Airbnb Market Analytics, Statistics and Data in Augusta, Georgia, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Augusta? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Augusta:
How much do Airbnb hosts make on average per month in Augusta?
The short-term rental market in Augusta shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,118 per month
- Strong performing properties (top 25%) make $3,712 or more
- Best-in-class properties (top 10%) achieve $7,655+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,027
Revenue Variations by Month
Occupancy Rates Throughout the Year in Augusta
The market in Augusta shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 41% occupancy rates
- Strong performing properties (top 25%) achieve 64% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Augusta
Daily rates in Augusta vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $148 per night
- Strong performing properties (top 25%) secure $481 or more
- Best-in-class properties (top 10%) pull in $985+ per night
- Entry-level properties (bottom 25%) earn around $91
Daily Rate Variations by Month
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Seasonality patterns in Augusta
Peak Season (March, April, May)
- Revenue peaks at $7031.49 per month
- Occupancy rates reach 56.56%
- Daily rates average $414.36
Shoulder Season
- Revenue averages $3296.47 per month
- Occupancy maintains 43.77%
- Daily rates hold at $371.14
Low Season (February, August, September)
- Revenue drops to $2114.93 per month
- Occupancy decreases to 31.86%
- Daily rates adjust to $336.53
Is it still profitable to do Airbnb in Augusta in 2025?
Yes! Augusta demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 44% and strong monthly revenue averaging $3296 and As a mature market with 947 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Augusta
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Augusta | The heart of the city, Downtown Augusta offers a vibrant mix of culture, dining, and history. It is ideal for tourists wanting to explore local attractions and events. | Riverwalk Augusta, Augusta Museum of History, Morbid Anatomy Museum, Darton College Art Gallery, Imperial Theatre |
| Summerville | Known for its historic charm, Summerville features beautiful homes and tree-lined streets. It attracts visitors looking for a relaxed, suburban atmosphere with proximity to the city. | Cumming Park, Summerville Historic District, Augusta National Golf Club, The Augusta Botanical Gardens, Fifth Street Bridge |
| West Augusta | A growing area with shopping centers and restaurants, West Augusta appeals to families and business travelers, offering convenience and comfort. | Augusta Exchange Shopping Center, The Plaza, Headquarters of the U.S. Army Cyber Center of Excellence, River Golf Club, Kelley Bridge |
| North Augusta | Just across the river from Augusta, North Augusta is a charming town known for its parks and outdoor activities. It's perfect for visitors who enjoy nature and sports. | The Greenway Trail, Riverside Park, North Augusta Arts and Heritage Center, Langley Pond Park, Renaissance Park |
| Martinez | Martinez combines suburban living with access to natural parks and recreational areas, making it attractive to families and longer-term visitors looking for comfort. | Savannah River National Scenic Byway, West Lake Country Club, Lake Hartwell Park, Columbia County Amphitheater, The Columbia County Library |
| Evans | Situated just outside of Augusta, Evans is recognized for its top-rated schools and family-friendly activities, ideal for guests attending local events. | Evans Town Center Park, Lady Antebellum Pavilion, Columbia County Exhibition Center, Reed Creek Park, Historic Mistletoe State Park |
| South Augusta | A more affordable area with a mix of local culture and community, South Augusta provides a unique perspective of the city and appeals to budget travelers. | Fort Gordon, Lake Olmstead, The Augusta Canal, Relay Park, Local eateries and markets |
| Augusta University Area | Home to a major university, this area caters to students and their families, as well as professionals connected to the university, making it a lively hub. | Augusta University Medical Center, The Riverbanks Zoo and Gardens, Augusta State University, Sandy Creek Park, Local bars and restaurants |
Do you need a license for Airbnb in Augusta?
We recommend checking directly with Augusta's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Augusta
Historic Masters Rental
Entire Place • 5 bedrooms
Modern Home in Country Club Hills
Entire Place • 3 bedrooms
Augusta's Private River Retreat
Entire Place • 4 bedrooms
Master's Rental April 7th-13th-2 miles to Master's
Entire Place • 4 bedrooms
Master Charmer at Lake Forest
Entire Place • 6 bedrooms
Masters Rental in Forest Hills!
