Panama City Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Florida, United States
Is Airbnb profitable in Panama City in 2025? Explore comprehensive Airbnb analytics for Panama City, Florida, United States to uncover income potential. This 2025 STR market report for Panama City, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 639 active listings.
Whether you're considering an Airbnb investment in Panama City, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Panama City Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Panama City Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Panama City (2025)
Understanding the monthly revenue variations for Airbnb listings in Panama City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Panama City is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Panama City across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,313+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,183 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,546 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,408, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Panama City
Panama City Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Panama City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Panama City:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Panama City
Average Daily Rate (ADR) Airbnb Trends in Panama City (2025)
Effective short term rental pricing strategy in Panama City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Panama City typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $431+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $295 or more.
- Typical properties (Median) charge around $191 per night.
- Entry-level properties (Bottom 25%) earn around $136 per night.
Average Daily Rate (ADR) Trend by Month in Panama City
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Airbnb Seasonality Analysis & Trends in Panama City (2025)
Peak Season (June, July, May)
- Revenue averages $5,263 per month
- Occupancy rates average 55.8%
- Daily rates average $274
Shoulder Season
- Revenue averages $2,896 per month
- Occupancy maintains around 38.7%
- Daily rates hold near $245
Low Season (January, February, December)
- Revenue drops to average $1,845 per month
- Occupancy decreases to average 33.5%
- Daily rates adjust to average $218
Seasonality Insights for Panama City
- The Airbnb seasonality in Panama City shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Panama City's highest earning potential, with monthly revenues capable of climbing to $5,662, occupancy reaching a high of 63.3%, and ADRs peaking at $280.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,732, occupancy could drop to 31.7%, and ADRs may adjust down to $210.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Panama City.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Panama City seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Panama City (2025)
Exploring the top neighborhoods for short-term rentals in Panama City? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Panama City Beach | A popular tourist destination renowned for its stunning beaches, vibrant nightlife, and a plethora of water activities. It's a top choice for families and vacationers looking to enjoy sun and fun. | St. Andrews State Park, Russell-Fields Pier, Gulf World Marine Park, Shipwreck Island Waterpark, Panama City Beach Winery, Frank Brown Park |
| Historic St. Andrews | A charming district known for its picturesque waterfront and historic buildings. Offers a more relaxed atmosphere, great for families and travelers looking for a local experience with unique shops and restaurants. | St. Andrews Marina, Truman Annex, Blue Turtle Bistro, Ruth and Joseph McLeod Park, Signal Hill Golf Course, St. Andrews State Park |
| Downtown Panama City | The commercial hub of Panama City, featuring a mix of cultural attractions, restaurants, and nightlife options. An ideal location for business travelers and those who enjoy city amenities. | Panama City Center for the Arts, Martin Theatre, Historic District, McKenzie Park, St. Andrews Bay, City Marina |
| Youngstown | Located near Panama City, this area is less touristy but offers a more affordable option for travelers who appreciate a local vibe. Great for outdoor enthusiasts thanks to nearby parks and lakes. | Youngstown Park, Lake Martin, Lake Mystic, Econfina River, Gulf Coast State College |
| Lynn Haven | A quiet suburban area with family-friendly amenities. It's a good option for extended stays or for those seeking a peaceful retreat close to the beach. | Lynn Haven Sports Complex, Nature Walks, Lynn Haven Cemetery, Lynn Haven Park |
| Mexico Beach | A quaint beach town known for its quiet atmosphere and beautiful beaches, perfect for those seeking a relaxing getaway away from the hustle of Panama City Beach. | Mexico Beach, Canal Park, Mexico Beach Public Pier, Gulf County Beaches |
| Southport | A developing area with a mix of residential and commercial properties, offering an affordable alternative with close access to natural attractions and water activities. | Lake Ware, St. Andrew Bay, Natural Spring Waters, Southport Marina |
| Tyndall Air Force Base area | Offers accommodation options for military personnel and their families, along with visitors needing temporary lodging near the base. Well-suited for both leisure and official trips. | Tyndall Air Force Base, Local eateries and shops, St. Andrews Bay |
Understanding Airbnb License Requirements & STR Laws in Panama City (2025)
With 22% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Panama City. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Panama City to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 22% licensed listings)
Top Performing Airbnb Properties in Panama City (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Panama Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beach Happy - Private Beachfront w/ Pool
Entire Place • 8 bedrooms
Spring Fun Awaits–Heated Pool, Water Fall & Arcade
Entire Place • 4 bedrooms
Awave From It All - Beachfront Home in PCB!
Entire Place • 8 bedrooms
Beachview "Crabby Paddy" 6bdrms 4.5bath
Entire Place • 6 bedrooms
House Just Steps To Sand-5 bedroom 5 Bth-Pool-View
Entire Place • 5 bedrooms
Making Waves - Huge Beachfront Pool & Hot Tub!
