The Villages Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Florida, United States
Is Airbnb profitable in The Villages in 2025? Explore comprehensive Airbnb analytics for The Villages, Florida, United States to uncover income potential. This 2025 STR market report for The Villages, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 706 active listings.
Whether you're considering an Airbnb investment in The Villages, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the The Villages Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key The Villages Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in The Villages (2025)
Understanding the monthly revenue variations for Airbnb listings in The Villages is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in The Villages is typically February, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in The Villages across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,520+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,384 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,247 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,106, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in The Villages
The Villages Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the The Villages STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in The Villages:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in The Villages
Average Daily Rate (ADR) Airbnb Trends in The Villages (2025)
Effective short term rental pricing strategy in The Villages involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in The Villages typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $209+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $170 or more.
- Typical properties (Median) charge around $136 per night.
- Entry-level properties (Bottom 25%) earn around $108 per night.
Average Daily Rate (ADR) Trend by Month in The Villages
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Airbnb Seasonality Analysis & Trends in The Villages (2025)
Peak Season (February, January, March)
- Revenue averages $3,533 per month
- Occupancy rates average 61.2%
- Daily rates average $164
Shoulder Season
- Revenue averages $2,313 per month
- Occupancy maintains around 46.0%
- Daily rates hold near $144
Low Season (July, August, September)
- Revenue drops to average $1,608 per month
- Occupancy decreases to average 40.8%
- Daily rates adjust to average $136
Seasonality Insights for The Villages
- The Airbnb seasonality in The Villages shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases The Villages's highest earning potential, with monthly revenues capable of climbing to $3,847, occupancy reaching a high of 69.2%, and ADRs peaking at $166.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,475, occupancy could drop to 38.8%, and ADRs may adjust down to $134.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in The Villages.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these The Villages seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in The Villages (2025)
Exploring the top neighborhoods for short-term rentals in The Villages? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Sumter Landing | The vibrant town square in The Villages featuring shops, restaurants, and entertainment options. It attracts visitors looking for a lively atmosphere and access to amenities. | Lake Sumter Landing Market Square, The Village of Lake Sumter Landing, The Barnstorm Theater, The Waterfront, Live music venues |
| Spanish Springs Town Square | A charming and scenic tourist area that embodies the spirit of The Villages. Known for its picturesque setting, dining, and shopping options. | Spanish Springs Town Square, The Village of Spanish Springs, Restaurants and cafes, Shopping outlets, Live entertainment |
| Brownwood Paddock Square | A newer town square offering modern amenities and a variety of entertainment options. It attracts guests interested in a contemporary and engaging atmosphere. | Brownwood Paddock Square, Live music events, Wineries and breweries, Restaurants and bars, Shops and boutiques |
| The Villages Golf and Country Club | A popular area known for its golf courses and country club atmosphere. Ideal for golf enthusiasts looking for a relaxing getaway. | Golf courses, Country club facilities, Dining options, Social events, Scenic views |
| Northeast Lake County | A quieter area near The Villages, suitable for those seeking a peaceful retreat while still being close to the city’s amenities. | Lake Louise, Picnic areas, Walking trails, Scenic parks, Local events |
| The Village of Belvedere | An upscale area within The Villages known for its beautiful homes and proximity to recreation. It attracts families and retirees. | Community centers, Parks and recreational areas, Access to amenities, Local events and activities |
| The Village of Duval | Recognized for its picturesque setting and community feel, making it appealing to families and retirees looking for a permanent residence. | Community parks, Social clubs, Access to shopping and dining, Recreational facilities, Neighborhood events |
| The Village of Hadley | A neighborhood that offers a quiet lifestyle with access to the village's amenities. Great for visitors looking for a serene escape. | Community amenities, Nature trails, Parks, Shopping nearby, Quiet residential environment |
Understanding Airbnb License Requirements & STR Laws in The Villages (2025)
While The Villages, Florida, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for The Villages to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in The Villages (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in The Villagesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Home with heated private Pool & Hottub Vida Surena
Entire Place • 2 bedrooms
The Coconut Courtyard-Private Pool-Modern-Clean
Entire Place • 3 bedrooms
Perfect home-families/friends in The Villages, FL!
Entire Place • 3 bedrooms
FREE Golf Cart + Fabulous Location + Classy Decor!
Entire Place • 3 bedrooms
Fenney Waterview Retreat w/Pool in The Villages
Entire Place • 3 bedrooms
Designer Home close to Brownwood over 110 pools!
