Blue Ridge Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Georgia, United States
Is Airbnb profitable in Blue Ridge in 2025? Explore comprehensive Airbnb analytics for Blue Ridge, Georgia, United States to uncover income potential. This 2025 STR market report for Blue Ridge, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,105 active listings.
Whether you're considering an Airbnb investment in Blue Ridge, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Blue Ridge Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Blue Ridge Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Blue Ridge (2025)
Understanding the monthly revenue variations for Airbnb listings in Blue Ridge is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Blue Ridge is typically December, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Blue Ridge across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,626+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,838 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,692 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,029, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Blue Ridge
Blue Ridge Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Blue Ridge STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Blue Ridge:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Blue Ridge
Average Daily Rate (ADR) Airbnb Trends in Blue Ridge (2025)
Effective short term rental pricing strategy in Blue Ridge involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Blue Ridge typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $469+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $335 or more.
- Typical properties (Median) charge around $245 per night.
- Entry-level properties (Bottom 25%) earn around $186 per night.
Average Daily Rate (ADR) Trend by Month in Blue Ridge
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Airbnb Seasonality Analysis & Trends in Blue Ridge (2025)
Peak Season (December, June, October)
- Revenue averages $5,657 per month
- Occupancy rates average 51.9%
- Daily rates average $310
Shoulder Season
- Revenue averages $4,549 per month
- Occupancy maintains around 45.0%
- Daily rates hold near $287
Low Season (January, February, September)
- Revenue drops to average $3,168 per month
- Occupancy decreases to average 39.0%
- Daily rates adjust to average $276
Seasonality Insights for Blue Ridge
- The Airbnb seasonality in Blue Ridge shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Blue Ridge's highest earning potential, with monthly revenues capable of climbing to $5,946, occupancy reaching a high of 57.7%, and ADRs peaking at $341.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,800, occupancy could drop to 37.1%, and ADRs may adjust down to $269.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Blue Ridge.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Blue Ridge seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Blue Ridge (2025)
Exploring the top neighborhoods for short-term rentals in Blue Ridge? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Blue Ridge | The heart of Blue Ridge with charming shops, restaurants, and the scenic Blue Ridge Scenic Railway. A great hub for visitors looking to experience local culture and activities. | Blue Ridge Scenic Railway, Downtown shops and eateries, Blue Ridge Community Theatre, Farmers Market, Historical Society Museum |
| Lake Blue Ridge | A picturesque area known for its beautiful lake and outdoor activities such as fishing, boating, and hiking. Ideal for nature lovers and families seeking a relaxing getaway. | Lake Blue Ridge, Blue Ridge Marina, Aska Trails, Toccoa River, Water activities |
| Aska Adventure Area | Famous for outdoor activities, including hiking, mountain biking, and cabin rentals. It attracts adventure seekers and those looking for a rustic retreat. | Aska Trails, Hiking and biking paths, Toccoa River, Scenic overlooks |
| Cherry Log | A quiet, peaceful area close to Blue Ridge, known for cabins nestled in the mountains. Appeals to those seeking solitude and nature. | Hiking trails, Scenic views, Cabin rentals |
| Murphy Highway | A convenient route for access to Blue Ridge and surrounding attractions. Popular for visitors looking for quick access to amenities. | Local diners, Shopping opportunities, Access to outdoor activities |
| Fish Creek | A secluded, serene area ideal for those looking to get away from it all. Attracts visitors seeking privacy and tranquility. | Fishing spots, Private cabin rentals, Nature walks |
| Blue Ridge Mountains | Famous for stunning views and fall colors. A prime location for those looking to enjoy the great outdoors and national parks. | Chattahoochee National Forest, Hiking trails, Scenic overlooks, Wildlife watching |
| Historic Downtown Blue Ridge | Rich in history and charm with a vibrant arts scene. A must-visit for those interested in culture, art, and local history. | Art galleries, Historic sites, Events and festivals, Local dining |
Understanding Airbnb License Requirements & STR Laws in Blue Ridge (2025)
While Blue Ridge, Georgia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Blue Ridge to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Blue Ridge (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Blue Ridgebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Toccoa Lodge | Toccoa River Frontage| 10,000 sqft
Entire Place • 8 bedrooms
Bella Vista Blue Ridge: Pool-Sauna-Gameroom-Views!
Entire Place • 4 bedrooms
Views, Pool, Sport Court, Gym, Sauna, Petting Zoo
Entire Place • 7 bedrooms
OMG Views•Private•Hot Tub•Firepit•10 min>Downtown
Entire Place • 5 bedrooms
5500 sf: 6 king/2 queen beds, heated pool/spa
Entire Place • 6 bedrooms
New LUXE Chalet | Large pool, hot tub & firepit
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Blue Ridge (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Blue Ridge based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Southern Comfort | 70 | $3,104,122 | 706 | 3.74/5.0 |
| Bruce And Beatriz | 33 | $1,758,859 | 3531 | 4.91/5.0 |
| Georgia CFY | 28 | $1,027,413 | 245 | 3.89/5.0 |
| Blue Sky Cabin | 28 | $992,855 | 241 | 4.03/5.0 |
| Evolve | 29 | $828,941 | 1623 | 4.83/5.0 |
| PMI North GA Mountains | 10 | $744,308 | 247 | 4.93/5.0 |
| Mark | 3 | $616,968 | 175 | 4.98/5.0 |
| Brandon And Tiffany | 8 | $593,357 | 648 | 4.85/5.0 |
| Unwind | 5 | $578,160 | 318 | 4.80/5.0 |
| Vacasa Northern Georgia | 29 | $556,523 | 598 | 4.31/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Blue Ridge.
