Sarasota Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Florida, United States
Is Airbnb profitable in Sarasota in 2025? Explore comprehensive Airbnb analytics for Sarasota, Florida, United States to uncover income potential. This 2025 STR market report for Sarasota, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 2,934 active listings.
Whether you're considering an Airbnb investment in Sarasota, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sarasota Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sarasota Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sarasota (2025)
Understanding the monthly revenue variations for Airbnb listings in Sarasota is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sarasota is typically February, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sarasota across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,752+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,125 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,030 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,541, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sarasota
Sarasota Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sarasota STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sarasota:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sarasota
Average Daily Rate (ADR) Airbnb Trends in Sarasota (2025)
Effective short term rental pricing strategy in Sarasota involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sarasota typically peaks in March and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $423+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $290 or more.
- Typical properties (Median) charge around $193 per night.
- Entry-level properties (Bottom 25%) earn around $133 per night.
Average Daily Rate (ADR) Trend by Month in Sarasota
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Airbnb Seasonality Analysis & Trends in Sarasota (2025)
Peak Season (February, March, April)
- Revenue averages $5,229 per month
- Occupancy rates average 56.8%
- Daily rates average $289
Shoulder Season
- Revenue averages $3,932 per month
- Occupancy maintains around 48.5%
- Daily rates hold near $245
Low Season (August, September, October)
- Revenue drops to average $2,581 per month
- Occupancy decreases to average 41.6%
- Daily rates adjust to average $214
Seasonality Insights for Sarasota
- The Airbnb seasonality in Sarasota shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sarasota's highest earning potential, with monthly revenues capable of climbing to $5,920, occupancy reaching a high of 65.5%, and ADRs peaking at $318.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,028, occupancy could drop to 34.2%, and ADRs may adjust down to $212.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sarasota.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sarasota seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sarasota (2025)
Exploring the top neighborhoods for short-term rentals in Sarasota? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Siesta Key | Famous for its beautiful beaches and vibrant atmosphere, ideal for families and beach lovers. This location offers a variety of activities both on the water and off, perfect for tourists. | Siesta Beach, Turtle Beach, Siesta Key Village, The Point of Rocks, Crescent Beach |
| Lido Key | Known for its tranquil, upscale environment, Lido Key attracts visitors looking for a relaxing getaway. Offers beautiful beaches and proximity to St. Armands Circle, a popular shopping and dining area. | Lido Beach, St. Armands Circle, Ted Sperling Park, South Lido County Park |
| Downtown Sarasota | Cultural hub of Sarasota, featuring dining, shopping, and entertainment options. Draws visitors interested in art, history, and local events, making it a prime spot for vacation rentals. | Sarasota Opera, Ringling Museum of Art, Marie Selby Botanical Gardens, Sarasota Farmer's Market |
| Longboat Key | Upscale, scenic area known for luxury vacation rentals and beautiful beachfront properties, popular among affluent travelers. | Longboat Key Beach, Coquina Beach, Lido Key, Longboat Key Club |
| Nokomis | Offers a more laid-back atmosphere than some nearby areas, making it great for families and those looking for a peaceful beach experience. Conveniently located between Sarasota and Venice. | Nokomis Beach, Casey Key, Gardens of the Big Bend, Oscar Scherer State Park |
| Casey Key | A hidden gem known for its secluded beaches and upscale homes. Popular with those looking for privacy and a more tranquil getaway. | Casey Key Beach, public parks, intercoastal waterway access |
| Near Sarasota Bay | Great for visitors who want to enjoy water activities and outdoor adventures, with easy access to the bay and surrounding areas. Popular for boating and fishing. | Sarasota Bay, Marina Jack, Bird Key Park, Mote Marine Laboratory |
| Myakka River State Park | Encompasses a large natural area offering outdoor enthusiasts a chance to explore Florida's wildlife and nature. Attracts visitors interested in eco-tourism and adventure activities. | Myakka Lake, Wildlife Viewing, Hiking Trails, Canoeing and Kayaking |
Understanding Airbnb License Requirements & STR Laws in Sarasota (2025)
While Sarasota, Florida, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sarasota to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Sarasota (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sarasotabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Shore is Something | Near Lido Beach, St Armands!