Entire Place • 9 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Panama City (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Panama City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sail Away | 32 | $1,112,229 | 215 | 4.62/5.0 |
| Evolve | 15 | $420,910 | 258 | 3.90/5.0 |
| Holiday Beach Rentals | 2 | $312,829 | 14 | 4.50/5.0 |
| Panhandle | 6 | $291,159 | 13 | 0.72/5.0 |
| Victoria | 7 | $241,819 | 280 | 3.94/5.0 |
| Ben | 6 | $241,170 | 62 | 4.71/5.0 |
| RealJoy | 7 | $238,547 | 149 | 4.58/5.0 |
| David Ross | 5 | $210,929 | 804 | 4.82/5.0 |
| Michael | 2 | $203,249 | 45 | 4.87/5.0 |
| Southern Vacation | 6 | $195,896 | 27 | 2.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Panama City.
Dive Deeper: Advanced Panama City STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Panama City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPanama City Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Panama City
- The Panama City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.9% of the 639 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Panama City, House properties are the most common (63.5%), reflecting the local real estate landscape.
- Houses represent a significant 63.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 6.8%) offer potential for unique stay experiences.
Panama City Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Panama City
- The dominant room capacity in Panama City is 2 bedrooms listings, making up 36.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 63.3% of the active Airbnb listings in Panama City, indicating a high concentration in these sizes.
- A significant 39.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Panama City.
Panama City Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Panama City
- The most common guest capacity trend in Panama City vacation rentals is listings accommodating 8+ guests (40.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Panama City STR market, accounting for 64.2% of listings.
- 68.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Panama City.
- On average, properties in Panama City are equipped to host 6.0 guests.
Panama City Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Panama City
- The most common availability pattern in Panama City falls within the 181-270 days range, representing 40.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Panama City (40.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Panama City Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
101 listings
17.5% of total
2 Nights
142 listings
24.6% of total
3 Nights
121 listings
20.9% of total
4-6 Nights
48 listings
8.3% of total
7-29 Nights
17 listings
2.9% of total
30+ Nights
149 listings
25.8% of total
Key Insights
- The most prevalent minimum stay requirement in Panama City is 30+ Nights, adopted by 25.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (25.8%) caters to monthly stays (30+ nights) in Panama City, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 25.8% of Panama City hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 25.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Panama City.
Panama City Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
14 listings
2.7% of total
Super Strict 30 Days
38 listings
7.3% of total
Flexible
54 listings
10.3% of total
Moderate
125 listings
23.9% of total
Firm
140 listings
26.7% of total
Strict
153 listings
29.2% of total
Cancellation Policy Insights for Panama City
- The prevailing Airbnb cancellation policy trend in Panama City is Strict, used by 29.2% of listings.
- A majority (55.9%) of hosts in Panama City utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 29.2% market standard in Panama City.
- Regularly review your cancellation policy against competitors and market demand shifts in Panama City.
Panama City STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Panama City
- The overall average booking lead time for vacation rentals in Panama City is 46 days.
- Guests book furthest in advance for stays during June (average 78 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 39 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (62 days avg.) sees the longest lead times, while Fall (50 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Panama City.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 78 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Panama City averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Panama City (2025)
Amenity Prevalence
Amenity Insights for Panama City
- Essential amenities in Panama City that guests expect include: Air conditioning, Wifi, TV, Smoke alarm, Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Microwave, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Panama City: Air conditioning, Wifi, TV, Smoke alarm, Kitchen, Heating.
- Prioritize adding missing essentials: Air conditioning, Wifi, TV, Smoke alarm, Kitchen, Heating.
- Consider adding popular differentiators like Hot water or Microwave to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Panama City to stay competitive.
Panama City Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Panama City
- The typical guest profile for Airbnb in Panama City consists of primarily domestic travelers (99%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.5% of guests.
- Key international markets include United States (98.5%) and Canada (0.3%).
- Top languages spoken are English (77.6%) followed by Spanish (13.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Atlanta and Nashville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Panama City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Seaside | 573 | $5,021 | $671.62 | 34% |
| Alys Beach | 439 | $5,007 | $578.72 | 37% |
| Inlet Beach | 70 | $4,987 | $460.71 | 40% |
| Seacrest Beach | 357 | $4,820 | $516.77 | 38% |
| Rosemary Beach | 517 | $4,381 | $546.77 | 36% |
| Saint George Island | 134 | $4,347 | $441.04 | 40% |
| Watersound | 83 | $4,268 | $395.68 | 39% |
| Gulf County | 10 | $4,188 | $406.73 | 36% |
| Alligator Point | 49 | $4,002 | $271.53 | 46% |
| Santa Rosa Beach | 2,727 | $3,917 | $439.95 | 38% |