Airbnb Market Analytics, Statistics and Data in Rosemary Beach, Florida, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Rosemary Beach? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Rosemary Beach:
How much do Airbnb hosts make on average per month in Rosemary Beach?
The short-term rental market in Rosemary Beach shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $5,613 per month
- Strong performing properties (top 25%) make $8,959 or more
- Best-in-class properties (top 10%) achieve $13,695+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,951
Revenue Variations by Month
Occupancy Rates Throughout the Year in Rosemary Beach
The market in Rosemary Beach shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 34% occupancy rates
- Strong performing properties (top 25%) achieve 56% or higher
- Best-in-class properties (top 10%) reach 74%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Rosemary Beach
Daily rates in Rosemary Beach vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $437 per night
- Strong performing properties (top 25%) secure $676 or more
- Best-in-class properties (top 10%) pull in $1,052+ per night
- Entry-level properties (bottom 25%) earn around $319
Daily Rate Variations by Month
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Seasonality patterns in Rosemary Beach
Peak Season (July, June, May)
- Revenue peaks at $10623.85 per month
- Occupancy rates reach 57.19%
- Daily rates average $648.40
Shoulder Season
- Revenue averages $6955.75 per month
- Occupancy maintains 38.23%
- Daily rates hold at $561.41
Low Season (November, December, January)
- Revenue drops to $3129.40 per month
- Occupancy decreases to 21.07%
- Daily rates adjust to $481.25
Is it still profitable to do Airbnb in Rosemary Beach in 2025?
Yes! Rosemary Beach demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 38% and strong monthly revenue averaging $6956 and As a mature market with 520 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Rosemary Beach
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Rosemary Beach | A charming and picturesque beach town known for its beautiful architecture, white sandy beaches, and family-friendly atmosphere. This area attracts tourists looking for a peaceful seaside retreat with luxurious accommodations. | Rosemary Beach Coastal Dune Lakes, Alys Beach, The Rosemary Beach Town Square, The Cabana Pool, Bike Rentals |
| Seaside | Famous for its pastel-colored houses and quaint town center, Seaside is a prime destination for those wanting a classic beach town experience with art galleries, boutiques, and dining options. Very popular among families and vacationers. | Seaside Beach, Seaside Amphitheater, The Town of Seaside, Airstream Row, Central Square |
| WaterColor | An upscale, picturesque community adjacent to Seaside that offers beautiful homes, walking paths, and an abundance of activities. Great for families and outdoor enthusiasts looking for a relaxing vacation. | WaterColor Beach, Western Lake, Watercolor Inn, Camp WaterColor, Nature Trails |
| Grayton Beach | A laid-back beach town with a bohemian vibe, known for its historic district and stunning beaches. Attracts visitors looking for a more relaxed and nature-focused vacation experience. | Grayton Beach State Park, Grayton Beach, The Red Bar, Grayton Corner Cafe, Historic Grayton Beach |
| Alys Beach | A luxurious community with stunning architecture, pristine beaches, and a focus on outdoor enjoyment. This area is great for high-end vacationers and couples seeking a romantic getaway. | Alys Beach: Central Park, The Caliza Pool, Alys Beach amphitheater, Nature trails, Beach Access |
| Inlet Beach | Known for its beautiful beaches and proximity to the town of Rosemary Beach. Inlet Beach offers a quieter alternative while still being close to popular attractions. | Inlet Beach, Camp Helen State Park, Lake Powell, Inlet Beach Access, Shopping and Dining options |
| Panama City Beach | A bit further but still popular, this area boasts stunning beaches, nightlife, and numerous attractions, making it a hotspot for all types of vacationers, from families to spring breakers. | St. Andrews State Park, Pier Park, Shell Island, Ripley's Believe It or Not!, Gulf World Marine Park |
| Santa Rosa Beach | A more tranquil beach community that offers a mix of local charm and natural beauty. This area is popular with families and nature lovers, providing a relaxed environment. | Santa Rosa Beach, Point Washington State Forest, The Underwater Museum of Art, Eden Gardens State Park, Local Art Galleries |
Do you need a license for Airbnb in Rosemary Beach?
We recommend checking directly with Rosemary Beach's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Rosemary Beach
The Belvedere -7 BR/9BA Masterpiece w Private Pool
Entire Place • 7 bedrooms
Rooftop Deck, Gulf Views, Pool, Walk to Beach
Entire Place • 6 bedrooms
Somewhere With You - Brand New Construction,
Entire Place • 8 bedrooms
STEPS From Rosemary! Private Pool, Carriage House!
