Airbnb Market Analytics, Statistics and Data in Atlanta, Georgia, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Atlanta? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Atlanta:
How much do Airbnb hosts make on average per month in Atlanta?
The short-term rental market in Atlanta shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,202 per month
- Strong performing properties (top 25%) make $3,604 or more
- Best-in-class properties (top 10%) achieve $5,745+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,064
Revenue Variations by Month
Occupancy Rates Throughout the Year in Atlanta
The market in Atlanta shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 44% occupancy rates
- Strong performing properties (top 25%) achieve 66% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Atlanta
Daily rates in Atlanta vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $141 per night
- Strong performing properties (top 25%) secure $212 or more
- Best-in-class properties (top 10%) pull in $329+ per night
- Entry-level properties (bottom 25%) earn around $97
Daily Rate Variations by Month
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Seasonality patterns in Atlanta
Peak Season (May, June, March)
- Revenue peaks at $3404.18 per month
- Occupancy rates reach 51.33%
- Daily rates average $196.56
Shoulder Season
- Revenue averages $2868.86 per month
- Occupancy maintains 44.58%
- Daily rates hold at $188.55
Low Season (December, January, September)
- Revenue drops to $2296.45 per month
- Occupancy decreases to 39.45%
- Daily rates adjust to $179.09
Is it still profitable to do Airbnb in Atlanta in 2025?
Yes! Atlanta demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 45% and strong monthly revenue averaging $2869 and As a mature market with 5122 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Atlanta
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Midtown | Centrally located in Atlanta, Midtown is known for its vibrant arts scene, diverse culinary options, and proximity to Piedmont Park. It attracts both tourists and business travelers due to its accessibility and lively atmosphere. | Piedmont Park, High Museum of Art, Fox Theatre, Atlanta Botanical Garden, Restaurants and bars on Peachtree Street |
| Buckhead | Buckhead is an upscale neighborhood with luxury shopping, dining, and beautiful homes. Popular among affluent travelers, it offers a mix of urban and suburban living, making it ideal for short-term rentals. | Lenox Square, Phipps Plaza, Atlanta History Center, Chastain Park, Buckhead Village District |
| West Midtown | This area boasts a trendy, industrial vibe with a growing number of restaurants, bars, and art galleries. It attracts a younger crowd and food enthusiasts looking for unique dining experiences. | Krog Street Market, The Goat Farm Arts Center, Westside Provisions District, Rodney Cook Sr. Park, Restaurants and breweries |
| Inman Park | Known for its historic homes and beautiful parks, Inman Park is a charming neighborhood with a strong community vibe. It’s close to downtown and offers a mix of relaxation and entertainment options. | Inman Park Village, Krog Street Tunnel, Freedom Park, Restaurants in the neighborhood, Annual Inman Park Festival |
| Old Fourth Ward | This revitalized neighborhood is known for its mix of historical sites and modern developments. It has a vibrant atmosphere with a focus on arts, culture, and community, appealing to a variety of visitors. | The Atlanta BeltLine, Ponce City Market, Historic Old Fourth Ward Park, Craft breweries, Street art and murals |
| Virginia-Highland | A charming neighborhood known for its historic bungalows, boutique shops, and a vibrant social scene. It attracts families and young professionals seeking a lively yet relaxed atmosphere. | Virginia-Highland Shopping District, Kilpatrick Park, Restaurants and bars, Annual Virginia-Highland Summerfest, Historic homes |
| Grant Park | Home to the Atlanta Zoo and Grant Park itself, this neighborhood has a family-friendly vibe with beautiful green spaces. It’s popular among locals and visitors looking for a quaint environment close to downtown. | Zoo Atlanta, Grant Park, The Beacon Atlanta, Restaurants and cafés, Historic Grant Park homes |
| Little Five Points | This eclectic neighborhood is known for its bohemian atmosphere, quirky shops, and vibrant music scene. It attracts younger visitors and those looking for a unique cultural experience. | Little Five Points shopping and dining, Variety Playhouse, Chosewood Park, The Imperial, Live music venues |
Do you need a license for Airbnb in Atlanta?
