Walton County Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Florida, United States
Is Airbnb profitable in Walton County in 2025? Explore comprehensive Airbnb analytics for Walton County, Florida, United States to uncover income potential. This 2025 STR market report for Walton County, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 90 active listings.
Whether you're considering an Airbnb investment in Walton County, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Walton County Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Walton County Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Walton County (2025)
Understanding the monthly revenue variations for Airbnb listings in Walton County is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Walton County is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Walton County across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,082+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,436 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,035 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,068, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Walton County
Walton County Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Walton County STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Walton County:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Walton County
Average Daily Rate (ADR) Airbnb Trends in Walton County (2025)
Effective short term rental pricing strategy in Walton County involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Walton County typically peaks in March and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $797+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $550 or more.
- Typical properties (Median) charge around $385 per night.
- Entry-level properties (Bottom 25%) earn around $301 per night.
Average Daily Rate (ADR) Trend by Month in Walton County
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Airbnb Seasonality Analysis & Trends in Walton County (2025)
Peak Season (July, June, May)
- Revenue averages $8,401 per month
- Occupancy rates average 48.1%
- Daily rates average $497
Shoulder Season
- Revenue averages $4,234 per month
- Occupancy maintains around 30.2%
- Daily rates hold near $462
Low Season (January, February, December)
- Revenue drops to average $2,479 per month
- Occupancy decreases to average 22.0%
- Daily rates adjust to average $416
Seasonality Insights for Walton County
- The Airbnb seasonality in Walton County shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Walton County's highest earning potential, with monthly revenues capable of climbing to $8,938, occupancy reaching a high of 57.0%, and ADRs peaking at $517.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,192, occupancy could drop to 19.3%, and ADRs may adjust down to $405.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Walton County.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Walton County seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Walton County (2025)
Exploring the top neighborhoods for short-term rentals in Walton County? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Destin | A popular tourist destination famous for its beautiful beaches, family-friendly attractions, and a vibrant nightlife. Destin attracts visitors year-round, making it a prime location for short-term rentals. | Henderson Beach State Park, Destin Harbor Boardwalk, Big Kahuna's Water and Adventure Park, Silver Sands Premium Outlets, Crab Island |
| 30A | A scenic stretch of coastline featuring charming beach towns and beautiful coastal scenery. It is known for its laid-back atmosphere, making it a desirable spot for vacation rentals. | Grayton Beach State Park, Alys Beach, Rosemary Beach, Seaside, Santa Rosa Beach |
| Miramar Beach | Located just east of Destin, Miramar Beach offers pristine beaches and a variety of shopping and dining options, making it a great choice for families and couples seeking relaxation. | Miramar Beach, Silver Sands Premium Outlets, Gulf Place Town Center, Hugh Swab Nature Park |
| Santa Rosa Beach | Known for its stunning natural beauty and upscale beach homes, Santa Rosa Beach attracts vacationers looking for a more serene beach experience. | Santa Rosa Beach, Point Washington State Forest, Eastern Lake, Redfish Lake |
| Seaside | A picturesque beach town famous for its pastel-colored cottages and New Urbanist design. Seaside is a unique vacation destination with a charming community vibe. | Seaside Central Square, Seaside Repertory Theatre, The Merchants of Seaside |
| Grayton Beach | A quaint beach community known for its bohemian atmosphere and natural beauty, Grayton Beach is perfect for those seeking a more laid-back and artistic environment. | Grayton Beach State Park, Western Lake, Grayton Beach Historic District |
| Inlet Beach | An upscale community with access to beautiful beaches and a proximity to the popular areas of 30A. Inlet Beach is ideal for those looking for a quieter beach retreat. | Inlet Beach, Camp Helen State Park, Rosemary Beach |
| Fort Walton Beach | A family-friendly destination with beautiful beaches and a variety of water activities, shopping, and dining options. Fort Walton Beach offers a balance of relaxation and fun. | Okaloosa Island, Gulfarium Marine Adventure Park, Fort Walton Beach Landing Park |
Understanding Airbnb License Requirements & STR Laws in Walton County (2025)
While Walton County, Florida, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Walton County to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Walton County (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Walton Countybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
"Explore "Coastal View" - New Custom Beach Home!"
