Villas Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Florida, United States
Is Airbnb profitable in Villas in 2025? Explore comprehensive Airbnb analytics for Villas, Florida, United States to uncover income potential. This 2025 STR market report for Villas, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 72 active listings.
Whether you're considering an Airbnb investment in Villas, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Villas Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Villas Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Villas (2025)
Understanding the monthly revenue variations for Airbnb listings in Villas is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Villas is typically February, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Villas across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,345+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,129 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,525 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $663, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Villas
Villas Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Villas STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Villas:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Villas
Average Daily Rate (ADR) Airbnb Trends in Villas (2025)
Effective short term rental pricing strategy in Villas involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Villas typically peaks in April and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $314+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $187 or more.
- Typical properties (Median) charge around $123 per night.
- Entry-level properties (Bottom 25%) earn around $84 per night.
Average Daily Rate (ADR) Trend by Month in Villas
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Airbnb Seasonality Analysis & Trends in Villas (2025)
Peak Season (February, March, January)
- Revenue averages $3,069 per month
- Occupancy rates average 51.3%
- Daily rates average $174
Shoulder Season
- Revenue averages $2,068 per month
- Occupancy maintains around 36.4%
- Daily rates hold near $169
Low Season (August, September, November)
- Revenue drops to average $1,627 per month
- Occupancy decreases to average 35.2%
- Daily rates adjust to average $160
Seasonality Insights for Villas
- The Airbnb seasonality in Villas shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Villas's highest earning potential, with monthly revenues capable of climbing to $3,415, occupancy reaching a high of 55.1%, and ADRs peaking at $184.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,382, occupancy could drop to 30.3%, and ADRs may adjust down to $155.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Villas.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Villas seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Villas (2025)
Exploring the top neighborhoods for short-term rentals in Villas? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Vero Beach | A family-friendly destination with beautiful beaches and a relaxed atmosphere. It attracts tourists for its stunning coastline and outdoor activities. | Vero Beach Museum of Art, Myakka River State Park, South Beach Park, McKee Botanical Garden, Riverside Park |
| Fort Pierce | Known for its historic downtown and vibrant arts scene, Fort Pierce is a great spot for visitors looking for a less commercial beach experience while still enjoying the ocean. | Fort Pierce Inlet State Park, National Navy UDT-SEAL Museum, Downtown Fort Pierce, Sunrise Theatre, St. Lucie County Aquarium |
| Sebastian | A charming small town with access to nature and the Indian River Lagoon, Sebastian attracts those looking for fishing, birdwatching, and a relaxed lifestyle. | Sebastian Inlet State Park, Pelican Island National Wildlife Refuge, Sebastian River, Riverview Park, local seafood restaurants |
| Port St. Lucie | A growing city with a variety of shopping and dining options, it's appealing for families and business travelers needing access to nearby attractions and highways. | St. Lucie West Centennial Park, Port St. Lucie Botanical Gardens, Tradition Field, Savannas Preserve State Park, Riverwalk |
| Hutchinson Island | A barrier island known for its pristine beaches and outdoor recreational opportunities, ideal for those seeking relaxation and water activities. | Hutchinson Island Beach, Savannas Preserve State Park, House of Refuge Museum, Stuart Beach, Water activities like jet skiing and paddleboarding |
| Stuart | Often referred to as the 'Sailfish Capital of the World', Stuart is known for its water activities and charming historic downtown, attracting boating and fishing enthusiasts. | Sailfish Marina, Stuart Historic District, Florida Oceanographic Coastal Center, Stuart Beach, Pineapple Park |
| Jensen Beach | A peaceful coastal town with lovely beaches and a welcoming community, making it a great choice for family-friendly vacations and weekend getaways. | Jensen Beach Park, Indian RiverSide Park, Treasure Coast Seabr eezers, Molly's House, local shops and cafes |
| Martin County | Known for its natural beauty and outdoor activities like fishing and hiking, ideal for those looking to reconnect with nature while enjoying a laid-back lifestyle. | Hiking trails, Beaches, Local Farmer's Markets, Kayaking spots, wildlife watching areas |
Understanding Airbnb License Requirements & STR Laws in Villas (2025)
While Villas, Florida, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Villas to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Villas (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Villasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Blue Beach Bungalow
Entire Place • 3 bedrooms
Beautiful pool house - 4 beds - sleeps 8
Entire Place • 4 bedrooms
Remodeled Home clean, quiet, close to everything
Entire Place • 3 bedrooms
Entire Centrally Located Beautiful Pool Home
Entire Place • 4 bedrooms
Ft. Myers Retreat, Pool, Families, Golf, Baseball
Entire Place • 4 bedrooms
New Listing Discount 3/2 w/pool
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Villas (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Villas based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nory | 2 | $104,526 | 351 | 4.96/5.0 |
| Mandy | 4 | $94,290 | 148 | 4.99/5.0 |
| Andy | 1 | $83,400 | 149 | 4.85/5.0 |
| RoomPicks | 5 | $72,163 | 47 | 1.95/5.0 |
| Lucas | 1 | $71,804 | 119 | 4.90/5.0 |
| George | 4 | $65,104 | 80 | 3.75/5.0 |
| Alla | 1 | $52,063 | 68 | 4.79/5.0 |
| Evolve | 2 | $43,588 | 52 | 4.63/5.0 |
| Maria | 1 | $42,450 | 18 | 4.89/5.0 |
| Robert | 1 | $32,762 | 10 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Villas.
