Saint Augustine Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Florida, United States
Is Airbnb profitable in Saint Augustine in 2025? Explore comprehensive Airbnb analytics for Saint Augustine, Florida, United States to uncover income potential. This 2025 STR market report for Saint Augustine, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,865 active listings.
Whether you're considering an Airbnb investment in Saint Augustine, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saint Augustine Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Saint Augustine Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Saint Augustine (2025)
Understanding the monthly revenue variations for Airbnb listings in Saint Augustine is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saint Augustine is typically December, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saint Augustine across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,993+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,077 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,161 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,799, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Saint Augustine
Saint Augustine Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Saint Augustine STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saint Augustine:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Saint Augustine
Average Daily Rate (ADR) Airbnb Trends in Saint Augustine (2025)
Effective short term rental pricing strategy in Saint Augustine involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saint Augustine typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $431+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $295 or more.
- Typical properties (Median) charge around $208 per night.
- Entry-level properties (Bottom 25%) earn around $154 per night.
Average Daily Rate (ADR) Trend by Month in Saint Augustine
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Airbnb Seasonality Analysis & Trends in Saint Augustine (2025)
Peak Season (December, June, May)
- Revenue averages $4,984 per month
- Occupancy rates average 50.5%
- Daily rates average $261
Shoulder Season
- Revenue averages $4,165 per month
- Occupancy maintains around 51.0%
- Daily rates hold near $257
Low Season (August, September, October)
- Revenue drops to average $2,852 per month
- Occupancy decreases to average 39.5%
- Daily rates adjust to average $235
Seasonality Insights for Saint Augustine
- The Airbnb seasonality in Saint Augustine shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Saint Augustine's highest earning potential, with monthly revenues capable of climbing to $5,157, occupancy reaching a high of 57.5%, and ADRs peaking at $279.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,532, occupancy could drop to 36.3%, and ADRs may adjust down to $231.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saint Augustine.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Saint Augustine seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Saint Augustine (2025)
Exploring the top neighborhoods for short-term rentals in Saint Augustine? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic District | The heart of old St. Augustine, featuring centuries-old architecture, cobblestone streets, and a plethora of historic sites. Ideal for tourists wanting to dive into the rich history and culture of the oldest city in the U.S. | Castillo de San Marcos, Flagler College, Lightner Museum, Historic Downtown, St. George Street |
| St. Augustine Beach | A beautiful coastal area with direct beach access, perfect for sunbathers and water sports enthusiasts. This area attracts families and beach lovers looking for a relaxed getaway. | St. Augustine Beach, Anastasia State Park, Beachfront restaurants, Fishing and boating, The St. Augustine Pier |
| Anastasia Island | A picturesque island with natural beauty and outdoor activities, appealing to tourists who enjoy nature and tranquility. It offers a mix of beach, shops, and scenic views. | Anastasia State Park, Historic St. Augustine Lighthouse, Salt Run, Surfing and kayaking, Nature trails |
| Vilano Beach | A charming beach community known for its scenic views and small-town feel, attracting visitors looking for a quieter beach experience while being close to St. Augustine’s attractions. | Vilano Beach, Intracoastal Waterway, Fishing pier, Restaurants with ocean views, Historical sites nearby |
| Nocatee | A rapidly growing area just outside St. Augustine offering a mix of suburban living and access to amenities. Attracts families and long-term rentals due to its community feel and modern developments. | Nocatee Preserve, Water parks, Community events, Parks and recreation, Shopping centers |
| Marineland | A small coastal community famous for its marine attractions, ideal for families and those seeking unique experiences with wildlife and sea life. | Marineland Dolphin Adventure, Ocean front trails, Wildlife tours, Kayaking excursions, Scenic beaches |
| Sandwich Beach | A lesser-known beach area that provides a serene setting for vacationers, it's a hidden gem attracting those who prefer less crowded beach experiences. | Quiet beaches, Sunset views, Beachcombing, Local eateries, Proximity to St. Augustine |
| Downtown St. Augustine | The bustling center of St. Augustine filled with shops, dining, and nightlife. Ideal for visitors wanting to experience the local culture and vibrant atmosphere. | Restaurants and boutiques, Live music venues, Historical reenactments, Shopping on St. George Street, The Cathedral Basilica |
Understanding Airbnb License Requirements & STR Laws in Saint Augustine (2025)
While Saint Augustine, Florida, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saint Augustine to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Saint Augustine (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Saint Augustinebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Historic Dupont Cottages Retreat
Entire Place • 9 bedrooms
Historic Luxury Mansion Yallaha at Griffin Estate
Entire Place • 6 bedrooms
"Ocean Therapy" Beach Home, S Ponte Vedra Beach
Entire Place • 5 bedrooms
7BD/5BA, Pool, Spa, Game Rm, WALK to beach, PutPut
Entire Place • 7 bedrooms
7BR|6.5bth Beach House|Slp 24|HTD Pool|Hot Tub|Pet
Entire Place • 7 bedrooms
St. Augustine's Sea Pearl~ BEACH HOUSE ~ Sleeps 10
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Saint Augustine (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Saint Augustine based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Danny & Andrea | 60 | $3,285,381 | 5900 | 4.90/5.0 |
| Dani | 33 | $2,175,876 | 1878 | 4.73/5.0 |
| Michael | 32 | $1,941,332 | 3054 | 4.89/5.0 |
| David | 39 | $1,709,301 | 963 | 4.70/5.0 |
| The Proper Group | 29 | $1,672,508 | 639 | 4.46/5.0 |
| David | 12 | $1,275,869 | 532 | 4.85/5.0 |
| Lauren | 27 | $1,239,444 | 671 | 4.67/5.0 |
| Jamie | 10 | $1,036,645 | 1581 | 4.94/5.0 |
| Evolve | 37 | $943,067 | 1104 | 4.31/5.0 |
| Jessica | 6 | $861,212 | 187 | 4.16/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saint Augustine.
