Airbnb Market Analytics, Statistics and Data in The Villages, Florida, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in The Villages? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in The Villages:
How much do Airbnb hosts make on average per month in The Villages?
The short-term rental market in The Villages shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,122 per month
- Strong performing properties (top 25%) make $3,138 or more
- Best-in-class properties (top 10%) achieve $4,178+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,093
Revenue Variations by Month
Occupancy Rates Throughout the Year in The Villages
The market in The Villages shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 46% occupancy rates
- Strong performing properties (top 25%) achieve 74% or higher
- Best-in-class properties (top 10%) reach 89%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in The Villages
Daily rates in The Villages vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $128 per night
- Strong performing properties (top 25%) secure $161 or more
- Best-in-class properties (top 10%) pull in $200+ per night
- Entry-level properties (bottom 25%) earn around $102
Daily Rate Variations by Month
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Seasonality patterns in The Villages
Peak Season (March, February, January)
- Revenue peaks at $3377.14 per month
- Occupancy rates reach 63.64%
- Daily rates average $158.00
Shoulder Season
- Revenue averages $2279.85 per month
- Occupancy maintains 47.89%
- Daily rates hold at $139.37
Low Season (July, September, August)
- Revenue drops to $1445.40 per month
- Occupancy decreases to 38.58%
- Daily rates adjust to $130.54
Is it still profitable to do Airbnb in The Villages in 2025?
Yes! The Villages demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 48% and solid monthly revenue averaging $2280 and As a mature market with 703 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in The Villages
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Lake Sumter Landing | A vibrant town square with shops, restaurants, and live entertainment. Popular for its scenic waterfront and community events, making it attractive to visitors looking for a lively atmosphere. | Lake Sumter Landing Market Square, Lakeside Restaurant, The Village Store, Boat Rentals, Entertainment Stage |
| Spanish Springs Town Square | Known for its charming Spanish architecture and plazas, this area hosts numerous events and activities, making it a favorite among both guests and locals. | Spanish Springs Town Square, Coyote's Den, The Book Nook, Sharon L. Morse Performing Arts Center, Friday Night Market |
| Hibiscus Recreation Center | A hub of leisure and fitness activities, this center offers great amenities and proximity to various social clubs, attracting those interested in an active retirement lifestyle. | Hibiscus Pool, Fitness Center, Arts and Crafts Studio, Game Room, Social Clubs |
| Savannah Center | A large recreational venue that hosts events, dances, and activities. It draws visitors interested in community engagement and entertainment. | Savannah Center Events, Dance Floors, Theater, Ballrooms, Meeting Rooms |
| The Villages Polo Club | A unique attraction offering polo matches and social gatherings. Ideal for guests looking for upscale leisure activities and a social atmosphere. | Polo Matches, Dining Options, Social Events, Farmers Market, Equestrian Activities |
| Eisenhower Regional Recreation Center | A popular recreation complex with a variety of facilities and activities, perfect for those who want to engage in community activities during their stay. | Eisenhower Recreation Center, Swimming Pool, Tennis Courts, Library, Game Rooms |
| Lakeside Landing | A scenic area with waterfront views and hotels, appealing to visitors looking for relaxation and scenic walks by the water. | Waterfront Boardwalk, Fishing Spots, Walking Trails, Parks, Picnic Areas |
| Bacall Recreation Center | Known for its friendly atmosphere and varied amenities, it is popular among those looking for a relaxed community vibe with plenty of recreational options. | Bacall Pool, Arts and Crafts, Game Rooms, Fitness Classes, Social Events |
Do you need a license for Airbnb in The Villages?
We recommend checking directly with The Villages's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in The Villages
Home with heated private Pool & Hottub Vida Surena
Entire Place • 2 bedrooms
FREE Golf Cart + Fabulous Location + Classy Decor!
Entire Place • 3 bedrooms
The Coconut Courtyard-Private Pool-Modern-Clean
Entire Place • 3 bedrooms
Fenney Waterview Retreat w/Pool in The Villages
Entire Place • 3 bedrooms
Perfect home-families/friends in The Villages, FL!