We recommend checking directly with Atlanta's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (9% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Atlanta
Twin Homes - 8 Bedroom Retreat In Central ATL
Entire Place • 8 bedrooms
Celebrity Buckhead Estate
Entire Place • 7 bedrooms
Atlanta Spacious Haven near Downtown & BeltLine
Entire Place • 7 bedrooms
Midtown Modern Showpiece | Pool | Pets | Rooftop
Entire Place • 6 bedrooms
Midtown 6bed 5bath w pool and sauna midtown
Entire Place • 6 bedrooms
Modern Buckhead Duplex 5br 3ba - Multiple Families
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Atlanta
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Minty | 136 | $4,490,394 | 2954 | 4.53/5.0 |
| Atlanta Luxury Rentals | 67 | $2,728,961 | 2305 | 4.62/5.0 |
| Michael | 14 | $1,526,902 | 1910 | 4.61/5.0 |
| Alex And Christina | 29 | $1,330,272 | 1494 | 4.78/5.0 |
| Brad And Sarah | 25 | $1,034,168 | 197 | 4.19/5.0 |
| StayATL | 27 | $1,023,716 | 2133 | 4.28/5.0 |
| Alex | 27 | $851,759 | 3861 | 4.45/5.0 |
| Live Suite | 33 | $843,624 | 152 | 1.33/5.0 |
| Jodie | 27 | $812,058 | 4778 | 4.62/5.0 |
| Rachel | 23 | $763,644 | 1005 | 4.54/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Atlanta
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (86.2%), with house and apartment & condo properties comprising 91.9% of inventory
- Untapped potential in others, boutique & hotels, outdoor & mobile, unique stays segments (8.2% combined)
Room Capacity Distribution
Analysis of 5,122 properties in Atlanta shows that 1 bedroom properties are most prevalent, making up 37.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 60.6% of all listings.
Key Insights
- Most common: 1 bedroom (37.5%)
- Least common: 5+ bedrooms (4%)
- Market concentration: 60.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 5,122 properties in Atlanta reveals that 4 guests properties dominate the market, representing 21.4% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 41.4% of the market.
Key Insights
- Most common capacity: 4 guests (21.4% of market)
- Least common capacity: 1 guest (1.8% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 41.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 5,122 properties in Atlanta, the most common availability pattern is 271-366 days (38.7% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (28.9% of properties).
Key Insights
- Most common availability window: 271-366 days (38.7%)
- Most common booking duration: 91-180 days (28.9%)
- Properties with high availability (180+ days): 67.6%
- Properties with long-term bookings (180+ days): 34.1%
Minimum Stay Distributions
1 Night
1212 listings
28.4% of total
2 Nights
1708 listings
40% of total
3 Nights
492 listings
11.5% of total
4-6 Nights
176 listings
4.1% of total
7-29 Nights
255 listings
6% of total
30+ Nights
429 listings
10% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 68.4%
- Mid-length stays (4-6 nights) represent 4.1% of listings
- Monthly+ stays (10%) suggest a stable extended-stay market
- High market flexibility with 79.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
4 listings
0.1% of total
Super Strict 30 Days
28 listings
0.7% of total
Flexible
765 listings
18.8% of total
Moderate
1332 listings
32.7% of total
Firm
811 listings
19.9% of total
Strict
1137 listings
27.9% of total
Key Insights
- Moderate is the preferred policy at 32.7% of listings
- The market shows a balanced distribution between guest-friendly (51.5%) and strict (47.8%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jul, Aug, averaging 47 days
- Shortest booking windows are in Dec, Feb, Sep, averaging 31 days
- Summer shows the longest average booking window at 43 days, while Winter has the shortest at 33 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 43 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Sep when lead times are shortest
Popular Airbnb Amenities in Atlanta
Below is the distribution of amenities across listings in Atlanta:
Traveler Demographics
Key Insights
- Domestic travelers make up 92.9% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.1%) and DC (1.1%)
- English is the top language at 79.2%, followed by Spanish (14.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.0%
Recommendations
- Target marketing campaigns for Atlanta and New York markets
- Develop localized content for Canada and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Atlanta. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Gilmer County | 22 | $5,284 | $339.65 | 45% |
| Jacksons' Gap | 45 | $4,729 | $427.68 | 41% |
| Cedar Bluff | 32 | $4,627 | $374.82 | 42% |
| Eatonton | 232 | $4,371 | $471.99 | 35% |
| Waleska | 40 | $4,361 | $337.34 | 43% |
| Fannin County | 38 | $4,304 | $330.98 | 42% |
| Greensboro | 35 | $4,179 | $521.72 | 31% |
| Bishop | 10 | $4,160 | $516.54 | 42% |
| Eclectic | 56 | $4,054 | $384.40 | 38% |
| Epworth | 71 | $3,961 | $327.41 | 41% |
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