Airbnb Market Analytics, Statistics and Data in Clayton, Georgia, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Clayton? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Clayton:
How much do Airbnb hosts make on average per month in Clayton?
The short-term rental market in Clayton shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,274 per month
- Strong performing properties (top 25%) make $3,816 or more
- Best-in-class properties (top 10%) achieve $6,027+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,260
Revenue Variations by Month
Occupancy Rates Throughout the Year in Clayton
The market in Clayton shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 40% occupancy rates
- Strong performing properties (top 25%) achieve 60% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Clayton
Daily rates in Clayton vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $180 per night
- Strong performing properties (top 25%) secure $247 or more
- Best-in-class properties (top 10%) pull in $379+ per night
- Entry-level properties (bottom 25%) earn around $123
Daily Rate Variations by Month
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Seasonality patterns in Clayton
Peak Season (July, June, October)
- Revenue peaks at $3992.26 per month
- Occupancy rates reach 54.83%
- Daily rates average $229.67
Shoulder Season
- Revenue averages $3004.01 per month
- Occupancy maintains 42.68%
- Daily rates hold at $219.53
Low Season (September, January, February)
- Revenue drops to $2056.62 per month
- Occupancy decreases to 31.19%
- Daily rates adjust to $206.22
Is it still profitable to do Airbnb in Clayton in 2025?
Yes! Clayton demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and strong monthly revenue averaging $3004 and The market's 164 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Clayton
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Lake Burton | A beautiful lake community known for its stunning lakefront properties and outdoor recreational activities. Ideal for nature lovers and families looking for a peaceful getaway. | Lake Burton, Burton Dam, Tallulah Gorge State Park, Hiking Trails, Boating and Fishing, Burton's Marina |
| Downtown Clayton | Charming downtown area with boutique shops and local dining options. Attracts visitors looking for a quaint small-town experience and easy access to local attractions. | Main Street Shops, Clayton Farmers Market, Clayton Opera House, Local Restaurants, Art Galleries, Outdoor Concerts |
| Black Rock Mountain State Park | A stunning state park that offers a variety of outdoor activities such as hiking, camping, and breathtaking views, perfect for adventure seekers. | Black Rock Mountain, Hiking Trails, Scenic Overlooks, Picnic Areas, Wildlife Viewing, Camping Sites |
| Rabun County | A picturesque area offering access to the beautiful mountains and a range of outdoor activities, attracting those looking for adventure and relaxation. | Rabun Bald, Waterfalls (such as Minnehaha Falls), Hiking Trails, Lake Rabun, Camping Areas, Scenic Drives |
| Tallulah Falls | Known for the breathtaking Tallulah Gorge and its stunning waterfalls. Great for tourists interested in hiking and taking in spectacular views. | Tallulah Gorge State Park, Tallulah Falls, Waterfall Overlooks, Hiking Trails, Picnic Areas, Adventure Activities |
| Sky Valley | A unique mountain community popular for its golf resort and outdoor activities, attracting visitors looking for both relaxation and recreation. | Sky Valley Resort, Golf Course, Hiking Trails, Fishing Spots, Scenic Views, Spa Services |
| Dillard | A serene mountain town known for its agricultural attractions and wineries. Perfect for visitors seeking a taste of local culture and nature. | Dillard House, Local Wineries, Scenic Drives, Hiking Trails, Farmers Markets, Festivals |
| Cornelia | A small town with a rich history and friendly atmosphere. Offers visitors access to waterfalls and the charming downtown area. | Cornelia Community House, Waterfalls (like Toccoa Falls), Local Shops, Historic Sites, Parks, Outdoor Festivals |
Do you need a license for Airbnb in Clayton?
We recommend checking directly with Clayton's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Clayton
Lake Burton - Timpson Cove Luxury Cottage
Entire Place • 6 bedrooms
One of a Kind Lodge Walk to Downtown Pool Hot Tub
Private Room • 3 bedrooms
The Ultimate Luxury Retreat on Lake Burton!
