Ocala Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Florida, United States
Is Airbnb profitable in Ocala in 2025? Explore comprehensive Airbnb analytics for Ocala, Florida, United States to uncover income potential. This 2025 STR market report for Ocala, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 689 active listings.
Whether you're considering an Airbnb investment in Ocala, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ocala Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ocala Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ocala (2025)
Understanding the monthly revenue variations for Airbnb listings in Ocala is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ocala is typically June, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ocala across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,340+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,742 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,317 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,091, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ocala
Ocala Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ocala STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ocala:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ocala
Average Daily Rate (ADR) Airbnb Trends in Ocala (2025)
Effective short term rental pricing strategy in Ocala involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ocala typically peaks in February and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $278+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $195 or more.
- Typical properties (Median) charge around $139 per night.
- Entry-level properties (Bottom 25%) earn around $100 per night.
Average Daily Rate (ADR) Trend by Month in Ocala
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Airbnb Seasonality Analysis & Trends in Ocala (2025)
Peak Season (June, May, April)
- Revenue averages $3,327 per month
- Occupancy rates average 42.3%
- Daily rates average $163
Shoulder Season
- Revenue averages $2,825 per month
- Occupancy maintains around 53.9%
- Daily rates hold near $167
Low Season (August, September, October)
- Revenue drops to average $1,934 per month
- Occupancy decreases to average 41.6%
- Daily rates adjust to average $159
Seasonality Insights for Ocala
- The Airbnb seasonality in Ocala shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ocala's highest earning potential, with monthly revenues capable of climbing to $3,476, occupancy reaching a high of 63.2%, and ADRs peaking at $170.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,672, occupancy could drop to 38.0%, and ADRs may adjust down to $158.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ocala.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ocala seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ocala (2025)
Exploring the top neighborhoods for short-term rentals in Ocala? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Downtown Ocala | Charming and vibrant area with rich history, boutique shops, restaurants, and a regional theater. Attracts visitors interested in local culture and events. | Ocala Civic Theater, Appleton Museum of Art, Historic Marion Theatre, Downtown Square, Ocala Farmers Market |
| Silver Springs State Park | Famous for its crystal-clear springs and abundant wildlife. Ideal for nature lovers and outdoor enthusiasts wanting to enjoy kayaking, glass-bottom boat tours, and scenic beauty. | Silver River Museum, Glass Bottom Boat Tours, Kayaking and Canoeing, Nature Trails, Wildlife Viewing |
| The Villages | Large retirement community known for its active lifestyle and entertainment options. Attracts retirees and their families seeking a vibrant community atmosphere with plenty of activities. | Spanish Springs Town Square, Lake Sumter Landing, Golf Courses, Live Entertainment, Recreation Centers |
| Ocala National Forest | Offers a natural retreat with camping, hiking, and fishing opportunities. Perfect for those who want to escape into nature and enjoy a serene environment. | Juniper Springs, Salt Springs, Camping Areas, Hiking Trails, Fishing Spots |
| Marion Oaks | Residential area with family-friendly amenities and close proximity to Ocala's attractions. Appeals to families visiting the area as well as long-term renters. | Local Parks, Community Centers, Nearby Schools, Shopping Areas, Quiet Neighborhoods |
| Citra | Quaint rural area known for its horse farms and agriculture. Attracts visitors interested in rural experiences and equestrian events. | Horse Farms Tours, Local Farms, Biking Trails, Nature Walks, Small Town Shops |
| Fort King | Historic site with significant importance in Florida's history. Offers educational and cultural experiences for history buffs and tourists. | Fort King National Historic Landmark, Educational Exhibits, Historical Tours, Cultural Events, Scenic Views |
| Summerfield | Suburban area with access to lakes and close proximity to Ocala. Suitable for family vacations and guests looking for a residential feel. | Lake Weir, Recreational Parks, Local Dining, Shopping Areas, Community Activities |
Understanding Airbnb License Requirements & STR Laws in Ocala (2025)
While Ocala, Florida, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ocala to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ocala (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ocalabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hilltop Estate - Ocala's Largest Vacation Rental
Entire Place • 5 bedrooms
TWO Pool Houses, 5 mins from WEC, sleeps 16!
Entire Place • 7 bedrooms
Private Gorgeous House
Entire Place • 5 bedrooms
Opulent Ocala Mansion w/ Private Pool & Hot Tub!
Entire Place • 6 bedrooms
Spacious 6BR Pool Home in Ocala
Entire Place • 6 bedrooms
Cozy A-Frame Retreat w/ hot tub!