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in The Villages (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in The Villages based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Village | 31 | $634,677 | 295 | 3.88/5.0 |
| Evolve | 32 | $371,486 | 347 | 3.71/5.0 |
| Tayana | 14 | $339,789 | 441 | 4.97/5.0 |
| Host #59892826 | 95 | $313,741 | 3 | 0.00/5.0 |
| Steve And Debbie | 13 | $293,935 | 181 | 4.47/5.0 |
| David | 8 | $191,631 | 30 | 3.08/5.0 |
| Pamela | 4 | $161,434 | 337 | 4.96/5.0 |
| Kristina | 3 | $153,921 | 213 | 4.95/5.0 |
| Host #186952542 | 22 | $124,456 | 35 | 1.11/5.0 |
| Dena | 4 | $122,032 | 358 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in The Villages.
Dive Deeper: Advanced The Villages STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for The Villages. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsThe Villages Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for The Villages
- The The Villages Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.6% of the 706 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in The Villages, House properties are the most common (98.6%), reflecting the local real estate landscape.
- Houses represent a significant 98.6% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, apartment/condo (combined 1.3%) offer potential for unique stay experiences.
The Villages Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for The Villages
- The dominant room capacity in The Villages is 2 bedrooms listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 92.2% of the active Airbnb listings in The Villages, indicating a high concentration in these sizes.
- A significant 42.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in The Villages.
The Villages Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for The Villages
- The most common guest capacity trend in The Villages vacation rentals is listings accommodating 4 guests (43.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the The Villages STR market, accounting for 82.9% of listings.
- 43.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in The Villages.
- On average, properties in The Villages are equipped to host 4.7 guests.
The Villages Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for The Villages
- The most common availability pattern in The Villages falls within the 271-366 days range, representing 49.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in The Villages (26.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
The Villages Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
92 listings
13.9% of total
2 Nights
66 listings
10% of total
3 Nights
86 listings
13% of total
4-6 Nights
94 listings
14.2% of total
7-29 Nights
216 listings
32.6% of total
30+ Nights
109 listings
16.4% of total
Key Insights
- The most prevalent minimum stay requirement in The Villages is 7-29 Nights, adopted by 32.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (16.4%) caters to monthly stays (30+ nights) in The Villages, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 7-29 Nights minimum stay, as 32.6% of The Villages hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 16.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in The Villages.
The Villages Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
0.4% of total
Flexible
56 listings
11.2% of total
Moderate
61 listings
12.2% of total
Firm
186 listings
37.1% of total
Strict
196 listings
39.1% of total
Cancellation Policy Insights for The Villages
- The prevailing Airbnb cancellation policy trend in The Villages is Strict, used by 39.1% of listings.
- A majority (76.2%) of hosts in The Villages utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 39.1% market standard in The Villages.
- With 39.1% using Strict terms, this is a viable option in The Villages, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in The Villages.
The Villages STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for The Villages
- The overall average booking lead time for vacation rentals in The Villages is 78 days.
- Guests book furthest in advance for stays during February (average 152 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (117 days avg.) sees the longest lead times, while Summer (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (78 days) as a baseline for your pricing and availability strategy in The Villages.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 152 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 117 days) to capture early planners.
- Monitor your own booking lead times against these The Villages averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in The Villages (2025)
Amenity Prevalence
Amenity Insights for The Villages
- Essential amenities in The Villages that guests expect include: Air conditioning, Wifi, Smoke alarm, TV, Washer, Kitchen, Free parking on premises, Dryer, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for The Villages: Air conditioning, Wifi, Smoke alarm, TV, Washer, Kitchen, Free parking on premises, Dryer, Heating.
- Prioritize adding missing essentials: Smoke alarm, TV, Washer, Kitchen, Free parking on premises, Dryer, Heating.
- Consider adding popular differentiators like Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in The Villages to stay competitive.
The Villages Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for The Villages
- The typical guest profile for Airbnb in The Villages consists of primarily domestic travelers (95%), often arriving from nearby The Villages, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.5% of guests.
- Key international markets include United States (94.5%) and Canada (1.9%).
- Top languages spoken are English (79.8%) followed by Spanish (11.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from The Villages and Tampa.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the The Villages Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sailfish Point | 21 | $21,390 | $1469.53 | 61% |
| Reunion | 11 | $7,012 | $541.35 | 44% |
| Anna Maria island | 602 | $5,813 | $699.62 | 41% |
| Thonotosassa | 14 | $5,393 | $332.81 | 51% |
| Vilano Beach | 141 | $5,234 | $401.84 | 46% |
| St. Augustine Beach | 10 | $4,981 | $378.65 | 43% |
| Melbourne Beach | 221 | $4,864 | $415.14 | 42% |
| Indian Rocks Beach | 860 | $4,471 | $363.85 | 47% |
| Siesta Key | 1,110 | $4,041 | $450.55 | 43% |
| Seminole | 497 | $3,889 | $269.37 | 54% |