Alpharetta Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Georgia, United States
Is Airbnb profitable in Alpharetta in 2025? Explore comprehensive Airbnb analytics for Alpharetta, Georgia, United States to uncover income potential. This 2025 STR market report for Alpharetta, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 82 active listings.
Whether you're considering an Airbnb investment in Alpharetta, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Alpharetta Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Alpharetta Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Alpharetta (2025)
Understanding the monthly revenue variations for Airbnb listings in Alpharetta is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Alpharetta is typically May, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Alpharetta across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,848+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,291 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,739 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,036, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Alpharetta
Alpharetta Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Alpharetta STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Alpharetta:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Alpharetta
Average Daily Rate (ADR) Airbnb Trends in Alpharetta (2025)
Effective short term rental pricing strategy in Alpharetta involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Alpharetta typically peaks in December and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $309+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $235 or more.
- Typical properties (Median) charge around $143 per night.
- Entry-level properties (Bottom 25%) earn around $80 per night.
Average Daily Rate (ADR) Trend by Month in Alpharetta
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Airbnb Seasonality Analysis & Trends in Alpharetta (2025)
Peak Season (May, June, April)
- Revenue averages $3,890 per month
- Occupancy rates average 50.6%
- Daily rates average $166
Shoulder Season
- Revenue averages $3,310 per month
- Occupancy maintains around 51.8%
- Daily rates hold near $168
Low Season (February, March, August)
- Revenue drops to average $2,755 per month
- Occupancy decreases to average 46.6%
- Daily rates adjust to average $169
Seasonality Insights for Alpharetta
- The Airbnb seasonality in Alpharetta shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Alpharetta's highest earning potential, with monthly revenues capable of climbing to $4,023, occupancy reaching a high of 59.6%, and ADRs peaking at $175.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,598, occupancy could drop to 41.9%, and ADRs may adjust down to $164.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Alpharetta.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Alpharetta seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Alpharetta (2025)
Exploring the top neighborhoods for short-term rentals in Alpharetta? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Alpharetta | Heart of the city with a vibrant atmosphere, local businesses, and close proximity to events. Ideal for travelers looking to experience the local culture and community. | Alpharetta City Park, Wills Park, Alpharetta Arts Center, local shops and restaurants |
| Milton | A peaceful suburban area known for its spacious properties, great schools, and family-friendly neighborhoods. Attracts families and those seeking a quiet getaway. | Milton City Park, Broadwell Pavilion, Birmingham Park, nearby nature trails |
| Avalon | An upscale mixed-use development featuring shopping, dining, and entertainment options. Attractive to visitors looking for a trendy and luxurious experience. | Avalon Shopping Center, Starbucks, local restaurants, event spaces |
| Westside | A charming area with a mix of traditional homes and new developments. Popular with families and visitors wanting a more residential feel. | North Point Mall, local parks, outdoor recreation areas, community events |
| North Point | Convenient location near shopping and dining options, making it attractive for visitors who prioritize amenities. | North Point Mall, restaurants, entertainment venues |
| Windward | A beautiful golf community appealing to those interested in outdoor activities and a more relaxed style of living. | Windward Lake Club, golf courses, nature trails |
| Old Milton Parkway | Commercial street known for its many dining and shopping selections, making it a convenient option for visitors. | shopping centers, various eateries, grocery stores |
| Rucker Rd | A popular area for business travel with proximity to corporate offices and office parks, often sought after by business professionals. | corporate offices, business parks, nearby restaurants and amenities |
Understanding Airbnb License Requirements & STR Laws in Alpharetta (2025)
While Alpharetta, Georgia, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Alpharetta to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Alpharetta (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Alpharettabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Downtown Stylish Farmhouse with Hot Tub!
Entire Place • 3 bedrooms
Downtown Luxury | Game Room | Bikes
Entire Place • 3 bedrooms
Downtown Boho Oasis w/ Firepit & Game Rm, Sleeps 8
Entire Place • 3 bedrooms
1.5mi to Avalon & DT | Arcade | Grill | Firepit
Entire Place • 4 bedrooms
WALK to DT Alph- NEWLY Renovated
Entire Place • 3 bedrooms
N Atlanta Home - Game Room, Firepit, BBQ, Sleeps 9
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Alpharetta (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Alpharetta based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marianna | 3 | $239,538 | 238 | 4.96/5.0 |
| David | 3 | $188,549 | 252 | 4.99/5.0 |
| Maureen | 2 | $108,430 | 135 | 4.93/5.0 |
| Brian | 2 | $105,632 | 1220 | 4.98/5.0 |
| Joana | 3 | $105,581 | 29 | 4.95/5.0 |
| Kaylee | 1 | $79,398 | 35 | 4.97/5.0 |
| Grayson | 1 | $73,562 | 54 | 5.00/5.0 |
| Alex | 1 | $70,676 | 49 | 4.94/5.0 |
| Beth And Ron | 1 | $59,072 | 42 | 5.00/5.0 |
| Mechelle | 1 | $58,796 | 11 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Alpharetta.