Dive Deeper: Advanced Blue Ridge STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Blue Ridge. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBlue Ridge Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Blue Ridge
- The Blue Ridge Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.8% of the 1,105 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Blue Ridge, Outdoor/Unique properties are the most common (84.3%), reflecting the local real estate landscape.
- Smaller segments like apartment/condo, hotel/boutique, others, unique stays (combined 3.3%) offer potential for unique stay experiences.
Blue Ridge Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Blue Ridge
- The dominant room capacity in Blue Ridge is 3 bedrooms listings, making up 36.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 63.1% of the active Airbnb listings in Blue Ridge, indicating a high concentration in these sizes.
- A significant 64.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Blue Ridge.
Blue Ridge Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Blue Ridge
- The most common guest capacity trend in Blue Ridge vacation rentals is listings accommodating 8+ guests (49%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Blue Ridge STR market, accounting for 70.5% of listings.
- 73.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Blue Ridge.
- On average, properties in Blue Ridge are equipped to host 6.4 guests.
Blue Ridge Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Blue Ridge
- The most common availability pattern in Blue Ridge falls within the 181-270 days range, representing 32.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 60.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Blue Ridge (32.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 41.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Blue Ridge Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
76 listings
7.3% of total
2 Nights
533 listings
51.2% of total
3 Nights
87 listings
8.4% of total
4-6 Nights
7 listings
0.7% of total
7-29 Nights
2 listings
0.2% of total
30+ Nights
335 listings
32.2% of total
Key Insights
- The most prevalent minimum stay requirement in Blue Ridge is 2 Nights, adopted by 51.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (32.2%) caters to monthly stays (30+ nights) in Blue Ridge, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 51.2% of Blue Ridge hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.3% currently do.
- A 2-night minimum appears standard (51.2%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 32.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Blue Ridge.
Blue Ridge Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
29 listings
2.8% of total
Super Strict 30 Days
99 listings
9.7% of total
Flexible
85 listings
8.3% of total
Moderate
299 listings
29.4% of total
Firm
251 listings
24.7% of total
Strict
255 listings
25% of total
Cancellation Policy Insights for Blue Ridge
- The prevailing Airbnb cancellation policy trend in Blue Ridge is Moderate, used by 29.4% of listings.
- There's a relatively balanced mix between guest-friendly (37.7%) and stricter (49.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 29.4% market standard in Blue Ridge.
- Regularly review your cancellation policy against competitors and market demand shifts in Blue Ridge.
Blue Ridge STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Blue Ridge
- The overall average booking lead time for vacation rentals in Blue Ridge is 47 days.
- Guests book furthest in advance for stays during November (average 68 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (57 days avg.) sees the longest lead times, while Winter (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Blue Ridge.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 68 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Blue Ridge averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Blue Ridge (2025)
Amenity Prevalence
Amenity Insights for Blue Ridge
- Essential amenities in Blue Ridge that guests expect include: Air conditioning, Wifi, Heating, Smoke alarm, Kitchen, TV, Dishes and silverware, Coffee maker, Free parking on premises, Microwave. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Blue Ridge: Air conditioning, Wifi, Heating, Smoke alarm, Kitchen, TV, Dishes and silverware, Coffee maker, Free parking on premises, Microwave.
- Prioritize adding missing essentials: Air conditioning, Wifi, Heating, Smoke alarm, Kitchen, TV, Dishes and silverware, Coffee maker, Free parking on premises, Microwave.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Blue Ridge to stay competitive.
Blue Ridge Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Blue Ridge
- The typical guest profile for Airbnb in Blue Ridge consists of primarily domestic travelers (99%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.9% of guests.
- Key international markets include United States (98.9%) and United Kingdom (0.2%).
- Top languages spoken are English (80.1%) followed by Spanish (11.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Atlanta and Tampa.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Blue Ridge Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sevier County | 54 | $5,803 | $490.32 | 44% |
| Gilmer County | 22 | $4,696 | $342.13 | 43% |
| Sevierville | 5,187 | $4,592 | $318.77 | 48% |
| Cedar Bluff | 33 | $4,317 | $458.84 | 39% |
| Fannin County | 37 | $4,285 | $339.52 | 41% |
| Gatlinburg | 2,866 | $4,172 | $307.44 | 47% |
| Eatonton | 231 | $4,171 | $473.15 | 35% |
| Waleska | 41 | $4,156 | $346.72 | 42% |
| Wears Valley | 192 | $4,135 | $299.08 | 44% |
| Bishop | 10 | $4,057 | $508.62 | 43% |