Airbnb Market Analytics, Statistics and Data in Panama City, Florida, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Panama City? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Panama City:
How much do Airbnb hosts make on average per month in Panama City?
The short-term rental market in Panama City shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,781 per month
- Strong performing properties (top 25%) make $4,633 or more
- Best-in-class properties (top 10%) achieve $7,187+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,531
Revenue Variations by Month
Occupancy Rates Throughout the Year in Panama City
The market in Panama City shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 41% occupancy rates
- Strong performing properties (top 25%) achieve 63% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Panama City
Daily rates in Panama City vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $196 per night
- Strong performing properties (top 25%) secure $300 or more
- Best-in-class properties (top 10%) pull in $435+ per night
- Entry-level properties (bottom 25%) earn around $136
Daily Rate Variations by Month
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Seasonality patterns in Panama City
Peak Season (June, July, May)
- Revenue peaks at $5988.96 per month
- Occupancy rates reach 63.47%
- Daily rates average $293.81
Shoulder Season
- Revenue averages $3581.29 per month
- Occupancy maintains 43.01%
- Daily rates hold at $250.21
Low Season (November, December, January)
- Revenue drops to $1587.51 per month
- Occupancy decreases to 29.13%
- Daily rates adjust to $214.25
Is it still profitable to do Airbnb in Panama City in 2025?
Yes! Panama City demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and strong monthly revenue averaging $3581 and As a mature market with 638 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Panama City
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Panama City Beach | A renowned destination for vacationers seeking sun, sand, and surf. This area offers beachfront properties that are highly sought after by tourists, especially families and spring breakers. | Panama City Beach, Pier Park, Gulf World Marine Park, St. Andrews State Park, Shipwreck Island Waterpark |
| Historic St. Andrews | A charming neighborhood known for its waterfront views and historic architecture. It attracts visitors looking for a unique local experience with access to shops, restaurants, and cultural sites. | St. Andrews State Park, Historic St. Andrews Marina, Local Boutique Shops, Restaurants and Cafes, Art Galleries |
| Downtown Panama City | The heart of Panama City offering a mix of urban amenities, historic charm, and waterfront access. Ideal for business travelers and those looking to explore the city’s culture. | Panama City Marina, Martin Theatre, The Panama City Center for the Arts, Local Restaurants, Shops |
| Lynn Haven | A suburban area close to Panama City and Panama City Beach. It is quieter and ideal for families, attracting those looking for a longer-term rental as well as vacationers. | Lynn Haven Sports Park, Parks and Recreation Areas, Nature Trails, Local Shops and Dining |
| Callaway | A community that offers a quieter atmosphere away from the beach but still close to the water. It's great for families and visitors looking for affordable stays. | Callaway Park, Local Shops, Community Events, Nearby Beaches |
| Southport | An area offering a mix of suburban charm and waterfront living. Great for those looking to enjoy the quieter side of Panama City near nature and water activities. | North Bay Canal, Parks and Recreation Areas, Fishing Spots, Local Dining |
| Tyndall Air Force Base | This area hosts military personnel and visitors related to the base. Short-term rentals are in demand here due to the consistent flow of visitors. | Tyndall Air Force Base, Nearby Beaches, Local Amenities, Community Events |
| North Lagoon Avenue | A beachside area known for its vacation rentals with easy beach access, making it ideal for tourists looking for a relaxed stay by the shore. | North Lagoon Beach, Water Sports, Fishing, Local Restaurants |
Do you need a license for Airbnb in Panama City?
We recommend checking directly with Panama City's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (22% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Panama City
Beachview "Crabby Paddy" 6bdrms 4.5bath
Entire Place • 6 bedrooms
Awave From It All - Beachfront Home in PCB!