Entire Place • 3 bedrooms
New, private pool getaway in The Villages, FL
Entire Place • 3 bedrooms
Top Performing Professional Hosts in The Villages
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Village | 33 | $581,281 | 305 | 3.94/5.0 |
| Evolve | 32 | $433,389 | 347 | 3.71/5.0 |
| Tayana | 16 | $396,640 | 511 | 4.97/5.0 |
| 59892826 | 90 | $301,914 | 3 | 0.00/5.0 |
| Steve And Debbie | 12 | $289,217 | 178 | 4.43/5.0 |
| David | 9 | $173,150 | 32 | 2.73/5.0 |
| Pamela | 4 | $167,549 | 337 | 4.96/5.0 |
| 186952542 | 22 | $164,591 | 41 | 1.53/5.0 |
| Kristina | 3 | $144,374 | 213 | 4.95/5.0 |
| Dena | 4 | $131,106 | 358 | 4.91/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in The Villages
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (94.5%), with house and others properties comprising 99.5% of inventory
- Untapped potential in others, boutique & hotels, apartment & condo segments (1.4% combined)
Room Capacity Distribution
Analysis of 703 properties in The Villages shows that 2 bedrooms properties are most prevalent, making up 50.1% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 92.0% of all listings.
Key Insights
- Most common: 2 bedrooms (50.1%)
- Least common: 4 bedrooms (0.6%)
- Market concentration: 92.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 703 properties in The Villages reveals that 4 guests properties dominate the market, representing 44% of all listings. The average property accommodates 4.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 83.5% of the market.
Key Insights
- Most common capacity: 4 guests (44% of market)
- Least common capacity: 7 guests (0.6% of market)
- Average guest capacity: 4.7 guests per property
- Market concentration: 83.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 703 properties in The Villages, the most common availability pattern is 271-366 days (45.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (29.2% of properties).
Key Insights
- Most common availability window: 271-366 days (45.4%)
- Most common booking duration: 91-180 days (29.2%)
- Properties with high availability (180+ days): 74.4%
- Properties with long-term bookings (180+ days): 27.3%
Minimum Stay Distributions
1 Night
93 listings
14.2% of total
2 Nights
77 listings
11.8% of total
3 Nights
112 listings
17.2% of total
4-6 Nights
110 listings
16.8% of total
7-29 Nights
186 listings
28.5% of total
30+ Nights
75 listings
11.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 26.0%
- Mid-length stays (4-6 nights) represent 16.8% of listings
- Monthly+ stays (11.5%) suggest a stable extended-stay market
- High market flexibility with 43.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
2 listings
0.4% of total
Flexible
56 listings
11.2% of total
Moderate
60 listings
12% of total
Firm
186 listings
37.1% of total
Strict
197 listings
39.3% of total
Key Insights
- Strict is the preferred policy at 39.3% of listings
- Stricter policies (Firm & Strict) dominate at 76.4% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.4% of listings
Recommendations
- The market supports stricter policies, with 76.4% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Mar, Feb, averaging 124 days
- Shortest booking windows are in Jul, Sep, Aug, averaging 42 days
- Winter shows the longest average booking window at 106 days, while Summer has the shortest at 44 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 106 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Aug when lead times are shortest
Popular Airbnb Amenities in The Villages
Every property in The Villages comes standard with Air conditioning, and Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 94.7% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.9%) and United Kingdom (0.7%)
- English is the top language at 82.8%, followed by Spanish (11.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 11.5%
Recommendations
- Target marketing campaigns for The Villages and Tampa markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding The Villages. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Sailfish Point | 20 | $22,015 | $1319.36 | 63% |
| Reunion | 11 | $8,436 | $555.22 | 48% |
| Anna Maria island | 615 | $6,313 | $698.78 | 42% |
| Thonotosassa | 14 | $5,659 | $330.77 | 50% |
| Vilano Beach | 140 | $5,482 | $394.11 | 47% |
| Melbourne Beach | 227 | $5,145 | $400.40 | 44% |
| St. Augustine Beach | 10 | $4,965 | $370.78 | 44% |
| Indian Rocks Beach | 869 | $4,890 | $354.76 | 49% |
| Siesta Key | 1,147 | $4,189 | $426.73 | 43% |
| Kenneth City | 17 | $4,019 | $236.51 | 51% |
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