West Melbourne Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Florida, United States
Is Airbnb profitable in West Melbourne in 2025? Explore comprehensive Airbnb analytics for West Melbourne, Florida, United States to uncover income potential. This 2025 STR market report for West Melbourne, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 48 active listings.
Whether you're considering an Airbnb investment in West Melbourne, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the West Melbourne Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key West Melbourne Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in West Melbourne (2025)
Understanding the monthly revenue variations for Airbnb listings in West Melbourne is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in West Melbourne is typically April, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in West Melbourne across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,259+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,917 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,420 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,064, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in West Melbourne
West Melbourne Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the West Melbourne STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in West Melbourne:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 75% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 54%.
- Entry-level properties (Bottom 25%) average 32% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in West Melbourne
Average Daily Rate (ADR) Airbnb Trends in West Melbourne (2025)
Effective short term rental pricing strategy in West Melbourne involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in West Melbourne typically peaks in February and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $243+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $190 or more.
- Typical properties (Median) charge around $124 per night.
- Entry-level properties (Bottom 25%) earn around $63 per night.
Average Daily Rate (ADR) Trend by Month in West Melbourne
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Airbnb Seasonality Analysis & Trends in West Melbourne (2025)
Peak Season (April, June, February)
- Revenue averages $3,350 per month
- Occupancy rates average 62.1%
- Daily rates average $139
Shoulder Season
- Revenue averages $2,723 per month
- Occupancy maintains around 54.7%
- Daily rates hold near $137
Low Season (August, September, November)
- Revenue drops to average $1,834 per month
- Occupancy decreases to average 43.0%
- Daily rates adjust to average $128
Seasonality Insights for West Melbourne
- The Airbnb seasonality in West Melbourne shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases West Melbourne's highest earning potential, with monthly revenues capable of climbing to $3,431, occupancy reaching a high of 66.1%, and ADRs peaking at $153.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,637, occupancy could drop to 39.2%, and ADRs may adjust down to $123.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in West Melbourne.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these West Melbourne seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in West Melbourne (2025)
Exploring the top neighborhoods for short-term rentals in West Melbourne? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Downtown Melbourne | Charming area with a vibrant arts scene, restaurants, and boutique shops. It's near the Indian River Lagoon and offers a unique small-town feel with regular community events. | Melbourne Art Museum, Liberty Bell Memorial Museum, Henegar Center for the Arts, Eau Gallie Arts District, Weekly Farmers Market |
| Indialantic Beach | Popular beachside community with beautiful ocean views and a relaxed vibe. Ideal for beachgoers and families looking for a calm coastal retreat. | Indialantic Boardwalk, Canova Beach Park, Graham Swamp Conservation Area, Sebastian Inlet State Park, Daily beach access |
| Eau Gallie | An artsy neighborhood known for its galleries and cultural events. It attracts artists and visitors looking for local art and community-focused events. | Eau Gallie Arts District, Foosaner Art Museum, The Henegar Center, Historic Eau Gallie Riverfront Park, Arts and Crafts Festivals |
| Cocoa Beach | Famous for its surf culture and proximity to the iconic Cocoa Beach Pier. Great for water sports enthusiasts and families vacationing near the coast. | Cocoa Beach Pier, Ron Jon Surf Shop, Canova Beach Park, Surfing and paddleboarding lessons, Close to Cape Canaveral |
| Satellite Beach | A wonderfully laid-back beach town with parks and a family-friendly atmosphere. It is perfect for vacation rentals focused on relaxation and outdoor activities. | Satellite Beach Park, Ron Jon Surf Shop, Pelican Beach Park, Surfing and kayak rentals, Proximity to the ocean |
| Palm Bay | A growing community with various parks and access to the Indian River. Attractive for families and outdoor lovers seeking a quieter place to stay near Melbourne. | Turkey Creek Sanctuary, Palm Bay Regional Park, Babcock Ranch Preserve, Space Coast Living, Nature trails and outdoor activities |
| Viera | A planned community with shopping, dining, and recreational facilities. Ideal for families and those who want urban conveniences with suburban charm. | The Avenue Viera, Viera Wetlands, Duran Golf Club, Brevard Zoo, Family-friendly parks |
| West Melbourne | A steadily growing city with new developments and affordable housing. Close to Melbourne's job centers and attractions, making it a good choice for long-term rentals. | Mallards Landing Park, West Melbourne Community Park, Breweries and local restaurants, Proximity to Melbourne International Airport, Access to major highways |
Understanding Airbnb License Requirements & STR Laws in West Melbourne (2025)
While West Melbourne, Florida, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for West Melbourne to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in West Melbourne (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in West Melbournebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cozy, HEAT Pool, beach 4/3, Patio, 4TV, spacecoast
Entire Place • 4 bedrooms
Melbourne Florida Beach House
Entire Place • 3 bedrooms
Pool Home, Large 5 BDR Home 2 Masters 1 on 1st FL
Entire Place • 5 bedrooms
Sunset Lakefront Solar HeatedPool Close To Beaches
Entire Place • 3 bedrooms
Stylish Pool House Near Beaches
Entire Place • 3 bedrooms
Pool home, wash & dryer, 6 bed, 2 king, sleep 12
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in West Melbourne (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in West Melbourne based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Matthew | 3 | $108,093 | 426 | 4.91/5.0 |
| Tram | 1 | $71,082 | 96 | 4.97/5.0 |
| Jasmine | 3 | $65,274 | 340 | 3.30/5.0 |
| Carly | 1 | $62,208 | 48 | 4.94/5.0 |
| William | 1 | $59,873 | 81 | 5.00/5.0 |
| Annie | 1 | $59,520 | 67 | 4.88/5.0 |
| Maria | 1 | $57,102 | 31 | 4.94/5.0 |
| Uyen | 1 | $48,261 | 40 | 4.90/5.0 |
| Cindy | 1 | $44,983 | 67 | 4.99/5.0 |
| Rebecca | 1 | $41,614 | 62 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in West Melbourne.
