Airbnb Market Analytics, Statistics and Data in Winter Haven, Florida, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Winter Haven? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Winter Haven:
How much do Airbnb hosts make on average per month in Winter Haven?
The short-term rental market in Winter Haven shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,910 per month
- Strong performing properties (top 25%) make $3,400 or more
- Best-in-class properties (top 10%) achieve $4,992+ monthly
- Entry-level properties (bottom 25%) typically earn around $991
Revenue Variations by Month
Occupancy Rates Throughout the Year in Winter Haven
The market in Winter Haven shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 50% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 29%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Winter Haven
Daily rates in Winter Haven vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $111 per night
- Strong performing properties (top 25%) secure $160 or more
- Best-in-class properties (top 10%) pull in $243+ per night
- Entry-level properties (bottom 25%) earn around $65
Daily Rate Variations by Month
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Seasonality patterns in Winter Haven
Peak Season (March, April, June)
- Revenue peaks at $3503.94 per month
- Occupancy rates reach 66.96%
- Daily rates average $135.94
Shoulder Season
- Revenue averages $2502.26 per month
- Occupancy maintains 49.25%
- Daily rates hold at $131.44
Low Season (January, August, September)
- Revenue drops to $1570.59 per month
- Occupancy decreases to 35.79%
- Daily rates adjust to $127.80
Is it still profitable to do Airbnb in Winter Haven in 2025?
Yes! Winter Haven demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 49% and strong monthly revenue averaging $2502 and With 230 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Winter Haven
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Cypress Gardens | A scenic area with beautiful botanical gardens and recreational opportunities, ideal for families and nature lovers. | Cypress Gardens, Legoland Florida, Lake Silver, Chain of Lakes, Tanglewood Golf Club |
| Lake Eloise | Known for its picturesque views and water activities, a favorite for those looking to relax by the water and enjoy outdoor leisure. | Lake Eloise, Fishing and boating, Parks and picnic areas, Cypress Gardens Adventure Park |
| Downtown Winter Haven | The heart of the city with restaurants, shops, and cultural events. Attracts visitors looking for urban experiences, dining, and entertainment. | Winter Haven Historic Commercial District, Events on the Square, Cultural arts venues, Local dining and nightlife |
| Winter Haven Chain of Lakes | A popular destination for water activities and scenery, appealing to those who enjoy lakeside relaxation and outdoor sports. | Sailing and boating, Fishing, Biking trails, Lake access points |
| Mystic Dunes Resort & Golf Club | A resort area that offers golf and recreational activities, suitable for travelers looking for an active getaway. | Golf courses, Swimming pools, Spa services, Nature trails |
| Legoland Florida Resort | A family-friendly attraction featuring a theme park and water park, perfect for families and children. | Legoland Theme Park, Water Park, Miniland USA, Lego Ninjago World |
| Garden Grove | A residential area that provides a quiet retreat with proximity to multiple attractions, suitable for families and long-term stays. | Community parks, Family-friendly dining, Local events |
| Snowden Park | A tranquil area that offers recreational opportunities and a community feel, attractive to those looking for a peaceful stay. | Parks, Walking trails, Community events |
Do you need a license for Airbnb in Winter Haven?
We recommend checking directly with Winter Haven's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Winter Haven
Spectacular Waterfront Home in Winter Haven
Entire Place • 4 bedrooms
The Lakeview Oasis Getaway!
Entire Place • 7 bedrooms
Huge Luxury Lake House on the Chain of Lakes!
Entire Place • 5 bedrooms
Waterfront Winter Haven Home with Dock & Hot Tub!
