Airbnb Market Analytics, Statistics and Data in Sarasota, Florida, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Sarasota? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Sarasota:
How much do Airbnb hosts make on average per month in Sarasota?
The short-term rental market in Sarasota shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,017 per month
- Strong performing properties (top 25%) make $5,068 or more
- Best-in-class properties (top 10%) achieve $7,670+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,616
Revenue Variations by Month
Occupancy Rates Throughout the Year in Sarasota
The market in Sarasota shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 50% occupancy rates
- Strong performing properties (top 25%) achieve 72% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 26%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Sarasota
Daily rates in Sarasota vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $186 per night
- Strong performing properties (top 25%) secure $277 or more
- Best-in-class properties (top 10%) pull in $404+ per night
- Entry-level properties (bottom 25%) earn around $127
Daily Rate Variations by Month
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Seasonality patterns in Sarasota
Peak Season (March, February, June)
- Revenue peaks at $5813.22 per month
- Occupancy rates reach 68.62%
- Daily rates average $280.81
Shoulder Season
- Revenue averages $3899.55 per month
- Occupancy maintains 49.50%
- Daily rates hold at $238.02
Low Season (October, August, September)
- Revenue drops to $2228.45 per month
- Occupancy decreases to 34.22%
- Daily rates adjust to $219.84
Is it still profitable to do Airbnb in Sarasota in 2025?
Yes! Sarasota demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 49% and strong monthly revenue averaging $3900 and As a mature market with 2963 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Sarasota
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Siesta Key | Famous for its stunning beaches and vibrant atmosphere, Siesta Key is a prime location for tourists looking to relax by the sea. The soft, white sand and clear water attract families and beach lovers alike. | Siesta Beach, Point of Rocks, Turtle Beach, Siesta Key Village, Lifeguard Station, Sunset at Siesta Key |
| Downtown Sarasota | The cultural heart of Sarasota, Downtown is known for its lively arts scene, dining options, and proximity to the bay. This area is popular with both short-term visitors and longer stays, appealing to a diverse range of travelers. | Sarasota Opera, The Ringling Museum, Marina Jack, Sarasota Farmers Market, St. Armands Circle, Selby Botanical Gardens |
| Lido Key | A serene and upscale destination, Lido Key offers beautiful beaches and upscale shopping. Its proximity to St. Armands Circle makes it a popular spot for both relaxation and leisure activities. | Lido Beach, St. Armands Circle, Ted Sperling Park, South Lido Park, Lido Key Pool, Kayaking and paddleboarding opportunities |
| Longboat Key | Known for luxury resorts and fine dining, Longboat Key is ideal for visitors seeking a more tranquil and upscale getaway. It's perfect for those looking to enjoy a quieter beach experience. | Longboat Key Beach, The Mote Marine Laboratory & Aquarium, The Longboat Key Club, Jewish Heritage Museum of Southwestern Florida, Broadway-style shows at the Van Wezel |
| Nokomis | A hidden gem near Sarasota, Nokomis offers beautiful beaches with a more laid-back feel. It's ideal for families and those looking to escape the busier tourist areas. | Nokomis Beach, Casey Key, Softball Park, Oscar Scherer State Park, Nokomis Beach Drum Circle, Legacy Trail |
| Venice Beach | Known for its friendly atmosphere and beautiful shoreline, Venice Beach is a great spot for families and those looking for a classic beach experience with ample amenities. | Venice Beach, Venice Fishing Pier, Sharky's on the Pier, Legacy Trail, Venice Farmers Market, Water sports activities |
| Fruitville | An up-and-coming area in Sarasota, Fruitville boasts new developments and is conveniently located near Interstate 75, making it a good choice for investment opportunities. | The Mall at University Town Center, Sarasota Polo Club, Sarasota Forest Park, Adventure Island, Sarasota Sky Family YMCA, Bee Ridge Park |
| Palmer Ranch | A master-planned community offering a mix of residential, commercial, and recreational spaces. Its proximity to beautiful beaches and good schools make it appealing for families. | The Legacy Trail, Sarasota Square Mall, Turtle Rock Community Park, Nokomis Groves, Serenoa Golf Club, Biking and walking trails |
Do you need a license for Airbnb in Sarasota?
We recommend checking directly with Sarasota's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Sarasota
Luxury 6BR Retreat with Beach Access Sarasota
Entire Place • 6 bedrooms
Siesta Paradise: Resort Pool, Games, Beach, Fun
Entire Place • 5 bedrooms
Shore is Something | Near Lido Beach, St Armands!
