Carrollton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Georgia, United States
Is Airbnb profitable in Carrollton in 2025? Explore comprehensive Airbnb analytics for Carrollton, Georgia, United States to uncover income potential. This 2025 STR market report for Carrollton, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 44 active listings.
Whether you're considering an Airbnb investment in Carrollton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Carrollton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Carrollton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Carrollton (2025)
Understanding the monthly revenue variations for Airbnb listings in Carrollton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Carrollton is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Carrollton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,533+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,166 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,021 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $870, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Carrollton
Carrollton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Carrollton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Carrollton:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Carrollton
Average Daily Rate (ADR) Airbnb Trends in Carrollton (2025)
Effective short term rental pricing strategy in Carrollton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Carrollton typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $336+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $188 or more.
- Typical properties (Median) charge around $121 per night.
- Entry-level properties (Bottom 25%) earn around $84 per night.
Average Daily Rate (ADR) Trend by Month in Carrollton
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Airbnb Seasonality Analysis & Trends in Carrollton (2025)
Peak Season (May, April, June)
- Revenue averages $3,680 per month
- Occupancy rates average 44.9%
- Daily rates average $159
Shoulder Season
- Revenue averages $2,586 per month
- Occupancy maintains around 44.9%
- Daily rates hold near $165
Low Season (January, February, September)
- Revenue drops to average $1,947 per month
- Occupancy decreases to average 36.3%
- Daily rates adjust to average $166
Seasonality Insights for Carrollton
- The Airbnb seasonality in Carrollton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Carrollton's highest earning potential, with monthly revenues capable of climbing to $3,919, occupancy reaching a high of 56.4%, and ADRs peaking at $179.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,874, occupancy could drop to 31.2%, and ADRs may adjust down to $156.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Carrollton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Carrollton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Carrollton (2025)
Exploring the top neighborhoods for short-term rentals in Carrollton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Downtown Carrollton | Charming downtown area with a rich history, offering unique shops, restaurants, and cultural events. Attractive to visitors for its quaint atmosphere and local events. | Carrollton City Hall, West Georgia Museum, Carrollton GreenBelt, Downtown Farmers Market, Carrollton Cultural Arts Center |
| Lake Carroll | Beautiful lake area popular for outdoor activities and relaxing getaways. Great for families and nature lovers looking for a peaceful stay. | Lake Carroll Park, Fishing and boating, Nature trails, Picnic areas, Playgrounds |
| University of West Georgia | Home to a large student population, the area around the university attracts young adults and families visiting students. Great for short-term rentals for university events. | Campus events, Student art shows, Sports events, Nearby restaurants and cafes, Cultural programs |
| Bowdon Street | A growing neighborhood with easy access to local amenities. Great potential for visitors looking for a homey atmosphere close to the city's attractions. | Local dining options, Boutique stores, Community events, Nearby parks, Quiet residential areas |
| Tallapoosa River | Scenic river area perfect for families and nature enthusiasts. Popular for fishing, kayaking, and outdoor camping experiences. | Tallapoosa River Falls, Fishing spots, Kayaking, Hiking trails, Picnic spots by the river |
| Carrollton Crossing | Shopping and dining hub that attracts visitors looking for convenience and access to various amenities. Ideal for those wanting a modern but relaxed stay. | Shopping malls, Restaurants, Entertainment options, Grocery stores, Fitness centers |
| Roopville Road | Lively area with a mixture of residential and commercial spaces, offering a unique glimpse into local life and community culture, attractive to long-term visitors. | Local eateries, Community parks, Art installations, Neighborhood events, Nearby attractions |
| Southwire Company | Corporate hub, attracting business travelers and professionals visiting the nearby Southwire Company. Convenient for those attending events or working in the area. | Corporate events, Business amenities, Restaurants catering to professionals, Proximity to Carrollton business center, Local networking opportunities |
Understanding Airbnb License Requirements & STR Laws in Carrollton (2025)
While Carrollton, Georgia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Carrollton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Carrollton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Carrolltonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury 5BR Cabin Private Pool & Lake, near Atlanta
Entire Place • 5 bedrooms
Brand New Townhome in Carrollton
Entire Place • 3 bedrooms
The Getaway House ATL (Event)
Entire Place • 4 bedrooms
*NEW* CarrolltonGA*DISCOUNT*LUXURY* BIG backyard
Entire Place • 4 bedrooms
Nautical Retreat w/HotTub & Pedal Boat - UWG|Beach
Entire Place • 3 bedrooms
Cutest Bungalow in Carrollton
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Carrollton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Carrollton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Wesher Cabins | 1 | $141,025 | 82 | 4.90/5.0 |
| Randall | 2 | $72,829 | 126 | 4.97/5.0 |
| Ben | 1 | $62,238 | 10 | 4.60/5.0 |
| Host #493818471 | 1 | $58,748 | 5 | 4.80/5.0 |
| Daniela-Fascino | 1 | $57,508 | 11 | 4.82/5.0 |
| Jordan And Shante’ | 1 | $56,011 | 9 | 5.00/5.0 |
| Steven | 2 | $52,626 | 278 | 4.95/5.0 |
| Kevin | 2 | $52,422 | 155 | 4.96/5.0 |
| Lindsay | 1 | $38,044 | 22 | 4.91/5.0 |
| Camille | 1 | $35,371 | 48 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Carrollton.
