Airbnb Market Analytics, Statistics and Data in St. Augustine, Florida, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in St. Augustine? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in St. Augustine:
How much do Airbnb hosts make on average per month in St. Augustine?
The short-term rental market in St. Augustine shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,254 per month
- Strong performing properties (top 25%) make $5,476 or more
- Best-in-class properties (top 10%) achieve $9,445+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,805
Revenue Variations by Month
Occupancy Rates Throughout the Year in St. Augustine
The market in St. Augustine shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 48% occupancy rates
- Strong performing properties (top 25%) achieve 69% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 25%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in St. Augustine
Daily rates in St. Augustine vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $214 per night
- Strong performing properties (top 25%) secure $300 or more
- Best-in-class properties (top 10%) pull in $474+ per night
- Entry-level properties (bottom 25%) earn around $152
Daily Rate Variations by Month
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Seasonality patterns in St. Augustine
Peak Season (March, June, July)
- Revenue peaks at $6258.06 per month
- Occupancy rates reach 66.75%
- Daily rates average $290.07
Shoulder Season
- Revenue averages $4492.18 per month
- Occupancy maintains 47.77%
- Daily rates hold at $268.02
Low Season (August, January, September)
- Revenue drops to $3031.45 per month
- Occupancy decreases to 35.65%
- Daily rates adjust to $249.15
Is it still profitable to do Airbnb in St. Augustine in 2025?
Yes! St. Augustine demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 48% and strong monthly revenue averaging $4492 and As a mature market with 871 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in St. Augustine
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historic District | The heart of St. Augustine, known for its charming streets, historic sites, and vibrant culture. This area attracts tourists looking to explore America's oldest city and enjoy its rich history. | Castillo de San Marcos, Flagler College, St. George Street, Lightner Museum, Old City Gates, Colonial Quarter |
| Anastasia Island | A beautiful coastal area with stunning beaches, perfect for those seeking a relaxed beach vacation. Popular for families and beachgoers alike. | Anastasia State Park, St. Augustine Beach, Salt Run, St. Augustine Lighthouse, Crescent Beach, Ecological Preserve |
| North Beach | A quieter, more residential beach area offering a family-friendly atmosphere. Great for families and those who enjoy a less crowded beach experience. | North Beach Picnic Area, Fort Matanzas National Monument, the beautiful shoreline, historical sites, nature trails |
| Vilano Beach | A laid-back beach community with easy access to St. Augustine's attractions. Ideal for renters looking for beach proximity and local charm. | Vilano Beach Pier, the beach, local restaurants, water sports, North River |
| Palencia | A master-planned community that combines luxury living with a strong sense of community. Attractive to families looking for longer stays. | Palencia Village, golf courses, parks, nature trails, community events |
| Summer Haven | A peaceful, scenic area located on the southern end of Anastasia Island, perfect for nature lovers and those seeking outdoor activities. | Summer Haven Beach, Matanzas River, Riptide Beach Shop, local eateries, water sports |
| Downtown St. Augustine | Vibrant area full of shops, restaurants, and nightlife. Ideal for tourists looking to immerse themselves in the local culture. | Shopping on St. George Street, restaurants and bars, historical tours, the St. Augustine Distillery, Ghost tours |
| Coastal Highway | Offers a mix of coastal beauty and convenient access to St. Augustine and surrounding areas. Great for visitors looking to explore beyond just the main city. | beaches along the highway, Scenic views, campgrounds, outdoor activities, local eateries |
Do you need a license for Airbnb in St. Augustine?
We recommend checking directly with St. Augustine's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in St. Augustine
Oceanfront Premier Vacation Rental + Luxury Pool
Entire Place • 7 bedrooms
Captain's Oasis-Heated Pool, Walk to the Beach!
Entire Place • 5 bedrooms
400 Steps to Sand, Waterfront Luxury w Dock, Pool
Entire Place • 4 bedrooms
Blue Birdie | Private Pool & Putting Green | Beach
Entire Place • 4 bedrooms
"Legacy Dunes"- Ocean front, Sleeps 14
Entire Place • 4 bedrooms
Atlantic View-Pool & Heated Spa, Ocean Views!
