Athens Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Georgia, United States
Is Airbnb profitable in Athens in 2025? Explore comprehensive Airbnb analytics for Athens, Georgia, United States to uncover income potential. This 2025 STR market report for Athens, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 138 active listings.
Whether you're considering an Airbnb investment in Athens, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Athens Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Athens Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Athens (2025)
Understanding the monthly revenue variations for Airbnb listings in Athens is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Athens is typically September, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Athens across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,987+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,034 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,826 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,043, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Athens
Athens Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Athens STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Athens:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Athens
Average Daily Rate (ADR) Airbnb Trends in Athens (2025)
Effective short term rental pricing strategy in Athens involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Athens typically peaks in May and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $541+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $280 or more.
- Typical properties (Median) charge around $181 per night.
- Entry-level properties (Bottom 25%) earn around $135 per night.
Average Daily Rate (ADR) Trend by Month in Athens
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Airbnb Seasonality Analysis & Trends in Athens (2025)
Peak Season (September, August, October)
- Revenue averages $4,087 per month
- Occupancy rates average 36.8%
- Daily rates average $290
Shoulder Season
- Revenue averages $3,070 per month
- Occupancy maintains around 38.7%
- Daily rates hold near $320
Low Season (January, February, November)
- Revenue drops to average $1,957 per month
- Occupancy decreases to average 31.8%
- Daily rates adjust to average $286
Seasonality Insights for Athens
- The Airbnb seasonality in Athens shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Athens's highest earning potential, with monthly revenues capable of climbing to $5,268, occupancy reaching a high of 48.0%, and ADRs peaking at $357.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,343, occupancy could drop to 15.3%, and ADRs may adjust down to $278.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Athens.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Athens seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Athens (2025)
Exploring the top neighborhoods for short-term rentals in Athens? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Athens | The vibrant heart of Athens, known for its eclectic mix of shops, restaurants, and nightlife. Proximity to the University of Georgia makes it a top choice for visitors. | University of Georgia, The Georgia Theatre, Clayton Street, Athens Farmers Market, The Foundry, Flagpole Magazine |
| Five Points | A charming neighborhood with beautiful historic homes and a local feel. Close to many eateries and shops, it's popular among families and students alike. | Five Points Park, local shops and boutiques, The Varsity, restaurants and coffee shops, shady streets for walking |
| Normaltown | A growing area with a mix of residential and commercial properties, known for its community vibe and local bars. Great for young professionals and creative types. | Normaltown Square, local breweries, unique shops, fitness studios, live music venues |
| University Heights | An area near the University of Georgia, attracting students, faculty, and parents visiting for events. Investments here can yield good rental returns. | UGA football games, local cafes, student nightlife, outdoor parks, University Golf Course |
| East Athens | A more affordable area with a mix of residential properties and proximity to outdoor activities. Ideal for budget-conscious travelers and families. | Sandy Creek Park, local hiking trails, affordable eateries, the botanical garden, community events at East Athens Park |
| Westside | A booming area with new developments, craft breweries, and arts venues. It has a creative atmosphere and is attracting a younger demographic. | Terrapin Beer Company, The Lyndon House Arts Center, Westside Community Park, local music venues, art galleries |
| Boulevard | A historic and diverse neighborhood close to the downtown area. Known for its cultural richness and variety of restaurants. | Boulevard Woods Park, local dining options, historic homes, community events, art shops |
| Ridgewood | A peaceful suburban neighborhood that attracts families and long-term renters. It's ideal for those looking for a quiet place to stay while visiting Athens. | Ridgewood Park, family-friendly activities, good schools, local markets, safe streets for walking |
Understanding Airbnb License Requirements & STR Laws in Athens (2025)
While Athens, Georgia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Athens to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Athens (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Athensbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stone House at Five Points
Entire Place • 3 bedrooms
Rustic Chic Getaway: Updated Lodge Home
Entire Place • 5 bedrooms
Great rental for UGA games or graduation!
