnb Trends in Eatonton (2025)

Effective short term rental pricing strategy in Eatonton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Eatonton typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $923+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $500 or more.
  • Typical properties (Median) charge around $325 per night.
  • Entry-level properties (Bottom 25%) earn around $224 per night.

Average Daily Rate (ADR) Trend by Month in Eatonton

Get Live Eatonton Market Intelligence 👇

Discover Eatonton Airbnb Analytics
🏠
🏠
🏠

Explore Real-time Analytics

Airbnb Seasonality Analysis & Trends in Eatonton (2025)

Peak Season (July, June, May)
  • Revenue averages $8,357 per month
  • Occupancy rates average 46.3%
  • Daily rates average $464
Shoulder Season
  • Revenue averages $4,916 per month
  • Occupancy maintains around 34.0%
  • Daily rates hold near $454
Low Season (January, February, March)
  • Revenue drops to average $2,857 per month
  • Occupancy decreases to average 25.5%
  • Daily rates adjust to average $457

Seasonality Insights for Eatonton

  • The Airbnb seasonality in Eatonton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Eatonton's highest earning potential, with monthly revenues capable of climbing to $9,201, occupancy reaching a high of 57.7%, and ADRs peaking at $479.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,339, occupancy could drop to 22.8%, and ADRs may adjust down to $435.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Eatonton.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Eatonton seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Eatonton (2025)

Exploring the top neighborhoods for short-term rentals in Eatonton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Lake Oconee
A popular destination for water sports, fishing, and relaxation, attracting vacations and weekend getaways. Ideal for families and groups looking for a scenic retreat.
Lake Oconee, Reynolds Plantation, Oconee National Forest, The Ritz-Carlton, Water sports activities, Golf Courses
Eatonton Historic District
Rich in history and charm, the historic district attracts visitors interested in local culture and architecture. Great for those who appreciate historical attractions and small-town vibes.
The Uncle Remus Museum, Eatonton Historic Courthouse, Local shops and restaurants, Cultural festivals, Historical walking tours
Putnam County
Known for its beautiful countryside and outdoor activities. Visitors enjoy hiking, nature trails, and rural retreats away from the hustle of city life.
Lake Sinclair, Oconee National Forest, Hiking Trails, Fishing spots, Rural scenery
Harmony Crossing
A growing area with shopping and dining options, catering to both tourists and locals. Convenient access to essentials and nearby attractions.
Shopping centers, Restaurants, Local events, Proximity to Lake Oconee
Lake Sinclair
Another beautiful lake area that offers a peaceful setting for vacationers seeking relaxation and outdoor adventures. It's known for its recreational opportunities.
Lake Sinclair, Water activities, Fishing, Cabins and rentals, Scenic views
Golf Country Club
Attracts golf enthusiasts and families looking for leisure activities. A relaxing environment with access to various sporting and dining options.
Putnam County Club, Golf tournaments, Dining facilities, Outdoor events
Young Harris
A lovely mountain town known for its fresh air, outdoor activities, and local arts. Perfect for those seeking a mountain escape.
Young Harris College, Habersham Winery, Hiking trails, Art galleries, Local craft shops
Oconee National Forest
Offers a natural escape with abundant outdoor activities. Perfect for nature lovers and adventure seekers looking for camping and hiking opportunities.
Hiking trails, Camping spots, Wildlife viewing, Natural springs, Picnic areas

Understanding Airbnb License Requirements & STR Laws in Eatonton (2025)

While Eatonton, Georgia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Eatonton to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Eatonton (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Eatontonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

30% off until March, Estate, Lake Front, Pool, Hot

30% off until March, Estate, Lake Front, Pool, Hot

Entire Place • 10 bedrooms

$428,777
Revenue
51.9%
Occupancy
$1974.29
Daily Rate
Lux Lake Retreat, Heated Pool with Lake Privacy

Lux Lake Retreat, Heated Pool with Lake Privacy

Entire Place • 7 bedrooms

$234,253
Revenue
47.7%
Occupancy
$1241.51
Daily Rate
NEW Luxury Lakefront Home with Swim Dock & Hot Tub

NEW Luxury Lakefront Home with Swim Dock & Hot Tub

Entire Place • 7 bedrooms

$214,468
Revenue
45.8%
Occupancy
$950.43
Daily Rate
Winter Deals| Spa|Boat|Games|Fire Pit| Pets| Gym

Winter Deals| Spa|Boat|Games|Fire Pit| Pets| Gym

Entire Place • 5 bedrooms

$198,717
Revenue
44.9%
Occupancy
$1141.23
Daily Rate
Ultimate Experience, Pool, HotTub, FirePit, Pond

Ultimate Experience, Pool, HotTub, FirePit, Pond

Entire Place • 6 bedrooms

$190,826
Revenue
41.3%
Occupancy
$870.79
Daily Rate
Huge Lake Views, Heated Pool ,Hot Tub, Dock

Huge Lake Views, Heated Pool ,Hot Tub, Dock

Entire Place • 5 bedrooms

$175,448
Revenue
56.7%
Occupancy
$708.78
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Eatonton (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Eatonton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Debbie22$1,358,0741273.38/5.0
Jami6$804,3712084.99/5.0
Kerri6$586,5711305.00/5.0
Jordan1$428,777354.94/5.0
PMI Oconee Vacation Homes8$390,810594.29/5.0
Evolve10$329,2364234.75/5.0
Robert5$288,7862004.88/5.0
Lana2$279,562874.99/5.0
Laura3$237,4401164.81/5.0
Lakeside Property Management8$224,865843.63/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Eatonton.

