Old Town Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Florida, United States
Is Airbnb profitable in Old Town in 2025? Explore comprehensive Airbnb analytics for Old Town, Florida, United States to uncover income potential. This 2025 STR market report for Old Town, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 36 active listings.
Whether you're considering an Airbnb investment in Old Town, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Old Town Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Old Town Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Old Town (2025)
Understanding the monthly revenue variations for Airbnb listings in Old Town is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Old Town is typically June, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Old Town across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,846+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,172 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,994 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,154, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Old Town
Old Town Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Old Town STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Old Town:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Old Town
Average Daily Rate (ADR) Airbnb Trends in Old Town (2025)
Effective short term rental pricing strategy in Old Town involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Old Town typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $281+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $192 or more.
- Typical properties (Median) charge around $146 per night.
- Entry-level properties (Bottom 25%) earn around $93 per night.
Average Daily Rate (ADR) Trend by Month in Old Town
Get Live Old Town Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Old Town (2025)
Peak Season (June, May, April)
- Revenue averages $3,449 per month
- Occupancy rates average 50.7%
- Daily rates average $159
Shoulder Season
- Revenue averages $2,420 per month
- Occupancy maintains around 47.8%
- Daily rates hold near $166
Low Season (January, February, September)
- Revenue drops to average $1,781 per month
- Occupancy decreases to average 37.3%
- Daily rates adjust to average $165
Seasonality Insights for Old Town
- The Airbnb seasonality in Old Town shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Old Town's highest earning potential, with monthly revenues capable of climbing to $3,593, occupancy reaching a high of 58.2%, and ADRs peaking at $180.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,482, occupancy could drop to 33.7%, and ADRs may adjust down to $158.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Old Town.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Old Town seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Old Town (2025)
Exploring the top neighborhoods for short-term rentals in Old Town? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Downtown | Charming area filled with historic buildings, local shops, and cafes. Ideal for tourists who want to experience Old Town's rich heritage and enjoy scenic walks. | Old Town Hall, Old Town Museum, Local shops and cafes, Parks and green spaces, Scenic walking trails |
| Old Town Historic District | This picturesque district features beautifully restored buildings and quaint streets, making it perfect for guests looking for a quaint, historical experience. | Old Town Square, Heritage Park, Art galleries, Local boutiques, Antique shops |
| Ponce de Leon Park | A beautiful park located near the water, ideal for families and outdoor enthusiasts. Great for hosting guests who enjoy nature while still being close to downtown. | Ponce de Leon Park waterfront, Walking trails, Picnic areas, Local wildlife viewing, Historic monuments |
| Old Town Golf Club | A well-loved golf destination that attracts avid golfers and visitors looking for recreational activities. Provides a unique draw for sports enthusiasts. | Golf course, Clubhouse, Practice greens, Tournaments and golfing events |
| Lake Pithlachascotee | A serene location offering water activities such as fishing and kayaking. Great for guests interested in outdoor adventures and eco-tourism. | Fishing spots, Kayak rentals, Birdwatching, Nature trails, Scenic views |
| Gulf Beaches | Nearby beaches are perfect for sun-seeking tourists. Guests will appreciate the proximity to Old Town while enjoying beach activities. | Beach access, Surfing, Fishing, Coastal dining, Water sports |
| Local Vineyards | Attractive for wine lovers and those seeking local experiences. Old Town has several vineyards that offer tours and tastings. | Wine tastings, Vineyard tours, Wine shops, Culinary events, Live music |
| Historic Sites | Close to landmarks that attract history buffs and tourists interested in exploring the cultural roots of Old Town, making it great for educational stays. | Historical markers, Museum Tours, Civil War sites, Local history tours, Guided walks |
Understanding Airbnb License Requirements & STR Laws in Old Town (2025)
While Old Town, Florida, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Old Town to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Old Town (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Old Townbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
River Oaks Lodge
Entire Place • 7 bedrooms
Crane's Landing: Riverfront w/ private dock
Entire Place • 2 bedrooms
Treehouse Cabin Retreat near the Suwannee River
Entire Place • 3 bedrooms
Waterfront Getaway Old Florida
Entire Place • 3 bedrooms
Cottage/Hot Tub/Pool/Springs/Hayride/Farm Tour
Entire Place • 2 bedrooms
Serene Old Town Getaway Near Suwannee River!