Entire Place • 4 bedrooms
House on the Hill
Entire Place • 4 bedrooms
Bulldog Bivouac
Entire Place • 4 bedrooms
Sleeps 6, 1 mile to Downtown
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Athens (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Athens based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bowen | 9 | $193,335 | 137 | 4.67/5.0 |
| Lisa | 1 | $133,566 | 1 | Not Rated |
| Ashli | 1 | $118,486 | 1 | Not Rated |
| Jodie | 1 | $93,163 | 6 | 4.83/5.0 |
| Dean | 5 | $84,255 | 168 | 4.96/5.0 |
| Lori | 4 | $74,654 | 240 | 4.96/5.0 |
| Margaret | 1 | $71,115 | 134 | 4.99/5.0 |
| Nathan | 1 | $65,791 | 24 | 4.92/5.0 |
| Joshua Vance | 2 | $61,354 | 94 | 4.95/5.0 |
| Madeleine | 2 | $60,093 | 23 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Athens.
Dive Deeper: Advanced Athens STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Athens. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAthens Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Athens
- The Athens Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.3% of the 138 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Athens, House properties are the most common (52.9%), reflecting the local real estate landscape.
- Houses represent a significant 52.9% portion, catering likely to families or larger groups.
- The presence of 6.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays, others (combined 5.0%) offer potential for unique stay experiences.
Athens Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Athens
- The dominant room capacity in Athens is 2 bedrooms listings, making up 42.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 60.9% of the active Airbnb listings in Athens, indicating a high concentration in these sizes.
- A significant 30.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Athens.
Athens Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Athens
- The most common guest capacity trend in Athens vacation rentals is listings accommodating 6 guests (28.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Athens STR market, accounting for 54.4% of listings.
- 47.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Athens.
- On average, properties in Athens are equipped to host 4.9 guests.
Athens Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Athens
- The most common availability pattern in Athens falls within the 271-366 days range, representing 62.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Athens (43.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Athens Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
50 listings
36.2% of total
2 Nights
44 listings
31.9% of total
3 Nights
3 listings
2.2% of total
4-6 Nights
1 listings
0.7% of total
7-29 Nights
1 listings
0.7% of total
30+ Nights
39 listings
28.3% of total
Key Insights
- The most prevalent minimum stay requirement in Athens is 1 Night, adopted by 36.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.1%) of the Athens Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (28.3%) caters to monthly stays (30+ nights) in Athens, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 36.2% of Athens hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 28.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Athens.
Athens Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.7% of total
Super Strict 60 Days
1 listings
0.7% of total
Flexible
38 listings
27.5% of total
Moderate
31 listings
22.5% of total
Firm
39 listings
28.3% of total
Strict
28 listings
20.3% of total
Cancellation Policy Insights for Athens
- The prevailing Airbnb cancellation policy trend in Athens is Firm, used by 28.3% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (48.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 28.3% market standard in Athens.
- Regularly review your cancellation policy against competitors and market demand shifts in Athens.
Athens STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Athens
- The overall average booking lead time for vacation rentals in Athens is 28 days.
- Guests book furthest in advance for stays during October (average 117 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (65 days avg.) sees the longest lead times, while Winter (15 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Athens.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 117 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Athens averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Athens (2025)
Amenity Prevalence
Amenity Insights for Athens
- Essential amenities in Athens that guests expect include: Wifi, Air conditioning, Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Heating, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Athens: Wifi, Air conditioning, Smoke alarm, TV.
- Prioritize adding missing essentials: Wifi, Air conditioning, Smoke alarm, TV.
- Consider adding popular differentiators like Kitchen or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Athens to stay competitive.
Athens Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Athens
- The typical guest profile for Airbnb in Athens consists of primarily domestic travelers (98%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.0% of guests.
- Key international markets include United States (98%) and DC (0.4%).
- Top languages spoken are English (74.7%) followed by Spanish (13.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Atlanta and Athens.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Athens Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gilmer County | 22 | $4,490 | $366.98 | 40% |
| Fannin County | 38 | $4,344 | $390.37 | 40% |
| Six Mile | 58 | $3,991 | $439.50 | 42% |
| Epworth | 72 | $3,911 | $368.34 | 39% |
| Appling | 23 | $3,854 | $523.73 | 39% |
| Eatonton | 236 | $3,776 | $459.21 | 33% |
| Waleska | 45 | $3,767 | $350.04 | 41% |
| Bishop | 13 | $3,741 | $446.72 | 35% |
| West Union | 31 | $3,722 | $515.70 | 33% |
| Greensboro | 37 | $3,495 | $520.37 | 28% |