Airbnb Market Analytics, Statistics and Data in Athens-Clarke County Unified Government, Georgia, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Athens-Clarke County Unified Government? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Athens-Clarke County Unified Government:
How much do Airbnb hosts make on average per month in Athens-Clarke County Unified Government?
The short-term rental market in Athens-Clarke County Unified Government shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,348 per month
- Strong performing properties (top 25%) make $4,150 or more
- Best-in-class properties (top 10%) achieve $7,503+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,224
Revenue Variations by Month
Occupancy Rates Throughout the Year in Athens-Clarke County Unified Government
The market in Athens-Clarke County Unified Government shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 39% occupancy rates
- Strong performing properties (top 25%) achieve 61% or higher
- Best-in-class properties (top 10%) reach 80%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Athens-Clarke County Unified Government
Daily rates in Athens-Clarke County Unified Government vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $188 per night
- Strong performing properties (top 25%) secure $360 or more
- Best-in-class properties (top 10%) pull in $771+ per night
- Entry-level properties (bottom 25%) earn around $115
Daily Rate Variations by Month
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Seasonality patterns in Athens-Clarke County Unified Government
Peak Season (October, November, September)
- Revenue peaks at $5103.68 per month
- Occupancy rates reach 47.22%
- Daily rates average $372.29
Shoulder Season
- Revenue averages $3663.60 per month
- Occupancy maintains 41.18%
- Daily rates hold at $338.42
Low Season (August, July, January)
- Revenue drops to $1988.43 per month
- Occupancy decreases to 33.12%
- Daily rates adjust to $312.21
Is it still profitable to do Airbnb in Athens-Clarke County Unified Government in 2025?
Yes! Athens-Clarke County Unified Government demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 41% and strong monthly revenue averaging $3664 and As a mature market with 799 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Athens-Clarke County Unified Government
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Athens | Vibrant area filled with music venues, restaurants, and shops. Ideal for guests attending events at the University of Georgia and enjoying the local nightlife. | Georgia Theatre, The Classic Center, Athens Farmers Market, University of Georgia, Georgia Museum of Art, Broad Street |
| Five Points | Charming neighborhood known for its historic homes and local businesses. Perfect for families and visitors wanting a more residential feel while still being close to downtown. | The War Memorial, Five Points Fountain, Local restaurants and cafes, Boutique shops, Parks and greenery |
| Normaltown | Up-and-coming area with a mix of old and new, featuring unique shops and local eateries. Appeals to both young professionals and those wanting a laid-back atmosphere. | Normaltown Neighborhood Association, Local breweries, Parks, Art galleries |
| West Athens | Family-friendly area with access to schools and parks. Great for longer-term stays and travelers seeking a quieter environment with local amenities. | Botanical Gardens, West Athens Shopping Center, Parks and recreational areas, Local restaurants |
| East Side Athens | Diverse neighborhood known for its vibrant community and accessibility to grocery stores and shopping. A suitable spot for those looking for convenience and comfort. | Local parks, Shopping centers, Music venues, Cafes |
| University of Georgia Campus | Ideal for visitors associated with the university, including students and parents. Offers access to numerous cultural and educational attractions. | The State Botanical Garden of Georgia, UGA Performing Arts Center, Library, Campus Events |
| Cobbham | Historic district known for its beautiful architecture and tree-lined streets. Attracts guests interested in history and a picturesque stay. | Cobbham Historic District, Local historic sites, Parks, Art galleries |
| Athens Perimeter | Convenient area located near the bypass and major highways. Attractive for travelers needing easy access to various parts of Athens and beyond. | Retail shops, Dining options, Close proximity to highways, Parks |
Do you need a license for Airbnb in Athens-Clarke County Unified Government?
