Brookhaven Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Georgia, United States
Is Airbnb profitable in Brookhaven in 2025? Explore comprehensive Airbnb analytics for Brookhaven, Georgia, United States to uncover income potential. This 2025 STR market report for Brookhaven, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 86 active listings.
Whether you're considering an Airbnb investment in Brookhaven, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Brookhaven Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Brookhaven Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Brookhaven (2025)
Understanding the monthly revenue variations for Airbnb listings in Brookhaven is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Brookhaven is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Brookhaven across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,109+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,646 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,565 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $687, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Brookhaven
Brookhaven Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Brookhaven STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Brookhaven:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Brookhaven
Average Daily Rate (ADR) Airbnb Trends in Brookhaven (2025)
Effective short term rental pricing strategy in Brookhaven involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Brookhaven typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $398+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $202 or more.
- Typical properties (Median) charge around $131 per night.
- Entry-level properties (Bottom 25%) earn around $88 per night.
Average Daily Rate (ADR) Trend by Month in Brookhaven
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Airbnb Seasonality Analysis & Trends in Brookhaven (2025)
Peak Season (June, May, April)
- Revenue averages $4,014 per month
- Occupancy rates average 44.7%
- Daily rates average $181
Shoulder Season
- Revenue averages $3,356 per month
- Occupancy maintains around 42.6%
- Daily rates hold near $194
Low Season (February, March, September)
- Revenue drops to average $2,167 per month
- Occupancy decreases to average 35.2%
- Daily rates adjust to average $195
Seasonality Insights for Brookhaven
- The Airbnb seasonality in Brookhaven shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Brookhaven's highest earning potential, with monthly revenues capable of climbing to $4,097, occupancy reaching a high of 52.4%, and ADRs peaking at $211.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,959, occupancy could drop to 34.7%, and ADRs may adjust down to $180.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Brookhaven.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Brookhaven seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Brookhaven (2025)
Exploring the top neighborhoods for short-term rentals in Brookhaven? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Brookhaven | A vibrant area with numerous dining options, shopping, and parks. It's a center for business and leisure, making it attractive to both tourists and local visitors. | Brookhaven Park, Town Brookhaven, Magnolia Terrace, Dresden Drive shopping district, Local restaurants and cafes |
| Murphey Candler Park | A suburban neighborhood surrounding a large park, offering a mix of outdoor activities and quiet residential living. Great for families and those seeking a peaceful retreat. | Murphey Candler Park, Lake and walking trails, Picnic areas, Athletic fields, Nearby schools |
| Ashford Park | A charming neighborhood known for its family-friendly environment and beautiful homes. Its close proximity to amenities makes it a desirable location for visitors. | Ashford Park, Local boutiques and shops, Restaurants, Community events, Emory University nearby |
| Brookhaven Village | A burgeoning area with new developments and a variety of dining and entertainment options. It attracts a young professional crowd and is ideal for short-term rentals. | Brookhaven Village shopping, Restaurants and cafes, Parks, Art events, Nightlife options |
| Chamblee | Just a short drive from Brookhaven, Chamblee offers a mix of suburban and urban lifestyles with plenty of cultural diversity and access to public transport. | Chamblee Antique District, Public transport access, Local restaurants, Parks, Cultural events |
| Peachtree Creek Greenway | An area focused on outdoor enthusiasts with walking and biking trails. It appeals to those who enjoy nature and outdoor activities during their stay. | Peachtree Creek Greenway, Outdoor activities, Picnic areas, Biking and walking trails, Nearby parks |
| Dresden Drive | A commercial and residential area with a strong local vibe, full of quaint shops and eateries. This area attracts both locals and tourists for its unique offerings. | Dresden Drive shopping, Local restaurants, Art shops, Community events, Parks |
| Brookhaven Woods | A quiet residential community with easy access to transportation and amenities. It's perfect for visitors looking for a peaceful stay with proximity to the city. | Local parks, Residential charm, Shopping nearby, Community feel, Nearby public transport |
Understanding Airbnb License Requirements & STR Laws in Brookhaven (2025)
While Brookhaven, Georgia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Brookhaven to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Brookhaven (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Brookhavenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Buckhead Modern Lux Home with Studio
Entire Place • 7 bedrooms
Private Luxury Spacious Atlanta Home
Entire Place • 7 bedrooms
Big 6BR,4BA Home w/ 10-Car Parking for Crews/Grps
Entire Place • 6 bedrooms
Modern Lux Home w/ Pool, Hot Tub & Sauna
Entire Place • 5 bedrooms
Buckhead Modern Luxury Home
Entire Place • 6 bedrooms
Family Friendly Brookhaven Home with Sunroom
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Brookhaven (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Brookhaven based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| James And Anne PillowPM | 2 | $330,888 | 51 | 4.92/5.0 |
| Gregory | 1 | $176,203 | 82 | 4.96/5.0 |
| William | 1 | $158,787 | 39 | 4.87/5.0 |
| Host #73640783 | 1 | $157,683 | 22 | 5.00/5.0 |
| Scott | 3 | $97,722 | 16 | 3.05/5.0 |
| Skye | 1 | $73,536 | 39 | 4.97/5.0 |
| Briana | 1 | $68,499 | 19 | 4.95/5.0 |
| Leo | 1 | $68,422 | 71 | 4.83/5.0 |
| Host #306023157 | 1 | $64,529 | 11 | 4.91/5.0 |
| Aiva | 2 | $60,297 | 286 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Brookhaven.
