Austell Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Georgia, United States
Is Airbnb profitable in Austell in 2025? Explore comprehensive Airbnb analytics for Austell, Georgia, United States to uncover income potential. This 2025 STR market report for Austell, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Austell, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Austell Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Austell Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Austell (2025)
Understanding the monthly revenue variations for Airbnb listings in Austell is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Austell is typically April, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Austell across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,268+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,567 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,297 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $654, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Austell
Austell Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Austell STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Austell:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Austell
Average Daily Rate (ADR) Airbnb Trends in Austell (2025)
Effective short term rental pricing strategy in Austell involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Austell typically peaks in November and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $237+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $158 or more.
- Typical properties (Median) charge around $112 per night.
- Entry-level properties (Bottom 25%) earn around $74 per night.
Average Daily Rate (ADR) Trend by Month in Austell
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Airbnb Seasonality Analysis & Trends in Austell (2025)
Peak Season (April, May, June)
- Revenue averages $2,613 per month
- Occupancy rates average 40.0%
- Daily rates average $128
Shoulder Season
- Revenue averages $1,889 per month
- Occupancy maintains around 42.8%
- Daily rates hold near $127
Low Season (March, September, November)
- Revenue drops to average $1,277 per month
- Occupancy decreases to average 33.8%
- Daily rates adjust to average $128
Seasonality Insights for Austell
- The Airbnb seasonality in Austell shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Austell's highest earning potential, with monthly revenues capable of climbing to $2,688, occupancy reaching a high of 50.3%, and ADRs peaking at $131.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,024, occupancy could drop to 28.3%, and ADRs may adjust down to $124.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Austell.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Austell seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Austell (2025)
Exploring the top neighborhoods for short-term rentals in Austell? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Austell | Charming area with a rich history, appealing to travelers interested in historic sites and local culture. Close proximity to historic landmarks makes it ideal for cultural tourism. | Austell Historical Society Museum, Historic Downtown Austell, The Depot, Sweetwater Creek State Park, Local dining options |
| Hilton Head | A popular resort community nearby offering a mix of outdoor activities and relaxation. Attracts families and tourists looking for a getaway with nature and adventure. | Golf courses, Beaches, Biking trails, Water sports, Shopping areas |
| Six Flags Over Georgia | Home to the famous amusement park, this area attracts thrill-seekers and families looking for fun activities during their stay. A perfect spot for those wanting to offer family-friendly accommodations. | Six Flags Over Georgia, Nearby restaurants, Cedar Grove Park, Local shopping centers |
| Mableton | Adjacent to Austell, Mableton is a growing suburban area with increasing appeal to visitors wanting a quieter stay close to Atlanta's hustle and bustle. | Mable House Barnes Amphitheatre, Cobb County parks, Local artisanal shops |
| East Point | A vibrant community with easy access to Atlanta, East Point offers more affordable lodging options but still allows guests to enjoy city attractions without the downtown prices. | East Point historic district, Local parks, Restaurants and shops |
| Powder Springs | Scenic suburban area with a small-town vibe. It's perfect for families and those looking to escape the crowded city life, with beautiful outdoor areas to explore. | Town Center Park, Local festivals, Pine Mountain Park |
| Douglasville | This charming city is just a short drive from Austell and offers a mix of modern conveniences and historic areas. Ideal for those wanting to explore both suburban and urban environments. | Downtown Douglasville, Historic sites, Shopping and dining |
| Acworth | Known for its picturesque lakes and outdoor recreation, Acworth is a great destination for nature lovers and families, providing a good balance of relaxation and fun. | Lake Acworth, Acworth Beach, Local parks and hiking trails |
Understanding Airbnb License Requirements & STR Laws in Austell (2025)
While Austell, Georgia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Austell to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Austell (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Austellbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lovely 5 Bedrooms, 3 Full Baths Home Near Parks!
Entire Place • 5 bedrooms
Retro Cumberland 2-Story Hangout near Six Flags
Entire Place • 3 bedrooms
Tatesville
Entire Place • 4 bedrooms
3BR | 4k TVs| Fast WiFi | Near Six Flags!
