Airbnb Market Analytics, Statistics and Data in Santa Rosa Beach, Florida, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Santa Rosa Beach? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Santa Rosa Beach:
How much do Airbnb hosts make on average per month in Santa Rosa Beach?
The short-term rental market in Santa Rosa Beach shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $4,482 per month
- Strong performing properties (top 25%) make $7,754 or more
- Best-in-class properties (top 10%) achieve $12,203+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,311
Revenue Variations by Month
Occupancy Rates Throughout the Year in Santa Rosa Beach
The market in Santa Rosa Beach shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 36% occupancy rates
- Strong performing properties (top 25%) achieve 56% or higher
- Best-in-class properties (top 10%) reach 73%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Santa Rosa Beach
Daily rates in Santa Rosa Beach vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $355 per night
- Strong performing properties (top 25%) secure $524 or more
- Best-in-class properties (top 10%) pull in $791+ per night
- Entry-level properties (bottom 25%) earn around $248
Daily Rate Variations by Month
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Seasonality patterns in Santa Rosa Beach
Peak Season (June, July, May)
- Revenue peaks at $9929.23 per month
- Occupancy rates reach 60.80%
- Daily rates average $509.24
Shoulder Season
- Revenue averages $5931.52 per month
- Occupancy maintains 38.72%
- Daily rates hold at $440.12
Low Season (November, December, January)
- Revenue drops to $2801.69 per month
- Occupancy decreases to 22.03%
- Daily rates adjust to $383.65
Is it still profitable to do Airbnb in Santa Rosa Beach in 2025?
Yes! Santa Rosa Beach demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 39% and strong monthly revenue averaging $5932 and As a mature market with 2768 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Santa Rosa Beach
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Grayton Beach | Charming coastal village known for its historic homes and laid-back atmosphere. Perfect for families and beachgoers seeking a quiet retreat close to the water and nature trails. | Grayton Beach State Park, Grayton Beach Village, Blue Mountain Beach, Red Bar, Western Lake |
| WaterColor | Upscale community with stunning coastal architecture and plenty of amenities. Ideal for tourists wanting luxury accommodations and various recreational activities. | WaterColor Inn, Poolside Dining, Nature Trails, Biking Paths, Beach Access |
| Seagrove Beach | Picturesque beach town with a mix of rental homes and quaint shops. Attractive for families and groups looking for a more relaxed beach environment. | Seagrove Beach, Eastern Lake, Beach access points, Local boutiques, Dining options |
| Santa Rosa Beach | Bountiful natural beauty with pristine beaches and vibrant local culture. This area appeals to tourists interested in arts, crafts, and outdoor activities. | Santa Rosa Beach, Local art galleries, Nature conservancy trails, Fishing opportunities, Community events |
| Dune Allen Beach | Quiet beach area known for its natural dunes and family-friendly atmosphere. Great for those seeking a peaceful vacation spot with easy beach access. | Dune Allen Beach, Gulf of Mexico access, Fishing spots, Nature trails, Local seafood restaurants |
| Blue Mountain Beach | Known for its high dunes and stunning views, this is a more affluent beach area attractive to both visitors and investors. | Blue Mountain Beach, Scenic Highway 30A, Local shops, Dining options, Biking paths |
| Eastern Lake | Tranquil neighborhood that offers a mix of lake and beach access, making it ideal for family vacations and outdoor activities. | Eastern Lake, Private beach access, Kayaking, Nature trails, Picnic areas |
| Gulf Place | A vibrant community hub with eateries, shops, and beach access; popular among visitors looking for entertainment along with beach time. | Gulf Place Town Center, Local events, Shopping boutiques, Restaurants, Beach access |
Do you need a license for Airbnb in Santa Rosa Beach?
We recommend checking directly with Santa Rosa Beach's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Santa Rosa Beach
Seawalk Sanctuary | Beachfront | Free Excursions
Entire Place • 6 bedrooms
Huge 30A House! Walk to Beach! Free Bikes.