Dive Deeper: Advanced Alpharetta STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Alpharetta. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAlpharetta Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Alpharetta
- The Alpharetta Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75.6% of the 82 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Alpharetta, House properties are the most common (70.7%), reflecting the local real estate landscape.
- Houses represent a significant 70.7% portion, catering likely to families or larger groups.
- The presence of 7.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Alpharetta Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Alpharetta
- The dominant room capacity in Alpharetta is 1 bedroom listings, making up 24.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 47.6% of the active Airbnb listings in Alpharetta, indicating a high concentration in these sizes.
- A significant 40.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Alpharetta.
Alpharetta Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Alpharetta
- The most common guest capacity trend in Alpharetta vacation rentals is listings accommodating 8+ guests (25.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Alpharetta STR market, accounting for 43.9% of listings.
- 45.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Alpharetta.
- On average, properties in Alpharetta are equipped to host 4.3 guests.
Alpharetta Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Alpharetta
- The most common availability pattern in Alpharetta falls within the 271-366 days range, representing 43.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Alpharetta (29.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Alpharetta Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
26.5% of total
2 Nights
22 listings
32.4% of total
3 Nights
4 listings
5.9% of total
4-6 Nights
11 listings
16.2% of total
7-29 Nights
5 listings
7.4% of total
30+ Nights
8 listings
11.8% of total
Key Insights
- The most prevalent minimum stay requirement in Alpharetta is 2 Nights, adopted by 32.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (11.8%) caters to monthly stays (30+ nights) in Alpharetta, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 32.4% of Alpharetta hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 11.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Alpharetta.
Alpharetta Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
1.6% of total
Flexible
17 listings
27.9% of total
Moderate
13 listings
21.3% of total
Firm
7 listings
11.5% of total
Strict
23 listings
37.7% of total
Cancellation Policy Insights for Alpharetta
- The prevailing Airbnb cancellation policy trend in Alpharetta is Strict, used by 37.7% of listings.
- There's a relatively balanced mix between guest-friendly (49.2%) and stricter (49.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 37.7% market standard in Alpharetta.
- With 37.7% using Strict terms, this is a viable option in Alpharetta, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Alpharetta.
Alpharetta STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Alpharetta
- The overall average booking lead time for vacation rentals in Alpharetta is 34 days.
- Guests book furthest in advance for stays during June (average 49 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (42 days avg.) sees the longest lead times, while Fall (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Alpharetta.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 49 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 42 days) to capture early planners.
- Monitor your own booking lead times against these Alpharetta averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Alpharetta (2025)
Amenity Prevalence
Amenity Insights for Alpharetta
- Essential amenities in Alpharetta that guests expect include: Air conditioning, Wifi, Smoke alarm, Heating, Hot water, Free parking on premises, Essentials, Carbon monoxide alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Alpharetta: Air conditioning, Wifi, Smoke alarm, Heating, Hot water, Free parking on premises, Essentials, Carbon monoxide alarm, TV.
- Prioritize adding missing essentials: Heating, Hot water, Free parking on premises, Essentials, Carbon monoxide alarm, TV.
- Consider adding popular differentiators like Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Alpharetta to stay competitive.
Alpharetta Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Alpharetta
- The typical guest profile for Airbnb in Alpharetta consists of primarily domestic travelers (96%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.9% of guests.
- Key international markets include United States (95.9%) and Canada (0.9%).
- Top languages spoken are English (75.5%) followed by Spanish (11.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Atlanta and Alpharetta.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Alpharetta Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sevier County | 54 | $5,803 | $490.32 | 44% |
| Gilmer County | 22 | $4,696 | $342.13 | 43% |
| Sevierville | 5,187 | $4,592 | $318.77 | 48% |
| Cedar Bluff | 33 | $4,317 | $458.84 | 39% |
| Fannin County | 37 | $4,285 | $339.52 | 41% |
| Gatlinburg | 2,866 | $4,172 | $307.44 | 47% |
| Eatonton | 231 | $4,171 | $473.15 | 35% |
| Waleska | 41 | $4,156 | $346.72 | 42% |
| Wears Valley | 192 | $4,135 | $299.08 | 44% |
| Bishop | 10 | $4,057 | $508.61 | 43% |