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Augusta
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Amie | 11 | $603,823 | 274 | 4.89/5.0 |
| Chris | 13 | $596,978 | 486 | 4.49/5.0 |
| Deanna | 19 | $427,847 | 624 | 4.92/5.0 |
| Shelly | 11 | $326,642 | 327 | 4.34/5.0 |
| Rose | 13 | $300,041 | 790 | 4.89/5.0 |
| Jimmy | 10 | $267,594 | 2516 | 4.75/5.0 |
| 31291486 | 1 | $243,279 | 0 | 0.00/5.0 |
| Michael | 15 | $224,222 | 270 | 4.12/5.0 |
| Raiden | 8 | $216,201 | 467 | 4.81/5.0 |
| Andrew | 6 | $202,950 | 358 | 4.95/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Augusta
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (88.2%), with house and apartment & condo properties comprising 94.9% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (5.2% combined)
Room Capacity Distribution
Analysis of 947 properties in Augusta shows that 3 bedrooms properties are most prevalent, making up 28.8% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 57.2% of all listings.
Key Insights
- Most common: 3 bedrooms (28.8%)
- Least common: 5+ bedrooms (4.1%)
- Market concentration: 57.2% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 947 properties in Augusta reveals that 6 guests properties dominate the market, representing 23.3% of all listings. The average property accommodates 4.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 4 guests make up 44.8% of the market.
Key Insights
- Most common capacity: 6 guests (23.3% of market)
- Least common capacity: 1 guest (1.5% of market)
- Average guest capacity: 4.9 guests per property
- Market concentration: 44.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 947 properties in Augusta, the most common availability pattern is 271-366 days (52.9% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (34.8% of properties).
Key Insights
- Most common availability window: 271-366 days (52.9%)
- Most common booking duration: 31-90 days (34.8%)
- Properties with high availability (180+ days): 77.4%
- Properties with long-term bookings (180+ days): 23.7%
Minimum Stay Distributions
1 Night
269 listings
32.1% of total
2 Nights
265 listings
31.6% of total
3 Nights
107 listings
12.8% of total
4-6 Nights
86 listings
10.3% of total
7-29 Nights
72 listings
8.6% of total
30+ Nights
39 listings
4.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 63.7%
- Mid-length stays (4-6 nights) represent 10.3% of listings
- Monthly+ stays (4.7%) suggest a stable extended-stay market
- High market flexibility with 76.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
6 listings
0.8% of total
Super Strict 60 Days
4 listings
0.5% of total
Flexible
169 listings
22.8% of total
Moderate
154 listings
20.8% of total
Firm
206 listings
27.8% of total
Strict
202 listings
27.3% of total
Key Insights
- Firm is the preferred policy at 27.8% of listings
- The market shows a balanced distribution between guest-friendly (43.6%) and strict (55.1%) policies
- Strong market consensus around Firm policies
- Super Strict 60 Days policies are least common at 0.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Mar, Feb, averaging 73 days
- Shortest booking windows are in Dec, Oct, Jan, averaging 24 days
- Spring shows the longest average booking window at 70 days, while Fall has the shortest at 30 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 70 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Augusta
Below is the distribution of amenities across listings in Augusta:
Traveler Demographics
Key Insights
- Domestic travelers make up 96.7% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.6%) and United Kingdom (0.4%)
- English is the top language at 81.6%, followed by Spanish (13.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.7%
Recommendations
- Target marketing campaigns for Atlanta and Augusta markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Augusta. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Six Mile | 57 | $4,521 | $413.64 | 44% |
| Eatonton | 232 | $4,371 | $471.99 | 35% |
| Whitemarsh Island | 73 | $4,363 | $256.42 | 53% |
| West Union | 31 | $4,360 | $508.15 | 37% |
| Greensboro | 35 | $4,179 | $521.72 | 31% |
| Bishop | 10 | $4,160 | $516.54 | 42% |
| Chapin | 83 | $4,020 | $336.17 | 47% |
| Seneca | 225 | $3,970 | $373.60 | 39% |
| Buckhead | 11 | $3,799 | $348.15 | 40% |
| Lexington County | 21 | $3,780 | $233.32 | 47% |
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