Entire Place • 9 bedrooms
Stay on 30A: Barefoot Bliss, Luxury Winter Getaway
Entire Place • 6 bedrooms
Pool Heat Included-Two Golf Carts-Game Room
Entire Place • 9 bedrooms
Close2Beach HeatdPool FencedYard GolfCart Elevator
Entire Place • 6 bedrooms
30A Poppy House by AvantStay | Sleeps 24 + Pool
Entire Place • 10 bedrooms
Top Performing Professional Hosts in Santa Rosa Beach
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Oversee | 87 | $6,066,204 | 298 | 2.46/5.0 |
| RealJoy | 120 | $5,981,462 | 2500 | 4.32/5.0 |
| Southern Holiday Homes | 42 | $5,630,925 | 1439 | 4.76/5.0 |
| Benchmark 30A | 166 | $4,558,820 | 1038 | 3.40/5.0 |
| Nancy | 63 | $4,363,335 | 1504 | 4.79/5.0 |
| 30A Beach Girls By AvantStay | 65 | $3,993,774 | 196 | 2.25/5.0 |
| Scenic Stays | 103 | $2,979,011 | 323 | 1.49/5.0 |
| 360 Blue | 53 | $2,811,011 | 123 | 1.81/5.0 |
| BeachWalk | 77 | $2,769,971 | 612 | 3.85/5.0 |
| BeachesOf30a | 55 | $2,427,729 | 625 | 3.90/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Santa Rosa Beach
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (99.7%), with house and apartment & condo properties comprising 98.2% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (1.8% combined)
Room Capacity Distribution
Analysis of 2,768 properties in Santa Rosa Beach shows that 4 bedrooms properties are most prevalent, making up 27.7% of the market. The market tends to favor larger properties, with 4 bedrooms and 3 bedrooms together representing 54.2% of all listings.
Key Insights
- Most common: 4 bedrooms (27.7%)
- Least common: 1 bedroom (10.3%)
- Market concentration: 54.2% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 2,768 properties in Santa Rosa Beach reveals that 8+ guests properties dominate the market, representing 64.9% of all listings. The average property accommodates 7.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 81.9% of the market.
Key Insights
- Most common capacity: 8+ guests (64.9% of market)
- Least common capacity: 3 guests (0.7% of market)
- Average guest capacity: 7.0 guests per property
- Market concentration: 81.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 2,768 properties in Santa Rosa Beach, the most common availability pattern is 271-366 days (47.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (33.3% of properties).
Key Insights
- Most common availability window: 271-366 days (47.3%)
- Most common booking duration: 91-180 days (33.3%)
- Properties with high availability (180+ days): 79.8%
- Properties with long-term bookings (180+ days): 21.4%
Minimum Stay Distributions
1 Night
189 listings
7.5% of total
2 Nights
559 listings
22.2% of total
3 Nights
1064 listings
42.3% of total
4-6 Nights
303 listings
12.1% of total
7-29 Nights
55 listings
2.2% of total
30+ Nights
344 listings
13.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 29.7%
- Mid-length stays (4-6 nights) represent 12.1% of listings
- Monthly+ stays (13.7%) suggest a stable extended-stay market
- High market flexibility with 72.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
250 listings
12% of total
Super Strict 30 Days
260 listings
12.5% of total
Flexible
172 listings
8.3% of total
Moderate
242 listings
11.6% of total
Firm
591 listings
28.4% of total
Strict
565 listings
27.2% of total
Key Insights
- Firm is the preferred policy at 28.4% of listings
- The market shows a balanced distribution between guest-friendly (19.9%) and strict (55.6%) policies
- Strong market consensus around Firm policies
- Flexible policies are least common at 8.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Apr, averaging 88 days
- Shortest booking windows are in Dec, Sep, Aug, averaging 55 days
- Spring shows the longest average booking window at 83 days, while Winter has the shortest at 63 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 83 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Aug when lead times are shortest
Popular Airbnb Amenities in Santa Rosa Beach
Below is the distribution of amenities across listings in Santa Rosa Beach:
Traveler Demographics
Key Insights
- Domestic travelers make up 98.5% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.3%) and DC (0.2%)
- English is the top language at 82.6%, followed by Spanish (13.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.0%
Recommendations
- Target marketing campaigns for Atlanta and Nashville markets
- Develop localized content for Canada and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Santa Rosa Beach. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Inlet Beach | 73 | $5,404 | $458.66 | 41% |
| Alys Beach | 445 | $5,320 | $605.90 | 39% |
| Seaside | 597 | $5,193 | $701.47 | 35% |
| Seacrest Beach | 354 | $5,170 | $527.64 | 40% |
| Watersound | 83 | $4,738 | $411.58 | 40% |
| Rosemary Beach | 520 | $4,704 | $565.99 | 37% |
| Gulf County | 11 | $4,340 | $412.00 | 35% |
| Port St. Joe | 568 | $4,122 | $450.38 | 38% |
| Cape San Blas | 87 | $4,014 | $464.72 | 37% |
| Walton County | 91 | $3,804 | $485.05 | 36% |
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