Airbnb Market Analytics, Statistics and Data in Wellington, Florida, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Wellington? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Wellington:
How much do Airbnb hosts make on average per month in Wellington?
The short-term rental market in Wellington shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,448 per month
- Strong performing properties (top 25%) make $5,905 or more
- Best-in-class properties (top 10%) achieve $8,278+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,819
Revenue Variations by Month
Occupancy Rates Throughout the Year in Wellington
The market in Wellington shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 48% occupancy rates
- Strong performing properties (top 25%) achieve 73% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 26%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Wellington
Daily rates in Wellington vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $218 per night
- Strong performing properties (top 25%) secure $343 or more
- Best-in-class properties (top 10%) pull in $501+ per night
- Entry-level properties (bottom 25%) earn around $132
Daily Rate Variations by Month
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Seasonality patterns in Wellington
Peak Season (March, February, January)
- Revenue peaks at $6502.02 per month
- Occupancy rates reach 67.35%
- Daily rates average $301.05
Shoulder Season
- Revenue averages $4278.72 per month
- Occupancy maintains 49.08%
- Daily rates hold at $275.39
Low Season (July, August, September)
- Revenue drops to $2691.22 per month
- Occupancy decreases to 39.93%
- Daily rates adjust to $238.77
Is it still profitable to do Airbnb in Wellington in 2025?
Yes! Wellington demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 49% and strong monthly revenue averaging $4279 and The market's 165 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Wellington
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Wellington Green | A premier shopping and dining destination with close proximity to high-end neighborhoods. Ideal for travelers looking for entertainment and fine dining options. | Wellington Green Mall, Pinewood Park, The Mall at Wellington Green, Cypress Trails, Wellington Community Center |
| Palm Beach Polo Club | A luxury gated community known for its equestrian events and upscale living. Attracts affluent clients interested in polo and equestrian activities. | Polo matches, Equestrian events, Polo Club Park, Wellington Equestrian Festival, Palm Beach International Equestrian Center |
| Olympia | A family-friendly community with excellent amenities and a strong sense of neighborhood. Great for families visiting the area. | Olympia Community Clubhouse, Multiple parks, Clubhouse amenities, Olympia Equestrian Center, Proximity to local schools |
| Aero Club | A unique aviation community with a private airstrip, attracting aviation enthusiasts and prestigious clients. Perfect for niche luxury rentals. | Private airstrip, Aero Club homes, Equestrian facilities nearby, Community events, Scenic views |
| Village of Wellington | The center of town with access to cultural events, restaurants, and boutiques. Beneficial for short-term rentals due to foot traffic and attractions. | Wellington Amphitheater, Wellington Community Center, Wellington Parks, Lake Wellington, Local farmers market |
| Shores at Wellington | A suburban neighborhood popular with families and retirees, offering tranquil residential settings and community amenities. | Community parks, Local shops, Schools nearby, Family-friendly atmosphere, Access to nature trails |
| Binks Forest | An upscale golf community that attracts those who enjoy golfing and a tranquil lifestyle, ideal for leisure travelers. | Binks Forest Golf Club, Scenic views, Nature preserves, Community events, Family friendly atmosphere |
| Grand Isles | A serene waterfront community with scenic views, ideal for vacationers seeking relaxation and a peaceful environment. | Grand Isles Park, Lakeside views, Walking trails, Nearby golf courses, Proximity to shopping |
Do you need a license for Airbnb in Wellington?
