Tallahassee Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Florida, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Tallahassee in 2025? Explore comprehensive Airbnb analytics for Tallahassee, Florida, United States to uncover income potential. This 2025 STR market report for Tallahassee, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 979 active listings.

Whether you're considering an Airbnb investment in Tallahassee, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tallahassee Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Tallahassee Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$206
The average rental revenue earned for an occupied room per day in Tallahassee.
Occupancy Rate(?)
39.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$23,301
Typical annual income for an Airbnb listing in Tallahassee. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
21.9%
Strong growth (21.9%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Tallahassee.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Tallahassee.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
979
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Tallahassee (2025)

Understanding the monthly revenue variations for Airbnb listings in Tallahassee is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tallahassee is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tallahassee across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,826+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,537 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,923 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $877, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Tallahassee

Tallahassee Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Tallahassee STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tallahassee:

  • Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 39%.
  • Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Tallahassee

Average Daily Rate (ADR) Airbnb Trends in Tallahassee (2025)

Effective short term rental pricing strategy in Tallahassee involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tallahassee typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $381+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $242 or more.
  • Typical properties (Median) charge around $153 per night.
  • Entry-level properties (Bottom 25%) earn around $94 per night.

Average Daily Rate (ADR) Trend by Month in Tallahassee

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Airbnb Seasonality Analysis & Trends in Tallahassee (2025)

Peak Season (May, April, June)
  • Revenue averages $3,276 per month
  • Occupancy rates average 39.7%
  • Daily rates average $186
Shoulder Season
  • Revenue averages $2,645 per month
  • Occupancy maintains around 43.8%
  • Daily rates hold near $205
Low Season (January, February, September)
  • Revenue drops to average $2,175 per month
  • Occupancy decreases to average 41.9%
  • Daily rates adjust to average $203

Seasonality Insights for Tallahassee

  • The Airbnb seasonality in Tallahassee shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Tallahassee's highest earning potential, with monthly revenues capable of climbing to $3,410, occupancy reaching a high of 50.0%, and ADRs peaking at $235.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,116, occupancy could drop to 36.4%, and ADRs may adjust down to $185.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tallahassee.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Tallahassee seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Tallahassee (2025)

Exploring the top neighborhoods for short-term rentals in Tallahassee? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Tallahassee
The heart of the city, with a vibrant atmosphere. It is close to popular restaurants, shops, and historic sites, making it a popular destination for both business and leisure travelers.
Florida State Capitol, Cascades Park, Museum of Florida History, Tallahassee Downtown Market, Knight Creative Communities Institute
Florida State University Campus
A prime location for visitors to FSU events, this area is bustling with students and activities, making it popular for short-term rentals during the academic year and sporting events.
Doak Campbell Stadium, FSU Museum of Fine Arts, The Century Tower, Leon County Civic Center, FSU College of Law
Lake Ella
A picturesque park area known for its scenic lake, walking trails, and surrounding cafes. It attracts nature lovers and families looking for a peaceful getaway.
Lake Ella Park, Brewery & Local Shops, Walking and biking paths, Picnic areas, Cafes and restaurants along the lake
Midtown
A lively neighborhood filled with restaurants, shops, and nightlife options. This area is popular with young professionals and families looking for a dynamic atmosphere.
Midtown Shopping District, Popular local restaurants, Cultural events and festivals, Cascades Park, Tallahassee Beer Festival
The Cascades
This area offers access to beautiful parks and is ideal for outdoor enthusiasts. It features a mix of residential and commercial spaces, making it attractive for various types of guests.
Cascades Park, Water features and trails, Scenic walking paths, Historical monuments, Outdoor concerts and events
The Southside
A growing area that reflects the diversity and culture of Tallahassee. It's becoming increasingly popular for visitors who wish to explore local neighborhoods and culture.
Monticello Drive Restaurants, Community parks, Florida A&M University, Local art galleries, Shopping and dining options
Killearn Estates
A family-friendly suburban neighborhood with good schools and parks, attractive for families visiting the area for longer stays or vacation.
Killearn Lakes Regional Park, Homes with spacious yards, Local schools and playgrounds, Nearby shopping centers, Quiet, residential atmosphere
Northwest Tallahassee
A suburban area known for its spacious homes and close-knit community. This area is perfect for those looking for a peaceful, family-oriented environment.
Local parks and recreation, Schools and community centers, Outdoor activities, Shopping areas, Quiet neighborhoods

Understanding Airbnb License Requirements & STR Laws in Tallahassee (2025)

While Tallahassee, Florida, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tallahassee to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 0% licensed listings)

Top Performing Airbnb Properties in Tallahassee (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Tallahasseebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Exquisite Huge Lakehouse 3 miles to FSU & downtown

Exquisite Huge Lakehouse 3 miles to FSU & downtown

Entire Place • 5 bedrooms

$159,737
Revenue
29.4%
Occupancy
$950.45
Daily Rate
Sienna Lee Gardens: A Beautifully Renovated Home

Sienna Lee Gardens: A Beautifully Renovated Home

Entire Place • 4 bedrooms

$150,287
Revenue
56.2%
Occupancy
$726.29
Daily Rate
Magnolia Manor Estate with Heated Indoor Pool

Magnolia Manor Estate with Heated Indoor Pool

Entire Place • 5 bedrooms

$149,764
Revenue
52.4%
Occupancy
$783.93
Daily Rate
Groups-Hot Tub -Pool- Dogs-Private-4 Baths

Groups-Hot Tub -Pool- Dogs-Private-4 Baths

Entire Place • 4 bedrooms

$149,133
Revenue
69.8%
Occupancy
$551.55
Daily Rate
Midtown, family friendly and spacious!