We recommend checking directly with Athens-Clarke County Unified Government's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Athens-Clarke County Unified Government
Five Points Home–Walk to campus (Sleeps 10)
Entire Place • 5 bedrooms
KING Beds HotTub GameRoom Theater Golf River byUGA
Entire Place • 6 bedrooms
Spacious Five Points Home next to UGA
Entire Place • 7 bedrooms
Historic Game Day Getaway in the Heart of 5 Points
Entire Place • 3 bedrooms
Light-filled Modern Home Downtown 3BR
Entire Place • 3 bedrooms
5Pts House Walk2 Football 2CarGarage 26restaurants
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Athens-Clarke County Unified Government
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| MPM Vacation Rentals | 19 | $905,223 | 564 | 4.45/5.0 |
| John | 1 | $619,675 | 23 | 5.00/5.0 |
| Eaz | 21 | $496,907 | 410 | 4.74/5.0 |
| Richard | 3 | $483,629 | 201 | 4.96/5.0 |
| Brian | 10 | $445,677 | 595 | 4.46/5.0 |
| Madeleine | 7 | $437,205 | 424 | 4.99/5.0 |
| Robert | 8 | $396,391 | 888 | 4.94/5.0 |
| Shirley | 10 | $337,188 | 2312 | 4.94/5.0 |
| Kendra | 7 | $335,178 | 128 | 4.25/5.0 |
| Lori | 4 | $318,699 | 183 | 4.99/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Athens-Clarke County Unified Government
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (85.7%), with house and apartment & condo properties comprising 85.3% of inventory
- Untapped potential in outdoor & mobile, unique stays segments (2.3% combined)
Room Capacity Distribution
Analysis of 799 properties in Athens-Clarke County Unified Government shows that 2 bedrooms properties are most prevalent, making up 28% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 54.1% of all listings.
Key Insights
- Most common: 2 bedrooms (28%)
- Least common: 5+ bedrooms (4.9%)
- Market concentration: 54.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 799 properties in Athens-Clarke County Unified Government reveals that 8+ guests properties dominate the market, representing 21.8% of all listings. The average property accommodates 4.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 42.9% of the market.
Key Insights
- Most common capacity: 8+ guests (21.8% of market)
- Least common capacity: 1 guest (0.6% of market)
- Average guest capacity: 4.7 guests per property
- Market concentration: 42.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 799 properties in Athens-Clarke County Unified Government, the most common availability pattern is 271-366 days (34.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31.4% of properties).
Key Insights
- Most common availability window: 271-366 days (34.5%)
- Most common booking duration: 91-180 days (31.4%)
- Properties with high availability (180+ days): 65.5%
- Properties with long-term bookings (180+ days): 35.5%
Minimum Stay Distributions
1 Night
260 listings
34.7% of total
2 Nights
423 listings
56.4% of total
3 Nights
22 listings
2.9% of total
4-6 Nights
15 listings
2% of total
7-29 Nights
5 listings
0.7% of total
30+ Nights
25 listings
3.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 91.1%
- Mid-length stays (4-6 nights) represent 2% of listings
- Monthly+ stays (3.3%) suggest a stable extended-stay market
- High market flexibility with 94.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.1% of total
Flexible
143 listings
19.6% of total
Moderate
203 listings
27.8% of total
Firm
174 listings
23.8% of total
Strict
209 listings
28.6% of total
Key Insights
- Strict is the preferred policy at 28.6% of listings
- The market shows a balanced distribution between guest-friendly (47.4%) and strict (52.4%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Nov, Oct, averaging 84 days
- Shortest booking windows are in Aug, Jul, Jan, averaging 41 days
- Spring shows the longest average booking window at 71 days, while Winter has the shortest at 46 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 71 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Jan when lead times are shortest
Popular Airbnb Amenities in Athens-Clarke County Unified Government
Below is the distribution of amenities across listings in Athens-Clarke County Unified Government:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.1% of total guests, indicating a dominant local market share.
- Primary international markets: DC (0.4%) and United Kingdom (0.4%)
- English is the top language at 80.4%, followed by Spanish (12.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.3%
Recommendations
- Target marketing campaigns for Atlanta and Athens markets
- Develop localized content for DC and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Athens-Clarke County Unified Government. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Gilmer County | 22 | $5,284 | $339.65 | 45% |
| Six Mile | 57 | $4,521 | $413.64 | 44% |
| Eatonton | 232 | $4,371 | $471.99 | 35% |
| Waleska | 40 | $4,361 | $337.34 | 43% |
| West Union | 31 | $4,360 | $508.15 | 37% |
| Fannin County | 38 | $4,304 | $330.98 | 42% |
| Greensboro | 35 | $4,179 | $521.72 | 31% |
| Bishop | 10 | $4,160 | $516.54 | 42% |
| Seneca | 225 | $3,970 | $373.60 | 39% |
| Epworth | 71 | $3,961 | $327.41 | 41% |
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