Atlanta Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Georgia, United States
Is Airbnb profitable in Atlanta in 2025? Explore comprehensive Airbnb analytics for Atlanta, Georgia, United States to uncover income potential. This 2025 STR market report for Atlanta, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 4,993 active listings.
Whether you're considering an Airbnb investment in Atlanta, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Atlanta Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Atlanta Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Atlanta (2025)
Understanding the monthly revenue variations for Airbnb listings in Atlanta is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Atlanta is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Atlanta across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,513+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,513 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,120 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,026, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Atlanta
Atlanta Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Atlanta STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Atlanta:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Atlanta
Average Daily Rate (ADR) Airbnb Trends in Atlanta (2025)
Effective short term rental pricing strategy in Atlanta involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Atlanta typically peaks in January and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $323+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $211 or more.
- Typical properties (Median) charge around $144 per night.
- Entry-level properties (Bottom 25%) earn around $100 per night.
Average Daily Rate (ADR) Trend by Month in Atlanta
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Airbnb Seasonality Analysis & Trends in Atlanta (2025)
Peak Season (May, June, April)
- Revenue averages $3,465 per month
- Occupancy rates average 45.1%
- Daily rates average $182
Shoulder Season
- Revenue averages $2,694 per month
- Occupancy maintains around 45.4%
- Daily rates hold near $189
Low Season (February, March, September)
- Revenue drops to average $2,198 per month
- Occupancy decreases to average 40.7%
- Daily rates adjust to average $186
Seasonality Insights for Atlanta
- The Airbnb seasonality in Atlanta shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Atlanta's highest earning potential, with monthly revenues capable of climbing to $3,692, occupancy reaching a high of 51.3%, and ADRs peaking at $196.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,078, occupancy could drop to 39.7%, and ADRs may adjust down to $181.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Atlanta.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Atlanta seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Atlanta (2025)
Exploring the top neighborhoods for short-term rentals in Atlanta? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Midtown | Vibrant area known for its arts and culture scene, with a mix of residential, commercial, and entertainment options. Popular among tourists for its proximity to attractions like the Fox Theatre and Piedmont Park. | Piedmont Park, Fox Theatre, High Museum of Art, Atlanta Botanical Garden, Midtown Mile |
| Buckhead | Upscale neighborhood noted for its luxury shopping, dining, and spacious homes. Attracts both business travelers and vacationers looking for a taste of Atlanta's high-end lifestyle. | Lenox Square, Phipps Plaza, Buckhead Village, Atlanta History Center, Chattahoochee River |
| Old Fourth Ward | Historic area experiencing revitalization with a youthful vibe, featuring the BeltLine and Krog Street Market. Popular with those seeking trendy dining and outdoor activities. | Piedmont Park, BeltLine Eastside Trail, Krog Street Market, Martin Luther King Jr. National Historical Park, Old Fourth Ward Park |
| Inman Park | Charming neighborhood known for its historic homes and tree-lined streets. Offers a mix of parks, local boutiques, and restaurants, appealing to those seeking a quaint, neighborhood feel close to the city. | Inman Park, Krog Street Park, Festival Peachtree Latino, Local restaurants and boutiques, BeltLine access |
| Georgia State University District | Home to Georgia State University, this area attracts a mix of students and young professionals, making it ideal for short-term rentals catering to this demographic. | Georgia State University, Centennial Olympic Park, The Tabernacle, Fox Theatre, Historic Five Points |
| Castleberry Hill | Artistic neighborhood with a strong community vibe, known for its galleries and loft living. Attracts both artists and visitors looking for a vibrant urban atmosphere. | Castleberry Hill Art District, Underground Atlanta, Westside BeltLine Trail, Eventide Brewing, Local art galleries |
| West Midtown | Trendsetting area with a focus on dining and nightlife, featuring a mix of industrial spaces and cozy bistros. Popular among foodies and young professionals. | The Goat Farm Arts Center, Antico Pizza, City Winery, Westside Provisions District, Local breweries |
| Downtown Atlanta | The commercial center of Atlanta, home to major attractions, sports events, and nightlife. Ideal for those looking to immerse themselves in the heart of the city experience. | CNN Center, Georgia Aquarium, World of Coca-Cola, Centennial Olympic Park, State Farm Arena |
Understanding Airbnb License Requirements & STR Laws in Atlanta (2025)
While Atlanta, Georgia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Atlanta to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 9% licensed listings)
Top Performing Airbnb Properties in Atlanta (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Atlantabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Adams Mansion | 10K Sqft |7BD/7BA|15min to Airport
Entire Place • 6 bedrooms
Midtown Modern Showpiece | Pool | Pets | Rooftop
Entire Place • 6 bedrooms
Midtown 6bed 5bath w pool and sauna midtown
Entire Place • 6 bedrooms
Celebrity Buckhead Estate
Entire Place • 7 bedrooms
7BR Atlanta Home|Open Layout, Sleeps16 with11beds
Entire Place • 8 bedrooms
Elegant Spacious New Atlanta Home w/ Secret Room
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Atlanta (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Atlanta based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Minty | 138 | $4,343,786 | 2992 | 4.57/5.0 |
| Atlanta Luxury Rentals | 67 | $2,762,046 | 2305 | 4.62/5.0 |
| Michael | 12 | $1,519,348 | 1724 | 4.55/5.0 |
| Alex And Christina | 29 | $1,280,498 | 1479 | 4.61/5.0 |
| Brad And Sarah | 26 | $1,052,885 | 198 | 4.03/5.0 |
| StayATL | 25 | $983,953 | 1997 | 4.44/5.0 |
| Jodie | 26 | $814,727 | 4532 | 4.63/5.0 |
| Alex | 27 | $778,959 | 3861 | 4.45/5.0 |
| Pasha Luxury | 30 | $711,210 | 663 | 4.72/5.0 |
| Rachel | 22 | $676,291 | 981 | 4.54/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Atlanta.