Midtown, family friendly and spacious!

Entire Place • 5 bedrooms

$145,204
Revenue
53.2%
Occupancy
$890.73
Daily Rate
Walk to Midtown - Close to FSU! 3 Bed/ 2 Bath

Walk to Midtown - Close to FSU! 3 Bed/ 2 Bath

Entire Place • 3 bedrooms

$142,866
Revenue
57.8%
Occupancy
$529.92
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Tallahassee (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Tallahassee based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Rorry11$609,90511284.98/5.0
Patrick11$445,8066404.74/5.0
Amber6$425,3094304.85/5.0
Shady Timbers LLC7$375,4447474.91/5.0
Richard3$333,7342615.00/5.0
LauraLee23$333,23118684.72/5.0
Evolve16$327,1062784.75/5.0
Jami6$279,6912324.84/5.0
Winry4$250,258693.70/5.0
Steve8$243,2272224.83/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tallahassee.

Dive Deeper: Advanced Tallahassee STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tallahassee. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Tallahassee Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Tallahassee

  • The Tallahassee Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.8% of the 979 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Tallahassee, House properties are the most common (70.8%), reflecting the local real estate landscape.
  • Houses represent a significant 70.8% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, others, outdoor/unique, unique stays (combined 10.7%) offer potential for unique stay experiences.

Tallahassee Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Tallahassee

  • The dominant room capacity in Tallahassee is 3 bedrooms listings, making up 28% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 2 bedrooms properties represent 55.7% of the active Airbnb listings in Tallahassee, indicating a high concentration in these sizes.
  • A significant 40.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tallahassee.

Tallahassee Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Tallahassee

  • The most common guest capacity trend in Tallahassee vacation rentals is listings accommodating 8+ guests (21.9%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Tallahassee STR market, accounting for 42.0% of listings.
  • 45.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tallahassee.
  • On average, properties in Tallahassee are equipped to host 4.7 guests.

Tallahassee Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Tallahassee

  • The most common availability pattern in Tallahassee falls within the 271-366 days range, representing 40.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 72.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Tallahassee (33.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 27.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Tallahassee Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (34.4%)

1 Night

311 listings

34.4% of total

2 Nights (44%)

2 Nights

397 listings

44% of total

3 Nights (5%)

3 Nights

45 listings

5% of total

4-6 Nights (3%)

4-6 Nights

27 listings

3% of total

7-29 Nights (4.5%)

7-29 Nights

41 listings

4.5% of total

30+ Nights (9.1%)

30+ Nights

82 listings

9.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Tallahassee is 2 Nights, adopted by 44% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (78.4%) of the Tallahassee Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 44% of Tallahassee hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 9.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tallahassee.

Tallahassee Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

3 listings

0.4% of total

Flexible (18.7%)

Flexible

159 listings

18.7% of total

Moderate (29.8%)

Moderate

254 listings

29.8% of total

Firm (24.1%)

Firm

205 listings

24.1% of total

Strict (27.1%)

Strict

231 listings

27.1% of total

Cancellation Policy Insights for Tallahassee

  • The prevailing Airbnb cancellation policy trend in Tallahassee is Moderate, used by 29.8% of listings.
  • A majority (51.2%) of hosts in Tallahassee utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 29.8% market standard in Tallahassee.
  • Regularly review your cancellation policy against competitors and market demand shifts in Tallahassee.

Tallahassee STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Tallahassee

  • The overall average booking lead time for vacation rentals in Tallahassee is 47 days.
  • Guests book furthest in advance for stays during May (average 81 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 30 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (62 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Tallahassee.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 81 days out to capitalize on advance planning.
  • Target marketing efforts for the Fall season well in advance (at least 62 days) to capture early planners.
  • Monitor your own booking lead times against these Tallahassee averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Tallahassee (2025)

Amenity Prevalence

Amenity Insights for Tallahassee

  • Essential amenities in Tallahassee that guests expect include: Wifi, Air conditioning, TV, Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Kitchen, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Tallahassee: Wifi, Air conditioning, TV, Free parking on premises, Smoke alarm.
  • Prioritize adding missing essentials: Wifi, Air conditioning, TV, Free parking on premises, Smoke alarm.
  • Consider adding popular differentiators like Kitchen or Heating to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Tallahassee to stay competitive.

Tallahassee Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Tallahassee

  • The typical guest profile for Airbnb in Tallahassee consists of primarily domestic travelers (97%), often arriving from nearby Tallahassee, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 97.2% of guests.
  • Key international markets include United States (97.2%) and United Kingdom (0.4%).
  • Top languages spoken are English (72.3%) followed by Spanish (15%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Tallahassee and Tampa.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Tallahassee Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Alys Beach439$5,007$578.7237%
Saint George Island134$4,347$441.0440%
Gulf County10$4,188$406.7336%
Alligator Point49$4,002$271.5346%
Saint Teresa10$3,873$313.7638%
Cape San Blas84$3,714$463.9635%
Port St. Joe564$3,684$430.5536%
Indian Pass34$3,282$437.2136%
Lake Park20$3,147$214.2751%
Eastpoint103$2,854$323.3338%

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