Entire Place • 10 bedrooms
Luxury 6BR Retreat with Beach Access Sarasota
Entire Place • 6 bedrooms
Siesta Paradise: Resort Pool, Games, Beach, Fun
Entire Place • 5 bedrooms
Full Estate: 2 Adjacent listings, 9bd/5.5bth
Entire Place • 9 bedrooms
Casa Coquina | Luxury Home Steps To Crescent Beach
Entire Place • 4 bedrooms
Fruit /Botanical Garden Estate 2 miles to downtown
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sarasota (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sarasota based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| The Cottages On The Key | 35 | $2,883,430 | 50 | 1.22/5.0 |
| Seaglass Management Co | 51 | $2,341,314 | 3966 | 4.83/5.0 |
| Landon | 24 | $2,244,152 | 1152 | 4.89/5.0 |
| SKLRP And LKV | 42 | $1,626,861 | 199 | 2.88/5.0 |
| Jane | 38 | $1,413,451 | 1321 | 4.75/5.0 |
| Carolyn Miller | 40 | $1,386,888 | 959 | 4.93/5.0 |
| ITrip Sarasota And Venice | 42 | $1,080,674 | 615 | 4.49/5.0 |
| Adam | 13 | $1,001,923 | 346 | 4.91/5.0 |
| James | 10 | $930,843 | 1256 | 4.92/5.0 |
| Vunique | 5 | $742,647 | 41 | 3.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sarasota.
Dive Deeper: Advanced Sarasota STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sarasota. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSarasota Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sarasota
- The Sarasota Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.8% of the 2,934 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sarasota, House properties are the most common (67.8%), reflecting the local real estate landscape.
- Houses represent a significant 67.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique, unique stays (combined 8.8%) offer potential for unique stay experiences.
Sarasota Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sarasota
- The dominant room capacity in Sarasota is 2 bedrooms listings, making up 31.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 61.4% of the active Airbnb listings in Sarasota, indicating a high concentration in these sizes.
- A significant 42.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sarasota.
Sarasota Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sarasota
- The most common guest capacity trend in Sarasota vacation rentals is listings accommodating 6 guests (27.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Sarasota STR market, accounting for 49.7% of listings.
- 53.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sarasota.
- On average, properties in Sarasota are equipped to host 5.2 guests.
Sarasota Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sarasota
- The most common availability pattern in Sarasota falls within the 271-366 days range, representing 39.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Sarasota (27.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sarasota Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
343 listings
12.6% of total
2 Nights
320 listings
11.7% of total
3 Nights
324 listings
11.9% of total
4-6 Nights
447 listings
16.4% of total
7-29 Nights
658 listings
24.2% of total
30+ Nights
632 listings
23.2% of total
Key Insights
- The most prevalent minimum stay requirement in Sarasota is 7-29 Nights, adopted by 24.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (23.2%) caters to monthly stays (30+ nights) in Sarasota, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 7-29 Nights minimum stay, as 24.2% of Sarasota hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 23.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sarasota.
Sarasota Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
61 listings
2.5% of total
Super Strict 30 Days
53 listings
2.1% of total
Flexible
355 listings
14.3% of total
Moderate
548 listings
22% of total
Firm
700 listings
28.1% of total
Strict
770 listings
31% of total
Cancellation Policy Insights for Sarasota
- The prevailing Airbnb cancellation policy trend in Sarasota is Strict, used by 31% of listings.
- A majority (59.1%) of hosts in Sarasota utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 31% market standard in Sarasota.
- With 31% using Strict terms, this is a viable option in Sarasota, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Sarasota.
Sarasota STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sarasota
- The overall average booking lead time for vacation rentals in Sarasota is 62 days.
- Guests book furthest in advance for stays during February (average 114 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (83 days avg.) sees the longest lead times, while Fall (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Sarasota.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 114 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 83 days) to capture early planners.
- Monitor your own booking lead times against these Sarasota averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sarasota (2025)
Amenity Prevalence
Amenity Insights for Sarasota
- Essential amenities in Sarasota that guests expect include: Air conditioning, Wifi, TV, Free parking on premises, Smoke alarm, Heating, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Coffee maker, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sarasota: Air conditioning, Wifi, TV, Free parking on premises, Smoke alarm, Heating, Hot water.
- Prioritize adding missing essentials: Air conditioning, Wifi, TV, Free parking on premises, Smoke alarm, Heating, Hot water.
- Consider adding popular differentiators like Kitchen or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sarasota to stay competitive.
Sarasota Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sarasota
- The typical guest profile for Airbnb in Sarasota consists of primarily domestic travelers (93%), often arriving from nearby Orlando, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.0% of guests.
- Key international markets include United States (93%) and Canada (1.8%).
- Top languages spoken are English (65.4%) followed by Spanish (19.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Orlando and Sarasota.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sarasota Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Reunion | 11 | $7,012 | $541.35 | 44% |
| Anna Maria island | 602 | $5,813 | $699.62 | 41% |
| Thonotosassa | 14 | $5,393 | $332.81 | 51% |
| Boca Grande | 39 | $5,107 | $642.49 | 40% |
| Captiva | 262 | $4,629 | $702.25 | 34% |
| Indian Rocks Beach | 860 | $4,471 | $363.85 | 47% |
| Siesta Key | 1,110 | $4,041 | $450.55 | 43% |
| Seminole | 497 | $3,889 | $269.37 | 54% |
| Kenneth City | 17 | $3,825 | $233.62 | 55% |
| Belleair Beach | 117 | $3,664 | $278.87 | 50% |