Entire Place • 5 bedrooms
Sunset Mntn View*Golf*Retreats*Family
Entire Place • 7 bedrooms
7 Bedroom Home Mountain, Golf & Lake views Hot Tub
Entire Place • 7 bedrooms
Lake Front Tiny Home on Timpson Cove
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Clayton
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Heather | 6 | $274,958 | 102 | 4.89/5.0 |
| Natalie | 3 | $201,512 | 185 | 4.96/5.0 |
| Jen And Jason | 2 | $193,704 | 178 | 5.00/5.0 |
| Evolve | 4 | $159,285 | 110 | 4.87/5.0 |
| Terry | 3 | $130,973 | 256 | 4.99/5.0 |
| Amanda | 2 | $121,572 | 95 | 5.00/5.0 |
| Nicole | 6 | $109,521 | 100 | 4.79/5.0 |
| Paul | 6 | $108,184 | 1230 | 4.86/5.0 |
| 36675065 | 3 | $107,322 | 194 | 4.67/5.0 |
| Karen | 1 | $106,764 | 42 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Clayton
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (97%), with house and outdoor & mobile properties comprising 83.6% of inventory
- Strong specialty sector (40.9%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in boutique & hotels, others segments (6.1% combined)
Room Capacity Distribution
Analysis of 164 properties in Clayton shows that 3 bedrooms properties are most prevalent, making up 31.7% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 57.3% of all listings.
Key Insights
- Most common: 3 bedrooms (31.7%)
- Least common: 5+ bedrooms (10.4%)
- Market concentration: 57.3% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 164 properties in Clayton reveals that 8+ guests properties dominate the market, representing 37.2% of all listings. The average property accommodates 5.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 60.4% of the market.
Key Insights
- Most common capacity: 8+ guests (37.2% of market)
- Least common capacity: 5 guests (1.8% of market)
- Average guest capacity: 5.9 guests per property
- Market concentration: 60.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 164 properties in Clayton, the most common availability pattern is 181-270 days (37.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (36.6% of properties).
Key Insights
- Most common availability window: 181-270 days (37.2%)
- Most common booking duration: 91-180 days (36.6%)
- Properties with high availability (180+ days): 65.2%
- Properties with long-term bookings (180+ days): 36.6%
Minimum Stay Distributions
1 Night
36 listings
22.9% of total
2 Nights
85 listings
54.1% of total
3 Nights
18 listings
11.5% of total
4-6 Nights
1 listings
0.6% of total
7-29 Nights
1 listings
0.6% of total
30+ Nights
16 listings
10.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 77.0%
- Mid-length stays (4-6 nights) represent 0.6% of listings
- Monthly+ stays (10.2%) suggest a stable extended-stay market
- High market flexibility with 88.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.6% of total
Super Strict 30 Days
3 listings
1.9% of total
Flexible
38 listings
24.2% of total
Moderate
43 listings
27.4% of total
Firm
45 listings
28.7% of total
Strict
27 listings
17.2% of total
Key Insights
- Firm is the preferred policy at 28.7% of listings
- The market shows a balanced distribution between guest-friendly (51.6%) and strict (45.9%) policies
- Strong market consensus around Firm policies
- Super Strict 60 Days policies are least common at 0.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Jun, averaging 61 days
- Shortest booking windows are in Jan, Sep, Feb, averaging 39 days
- Summer shows the longest average booking window at 57 days, while Winter has the shortest at 43 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 57 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Feb when lead times are shortest
Popular Airbnb Amenities in Clayton
Every property in Clayton comes standard with Air conditioning, Heating, and Free parking on premises. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 98.2% of total guests, indicating a dominant local market share.
- Primary international markets: Germany (0.3%) and Canada (0.3%)
- English is the top language at 84.6%, followed by Spanish (10.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.0%
Recommendations
- Target marketing campaigns for Atlanta and Athens markets
- Develop localized content for Germany and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Clayton. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Union Mills | 14 | $6,231 | $453.13 | 43% |
| Sevier County | 57 | $5,676 | $487.35 | 44% |
| Gilmer County | 22 | $5,284 | $339.65 | 45% |
| Sevierville | 5,283 | $4,773 | $322.53 | 49% |
| Six Mile | 57 | $4,521 | $413.64 | 44% |
| Eatonton | 232 | $4,371 | $471.99 | 35% |
| Wears Valley | 191 | $4,367 | $303.62 | 46% |
| Waleska | 40 | $4,361 | $337.34 | 43% |
| West Union | 31 | $4,360 | $508.15 | 37% |
| Fannin County | 38 | $4,304 | $330.98 | 42% |
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