Dive Deeper: Advanced Villas STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Villas. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVillas Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Villas
- The Villas Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.2% of the 72 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Villas, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, others (combined 4.2%) offer potential for unique stay experiences.
Villas Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Villas
- The dominant room capacity in Villas is 2 bedrooms listings, making up 30.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 55.6% of the active Airbnb listings in Villas, indicating a high concentration in these sizes.
- A significant 31.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Villas.
Villas Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Villas
- The most common guest capacity trend in Villas vacation rentals is listings accommodating 4 guests (30.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Villas STR market, accounting for 51.4% of listings.
- 34.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Villas.
- On average, properties in Villas are equipped to host 4.0 guests.
Villas Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Villas
- The most common availability pattern in Villas falls within the 271-366 days range, representing 56.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Villas (37.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Villas Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
27.3% of total
2 Nights
12 listings
18.2% of total
3 Nights
7 listings
10.6% of total
4-6 Nights
2 listings
3% of total
7-29 Nights
13 listings
19.7% of total
30+ Nights
14 listings
21.2% of total
Key Insights
- The most prevalent minimum stay requirement in Villas is 1 Night, adopted by 27.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (21.2%) caters to monthly stays (30+ nights) in Villas, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 27.3% of Villas hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 21.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Villas.
Villas Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
13.3% of total
Moderate
17 listings
28.3% of total
Firm
8 listings
13.3% of total
Strict
27 listings
45% of total
Cancellation Policy Insights for Villas
- The prevailing Airbnb cancellation policy trend in Villas is Strict, used by 45% of listings.
- A majority (58.3%) of hosts in Villas utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 45% market standard in Villas.
- With 45% using Strict terms, this is a viable option in Villas, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Villas.
Villas STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Villas
- The overall average booking lead time for vacation rentals in Villas is 52 days.
- Guests book furthest in advance for stays during February (average 116 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (96 days avg.) sees the longest lead times, while Summer (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Villas.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 116 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 96 days) to capture early planners.
- Monitor your own booking lead times against these Villas averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Villas (2025)
Amenity Prevalence
Amenity Insights for Villas
- Essential amenities in Villas that guests expect include: Wifi, Air conditioning, TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Heating, Microwave are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Villas: Wifi, Air conditioning, TV, Kitchen.
- Prioritize adding missing essentials: TV, Kitchen.
- Consider adding popular differentiators like Hot water or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Villas to stay competitive.
Villas Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Villas
- The typical guest profile for Airbnb in Villas consists of primarily domestic travelers (93%), often arriving from nearby Miami, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.7% of guests.
- Key international markets include United States (92.7%) and Switzerland (1.5%).
- Top languages spoken are English (65.5%) followed by Spanish (18.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Miami and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Villas Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sailfish Point | 21 | $21,390 | $1469.53 | 61% |
| Bal Harbour Village | 34 | $10,239 | $815.40 | 41% |
| Lake Clarke Shores | 28 | $6,493 | $448.22 | 50% |
| North Bay Village | 110 | $5,989 | $519.58 | 47% |
| Anna Maria island | 602 | $5,813 | $699.62 | 41% |
| Pinecrest | 12 | $5,369 | $626.95 | 45% |
| Lighthouse Point | 79 | $5,115 | $410.38 | 47% |
| Boca Grande | 39 | $5,107 | $642.49 | 40% |
| Cutler Bay | 69 | $4,680 | $288.60 | 53% |
| Captiva | 262 | $4,629 | $702.25 | 34% |