Airbnb Market Analytics, Statistics and Data in Panama City Beach, Florida, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Panama City Beach? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Panama City Beach:
How much do Airbnb hosts make on average per month in Panama City Beach?
The short-term rental market in Panama City Beach shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,133 per month
- Strong performing properties (top 25%) make $5,188 or more
- Best-in-class properties (top 10%) achieve $7,666+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,632
Revenue Variations by Month
Occupancy Rates Throughout the Year in Panama City Beach
The market in Panama City Beach shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 36% occupancy rates
- Strong performing properties (top 25%) achieve 59% or higher
- Best-in-class properties (top 10%) reach 77%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Panama City Beach
Daily rates in Panama City Beach vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $230 per night
- Strong performing properties (top 25%) secure $318 or more
- Best-in-class properties (top 10%) pull in $435+ per night
- Entry-level properties (bottom 25%) earn around $169
Daily Rate Variations by Month
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Seasonality patterns in Panama City Beach
Peak Season (June, July, May)
- Revenue peaks at $6887.69 per month
- Occupancy rates reach 61.39%
- Daily rates average $334.51
Shoulder Season
- Revenue averages $3913.03 per month
- Occupancy maintains 39.67%
- Daily rates hold at $273.18
Low Season (November, December, January)
- Revenue drops to $1694.16 per month
- Occupancy decreases to 24.33%
- Daily rates adjust to $224.37
Is it still profitable to do Airbnb in Panama City Beach in 2025?
Yes! Panama City Beach demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 40% and strong monthly revenue averaging $3913 and As a mature market with 8864 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Panama City Beach
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Panama City Beach | World-renowned beach destination famous for its stunning white sand shores and vibrant nightlife. Ideal for families, couples, and solo travelers looking for sun, sea, and entertainment. | Gulf World Marine Park, Pier Park, Ripley's Believe It or Not!, Shell Island, St. Andrews State Park, Panama City Beach Winery |
| Inlet Beach | A more tranquil and upscale area, known for its beautiful beaches and nearby upscale shopping and dining options. Perfect for those seeking a relaxed beach experience with a touch of luxury. | Inlet Beach, Rosemary Beach, Camp Helen State Park, 30Avenue, The Hub |
| Lullwater Beach | A peaceful residential area near the beach, perfect for families or those looking for a quieter stay while still being close to the action of Panama City Beach. | Lullwater Beach, Carillon Beach, Camp Helen State Park |
| Edgewater Beach | A family-friendly area with a wide range of accommodations and easy access to restaurants and activities. Great for family vacations and larger groups. | Edgewater Beach, Biltmore Beach, Panama City Beach Sports Complex |
| West Panama City Beach | Known for its serene beaches and beautiful views, this area is popular among those looking for a quieter retreat from the more crowded tourist spots. | West Bay Beach, Panama City Beach Marina, Hammocks Beach State Park |
| Laguna Beach | A charming, laid-back area known for its natural beauty and stunning sunsets. Ideal for vacationers looking for a peaceful getaway. | Laguna Beach, Thomas Drive, Panama City Beach |
| St. Andrews | A historic area with a local vibe, known for its charming shops, restaurants, and waterfront views. Offers a more authentic experience away from the touristy spots. | St. Andrews State Park, Historic St. Andrews, Schooners Beach |
| Sunny Hills | An inland area known for its affordability and spacious accommodations. Great for those who want to explore the nearby attractions without being in the heart of the beach hustle. | Sunny Hills Golf Club, Nearby lakes and parks, Exploring the local wildlife |
Do you need a license for Airbnb in Panama City Beach?
Yes, Panama City Beach requires a license for operating an Airbnb. Current market data shows 54% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Panama City Beach
Beach Beach Baby - 9BR/11BA, Private Pool/Hot Tub
Entire Place • 9 bedrooms
The Oasis | Private Gulfside Pool
Entire Place • 7 bedrooms
Beachfront Breezes - Private Beachfront PCB Home
Entire Place • 6 bedrooms
Beach Buzz - Private Pool + Theater Room
Entire Place • 7 bedrooms
Surf Shack - Beachfront, Private Pool, + Game Room
Entire Place • 8 bedrooms
Sunnyside Up - HUGE Backyard w/ Pool, Golf & More!