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Old Town (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Old Town based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Justin | 1 | $122,164 | 37 | 4.86/5.0 |
| Beth | 1 | $70,840 | 182 | 4.96/5.0 |
| Cheryl | 2 | $61,432 | 492 | 4.88/5.0 |
| Michele | 2 | $57,937 | 89 | 4.85/5.0 |
| Evolve | 2 | $54,612 | 59 | 4.80/5.0 |
| Host #134371168 | 3 | $51,436 | 39 | 3.32/5.0 |
| Jamil | 1 | $49,402 | 8 | 5.00/5.0 |
| Host #489952508 | 1 | $37,839 | 8 | 5.00/5.0 |
| Pure Country | 1 | $34,005 | 76 | 4.95/5.0 |
| Kadie & Joe | 1 | $32,081 | 32 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Old Town.
Dive Deeper: Advanced Old Town STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Old Town. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOld Town Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Old Town
- The Old Town Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 36 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Old Town, House properties are the most common (61.1%), reflecting the local real estate landscape.
- Houses represent a significant 61.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 2.8%) offer potential for unique stay experiences.
Old Town Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Old Town
- The dominant room capacity in Old Town is 3 bedrooms listings, making up 38.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 69.5% of the active Airbnb listings in Old Town, indicating a high concentration in these sizes.
- A significant 44.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Old Town.
Old Town Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Old Town
- The most common guest capacity trend in Old Town vacation rentals is listings accommodating 8+ guests (27.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 5 guests dominate the Old Town STR market, accounting for 47.2% of listings.
- 52.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Old Town.
- On average, properties in Old Town are equipped to host 5.7 guests.
Old Town Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Old Town
- The most common availability pattern in Old Town falls within the 181-270 days range, representing 33.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Old Town (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Old Town Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
35.5% of total
2 Nights
12 listings
38.7% of total
3 Nights
3 listings
9.7% of total
4-6 Nights
1 listings
3.2% of total
30+ Nights
4 listings
12.9% of total
Key Insights
- The most prevalent minimum stay requirement in Old Town is 2 Nights, adopted by 38.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (74.2%) of the Old Town Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.9%) caters to monthly stays (30+ nights) in Old Town, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 38.7% of Old Town hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Old Town.
Old Town Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
25% of total
Moderate
6 listings
21.4% of total
Firm
9 listings
32.1% of total
Strict
6 listings
21.4% of total
Cancellation Policy Insights for Old Town
- The prevailing Airbnb cancellation policy trend in Old Town is Firm, used by 32.1% of listings.
- A majority (53.5%) of hosts in Old Town utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 32.1% market standard in Old Town.
- Regularly review your cancellation policy against competitors and market demand shifts in Old Town.
Old Town STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Old Town
- The overall average booking lead time for vacation rentals in Old Town is 41 days.
- Guests book furthest in advance for stays during July (average 68 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (50 days avg.) sees the longest lead times, while Fall (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Old Town.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 68 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Old Town averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Old Town (2025)
Amenity Prevalence
Amenity Insights for Old Town
- Essential amenities in Old Town that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Air conditioning, Kitchen, Essentials are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Old Town: Free parking on premises.
- Consider adding popular differentiators like Air conditioning or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Old Town to stay competitive.
Old Town Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Old Town
- The typical guest profile for Airbnb in Old Town consists of primarily domestic travelers (99%), often arriving from nearby Jacksonville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.0% of guests.
- Key international markets include United States (99%) and El Salvador (0.3%).
- Top languages spoken are English (71.2%) followed by Spanish (19.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Jacksonville and Miami.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Old Town Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Thonotosassa | 14 | $5,393 | $332.81 | 51% |
| Saint George Island | 134 | $4,347 | $441.04 | 40% |
| Alligator Point | 49 | $4,002 | $271.53 | 46% |
| Saint Teresa | 10 | $3,873 | $313.76 | 38% |
| Hernando Beach | 87 | $3,383 | $266.62 | 52% |
| Lake Park | 20 | $3,147 | $214.27 | 51% |
| East Lake | 10 | $3,145 | $349.13 | 47% |
| Palm Harbor | 263 | $3,099 | $235.55 | 50% |
| Eastpoint | 103 | $2,854 | $323.33 | 38% |
| Quincy | 17 | $2,706 | $212.63 | 42% |