Airbnb Market Analytics, Statistics and Data in Pensacola Beach, Florida, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Pensacola Beach? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Pensacola Beach:
How much do Airbnb hosts make on average per month in Pensacola Beach?
The short-term rental market in Pensacola Beach shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,909 per month
- Strong performing properties (top 25%) make $6,625 or more
- Best-in-class properties (top 10%) achieve $9,676+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,981
Revenue Variations by Month
Occupancy Rates Throughout the Year in Pensacola Beach
The market in Pensacola Beach shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 34% occupancy rates
- Strong performing properties (top 25%) achieve 61% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Pensacola Beach
Daily rates in Pensacola Beach vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $329 per night
- Strong performing properties (top 25%) secure $429 or more
- Best-in-class properties (top 10%) pull in $552+ per night
- Entry-level properties (bottom 25%) earn around $249
Daily Rate Variations by Month
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Seasonality patterns in Pensacola Beach
Peak Season (July, June, May)
- Revenue peaks at $8103.15 per month
- Occupancy rates reach 54.22%
- Daily rates average $464.01
Shoulder Season
- Revenue averages $4931.72 per month
- Occupancy maintains 39.97%
- Daily rates hold at $368.17
Low Season (November, December, January)
- Revenue drops to $2160.54 per month
- Occupancy decreases to 23.86%
- Daily rates adjust to $299.13
Is it still profitable to do Airbnb in Pensacola Beach in 2025?
Yes! Pensacola Beach demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 40% and strong monthly revenue averaging $4932 and As a mature market with 847 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Pensacola Beach
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Gulf Breeze | A serene community just across the bridge from Pensacola Beach, known for its family-friendly atmosphere and natural beauty. Ideal for visitors seeking a quieter beach experience away from the crowds. | Gulf Islands National Seashore, Naval Live Oaks Reservation, Tijuana Flats, Gulf Breeze Zoo, Pensacola Beach Boardwalk |
| Pensacola Beach | The main tourist hub with beautiful white sandy beaches, vibrant nightlife, and a variety of activities. Perfect for vacation rentals catering to beach lovers and party-goers alike. | Pensacola Beach Pier, Fort Pickens, Casino Beach, Pensacola Beach Gulf Fishing Pier, Splash City Adventures |
| Navarre Beach | A less crowded option with pristine beaches and a relaxed atmosphere. Great for families looking for a peaceful getaway while still enjoying beautiful coastal views. | Navarre Beach Marine Park, Navarre Beach Fishing Pier, Navarre Park, Navarre Beach, Juana's Pagodas |
| Perdido Key | A beautiful, upscale area with stunning beaches and a more remote feel. Attracts guests looking for luxury and tranquility away from the hustle of Pensacola Beach. | Perdido Key State Park, Johnson Beach, The Wharf, Coolwater Cafe, Adventure Island |
| Sandy Key | This area features luxury beachfront properties and is perfect for guests looking for a high-end vacation experience. Offers both relaxation and nearby attractions. | Sandy Key Beach, Turtle Beach, Lost Key Golf Club, Gulf State Park, Orange Beach |
| East Hill | A charming neighborhood known for its historic homes and local eateries. It appeals to guests looking for a more local experience in Pensacola while still being close to the beach. | East Hill Neighborhood Park, Palafox Street, The Historic Pensacola Village, Pensacola Lighthouse, The Museum of Commerce |
| Old Town | A historic area full of character and charm. Ideal for guests interested in Pensacola's rich history, culture, and local events. | Historic Pensacola Village, Pensacola Bayfront Stadium, Palafox Market, C Pensacola, Pensacola Museum of Art |
| West Pensacola | A growing area with abundant amenities and access to the local community. Great for guests looking for budget-friendly options while still being close to attractions. | Blue Wahoos Stadium, Pensacola Bay Center, Escambia County Courthouse, Civic Center, The Saenger Theatre |
Do you need a license for Airbnb in Pensacola Beach?
We recommend checking directly with Pensacola Beach's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Pensacola Beach
Luxury, Beach Access, Sleeps 31
Entire Place • 7 bedrooms
NEW LUXURY"Salty Kisses" DesignerGulfFront Slp 26
Entire Place • 7 bedrooms
Room for everybody! Gulf Front w/ GameRoom!
Entire Place • 6 bedrooms
Baywatch - 8 Bedroom with Private Pool!
