Polk County Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Florida, United States
Is Airbnb profitable in Polk County in 2025? Explore comprehensive Airbnb analytics for Polk County, Florida, United States to uncover income potential. This 2025 STR market report for Polk County, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 61 active listings.
Whether you're considering an Airbnb investment in Polk County, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Polk County Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Polk County Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Polk County (2025)
Understanding the monthly revenue variations for Airbnb listings in Polk County is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Polk County is typically April, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Polk County across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,677+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,749 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,949 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,088, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Polk County
Polk County Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Polk County STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Polk County:
- Best-in-class properties (Top 10%) achieve 90%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Polk County
Average Daily Rate (ADR) Airbnb Trends in Polk County (2025)
Effective short term rental pricing strategy in Polk County involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Polk County typically peaks in December and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $429+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $335 or more.
- Typical properties (Median) charge around $223 per night.
- Entry-level properties (Bottom 25%) earn around $124 per night.
Average Daily Rate (ADR) Trend by Month in Polk County
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Airbnb Seasonality Analysis & Trends in Polk County (2025)
Peak Season (April, December, June)
- Revenue averages $4,653 per month
- Occupancy rates average 50.4%
- Daily rates average $261
Shoulder Season
- Revenue averages $3,843 per month
- Occupancy maintains around 49.4%
- Daily rates hold near $242
Low Season (September, October, November)
- Revenue drops to average $2,969 per month
- Occupancy decreases to average 41.5%
- Daily rates adjust to average $229
Seasonality Insights for Polk County
- The Airbnb seasonality in Polk County shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Polk County's highest earning potential, with monthly revenues capable of climbing to $4,751, occupancy reaching a high of 58.0%, and ADRs peaking at $268.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,573, occupancy could drop to 40.2%, and ADRs may adjust down to $210.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Polk County.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Polk County seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Polk County (2025)
Exploring the top neighborhoods for short-term rentals in Polk County? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Wales | A charming city known for its beautiful lakes and outdoor activities. It attracts visitors looking for a serene getaway and is close to several attractions. | Lake Wales Museum, Bok Tower Gardens, Jan Phyl Village, Spook Hill, Pine Woods Golf Club |
| Davenport | Located near major theme parks like Disney World, this location is popular with families and tourists seeking vacation rentals close to attractions. | ChampionsGate Golf Club, Lake Davenport, Legoland Florida, Reunion Resort, Cypress Grove Park |
| Winter Haven | Known for its Chain of Lakes and attractions such as Legoland, this city draws in tourists looking for water activities and family fun. | Legoland Florida, Cypress Gardens, Winter Haven Marina, Bicycle Trail, Chain of Lakes |
| Lakeland | A growing city with a vibrant downtown and various events throughout the year. It offers attractions and easy access to Tampa and Orlando. | Lake Mirror, Munn Park, Florida Southern College, Polk Museum of Art, Bok Tower Gardens |
| Polk City | A quieter option in Polk County, it provides a more laid-back vacation experience and is near attractions like the Green Swamp. | Polk City Community Park, Green Swamp Nature Preserve, Lake Agnes, Polk City Anchor |
| Haines City | With a variety of local attractions and outdoor events, this city is perfect for families looking to relax. Close proximity to major parks is a plus. | Lake Eva Park, Haines City Aquatic Center, Southern Dunes Golf Club, The Water Tower |
| Auburndale | A small city with a warm community feel, ideal for families and outdoor enthusiasts, close to multiple lakes and parks ideal for recreation. | Auburndale Parks & Recreation, Lake Myrtle Sports Complex, Old Historic Park, Auburndale Speedway |
| Frostproof | Known for its small-town charm and proximity to nature, this area is perfect for those looking to escape the hustle and bustle and enjoy the peaceful landscape. | Lake Walk-In-Water, Frostproof Historical Museum, Frostproof City Park, Sunset Island |
Understanding Airbnb License Requirements & STR Laws in Polk County (2025)
While Polk County, Florida, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Polk County to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Polk County (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Polk Countybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
6Bd/ 5.5 Ba Sleeps 18! Solterra (7623 OL)
Entire Place • 6 bedrooms
7 BD/ 5.5 BA Game Room! Solterra Resort! (7596 OL)
Entire Place • 7 bedrooms
7 Bd/5.5 Ba Sleeps 19! Solterra Resort (7596 OL)
Entire Place • 7 bedrooms
6BD Solterra Resort Near Disney (ST 5113)
Entire Place • 6 bedrooms
5 Bd/ 5.5 Ba Sleeps 12! Windsor Island (3336 LW)
Entire Place • 5 bedrooms
5 Bedrooms/ 4.5 Bathrooms Solterra Resort (7622OL)
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Polk County (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Polk County based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rodrigo | 6 | $499,917 | 271 | 4.76/5.0 |
| Rodrigo | 5 | $473,727 | 300 | 4.75/5.0 |
| Andy | 3 | $135,765 | 42 | 4.05/5.0 |
| Sharon | 4 | $99,495 | 39 | 3.67/5.0 |
| Jose | 1 | $92,030 | 19 | 5.00/5.0 |
| FunStay Homes | 4 | $85,453 | 16 | 3.75/5.0 |
| David | 2 | $70,815 | 46 | 4.57/5.0 |
| Carl | 1 | $57,526 | 34 | 4.74/5.0 |
| Laura | 1 | $50,587 | 13 | 4.92/5.0 |
| Gabriel&Gabrielle | 1 | $46,535 | 61 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Polk County.