Dive Deeper: Advanced Carrollton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Carrollton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCarrollton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Carrollton
- The Carrollton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.8% of the 44 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Carrollton, House properties are the most common (65.9%), reflecting the local real estate landscape.
- Houses represent a significant 65.9% portion, catering likely to families or larger groups.
Carrollton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Carrollton
- The dominant room capacity in Carrollton is 2 bedrooms listings, making up 29.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 56.8% of the active Airbnb listings in Carrollton, indicating a high concentration in these sizes.
- A significant 31.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Carrollton.
Carrollton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Carrollton
- The most common guest capacity trend in Carrollton vacation rentals is listings accommodating 4 guests (22.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Carrollton STR market, accounting for 40.9% of listings.
- 34.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Carrollton.
- On average, properties in Carrollton are equipped to host 4.1 guests.
Carrollton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Carrollton
- The most common availability pattern in Carrollton falls within the 181-270 days range, representing 40.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Carrollton (40.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Carrollton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
42.5% of total
2 Nights
14 listings
35% of total
3 Nights
2 listings
5% of total
4-6 Nights
1 listings
2.5% of total
7-29 Nights
2 listings
5% of total
30+ Nights
4 listings
10% of total
Key Insights
- The most prevalent minimum stay requirement in Carrollton is 1 Night, adopted by 42.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (77.5%) of the Carrollton Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 42.5% of Carrollton hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Carrollton.
Carrollton Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
14 listings
35.9% of total
Moderate
8 listings
20.5% of total
Firm
10 listings
25.6% of total
Strict
7 listings
17.9% of total
Cancellation Policy Insights for Carrollton
- The prevailing Airbnb cancellation policy trend in Carrollton is Flexible, used by 35.9% of listings.
- There's a relatively balanced mix between guest-friendly (56.4%) and stricter (43.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 35.9% market standard in Carrollton.
- Regularly review your cancellation policy against competitors and market demand shifts in Carrollton.
Carrollton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Carrollton
- The overall average booking lead time for vacation rentals in Carrollton is 28 days.
- Guests book furthest in advance for stays during May (average 61 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (42 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Carrollton.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 42 days) to capture early planners.
- Monitor your own booking lead times against these Carrollton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Carrollton (2025)
Amenity Prevalence
Amenity Insights for Carrollton
- Essential amenities in Carrollton that guests expect include: Wifi, Air conditioning, Smoke alarm, TV, Free parking on premises, Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Carrollton: Wifi, Air conditioning, Smoke alarm, TV, Free parking on premises, Kitchen, Heating.
- Prioritize adding missing essentials: TV, Free parking on premises, Kitchen, Heating.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Carrollton to stay competitive.
Carrollton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Carrollton
- The typical guest profile for Airbnb in Carrollton consists of primarily domestic travelers (96%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.1% of guests.
- Key international markets include United States (96.1%) and Canada (1.2%).
- Top languages spoken are English (75.5%) followed by Spanish (12.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Atlanta and Carrollton.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Carrollton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Millbrook | 10 | $5,723 | $265.43 | 59% |
| Gilmer County | 22 | $4,696 | $342.13 | 43% |
| Shelby | 11 | $4,463 | $312.37 | 47% |
| Equality | 10 | $4,378 | $588.69 | 29% |
| Cedar Bluff | 33 | $4,317 | $458.84 | 39% |
| Fannin County | 37 | $4,285 | $339.52 | 41% |
| Jacksons' Gap | 46 | $4,274 | $409.58 | 41% |
| Waleska | 41 | $4,156 | $346.72 | 42% |
| Epworth | 68 | $3,983 | $341.99 | 40% |
| Blue Ridge | 1,105 | $3,888 | $290.46 | 45% |