Entire Place • 3 bedrooms
Amazing Private 1-Bdrm Luxury Suite, keyless entry
Entire Place • 1 bedroom
Newly Renovated Apartment! Cobb/Metro ATL
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Austell (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Austell based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ed | 1 | $52,268 | 4 | 5.00/5.0 |
| John | 2 | $51,956 | 28 | 2.46/5.0 |
| Logan | 1 | $47,746 | 43 | 4.95/5.0 |
| Vickie | 2 | $28,723 | 36 | 4.94/5.0 |
| Carla | 1 | $18,854 | 217 | 4.76/5.0 |
| Ashley | 2 | $15,809 | 293 | 4.96/5.0 |
| Jason | 1 | $15,531 | 22 | 4.86/5.0 |
| Mike | 2 | $10,173 | 65 | 4.67/5.0 |
| Reggie | 1 | $9,622 | 15 | 4.07/5.0 |
| Host #125193716 | 1 | $7,809 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Austell.
Dive Deeper: Advanced Austell STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Austell. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAustell Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Austell
- The Austell Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.3% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Austell, House properties are the most common (72.2%), reflecting the local real estate landscape.
- Houses represent a significant 72.2% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Austell Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Austell
- The dominant room capacity in Austell is 2 bedrooms listings, making up 27.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 50.0% of the active Airbnb listings in Austell, indicating a high concentration in these sizes.
- A significant 38.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Austell.
Austell Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Austell
- The most common guest capacity trend in Austell vacation rentals is listings accommodating 5 guests (22.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 5 guests and 4 guests dominate the Austell STR market, accounting for 44.4% of listings.
- 39.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Austell.
- On average, properties in Austell are equipped to host 4.8 guests.
Austell Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Austell
- The most common availability pattern in Austell falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Austell (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Austell Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
31.3% of total
2 Nights
6 listings
37.5% of total
3 Nights
2 listings
12.5% of total
4-6 Nights
1 listings
6.3% of total
30+ Nights
2 listings
12.5% of total
Key Insights
- The most prevalent minimum stay requirement in Austell is 2 Nights, adopted by 37.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.8%) of the Austell Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.5%) caters to monthly stays (30+ nights) in Austell, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 37.5% of Austell hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Austell.
Austell Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
21.4% of total
Moderate
5 listings
35.7% of total
Firm
3 listings
21.4% of total
Strict
3 listings
21.4% of total
Cancellation Policy Insights for Austell
- The prevailing Airbnb cancellation policy trend in Austell is Moderate, used by 35.7% of listings.
- There's a relatively balanced mix between guest-friendly (57.1%) and stricter (42.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35.7% market standard in Austell.
- Regularly review your cancellation policy against competitors and market demand shifts in Austell.
Austell STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Austell
- The overall average booking lead time for vacation rentals in Austell is 13 days.
- Guests book furthest in advance for stays during October (average 30 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 6 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (17 days avg.) sees the longest lead times, while Spring (15 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (13 days) as a baseline for your pricing and availability strategy in Austell.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 30 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 17 days) to capture early planners.
- Monitor your own booking lead times against these Austell averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Austell (2025)
Amenity Prevalence
Amenity Insights for Austell
- Essential amenities in Austell that guests expect include: Free parking on premises, Wifi, Smoke alarm, TV, Air conditioning, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Austell: Free parking on premises, Wifi, Smoke alarm, TV, Air conditioning, Carbon monoxide alarm.
- Consider adding popular differentiators like Heating or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Austell to stay competitive.
Austell Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Austell
- The typical guest profile for Airbnb in Austell consists of primarily domestic travelers (96%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.0% of guests.
- Key international markets include United States (96%) and DC (1.6%).
- Top languages spoken are English (66.7%) followed by Spanish (17.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Atlanta and Boston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Austell Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gilmer County | 22 | $4,696 | $342.13 | 43% |
| Cedar Bluff | 33 | $4,317 | $458.84 | 39% |
| Fannin County | 37 | $4,285 | $339.52 | 41% |
| Jacksons' Gap | 46 | $4,274 | $409.58 | 41% |
| Eatonton | 231 | $4,171 | $473.15 | 35% |
| Waleska | 41 | $4,156 | $346.72 | 42% |
| Bishop | 10 | $4,057 | $508.62 | 43% |
| Epworth | 68 | $3,983 | $341.99 | 40% |
| Greensboro | 35 | $3,915 | $529.72 | 29% |
| Blue Ridge | 1,105 | $3,888 | $290.46 | 45% |