Entire Place • 8 bedrooms
Family Paradise! Kings| Arcade | PingPong
Entire Place • 5 bedrooms
Steps to Gulf|Heated Pool|Games+Gear|6 Person Bike
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Pensacola Beach
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Premier Island | 138 | $4,667,005 | 2144 | 4.19/5.0 |
| Pensacola Beach Properties | 90 | $4,305,951 | 1080 | 4.37/5.0 |
| Southern Vacation | 88 | $2,706,762 | 276 | 2.40/5.0 |
| Lia | 117 | $2,406,763 | 1550 | 4.67/5.0 |
| Stephanie @ Beach Bum BB | 29 | $2,140,798 | 465 | 4.40/5.0 |
| Postcard Properties | 30 | $2,035,034 | 1040 | 4.63/5.0 |
| Steven | 23 | $568,720 | 52 | 2.17/5.0 |
| Vic | 4 | $405,423 | 284 | 4.85/5.0 |
| Pensacola Beach | 12 | $390,591 | 41 | 3.70/5.0 |
| ITrip Vacations | 11 | $379,992 | 124 | 4.77/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Pensacola Beach
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (99.6%), with apartment & condo and house properties comprising 99.3% of inventory
- Untapped potential in outdoor & mobile, others, boutique & hotels segments (0.7% combined)
Room Capacity Distribution
Analysis of 847 properties in Pensacola Beach shows that 2 bedrooms properties are most prevalent, making up 57.4% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 79.9% of all listings.
Key Insights
- Most common: 2 bedrooms (57.4%)
- Least common: 5+ bedrooms (4.1%)
- Market concentration: 79.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 847 properties in Pensacola Beach reveals that 6 guests properties dominate the market, representing 46.3% of all listings. The average property accommodates 6.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 8+ guests make up 79.3% of the market.
Key Insights
- Most common capacity: 6 guests (46.3% of market)
- Least common capacity: 3 guests (0.2% of market)
- Average guest capacity: 6.4 guests per property
- Market concentration: 79.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 847 properties in Pensacola Beach, the most common availability pattern is 271-366 days (50.5% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (32.3% of properties).
Key Insights
- Most common availability window: 271-366 days (50.5%)
- Most common booking duration: 31-90 days (32.3%)
- Properties with high availability (180+ days): 79.3%
- Properties with long-term bookings (180+ days): 22.0%
Minimum Stay Distributions
1 Night
24 listings
3.1% of total
2 Nights
288 listings
36.9% of total
3 Nights
295 listings
37.8% of total
4-6 Nights
54 listings
6.9% of total
7-29 Nights
5 listings
0.6% of total
30+ Nights
115 listings
14.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 40.0%
- Mid-length stays (4-6 nights) represent 6.9% of listings
- Monthly+ stays (14.7%) suggest a stable extended-stay market
- High market flexibility with 77.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
20 listings
2.7% of total
Super Strict 30 Days
20 listings
2.7% of total
Flexible
142 listings
19.2% of total
Moderate
196 listings
26.5% of total
Firm
212 listings
28.7% of total
Strict
149 listings
20.2% of total
Key Insights
- Firm is the preferred policy at 28.7% of listings
- The market shows a balanced distribution between guest-friendly (45.7%) and strict (48.9%) policies
- Strong market consensus around Firm policies
- Super Strict 30 Days policies are least common at 2.7% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Jul, averaging 103 days
- Shortest booking windows are in Aug, Jan, Dec, averaging 54 days
- Summer shows the longest average booking window at 90 days, while Winter has the shortest at 57 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 90 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Dec when lead times are shortest
Popular Airbnb Amenities in Pensacola Beach
Below is the distribution of amenities across listings in Pensacola Beach:
Traveler Demographics
Key Insights
- Domestic travelers make up 98.3% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.5%) and Germany (0.2%)
- English is the top language at 87.2%, followed by Spanish (9.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.8%
Recommendations
- Target marketing campaigns for Pensacola and New Orleans markets
- Develop localized content for Canada and Germany
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Pensacola Beach. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Inlet Beach | 73 | $5,404 | $458.66 | 41% |
| Seaside | 597 | $5,193 | $701.47 | 35% |
| Seacrest Beach | 354 | $5,170 | $527.64 | 40% |
| Watersound | 83 | $4,738 | $411.58 | 40% |
| Rosemary Beach | 520 | $4,704 | $565.99 | 37% |
| Santa Rosa Beach | 2,768 | $4,183 | $453.34 | 39% |
| Walton County | 91 | $3,804 | $485.05 | 36% |
| Destin | 3,780 | $3,450 | $376.25 | 38% |
| Fairhope | 187 | $3,342 | $260.65 | 44% |
| Dauphin Island | 532 | $3,322 | $317.22 | 38% |
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