Dive Deeper: Advanced West Melbourne STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for West Melbourne. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWest Melbourne Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for West Melbourne
- The West Melbourne Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.2% of the 48 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in West Melbourne, House properties are the most common (89.6%), reflecting the local real estate landscape.
- Houses represent a significant 89.6% portion, catering likely to families or larger groups.
- Smaller segments like others, apartment/condo, hotel/boutique, outdoor/unique (combined 10.5%) offer potential for unique stay experiences.
West Melbourne Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for West Melbourne
- The dominant room capacity in West Melbourne is 3 bedrooms listings, making up 37.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 54.2% of the active Airbnb listings in West Melbourne, indicating a high concentration in these sizes.
- A significant 48.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in West Melbourne.
West Melbourne Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for West Melbourne
- The most common guest capacity trend in West Melbourne vacation rentals is listings accommodating 8+ guests (27.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the West Melbourne STR market, accounting for 45.9% of listings.
- 52.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in West Melbourne.
- On average, properties in West Melbourne are equipped to host 4.6 guests.
West Melbourne Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for West Melbourne
- The most common availability pattern in West Melbourne falls within the 91-180 days range, representing 31.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 58.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in West Melbourne (31.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 43.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
West Melbourne Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
28.3% of total
2 Nights
7 listings
15.2% of total
3 Nights
7 listings
15.2% of total
4-6 Nights
2 listings
4.3% of total
7-29 Nights
13 listings
28.3% of total
30+ Nights
4 listings
8.7% of total
Key Insights
- The most prevalent minimum stay requirement in West Melbourne is 1 Night, adopted by 28.3% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 28.3% of West Melbourne hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 8.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in West Melbourne.
West Melbourne Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
2.3% of total
Flexible
18 listings
41.9% of total
Moderate
9 listings
20.9% of total
Firm
12 listings
27.9% of total
Strict
3 listings
7% of total
Cancellation Policy Insights for West Melbourne
- The prevailing Airbnb cancellation policy trend in West Melbourne is Flexible, used by 41.9% of listings.
- There's a relatively balanced mix between guest-friendly (62.8%) and stricter (34.9%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 41.9% market standard in West Melbourne.
- Using a Strict policy might deter some guests, as only 7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in West Melbourne.
West Melbourne STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for West Melbourne
- The overall average booking lead time for vacation rentals in West Melbourne is 46 days.
- Guests book furthest in advance for stays during July (average 93 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (72 days avg.) sees the longest lead times, while Fall (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in West Melbourne.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 93 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these West Melbourne averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in West Melbourne (2025)
Amenity Prevalence
Amenity Insights for West Melbourne
- Essential amenities in West Melbourne that guests expect include: Air conditioning, Free parking on premises, Wifi, TV, Smoke alarm, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Microwave, Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for West Melbourne: Air conditioning, Free parking on premises, Wifi, TV, Smoke alarm, Kitchen.
- Prioritize adding missing essentials: TV, Smoke alarm, Kitchen.
- Consider adding popular differentiators like Hot water or Microwave to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in West Melbourne to stay competitive.
West Melbourne Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for West Melbourne
- The typical guest profile for Airbnb in West Melbourne consists of primarily domestic travelers (91%), often arriving from nearby Palm Bay, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 91.0% of guests.
- Key international markets include United States (91%) and Canada (2.3%).
- Top languages spoken are English (75.4%) followed by Spanish (13.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Palm Bay and Melbourne.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the West Melbourne Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sailfish Point | 21 | $21,390 | $1469.53 | 61% |
| Reunion | 11 | $7,012 | $541.35 | 44% |
| Vilano Beach | 141 | $5,234 | $401.84 | 46% |
| St. Augustine Beach | 10 | $4,981 | $378.65 | 43% |
| Melbourne Beach | 221 | $4,864 | $415.14 | 42% |
| Indialantic | 61 | $3,711 | $336.82 | 43% |
| Cocoa Beach | 918 | $3,459 | $273.17 | 47% |
| Groveland | 17 | $3,428 | $211.09 | 51% |
| North River Shores | 17 | $3,395 | $289.19 | 50% |
| Indian Harbour Beach | 127 | $3,363 | $266.96 | 49% |