Athens-Clarke County Unified Government Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Georgia, United States
Is Airbnb profitable in Athens-Clarke County Unified Government in 2025? Explore comprehensive Airbnb analytics for Athens-Clarke County Unified Government, Georgia, United States to uncover income potential. This 2025 STR market report for Athens-Clarke County Unified Government, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 803 active listings.
Whether you're considering an Airbnb investment in Athens-Clarke County Unified Government, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Athens-Clarke County Unified Government Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Athens-Clarke County Unified Government Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Athens-Clarke County Unified Government (2025)
Understanding the monthly revenue variations for Airbnb listings in Athens-Clarke County Unified Government is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Athens-Clarke County Unified Government is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Athens-Clarke County Unified Government across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,391+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,175 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,309 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,212, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Athens-Clarke County Unified Government
Athens-Clarke County Unified Government Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Athens-Clarke County Unified Government STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Athens-Clarke County Unified Government:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Athens-Clarke County Unified Government
Average Daily Rate (ADR) Airbnb Trends in Athens-Clarke County Unified Government (2025)
Effective short term rental pricing strategy in Athens-Clarke County Unified Government involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Athens-Clarke County Unified Government typically peaks in November and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $788+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $368 or more.
- Typical properties (Median) charge around $194 per night.
- Entry-level properties (Bottom 25%) earn around $119 per night.
Average Daily Rate (ADR) Trend by Month in Athens-Clarke County Unified Government
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Airbnb Seasonality Analysis & Trends in Athens-Clarke County Unified Government (2025)
Peak Season (May, October, November)
- Revenue averages $4,737 per month
- Occupancy rates average 43.4%
- Daily rates average $360
Shoulder Season
- Revenue averages $3,611 per month
- Occupancy maintains around 41.7%
- Daily rates hold near $346
Low Season (January, February, March)
- Revenue drops to average $2,440 per month
- Occupancy decreases to average 40.8%
- Daily rates adjust to average $318
Seasonality Insights for Athens-Clarke County Unified Government
- The Airbnb seasonality in Athens-Clarke County Unified Government shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Athens-Clarke County Unified Government's highest earning potential, with monthly revenues capable of climbing to $4,817, occupancy reaching a high of 47.7%, and ADRs peaking at $366.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,090, occupancy could drop to 35.0%, and ADRs may adjust down to $316.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Athens-Clarke County Unified Government.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Athens-Clarke County Unified Government seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Athens-Clarke County Unified Government (2025)
Exploring the top neighborhoods for short-term rentals in Athens-Clarke County Unified Government? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Athens | The heart of the city with vibrant nightlife, dining, and cultural experiences. Perfect for visitors wanting to explore the local arts scene and enjoy close proximity to the University of Georgia. | The Georgia Theatre, Athens Farmers Market, University of Georgia, The Classic Center, Broad Street restaurants |
| Normaltown | A charming neighborhood known for its historic homes and local businesses. Attracts those looking for a more residential experience with easy access to the city's amenities. | Normal Town Bar, The Vaccine, Georgia Museum of Art, Pulaski Park, Range of local eateries |
| Five Points | A historic neighborhood with a unique blend of shops, restaurants, and beautiful houses. Ideal for families and visitors looking for a relaxed atmosphere in close proximity to downtown. | Five Points shopping district, The Coffee Shop, Athens' college town vibe, Local parks, The Botanical Garden |
| East Athens | This area offers a mix of residential and commercial spaces and is becoming increasingly popular among students and families. It provides an attractive option for Airbnb hosts due to its affordability and access to amenities. | East Athens retail strip, Memorial Park, Cedar Shoals High School, Local cafes and diners |
| West Athens | A growing area with newer developments and a mix of residential options. It appeals to visitors who are looking for value and still want access to downtown attractions. | Oconee Forest Park, Local eateries, Shops on Atlanta Highway, Nearby college events |
| The Boulevard | A vibrant and diverse neighborhood with a mix of college students and families. It's close to the University of Georgia and offers a lively community atmosphere and affordability. | The Boulevard Neighborhood Park, Local markets, University sporting events, Art galleries |
| Sandy Creek Nature Center | A beautiful natural area perfect for those seeking outdoor experiences. This attracts families and nature lovers who want to experience the natural beauty of Athens. | Sandy Creek Nature Center, Nature trails, Wildlife observation, Picnic areas |
| Chapel Hill | A suburban area with a family-friendly atmosphere and desirable amenities. Great for visitors seeking peace and quiet while still being close to central Athens. | Chapel Hill shops, Local schools, Cultural events nearby, Community parks |
Understanding Airbnb License Requirements & STR Laws in Athens-Clarke County Unified Government (2025)
While Athens-Clarke County Unified Government, Georgia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Athens-Clarke County Unified Government to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Athens-Clarke County Unified Government (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Athens-Clarke County Unified Governmentbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Five Points Home–Walk to campus (Sleeps 10)
Entire Place • 5 bedrooms
KING Beds HotTub GameRoom Theater Golf River byUGA
Entire Place • 6 bedrooms
Spacious Five Points Home next to UGA
Entire Place • 7 bedrooms
Historic Game Day Getaway in the Heart of 5 Points
Entire Place • 3 bedrooms
Light-filled Modern Home Downtown 3BR
Entire Place • 3 bedrooms
5Pts House Walk2 Football 2CarGarage 26restaurants
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Athens-Clarke County Unified Government (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Athens-Clarke County Unified Government based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| MPM Vacation Rentals | 20 | $874,128 | 566 | 4.22/5.0 |
| Richard | 3 | $550,599 | 201 | 4.96/5.0 |
| Eaz | 21 | $479,503 | 410 | 4.74/5.0 |
| Brian | 10 | $440,120 | 595 | 4.46/5.0 |
| John | 1 | $433,558 | 23 | 5.00/5.0 |
| Kendra | 7 | $411,396 | 128 | 4.25/5.0 |
| Madeleine | 7 | $395,499 | 424 | 4.99/5.0 |
| Robert | 8 | $328,095 | 888 | 4.94/5.0 |
| Shirley | 10 | $312,551 | 2312 | 4.94/5.0 |
| Alley | 1 | $292,059 | 13 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Athens-Clarke County Unified Government.