Dive Deeper: Advanced Brookhaven STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Brookhaven. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBrookhaven Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Brookhaven
- The Brookhaven Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70.9% of the 86 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Brookhaven, House properties are the most common (58.1%), reflecting the local real estate landscape.
- Houses represent a significant 58.1% portion, catering likely to families or larger groups.
- The presence of 7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.7%) offer potential for unique stay experiences.
Brookhaven Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Brookhaven
- The dominant room capacity in Brookhaven is 1 bedroom listings, making up 34.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 53.5% of the active Airbnb listings in Brookhaven, indicating a high concentration in these sizes.
- A significant 29.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Brookhaven.
Brookhaven Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Brookhaven
- The most common guest capacity trend in Brookhaven vacation rentals is listings accommodating 8+ guests (16.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Brookhaven STR market, accounting for 31.4% of listings.
- 29.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Brookhaven.
- On average, properties in Brookhaven are equipped to host 3.8 guests.
Brookhaven Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Brookhaven
- The most common availability pattern in Brookhaven falls within the 271-366 days range, representing 47.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Brookhaven (34.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Brookhaven Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
19 listings
24.7% of total
2 Nights
18 listings
23.4% of total
3 Nights
6 listings
7.8% of total
4-6 Nights
14 listings
18.2% of total
7-29 Nights
6 listings
7.8% of total
30+ Nights
14 listings
18.2% of total
Key Insights
- The most prevalent minimum stay requirement in Brookhaven is 1 Night, adopted by 24.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (18.2%) caters to monthly stays (30+ nights) in Brookhaven, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 24.7% of Brookhaven hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 18.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Brookhaven.
Brookhaven Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
14.3% of total
Moderate
13 listings
20.6% of total
Firm
14 listings
22.2% of total
Strict
27 listings
42.9% of total
Cancellation Policy Insights for Brookhaven
- The prevailing Airbnb cancellation policy trend in Brookhaven is Strict, used by 42.9% of listings.
- A majority (65.1%) of hosts in Brookhaven utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 42.9% market standard in Brookhaven.
- With 42.9% using Strict terms, this is a viable option in Brookhaven, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Brookhaven.
Brookhaven STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Brookhaven
- The overall average booking lead time for vacation rentals in Brookhaven is 40 days.
- Guests book furthest in advance for stays during November (average 52 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (45 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Brookhaven.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 52 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Brookhaven averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Brookhaven (2025)
Amenity Prevalence
Amenity Insights for Brookhaven
- Essential amenities in Brookhaven that guests expect include: Air conditioning, Wifi, Heating, Smoke alarm, Free parking on premises, TV, Kitchen, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Brookhaven: Air conditioning, Wifi, Heating, Smoke alarm, Free parking on premises, TV, Kitchen, Essentials.
- Prioritize adding missing essentials: Heating, Smoke alarm, Free parking on premises, TV, Kitchen, Essentials.
- Consider adding popular differentiators like Hot water or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Brookhaven to stay competitive.
Brookhaven Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Brookhaven
- The typical guest profile for Airbnb in Brookhaven consists of primarily domestic travelers (93%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.8% of guests.
- Key international markets include United States (92.8%) and DC (1.2%).
- Top languages spoken are English (77.1%) followed by Spanish (9.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Atlanta and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Brookhaven Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gilmer County | 22 | $4,696 | $342.13 | 43% |
| Cedar Bluff | 33 | $4,317 | $458.84 | 39% |
| Fannin County | 37 | $4,285 | $339.52 | 41% |
| Jacksons' Gap | 46 | $4,274 | $409.58 | 41% |
| Eatonton | 231 | $4,171 | $473.15 | 35% |
| Waleska | 41 | $4,156 | $346.72 | 42% |
| Bishop | 10 | $4,057 | $508.62 | 43% |
| Epworth | 68 | $3,983 | $341.99 | 40% |
| Greensboro | 35 | $3,915 | $529.72 | 29% |
| Blue Ridge | 1,105 | $3,888 | $290.46 | 45% |