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ocala (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ocala based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 35 | $800,591 | 485 | 4.41/5.0 |
| Andrew | 22 | $653,185 | 600 | 3.93/5.0 |
| Jill Marie | 9 | $233,459 | 859 | 4.94/5.0 |
| Steven And Reina | 5 | $228,900 | 86 | 4.93/5.0 |
| Matthew | 3 | $180,023 | 76 | 4.85/5.0 |
| Romina | 2 | $176,632 | 44 | 4.78/5.0 |
| Abel | 3 | $173,102 | 228 | 4.85/5.0 |
| Kay | 4 | $154,102 | 251 | 4.88/5.0 |
| Alli | 4 | $152,197 | 244 | 4.83/5.0 |
| Denise | 7 | $149,276 | 186 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ocala.
Dive Deeper: Advanced Ocala STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ocala. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOcala Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ocala
- The Ocala Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89% of the 689 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ocala, House properties are the most common (73%), reflecting the local real estate landscape.
- Houses represent a significant 73% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, unique stays (combined 7.2%) offer potential for unique stay experiences.
Ocala Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ocala
- The dominant room capacity in Ocala is 3 bedrooms listings, making up 38.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 58.0% of the active Airbnb listings in Ocala, indicating a high concentration in these sizes.
- A significant 53.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ocala.
Ocala Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ocala
- The most common guest capacity trend in Ocala vacation rentals is listings accommodating 6 guests (29.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Ocala STR market, accounting for 53.2% of listings.
- 56.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ocala.
- On average, properties in Ocala are equipped to host 5.1 guests.
Ocala Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ocala
- The most common availability pattern in Ocala falls within the 181-270 days range, representing 31.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 61.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ocala (31.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 39.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ocala Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
156 listings
24.9% of total
2 Nights
185 listings
29.6% of total
3 Nights
100 listings
16% of total
4-6 Nights
53 listings
8.5% of total
7-29 Nights
44 listings
7% of total
30+ Nights
88 listings
14.1% of total
Key Insights
- The most prevalent minimum stay requirement in Ocala is 2 Nights, adopted by 29.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (14.1%) caters to monthly stays (30+ nights) in Ocala, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 29.6% of Ocala hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 14.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ocala.
Ocala Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
5 listings
0.9% of total
Flexible
155 listings
26.4% of total
Moderate
122 listings
20.7% of total
Firm
148 listings
25.2% of total
Strict
158 listings
26.9% of total
Cancellation Policy Insights for Ocala
- The prevailing Airbnb cancellation policy trend in Ocala is Strict, used by 26.9% of listings.
- A majority (52.1%) of hosts in Ocala utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 26.9% market standard in Ocala.
- Regularly review your cancellation policy against competitors and market demand shifts in Ocala.
Ocala STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ocala
- The overall average booking lead time for vacation rentals in Ocala is 43 days.
- Guests book furthest in advance for stays during February (average 66 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (54 days avg.) sees the longest lead times, while Fall (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Ocala.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 66 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 54 days) to capture early planners.
- Monitor your own booking lead times against these Ocala averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ocala (2025)
Amenity Prevalence
Amenity Insights for Ocala
- Essential amenities in Ocala that guests expect include: Air conditioning, Wifi, Free parking on premises, Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ocala: Air conditioning, Wifi, Free parking on premises, Smoke alarm, TV.
- Prioritize adding missing essentials: Air conditioning, Wifi, Free parking on premises, Smoke alarm, TV.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ocala to stay competitive.
Ocala Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ocala
- The typical guest profile for Airbnb in Ocala consists of primarily domestic travelers (96%), often arriving from nearby Miami, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.8% of guests.
- Key international markets include United States (95.8%) and Canada (0.9%).
- Top languages spoken are English (69.6%) followed by Spanish (19.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Miami and Ocala.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ocala Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Reunion | 11 | $7,012 | $541.35 | 44% |
| Thonotosassa | 14 | $5,393 | $332.81 | 51% |
| Vilano Beach | 141 | $5,234 | $401.84 | 46% |
| Ponte Vedra Beach | 179 | $5,137 | $445.53 | 42% |
| St. Augustine Beach | 10 | $4,981 | $378.65 | 43% |
| Fruit Cove | 21 | $3,939 | $225.00 | 54% |
| Jacksonville Beach | 752 | $3,664 | $287.32 | 48% |
| Groveland | 17 | $3,428 | $211.09 | 51% |
| Hernando Beach | 87 | $3,383 | $266.62 | 52% |
| Fleming Island | 14 | $3,340 | $226.84 | 54% |