Entire Place • 8 bedrooms
Amberjack - An Extraordinary New Beach Home
Entire Place • 7 bedrooms
Gulf Views/5 King Suites/4 FREE Bikes/Golf Cart*
Entire Place • 6 bedrooms
5 Bed 3.5 Baths sleeps 21, 2 pools with 9 bikes
Entire Place • 5 bedrooms
Modern New Beach House (Watersound Beach on 30A)
Entire Place • 4 bedrooms
"Redemption" Gulf views, Rooftop Spa, Moke + Bikes
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Walton County (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Walton County based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sarah | 9 | $594,466 | 242 | 4.98/5.0 |
| Panhandle | 14 | $379,932 | 23 | 1.41/5.0 |
| Stay At Thirty A Vacation Rent | 2 | $306,397 | 12 | 4.43/5.0 |
| Andrea | 3 | $187,591 | 131 | 4.91/5.0 |
| Host #295846892 | 3 | $141,914 | 0 | 0.00/5.0 |
| 30A Beach Girls By AvantStay | 3 | $136,751 | 9 | 3.33/5.0 |
| Coastal Dreamin | 4 | $123,396 | 39 | 4.61/5.0 |
| BeachesOf30a | 1 | $99,004 | 8 | 4.88/5.0 |
| Host #265577080 | 1 | $89,980 | 5 | 4.80/5.0 |
| Brandy | 1 | $89,705 | 57 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Walton County.
Dive Deeper: Advanced Walton County STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Walton County. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWalton County Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Walton County
- The Walton County Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 90 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Walton County, House properties are the most common (86.7%), reflecting the local real estate landscape.
- Houses represent a significant 86.7% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 1.1%) offer potential for unique stay experiences.
Walton County Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Walton County
- The dominant room capacity in Walton County is 3 bedrooms listings, making up 45.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 66.7% of the active Airbnb listings in Walton County, indicating a high concentration in these sizes.
- A significant 77.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Walton County.
Walton County Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Walton County
- The most common guest capacity trend in Walton County vacation rentals is listings accommodating 8+ guests (68.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Walton County STR market, accounting for 84.5% of listings.
- 90.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Walton County.
- On average, properties in Walton County are equipped to host 7.3 guests.
Walton County Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Walton County
- The most common availability pattern in Walton County falls within the 271-366 days range, representing 57.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Walton County (48.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Walton County Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
6% of total
2 Nights
8 listings
9.5% of total
3 Nights
25 listings
29.8% of total
4-6 Nights
6 listings
7.1% of total
7-29 Nights
1 listings
1.2% of total
30+ Nights
39 listings
46.4% of total
Key Insights
- The most prevalent minimum stay requirement in Walton County is 30+ Nights, adopted by 46.4% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (15.5%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (46.4%) caters to monthly stays (30+ nights) in Walton County, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 46.4% of Walton County hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 46.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Walton County.
Walton County Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
3.6% of total
Super Strict 30 Days
4 listings
7.1% of total
Flexible
2 listings
3.6% of total
Moderate
4 listings
7.1% of total
Firm
11 listings
19.6% of total
Strict
33 listings
58.9% of total
Cancellation Policy Insights for Walton County
- The prevailing Airbnb cancellation policy trend in Walton County is Strict, used by 58.9% of listings.
- A majority (78.5%) of hosts in Walton County utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 58.9% market standard in Walton County.
- With 58.9% using Strict terms, this is a viable option in Walton County, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Walton County.
Walton County STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Walton County
- The overall average booking lead time for vacation rentals in Walton County is 50 days.
- Guests book furthest in advance for stays during April (average 85 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 47 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (74 days avg.) sees the longest lead times, while Winter (57 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Walton County.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 85 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these Walton County averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Walton County (2025)
Amenity Prevalence
Amenity Insights for Walton County
- Essential amenities in Walton County that guests expect include: Kitchen, Air conditioning, TV, Washer, Smoke alarm, Wifi, Hot water, Heating, Coffee maker, Microwave. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Walton County: Kitchen, Air conditioning, TV, Washer, Smoke alarm, Wifi, Hot water, Heating, Coffee maker, Microwave.
- Prioritize adding missing essentials: Washer, Smoke alarm, Wifi, Hot water, Heating, Coffee maker, Microwave.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Walton County to stay competitive.
Walton County Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Walton County
- The typical guest profile for Airbnb in Walton County consists of primarily domestic travelers (98%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.2% of guests.
- Key international markets include United States (98.2%) and Canada (0.9%).
- Top languages spoken are English (79%) followed by Spanish (14.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Atlanta and Dallas.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Walton County Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Seaside | 573 | $5,021 | $671.62 | 34% |
| Alys Beach | 439 | $5,007 | $578.72 | 37% |
| Inlet Beach | 70 | $4,987 | $460.71 | 40% |
| Seacrest Beach | 357 | $4,820 | $516.77 | 38% |
| Rosemary Beach | 517 | $4,381 | $546.77 | 36% |
| Watersound | 83 | $4,268 | $395.68 | 39% |
| Gulf County | 10 | $4,188 | $406.73 | 36% |
| Santa Rosa Beach | 2,727 | $3,917 | $439.95 | 38% |
| Cape San Blas | 84 | $3,714 | $463.96 | 35% |
| Port St. Joe | 564 | $3,684 | $430.55 | 36% |