Dive Deeper: Advanced Saint Augustine STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saint Augustine. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSaint Augustine Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Saint Augustine
- The Saint Augustine Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.5% of the 1,865 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Saint Augustine, House properties are the most common (60.8%), reflecting the local real estate landscape.
- Houses represent a significant 60.8% portion, catering likely to families or larger groups.
- The presence of 6.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 3.5%) offer potential for unique stay experiences.
Saint Augustine Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Saint Augustine
- The dominant room capacity in Saint Augustine is 2 bedrooms listings, making up 31.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 59.0% of the active Airbnb listings in Saint Augustine, indicating a high concentration in these sizes.
- A significant 41.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Saint Augustine.
Saint Augustine Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Saint Augustine
- The most common guest capacity trend in Saint Augustine vacation rentals is listings accommodating 8+ guests (28.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Saint Augustine STR market, accounting for 53.6% of listings.
- 56.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saint Augustine.
- On average, properties in Saint Augustine are equipped to host 5.4 guests.
Saint Augustine Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Saint Augustine
- The most common availability pattern in Saint Augustine falls within the 91-180 days range, representing 33% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 57.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Saint Augustine (33.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 44.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Saint Augustine Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
326 listings
18.8% of total
2 Nights
561 listings
32.3% of total
3 Nights
244 listings
14% of total
4-6 Nights
82 listings
4.7% of total
7-29 Nights
70 listings
4% of total
30+ Nights
455 listings
26.2% of total
Key Insights
- The most prevalent minimum stay requirement in Saint Augustine is 2 Nights, adopted by 32.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (26.2%) caters to monthly stays (30+ nights) in Saint Augustine, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 32.3% of Saint Augustine hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.8% currently do.
- A 2-night minimum appears standard (32.3%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 26.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saint Augustine.
Saint Augustine Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
106 listings
6.4% of total
Super Strict 60 Days
17 listings
1% of total
Non-refundable
1 listings
0.1% of total
Flexible
174 listings
10.5% of total
Moderate
444 listings
26.7% of total
Firm
525 listings
31.6% of total
Strict
394 listings
23.7% of total
Cancellation Policy Insights for Saint Augustine
- The prevailing Airbnb cancellation policy trend in Saint Augustine is Firm, used by 31.6% of listings.
- A majority (55.3%) of hosts in Saint Augustine utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 31.6% market standard in Saint Augustine.
- Regularly review your cancellation policy against competitors and market demand shifts in Saint Augustine.
Saint Augustine STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Saint Augustine
- The overall average booking lead time for vacation rentals in Saint Augustine is 54 days.
- Guests book furthest in advance for stays during February (average 74 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 42 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (68 days avg.) sees the longest lead times, while Fall (52 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Saint Augustine.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 74 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 68 days) to capture early planners.
- Monitor your own booking lead times against these Saint Augustine averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Saint Augustine (2025)
Amenity Prevalence
Amenity Insights for Saint Augustine
- Essential amenities in Saint Augustine that guests expect include: Air conditioning, Wifi, Smoke alarm, TV, Heating, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Essentials, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Saint Augustine: Air conditioning, Wifi, Smoke alarm, TV, Heating, Hot water.
- Prioritize adding missing essentials: Air conditioning, Wifi, Smoke alarm, TV, Heating, Hot water.
- Consider adding popular differentiators like Free parking on premises or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Saint Augustine to stay competitive.
Saint Augustine Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Saint Augustine
- The typical guest profile for Airbnb in Saint Augustine consists of primarily domestic travelers (97%), often arriving from nearby Orlando, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.7% of guests.
- Key international markets include United States (96.7%) and Canada (0.7%).
- Top languages spoken are English (73.4%) followed by Spanish (15.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Orlando and Tampa.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Saint Augustine Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Reunion | 11 | $7,012 | $541.35 | 44% |
| Thonotosassa | 14 | $5,393 | $332.81 | 51% |
| Vilano Beach | 141 | $5,234 | $401.84 | 46% |
| Ponte Vedra Beach | 179 | $5,137 | $445.53 | 42% |
| St. Augustine Beach | 10 | $4,981 | $378.65 | 43% |
| Melbourne Beach | 221 | $4,864 | $415.14 | 42% |
| Fruit Cove | 21 | $3,939 | $225.00 | 54% |
| Indialantic | 61 | $3,711 | $336.82 | 43% |
| Jacksonville Beach | 752 | $3,664 | $287.32 | 48% |
| Cocoa Beach | 918 | $3,459 | $273.17 | 47% |