Dive Deeper: Advanced Athens-Clarke County Unified Government STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Athens-Clarke County Unified Government. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAthens-Clarke County Unified Government Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Athens-Clarke County Unified Government
- The Athens-Clarke County Unified Government Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.3% of the 803 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Athens-Clarke County Unified Government, House properties are the most common (63.4%), reflecting the local real estate landscape.
- Houses represent a significant 63.4% portion, catering likely to families or larger groups.
- The presence of 6.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 2.2%) offer potential for unique stay experiences.
Athens-Clarke County Unified Government Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Athens-Clarke County Unified Government
- The dominant room capacity in Athens-Clarke County Unified Government is 2 bedrooms listings, making up 28.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 54.5% of the active Airbnb listings in Athens-Clarke County Unified Government, indicating a high concentration in these sizes.
- A significant 35.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Athens-Clarke County Unified Government.
Athens-Clarke County Unified Government Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Athens-Clarke County Unified Government
- The most common guest capacity trend in Athens-Clarke County Unified Government vacation rentals is listings accommodating 8+ guests (21.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Athens-Clarke County Unified Government STR market, accounting for 43.2% of listings.
- 45.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Athens-Clarke County Unified Government.
- On average, properties in Athens-Clarke County Unified Government are equipped to host 4.7 guests.
Athens-Clarke County Unified Government Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Athens-Clarke County Unified Government
- The most common availability pattern in Athens-Clarke County Unified Government falls within the 181-270 days range, representing 35.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 69.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Athens-Clarke County Unified Government (36%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Athens-Clarke County Unified Government Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
262 listings
34.3% of total
2 Nights
395 listings
51.7% of total
3 Nights
19 listings
2.5% of total
4-6 Nights
14 listings
1.8% of total
7-29 Nights
8 listings
1% of total
30+ Nights
66 listings
8.6% of total
Key Insights
- The most prevalent minimum stay requirement in Athens-Clarke County Unified Government is 2 Nights, adopted by 51.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (86.0%) of the Athens-Clarke County Unified Government Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 51.7% of Athens-Clarke County Unified Government hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Athens-Clarke County Unified Government.
Athens-Clarke County Unified Government Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.1% of total
Flexible
144 listings
19.7% of total
Moderate
205 listings
28.1% of total
Firm
176 listings
24.1% of total
Strict
204 listings
27.9% of total
Cancellation Policy Insights for Athens-Clarke County Unified Government
- The prevailing Airbnb cancellation policy trend in Athens-Clarke County Unified Government is Moderate, used by 28.1% of listings.
- A majority (52.0%) of hosts in Athens-Clarke County Unified Government utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 28.1% market standard in Athens-Clarke County Unified Government.
- Regularly review your cancellation policy against competitors and market demand shifts in Athens-Clarke County Unified Government.
Athens-Clarke County Unified Government STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Athens-Clarke County Unified Government
- The overall average booking lead time for vacation rentals in Athens-Clarke County Unified Government is 55 days.
- Guests book furthest in advance for stays during May (average 98 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (71 days avg.) sees the longest lead times, while Winter (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Athens-Clarke County Unified Government.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 98 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these Athens-Clarke County Unified Government averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Athens-Clarke County Unified Government (2025)
Amenity Prevalence
Amenity Insights for Athens-Clarke County Unified Government
- Essential amenities in Athens-Clarke County Unified Government that guests expect include: Air conditioning, Wifi, Smoke alarm, TV, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Athens-Clarke County Unified Government: Air conditioning, Wifi, Smoke alarm, TV, Heating.
- Prioritize adding missing essentials: Air conditioning, Wifi, Smoke alarm, TV, Heating.
- Consider adding popular differentiators like Free parking on premises or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Athens-Clarke County Unified Government to stay competitive.
Athens-Clarke County Unified Government Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Athens-Clarke County Unified Government
- The typical guest profile for Airbnb in Athens-Clarke County Unified Government consists of primarily domestic travelers (97%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.1% of guests.
- Key international markets include United States (97.1%) and United Kingdom (0.5%).
- Top languages spoken are English (75%) followed by Spanish (12.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Atlanta and Athens.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Athens-Clarke County Unified Government Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gilmer County | 22 | $4,696 | $342.13 | 43% |
| Six Mile | 57 | $4,391 | $411.67 | 43% |
| Fannin County | 37 | $4,285 | $339.52 | 41% |
| West Union | 31 | $4,282 | $513.72 | 38% |
| Eatonton | 231 | $4,171 | $473.15 | 35% |
| Waleska | 41 | $4,156 | $346.72 | 42% |
| Bishop | 10 | $4,057 | $508.62 | 43% |
| Epworth | 68 | $3,983 | $341.99 | 40% |
| Greensboro | 35 | $3,915 | $529.72 | 29% |
| Blue Ridge | 1,105 | $3,888 | $290.46 | 45% |