Yes, Wellington requires a license for operating an Airbnb. Current market data shows 84% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Wellington
Equistarian Lakefront Escape: Heated Pool & Spa
Entire Place • 6 bedrooms
Luxury Wellington Estate
Entire Place • 6 bedrooms
6BR Luxury Villa with Pool & Spa
Entire Place • 6 bedrooms
Modern 5BR Home w/Heated Pool
Entire Place • 5 bedrooms
Luxurious modern lakefront home
Entire Place • 4 bedrooms
5BR Wellington Equestrian Retreat+ Pool +Game Room
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Wellington
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Roman | 4 | $276,733 | 135 | 4.81/5.0 |
| Evolve | 4 | $221,496 | 70 | 4.62/5.0 |
| Mike-Jenn-Lisa | 4 | $193,182 | 74 | 3.48/5.0 |
| Lisdey | 2 | $169,406 | 107 | 4.93/5.0 |
| Pinny And Ushey | 1 | $163,099 | 31 | 4.97/5.0 |
| Haylee | 2 | $155,548 | 35 | 5.00/5.0 |
| Angela M. | 7 | $149,805 | 684 | 4.83/5.0 |
| Stuart | 1 | $142,855 | 6 | 5.00/5.0 |
| Jessica | 1 | $131,464 | 12 | 4.83/5.0 |
| Theo | 1 | $118,422 | 12 | 4.67/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Wellington
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (95.8%), with house and apartment & condo properties comprising 85.5% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile segments (5.4% combined)
Room Capacity Distribution
Analysis of 165 properties in Wellington shows that 3 bedrooms properties are most prevalent, making up 28.5% of the market. The market tends to favor larger properties, with 3 bedrooms and 4 bedrooms together representing 53.9% of all listings.
Key Insights
- Most common: 3 bedrooms (28.5%)
- Least common: 5+ bedrooms (7.9%)
- Market concentration: 53.9% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 165 properties in Wellington reveals that 8+ guests properties dominate the market, representing 35.2% of all listings. The average property accommodates 5.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 61.8% of the market.
Key Insights
- Most common capacity: 8+ guests (35.2% of market)
- Least common capacity: 3 guests (0.6% of market)
- Average guest capacity: 5.6 guests per property
- Market concentration: 61.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 165 properties in Wellington, the most common availability pattern is 271-366 days (35.2% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (30.3% of properties).
Key Insights
- Most common availability window: 271-366 days (35.2%)
- Most common booking duration: 181-270 days (30.3%)
- Properties with high availability (180+ days): 64.2%
- Properties with long-term bookings (180+ days): 37.6%
Minimum Stay Distributions
1 Night
29 listings
19.9% of total
2 Nights
31 listings
21.2% of total
3 Nights
30 listings
20.5% of total
4-6 Nights
23 listings
15.8% of total
7-29 Nights
14 listings
9.6% of total
30+ Nights
19 listings
13% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 41.1%
- Mid-length stays (4-6 nights) represent 15.8% of listings
- Monthly+ stays (13%) suggest a stable extended-stay market
- High market flexibility with 61.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
2 listings
1.4% of total
Flexible
19 listings
13.5% of total
Moderate
31 listings
22% of total
Firm
36 listings
25.5% of total
Strict
53 listings
37.6% of total
Key Insights
- Strict is the preferred policy at 37.6% of listings
- Stricter policies (Firm & Strict) dominate at 63.1% of the market
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 1.4% of listings
Recommendations
- The market supports stricter policies, with 63.1% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Mar, Feb, Jan, averaging 80 days
- Shortest booking windows are in Aug, Oct, Sep, averaging 31 days
- Winter shows the longest average booking window at 72 days, while Summer has the shortest at 33 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 72 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Sep when lead times are shortest
Popular Airbnb Amenities in Wellington
Every property in Wellington comes standard with Air conditioning, TV, and Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 91% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (2.5%) and Puerto Rico (1.1%)
- English is the top language at 71.1%, followed by Spanish (21.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.1%
Recommendations
- Target marketing campaigns for New York and Miami markets
- Develop localized content for Canada and Puerto Rico
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Wellington. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Sailfish Point | 20 | $22,015 | $1319.36 | 63% |
| Bal Harbour Village | 33 | $11,004 | $798.77 | 45% |
| Lake Clarke Shores | 27 | $6,443 | $424.96 | 48% |
| North Bay Village | 110 | $6,084 | $513.61 | 49% |
| Pinecrest | 12 | $5,686 | $576.32 | 45% |
| Lighthouse Point | 79 | $5,009 | $391.01 | 46% |
| Key Biscayne | 118 | $4,902 | $419.58 | 49% |
| Plantation | 119 | $4,631 | $356.02 | 46% |
| Cutler Bay | 71 | $4,608 | $273.75 | 52% |
| Aventura | 286 | $4,303 | $333.81 | 48% |
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