Dive Deeper: Advanced Polk County STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Polk County. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPolk County Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Polk County
- The Polk County Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.2% of the 61 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Polk County, House properties are the most common (78.7%), reflecting the local real estate landscape.
- Houses represent a significant 78.7% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, others (combined 4.9%) offer potential for unique stay experiences.
Polk County Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Polk County
- The dominant room capacity in Polk County is 5+ bedrooms listings, making up 59% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 5+ bedrooms and 2 bedrooms properties represent 75.4% of the active Airbnb listings in Polk County, indicating a high concentration in these sizes.
- A significant 68.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Polk County.
Polk County Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Polk County
- The most common guest capacity trend in Polk County vacation rentals is listings accommodating 8+ guests (70.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Polk County STR market, accounting for 86.9% of listings.
- 86.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Polk County.
- On average, properties in Polk County are equipped to host 6.8 guests.
Polk County Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Polk County
- The most common availability pattern in Polk County falls within the 271-366 days range, representing 41% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 67.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Polk County (26.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Polk County Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
9.3% of total
2 Nights
8 listings
14.8% of total
3 Nights
7 listings
13% of total
4-6 Nights
16 listings
29.6% of total
30+ Nights
18 listings
33.3% of total
Key Insights
- The most prevalent minimum stay requirement in Polk County is 30+ Nights, adopted by 33.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (33.3%) caters to monthly stays (30+ nights) in Polk County, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 33.3% of Polk County hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 33.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Polk County.
Polk County Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
2.6% of total
Flexible
5 listings
12.8% of total
Moderate
3 listings
7.7% of total
Firm
23 listings
59% of total
Strict
7 listings
17.9% of total
Cancellation Policy Insights for Polk County
- The prevailing Airbnb cancellation policy trend in Polk County is Firm, used by 59% of listings.
- A majority (76.9%) of hosts in Polk County utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 59% market standard in Polk County.
- Regularly review your cancellation policy against competitors and market demand shifts in Polk County.
Polk County STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Polk County
- The overall average booking lead time for vacation rentals in Polk County is 65 days.
- Guests book furthest in advance for stays during October (average 100 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 53 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (89 days avg.) sees the longest lead times, while Winter (68 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in Polk County.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 100 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 89 days) to capture early planners.
- Monitor your own booking lead times against these Polk County averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Polk County (2025)
Amenity Prevalence
Amenity Insights for Polk County
- Essential amenities in Polk County that guests expect include: Wifi, Air conditioning, TV, Kitchen, Dryer, Smoke alarm, Washer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Refrigerator, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Polk County: Wifi, Air conditioning, TV, Kitchen, Dryer, Smoke alarm, Washer.
- Prioritize adding missing essentials: TV, Kitchen, Dryer, Smoke alarm, Washer.
- Consider adding popular differentiators like Heating or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Polk County to stay competitive.
Polk County Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Polk County
- The typical guest profile for Airbnb in Polk County consists of primarily domestic travelers (83%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 82.5% of guests.
- Key international markets include United States (82.5%) and Canada (5.5%).
- Top languages spoken are English (64.5%) followed by Spanish (23.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Miami.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Polk County Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sailfish Point | 21 | $21,390 | $1469.53 | 61% |
| Reunion | 11 | $7,012 | $541.35 | 44% |
| Anna Maria island | 602 | $5,813 | $699.62 | 41% |
| Thonotosassa | 14 | $5,393 | $332.81 | 51% |
| Vilano Beach | 141 | $5,234 | $401.84 | 46% |
| St. Augustine Beach | 10 | $4,981 | $378.65 | 43% |
| Melbourne Beach | 221 | $4,864 | $415.14 | 42% |
| Indian Rocks Beach | 860 | $4,471 | $363.85 | 47% |
| Siesta Key | 1,110 | $4,041 | $450.55 | 43% |
| Seminole | 497 | $3,889 | $269.37 | 54% |