Entire Place • 5 bedrooms
Luxe Resort-Style Home Steps from Beach + Pool
Entire Place • 6 bedrooms
Amazing Views | Elevator | Private Pool | 4 Bikes
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Rosemary Beach
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 30aEscapes | 57 | $1,510,276 | 52 | 0.49/5.0 |
| Oversee | 19 | $1,303,202 | 75 | 2.93/5.0 |
| David | 20 | $1,183,103 | 2038 | 4.76/5.0 |
| Panhandle | 20 | $1,001,132 | 113 | 3.67/5.0 |
| Sarah | 11 | $945,451 | 310 | 4.95/5.0 |
| Echelon | 9 | $843,862 | 8 | 0.56/5.0 |
| RealJoy | 9 | $777,118 | 170 | 4.69/5.0 |
| 30A Vacay | 12 | $721,153 | 82 | 3.26/5.0 |
| Royal | 15 | $697,619 | 10 | 0.64/5.0 |
| Benchmark 30A | 11 | $600,702 | 73 | 3.73/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Rosemary Beach
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (99.8%), with house and apartment & condo properties comprising 97.9% of inventory
- Untapped potential in boutique & hotels, others segments (2.1% combined)
Room Capacity Distribution
Analysis of 520 properties in Rosemary Beach shows that 3 bedrooms properties are most prevalent, making up 27.7% of the market. The market tends to favor larger properties, with 3 bedrooms and 4 bedrooms together representing 54.4% of all listings.
Key Insights
- Most common: 3 bedrooms (27.7%)
- Least common: 1 bedroom (10.8%)
- Market concentration: 54.4% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 520 properties in Rosemary Beach reveals that 8+ guests properties dominate the market, representing 70% of all listings. The average property accommodates 7.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 81.5% of the market.
Key Insights
- Most common capacity: 8+ guests (70% of market)
- Least common capacity: 3 guests (0.8% of market)
- Average guest capacity: 7.1 guests per property
- Market concentration: 81.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 520 properties in Rosemary Beach, the most common availability pattern is 271-366 days (50.2% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (32.3% of properties).
Key Insights
- Most common availability window: 271-366 days (50.2%)
- Most common booking duration: 31-90 days (32.3%)
- Properties with high availability (180+ days): 78.8%
- Properties with long-term bookings (180+ days): 22.7%
Minimum Stay Distributions
1 Night
52 listings
11.1% of total
2 Nights
85 listings
18.1% of total
3 Nights
222 listings
47.2% of total
4-6 Nights
39 listings
8.3% of total
7-29 Nights
3 listings
0.6% of total
30+ Nights
69 listings
14.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 29.2%
- Mid-length stays (4-6 nights) represent 8.3% of listings
- Monthly+ stays (14.7%) suggest a stable extended-stay market
- High market flexibility with 76.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
68 listings
19.3% of total
Super Strict 30 Days
37 listings
10.5% of total
Flexible
16 listings
4.5% of total
Moderate
32 listings
9.1% of total
Firm
108 listings
30.7% of total
Strict
91 listings
25.9% of total
Key Insights
- Firm is the preferred policy at 30.7% of listings
- The market shows a balanced distribution between guest-friendly (13.6%) and strict (56.6%) policies
- Strong market consensus around Firm policies
- Flexible policies are least common at 4.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Apr, averaging 87 days
- Shortest booking windows are in Dec, Sep, Aug, averaging 54 days
- Spring shows the longest average booking window at 83 days, while Winter has the shortest at 58 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 83 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Aug when lead times are shortest
Popular Airbnb Amenities in Rosemary Beach
Every property in Rosemary Beach comes standard with Air conditioning. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 98.3% of total guests, indicating a dominant local market share.
- Primary international markets: DC (0.5%) and United Kingdom (0.2%)
- English is the top language at 81.5%, followed by Spanish (14.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.3%
Recommendations
- Target marketing campaigns for Atlanta and Nashville markets
- Develop localized content for DC and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Rosemary Beach. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Inlet Beach | 73 | $5,404 | $458.66 | 41% |
| Alys Beach | 445 | $5,320 | $605.90 | 39% |
| Seaside | 597 | $5,193 | $701.47 | 35% |
| Seacrest Beach | 354 | $5,170 | $527.64 | 40% |
| Watersound | 83 | $4,738 | $411.58 | 40% |
| Gulf County | 11 | $4,340 | $412.00 | 35% |
| Santa Rosa Beach | 2,768 | $4,183 | $453.34 | 39% |
| Port St. Joe | 568 | $4,122 | $450.38 | 38% |
| Cape San Blas | 87 | $4,014 | $464.72 | 37% |
| Walton County | 91 | $3,804 | $485.05 | 36% |
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