Entire Place • 7 bedrooms
Top Performing Professional Hosts in Panama City Beach
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| RealJoy | 471 | $16,121,932 | 6157 | 4.17/5.0 |
| Panhandle | 479 | $10,668,347 | 1418 | 2.35/5.0 |
| Southern Vacation | 469 | $10,438,373 | 569 | 0.65/5.0 |
| David | 120 | $7,460,090 | 7097 | 4.79/5.0 |
| Holiday Beach Rentals | 37 | $5,536,249 | 301 | 4.16/5.0 |
| Nautical Properties | 139 | $5,081,371 | 1136 | 4.14/5.0 |
| Kelly | 77 | $4,886,268 | 4131 | 4.82/5.0 |
| Evolve | 137 | $4,537,171 | 3683 | 4.44/5.0 |
| Cort Harwood | 65 | $4,027,821 | 1333 | 4.81/5.0 |
| Victoria | 115 | $3,838,419 | 3301 | 4.33/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Panama City Beach
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (99.1%), with apartment & condo and house properties comprising 98.8% of inventory
- Untapped potential in boutique & hotels, others, unique stays segments (1.3% combined)
Room Capacity Distribution
Analysis of 8,864 properties in Panama City Beach shows that 2 bedrooms properties are most prevalent, making up 36.2% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 64.5% of all listings.
Key Insights
- Most common: 2 bedrooms (36.2%)
- Least common: 5+ bedrooms (3.4%)
- Market concentration: 64.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 8,864 properties in Panama City Beach reveals that 8+ guests properties dominate the market, representing 40.4% of all listings. The average property accommodates 6.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 72.5% of the market.
Key Insights
- Most common capacity: 8+ guests (40.4% of market)
- Least common capacity: 1 guest (0% of market)
- Average guest capacity: 6.3 guests per property
- Market concentration: 72.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 8,864 properties in Panama City Beach, the most common availability pattern is 271-366 days (43.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (33.5% of properties).
Key Insights
- Most common availability window: 271-366 days (43.5%)
- Most common booking duration: 91-180 days (33.5%)
- Properties with high availability (180+ days): 76.9%
- Properties with long-term bookings (180+ days): 24.8%
Minimum Stay Distributions
1 Night
1143 listings
14% of total
2 Nights
2292 listings
28% of total
3 Nights
3147 listings
38.5% of total
4-6 Nights
450 listings
5.5% of total
7-29 Nights
233 listings
2.8% of total
30+ Nights
919 listings
11.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 42.0%
- Mid-length stays (4-6 nights) represent 5.5% of listings
- Monthly+ stays (11.2%) suggest a stable extended-stay market
- High market flexibility with 80.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
798 listings
11.2% of total
Super Strict 60 Days
208 listings
2.9% of total
Refundable
2 listings
0% of total
Flexible
326 listings
4.6% of total
Moderate
1309 listings
18.4% of total
Firm
2149 listings
30.2% of total
Strict
2334 listings
32.8% of total
Key Insights
- Strict is the preferred policy at 32.8% of listings
- Stricter policies (Firm & Strict) dominate at 63.0% of the market
- Strong market consensus around Strict policies
- Refundable policies are least common at 0.0% of listings
Recommendations
- The market supports stricter policies, with 63.0% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Feb, averaging 82 days
- Shortest booking windows are in Dec, Sep, Aug, averaging 49 days
- Spring shows the longest average booking window at 70 days, while Fall has the shortest at 57 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 70 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Aug when lead times are shortest
Popular Airbnb Amenities in Panama City Beach
Below is the distribution of amenities across listings in Panama City Beach:
Traveler Demographics
Key Insights
- Domestic travelers make up 98.6% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.5%) and Germany (0.1%)
- English is the top language at 83.4%, followed by Spanish (13.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.7%
Recommendations
- Target marketing campaigns for Atlanta and Nashville markets
- Develop localized content for Canada and Germany
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Panama City Beach. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Inlet Beach | 73 | $5,404 | $458.66 | 41% |
| Alys Beach | 445 | $5,320 | $605.90 | 39% |
| Seaside | 597 | $5,193 | $701.47 | 35% |
| Seacrest Beach | 354 | $5,170 | $527.64 | 40% |
| Saint George Island | 133 | $4,787 | $447.47 | 40% |
| Watersound | 83 | $4,738 | $411.58 | 40% |
| Rosemary Beach | 520 | $4,704 | $565.99 | 37% |
| Gulf County | 11 | $4,340 | $412.00 | 35% |
| Santa Rosa Beach | 2,768 | $4,183 | $453.34 | 39% |
| Alligator Point | 48 | $4,140 | $270.51 | 46% |
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