Dive Deeper: Advanced Atlanta STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Atlanta. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAtlanta Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Atlanta
- The Atlanta Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.9% of the 4,993 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Atlanta, House properties are the most common (51.8%), reflecting the local real estate landscape.
- Houses represent a significant 51.8% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique, unique stays (combined 8.3%) offer potential for unique stay experiences.
Atlanta Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Atlanta
- The dominant room capacity in Atlanta is 1 bedroom listings, making up 37.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.2% of the active Airbnb listings in Atlanta, indicating a high concentration in these sizes.
- A significant 29.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Atlanta.
Atlanta Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Atlanta
- The most common guest capacity trend in Atlanta vacation rentals is listings accommodating 4 guests (21.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Atlanta STR market, accounting for 41.2% of listings.
- 33.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Atlanta.
- On average, properties in Atlanta are equipped to host 4.2 guests.
Atlanta Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Atlanta
- The most common availability pattern in Atlanta falls within the 271-366 days range, representing 39.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Atlanta (30.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Atlanta Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1158 listings
26.5% of total
2 Nights
1630 listings
37.3% of total
3 Nights
441 listings
10.1% of total
4-6 Nights
159 listings
3.6% of total
7-29 Nights
288 listings
6.6% of total
30+ Nights
695 listings
15.9% of total
Key Insights
- The most prevalent minimum stay requirement in Atlanta is 2 Nights, adopted by 37.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.8%) of the Atlanta Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.9%) caters to monthly stays (30+ nights) in Atlanta, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 37.3% of Atlanta hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 15.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Atlanta.
Atlanta Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
26 listings
0.6% of total
Super Strict 60 Days
4 listings
0.1% of total
Flexible
762 listings
18.8% of total
Moderate
1323 listings
32.7% of total
Firm
808 listings
20% of total
Strict
1126 listings
27.8% of total
Cancellation Policy Insights for Atlanta
- The prevailing Airbnb cancellation policy trend in Atlanta is Moderate, used by 32.7% of listings.
- There's a relatively balanced mix between guest-friendly (51.5%) and stricter (47.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 32.7% market standard in Atlanta.
- Regularly review your cancellation policy against competitors and market demand shifts in Atlanta.
Atlanta STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Atlanta
- The overall average booking lead time for vacation rentals in Atlanta is 33 days.
- Guests book furthest in advance for stays during May (average 51 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (43 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Atlanta.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 51 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 43 days) to capture early planners.
- Monitor your own booking lead times against these Atlanta averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Atlanta (2025)
Amenity Prevalence
Amenity Insights for Atlanta
- Essential amenities in Atlanta that guests expect include: Air conditioning, Wifi, Smoke alarm, TV, Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Atlanta: Air conditioning, Wifi, Smoke alarm, TV, Heating, Kitchen.
- Prioritize adding missing essentials: Air conditioning, Wifi, Smoke alarm, TV, Heating, Kitchen.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Atlanta to stay competitive.
Atlanta Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Atlanta
- The typical guest profile for Airbnb in Atlanta consists of primarily domestic travelers (93%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.8% of guests.
- Key international markets include United States (92.8%) and Canada (1.1%).
- Top languages spoken are English (72.5%) followed by Spanish (12.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Atlanta and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Atlanta Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gilmer County | 22 | $4,696 | $342.13 | 43% |
| Cedar Bluff | 33 | $4,317 | $458.84 | 39% |
| Fannin County | 37 | $4,285 | $339.52 | 41% |
| Jacksons' Gap | 46 | $4,274 | $409.58 | 41% |
| Eatonton | 231 | $4,171 | $473.15 | 35% |
| Waleska | 41 | $4,156 | $346.72 | 42% |
| Bishop | 10 | $4,057 | $508.61 | 43% |
| Epworth | 68 | $3,983 | $341.99 | 40% |
| Greensboro | 35 | $3,915 | $529.72 | 29% |
| Blue Ridge | 1,105 | $3,888 | $290.46 | 45% |