Entire Place • 4 bedrooms
Lake View, Game Room, 10 min Legoland
Entire Place • 4 bedrooms
Stylish Lakehome w.HEATED Pool/Arcade/Theater
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Winter Haven
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 9 | $297,079 | 111 | 4.69/5.0 |
| Cypress Inlet | 9 | $193,023 | 783 | 3.77/5.0 |
| Laura | 6 | $185,151 | 750 | 4.92/5.0 |
| Jin And Pedro | 9 | $179,942 | 1516 | 4.76/5.0 |
| Anthony | 1 | $157,592 | 106 | 4.98/5.0 |
| ITrip Lakes Of Central Florida | 4 | $157,161 | 73 | 4.84/5.0 |
| Ross | 1 | $134,217 | 54 | 4.70/5.0 |
| Lykeisha | 2 | $134,099 | 86 | 4.92/5.0 |
| Jenny | 1 | $113,363 | 10 | 4.90/5.0 |
| Samuel | 3 | $107,949 | 115 | 4.70/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Winter Haven
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (76.1%), with house and apartment & condo properties comprising 87.8% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (6.5% combined)
Room Capacity Distribution
Analysis of 230 properties in Winter Haven shows that 3 bedrooms properties are most prevalent, making up 27.4% of the market. The market tends to favor larger properties, with 3 bedrooms and 1 bedroom together representing 49.6% of all listings.
Key Insights
- Most common: 3 bedrooms (27.4%)
- Least common: 5+ bedrooms (3.9%)
- Market concentration: 49.6% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 230 properties in Winter Haven reveals that 8+ guests properties dominate the market, representing 27.4% of all listings. The average property accommodates 4.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 41.7% of the market.
Key Insights
- Most common capacity: 8+ guests (27.4% of market)
- Least common capacity: 1 guest (3.5% of market)
- Average guest capacity: 4.6 guests per property
- Market concentration: 41.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 230 properties in Winter Haven, the most common availability pattern is 271-366 days (32.2% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (30.9% of properties).
Key Insights
- Most common availability window: 271-366 days (32.2%)
- Most common booking duration: 181-270 days (30.9%)
- Properties with high availability (180+ days): 59.6%
- Properties with long-term bookings (180+ days): 41.3%
Minimum Stay Distributions
1 Night
70 listings
33.3% of total
2 Nights
61 listings
29% of total
3 Nights
25 listings
11.9% of total
4-6 Nights
27 listings
12.9% of total
7-29 Nights
11 listings
5.2% of total
30+ Nights
16 listings
7.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 62.3%
- Mid-length stays (4-6 nights) represent 12.9% of listings
- Monthly+ stays (7.6%) suggest a stable extended-stay market
- High market flexibility with 74.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
66 listings
33.8% of total
Moderate
45 listings
23.1% of total
Firm
42 listings
21.5% of total
Strict
42 listings
21.5% of total
Key Insights
- Flexible is the preferred policy at 33.8% of listings
- The market shows a balanced distribution between guest-friendly (56.9%) and strict (43.0%) policies
- Strict policies are least common at 21.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Mar, Feb, Jan, averaging 57 days
- Shortest booking windows are in Oct, Aug, Sep, averaging 27 days
- Spring shows the longest average booking window at 51 days, while Summer has the shortest at 32 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 51 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Sep when lead times are shortest
Popular Airbnb Amenities in Winter Haven
Every property in Winter Haven comes standard with Air conditioning, and Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 94.4% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.5%) and Puerto Rico (0.7%)
- English is the top language at 74.7%, followed by Spanish (20.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.8%
Recommendations
- Target marketing campaigns for Miami and Winter Haven markets
- Develop localized content for Canada and Puerto Rico
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Winter Haven. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Sailfish Point | 20 | $22,015 | $1319.36 | 63% |
| Reunion | 11 | $8,436 | $555.22 | 48% |
| Anna Maria island | 615 | $6,313 | $698.78 | 42% |
| Thonotosassa | 14 | $5,659 | $330.77 | 50% |
| Vilano Beach | 140 | $5,482 | $394.11 | 47% |
| Melbourne Beach | 227 | $5,145 | $400.40 | 44% |
| St. Augustine Beach | 10 | $4,965 | $370.78 | 44% |
| Indian Rocks Beach | 869 | $4,890 | $354.76 | 49% |
| Siesta Key | 1,147 | $4,189 | $426.73 | 43% |
| Kenneth City | 17 | $4,019 | $236.51 | 51% |
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