Entire Place • 10 bedrooms
Bearded Oaks | Oasis w/ Private Pool + HOT TUB!
Entire Place • 4 bedrooms
St Armand's Mid-Century Oasis
Entire Place • 3 bedrooms
Lido Key Luxury Family Home - The Big Top
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Sarasota
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| The Cottages On The Key | 36 | $2,570,833 | 53 | 1.32/5.0 |
| Seaglass Management Co | 53 | $2,440,034 | 4168 | 4.83/5.0 |
| Landon | 24 | $2,223,489 | 1152 | 4.89/5.0 |
| SKLRP And LKV | 42 | $1,869,283 | 190 | 2.77/5.0 |
| Jane | 37 | $1,404,178 | 1304 | 4.75/5.0 |
| Carolyn Miller | 39 | $1,381,289 | 954 | 4.93/5.0 |
| ITrip Sarasota And Venice | 46 | $1,233,928 | 624 | 4.31/5.0 |
| Adam | 13 | $1,044,804 | 346 | 4.91/5.0 |
| James | 10 | $925,205 | 1256 | 4.92/5.0 |
| Larisa | 16 | $800,886 | 1546 | 4.77/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Sarasota
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.9%), with house and apartment & condo properties comprising 91.3% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile, unique stays segments (8.8% combined)
Room Capacity Distribution
Analysis of 2,963 properties in Sarasota shows that 2 bedrooms properties are most prevalent, making up 31.2% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 61.1% of all listings.
Key Insights
- Most common: 2 bedrooms (31.2%)
- Least common: 5+ bedrooms (2.7%)
- Market concentration: 61.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 2,963 properties in Sarasota reveals that 6 guests properties dominate the market, representing 27.1% of all listings. The average property accommodates 5.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 8+ guests make up 49.5% of the market.
Key Insights
- Most common capacity: 6 guests (27.1% of market)
- Least common capacity: 1 guest (0.5% of market)
- Average guest capacity: 5.2 guests per property
- Market concentration: 49.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 2,963 properties in Sarasota, the most common availability pattern is 271-366 days (35.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31.7% of properties).
Key Insights
- Most common availability window: 271-366 days (35.3%)
- Most common booking duration: 91-180 days (31.7%)
- Properties with high availability (180+ days): 65.9%
- Properties with long-term bookings (180+ days): 35.3%
Minimum Stay Distributions
1 Night
362 listings
13.6% of total
2 Nights
398 listings
15% of total
3 Nights
434 listings
16.3% of total
4-6 Nights
468 listings
17.6% of total
7-29 Nights
668 listings
25.1% of total
30+ Nights
332 listings
12.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 28.6%
- Mid-length stays (4-6 nights) represent 17.6% of listings
- Monthly+ stays (12.5%) suggest a stable extended-stay market
- High market flexibility with 44.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
60 listings
2.4% of total
Super Strict 30 Days
55 listings
2.2% of total
Flexible
357 listings
14.2% of total
Moderate
545 listings
21.7% of total
Firm
696 listings
27.7% of total
Strict
796 listings
31.7% of total
Key Insights
- Strict is the preferred policy at 31.7% of listings
- The market shows a balanced distribution between guest-friendly (35.9%) and strict (59.4%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 2.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Mar, Jan, averaging 89 days
- Shortest booking windows are in Oct, Aug, Sep, averaging 39 days
- Winter shows the longest average booking window at 79 days, while Fall has the shortest at 44 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 79 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Sep when lead times are shortest
Popular Airbnb Amenities in Sarasota
Below is the distribution of amenities across listings in Sarasota:
Traveler Demographics
Key Insights
- Domestic travelers make up 92.7% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (2.2%) and United Kingdom (1%)
- English is the top language at 71.7%, followed by Spanish (20.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.8%
Recommendations
- Target marketing campaigns for Orlando and Sarasota markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Sarasota. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Reunion | 11 | $8,436 | $555.22 | 48% |
| Anna Maria island | 615 | $6,313 | $698.78 | 42% |
| Thonotosassa | 14 | $5,659 | $330.77 | 50% |
| Boca Grande | 39 | $5,444 | $599.97 | 42% |
| Indian Rocks Beach | 869 | $4,890 | $354.76 | 49% |
| Captiva | 265 | $4,541 | $653.86 | 34% |
| Siesta Key | 1,147 | $4,189 | $426.73 | 43% |
| Kenneth City | 17 | $4,019 | $236.51 | 51% |
| Seminole | 500 | $3,995 | $264.53 | 54% |
| Apollo Beach | 115 | $3,711 | $297.29 | 48% |
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