Dive Deeper: Advanced Eatonton STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Eatonton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Eatonton Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Eatonton

  • The Eatonton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.7% of the 231 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Eatonton, House properties are the most common (90%), reflecting the local real estate landscape.
  • Houses represent a significant 90% portion, catering likely to families or larger groups.
  • Smaller segments like outdoor/unique, apartment/condo, hotel/boutique, unique stays, others (combined 9.9%) offer potential for unique stay experiences.

Eatonton Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Eatonton

  • The dominant room capacity in Eatonton is 3 bedrooms listings, making up 34.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 4 bedrooms properties represent 59.7% of the active Airbnb listings in Eatonton, indicating a high concentration in these sizes.
  • A significant 83.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Eatonton.

Eatonton Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Eatonton

  • The most common guest capacity trend in Eatonton vacation rentals is listings accommodating 8+ guests (71.4%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Eatonton STR market, accounting for 87.0% of listings.
  • 89.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Eatonton.
  • On average, properties in Eatonton are equipped to host 7.1 guests.

Eatonton Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Eatonton

  • The most common availability pattern in Eatonton falls within the 271-366 days range, representing 43.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 84.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Eatonton (45%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 16.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Eatonton Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (7.8%)

1 Night

17 listings

7.8% of total

2 Nights (54.8%)

2 Nights

120 listings

54.8% of total

3 Nights (14.6%)

3 Nights

32 listings

14.6% of total

4-6 Nights (3.2%)

4-6 Nights

7 listings

3.2% of total

30+ Nights (19.6%)

30+ Nights

43 listings

19.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Eatonton is 2 Nights, adopted by 54.8% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (62.6%) of the Eatonton Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (19.6%) caters to monthly stays (30+ nights) in Eatonton, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 54.8% of Eatonton hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.8% currently do.
  • A 2-night minimum appears standard (54.8%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 19.6% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Eatonton.

Eatonton Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

1 listings

0.5% of total

Super Strict 30 Days (8.5%)

Super Strict 30 Days

17 listings

8.5% of total

Flexible (12.6%)

Flexible

25 listings

12.6% of total

Moderate (14.6%)

Moderate

29 listings

14.6% of total

Firm (32.7%)

Firm

65 listings

32.7% of total

Strict (31.2%)

Strict

62 listings

31.2% of total

Cancellation Policy Insights for Eatonton

  • The prevailing Airbnb cancellation policy trend in Eatonton is Firm, used by 32.7% of listings.
  • A majority (63.9%) of hosts in Eatonton utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 32.7% market standard in Eatonton.
  • With 31.2% using Strict terms, this is a viable option in Eatonton, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Eatonton.

Eatonton STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Eatonton

  • The overall average booking lead time for vacation rentals in Eatonton is 45 days.
  • Guests book furthest in advance for stays during July (average 83 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 32 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (70 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Eatonton.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 70 days) to capture early planners.
  • Monitor your own booking lead times against these Eatonton averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Eatonton (2025)

Amenity Prevalence

Amenity Insights for Eatonton

  • Essential amenities in Eatonton that guests expect include: Smoke alarm, Air conditioning, Heating, Kitchen, Free parking on premises, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like TV, Fire extinguisher, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Eatonton: Smoke alarm, Air conditioning, Heating, Kitchen, Free parking on premises, Wifi.
  • Prioritize adding missing essentials: Smoke alarm, Air conditioning, Heating, Kitchen, Free parking on premises, Wifi.
  • Consider adding popular differentiators like TV or Fire extinguisher to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Eatonton to stay competitive.

Eatonton Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Eatonton

  • The typical guest profile for Airbnb in Eatonton consists of primarily domestic travelers (98%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 98.2% of guests.
  • Key international markets include United States (98.2%) and United Kingdom (0.3%).
  • Top languages spoken are English (85.9%) followed by Spanish (7.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Atlanta and Tampa.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Eatonton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Gilmer County22$4,696$342.1343%
Six Mile57$4,391$411.6743%
Fannin County37$4,285$339.5241%
West Union31$4,282$513.7238%
Waleska41$4,156$346.7242%
Bishop10$4,057$508.6143%
Epworth68$3,983$341.9940%
Greensboro35$3,915$529.7229%
Blue Ridge1,105$3,888$290.4645%
Seneca229$3,772$368.8939%

Maximize Your Airbnb Income in Eatonton

Access granular Airbnb data and short term rental analytics. Understand Airbnb occupancy rates, ADR trends, and revenue potential. Optimize your pricing strategy!

Discover Market Insights