Entire Place • 8 bedrooms
Beach Happy - Private Beachfront w/ Pool
Entire Place • 8 bedrooms
Spring Fun Awaits–Heated Pool, Water Fall & Arcade
Entire Place • 4 bedrooms
Waterfront Sunsets~ Private Dock ~ Heated Pool
Entire Place • 4 bedrooms
Spring Fun–Pool, Arcade, MiniGolf, BBQ & NearBeach
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Panama City
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sail Away | 31 | $1,353,619 | 212 | 4.61/5.0 |
| Evolve | 15 | $481,326 | 258 | 3.90/5.0 |
| Panhandle | 6 | $356,508 | 13 | 0.72/5.0 |
| Holiday Beach Rentals | 2 | $348,620 | 14 | 4.50/5.0 |
| Ben | 6 | $256,118 | 62 | 4.71/5.0 |
| Victoria | 7 | $252,249 | 280 | 3.94/5.0 |
| RealJoy | 7 | $238,366 | 149 | 4.58/5.0 |
| Michael | 2 | $226,851 | 45 | 4.87/5.0 |
| Southern Vacation | 6 | $216,227 | 27 | 2.94/5.0 |
| David Ross | 4 | $201,802 | 779 | 4.79/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Panama City
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (95.8%), with house and apartment & condo properties comprising 93.4% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (6.6% combined)
Room Capacity Distribution
Analysis of 638 properties in Panama City shows that 2 bedrooms properties are most prevalent, making up 36.5% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 63.2% of all listings.
Key Insights
- Most common: 2 bedrooms (36.5%)
- Least common: 5+ bedrooms (3.6%)
- Market concentration: 63.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 638 properties in Panama City reveals that 8+ guests properties dominate the market, representing 40.8% of all listings. The average property accommodates 6.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 64.1% of the market.
Key Insights
- Most common capacity: 8+ guests (40.8% of market)
- Least common capacity: 1 guest (0.2% of market)
- Average guest capacity: 6.0 guests per property
- Market concentration: 64.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 638 properties in Panama City, the most common availability pattern is 181-270 days (36.7% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (35.4% of properties).
Key Insights
- Most common availability window: 181-270 days (36.7%)
- Most common booking duration: 91-180 days (35.4%)
- Properties with high availability (180+ days): 71.8%
- Properties with long-term bookings (180+ days): 31.8%
Minimum Stay Distributions
1 Night
110 listings
19.4% of total
2 Nights
162 listings
28.6% of total
3 Nights
187 listings
33% of total
4-6 Nights
47 listings
8.3% of total
7-29 Nights
18 listings
3.2% of total
30+ Nights
43 listings
7.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 48.0%
- Mid-length stays (4-6 nights) represent 8.3% of listings
- Monthly+ stays (7.6%) suggest a stable extended-stay market
- High market flexibility with 81.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
38 listings
7.3% of total
Super Strict 60 Days
14 listings
2.7% of total
Flexible
54 listings
10.4% of total
Moderate
126 listings
24.2% of total
Firm
139 listings
26.7% of total
Strict
150 listings
28.8% of total
Key Insights
- Strict is the preferred policy at 28.8% of listings
- The market shows a balanced distribution between guest-friendly (34.6%) and strict (55.5%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 2.7% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Feb, averaging 74 days
- Shortest booking windows are in Sep, Dec, Aug, averaging 42 days
- Spring shows the longest average booking window at 62 days, while Fall has the shortest at 48 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 62 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Aug when lead times are shortest
Popular Airbnb Amenities in Panama City
Below is the distribution of amenities across listings in Panama City:
Traveler Demographics
Key Insights
- Domestic travelers make up 98.2% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.5%) and Germany (0.3%)
- English is the top language at 82.7%, followed by Spanish (13.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.8%
Recommendations
- Target marketing campaigns for Atlanta and Nashville markets
- Develop localized content for Canada and Germany
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Panama City. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Inlet Beach | 73 | $5,404 | $458.66 | 41% |
| Alys Beach | 445 | $5,320 | $605.90 | 39% |
| Seaside | 597 | $5,193 | $701.47 | 35% |
| Seacrest Beach | 354 | $5,170 | $527.64 | 40% |
| Saint George Island | 133 | $4,787 | $447.47 | 40% |
| Watersound | 83 | $4,738 | $411.58 | 40% |
| Rosemary Beach | 520 | $4,704 | $565.99 | 37% |
| Gulf County | 11 | $4,340 | $412.00 | 35% |
| Santa Rosa Beach | 2,768 | $4,183 | $453.34 | 39% |
| Alligator Point | 48 | $4,140 | $270.51 | 46% |
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