Entire Place • 4 bedrooms
Top Performing Professional Hosts in St. Augustine
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| David | 25 | $2,626,716 | 1077 | 4.66/5.0 |
| David | 29 | $1,710,296 | 775 | 4.59/5.0 |
| The Proper Group | 16 | $1,540,384 | 553 | 4.73/5.0 |
| Dani | 16 | $1,477,241 | 982 | 4.57/5.0 |
| Lauren | 16 | $1,300,583 | 420 | 4.90/5.0 |
| Distinctive | 40 | $1,222,503 | 197 | 2.30/5.0 |
| Evolve | 18 | $448,523 | 410 | 4.76/5.0 |
| Michael | 5 | $440,391 | 613 | 4.89/5.0 |
| Vacation Rentals Beach Propert | 28 | $433,143 | 243 | 3.96/5.0 |
| Vacasa Florida | 6 | $430,569 | 148 | 4.52/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in St. Augustine
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (98%), with apartment & condo and house properties comprising 94.8% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile, unique stays segments (5.2% combined)
Room Capacity Distribution
Analysis of 871 properties in St. Augustine shows that 2 bedrooms properties are most prevalent, making up 39.7% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 60.7% of all listings.
Key Insights
- Most common: 2 bedrooms (39.7%)
- Least common: 5+ bedrooms (6.5%)
- Market concentration: 60.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 871 properties in St. Augustine reveals that 6 guests properties dominate the market, representing 31.2% of all listings. The average property accommodates 5.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 8+ guests make up 60.5% of the market.
Key Insights
- Most common capacity: 6 guests (31.2% of market)
- Least common capacity: 1 guest (0.1% of market)
- Average guest capacity: 5.7 guests per property
- Market concentration: 60.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 871 properties in St. Augustine, the most common availability pattern is 271-366 days (34% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (29.6% of properties).
Key Insights
- Most common availability window: 271-366 days (34%)
- Most common booking duration: 181-270 days (29.6%)
- Properties with high availability (180+ days): 62.9%
- Properties with long-term bookings (180+ days): 38.2%
Minimum Stay Distributions
1 Night
93 listings
12% of total
2 Nights
162 listings
21% of total
3 Nights
234 listings
30.3% of total
4-6 Nights
73 listings
9.4% of total
7-29 Nights
105 listings
13.6% of total
30+ Nights
106 listings
13.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 33.0%
- Mid-length stays (4-6 nights) represent 9.4% of listings
- Monthly+ stays (13.7%) suggest a stable extended-stay market
- High market flexibility with 63.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
12 listings
1.6% of total
Super Strict 30 Days
85 listings
11.6% of total
Flexible
78 listings
10.7% of total
Moderate
167 listings
22.8% of total
Firm
208 listings
28.4% of total
Strict
182 listings
24.9% of total
Key Insights
- Firm is the preferred policy at 28.4% of listings
- The market shows a balanced distribution between guest-friendly (33.5%) and strict (53.3%) policies
- Strong market consensus around Firm policies
- Super Strict 60 Days policies are least common at 1.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Mar, Jul, averaging 91 days
- Shortest booking windows are in Oct, Dec, Sep, averaging 50 days
- Spring shows the longest average booking window at 81 days, while Fall has the shortest at 52 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 81 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Sep when lead times are shortest
Popular Airbnb Amenities in St. Augustine
Below is the distribution of amenities across listings in St. Augustine:
Traveler Demographics
Key Insights
- Domestic travelers make up 96.9% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.2%) and Germany (0.4%)
- English is the top language at 79.9%, followed by Spanish (14.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.0%
Recommendations
- Target marketing campaigns for Gainesville and Jacksonville markets
- Develop localized content for Canada and Germany
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding St. Augustine. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Reunion | 11 | $8,436 | $555.22 | 48% |
| Thonotosassa | 14 | $5,659 | $330.77 | 50% |
| Vilano Beach | 140 | $5,482 | $394.11 | 47% |
| Ponte Vedra Beach | 184 | $5,315 | $425.94 | 43% |
| Melbourne Beach | 227 | $5,145 | $400.40 | 44% |
| St. Augustine Beach | 10 | $4,965 | $370.78 | 44% |
| Fruit Cove | 21 | $4,207 | $217.99 | 55% |
| Jacksonville Beach | 764 | $3,778 | $277.86 | 50% |
| Indialantic | 66 | $3,611 | $318.94 | 45% |
| Hernando Beach | 87 | $3,606 | $260.90 | 51% |
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