Airbnb Market Analytics, Statistics and Data in Ocala, Florida, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Ocala? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Ocala:
How much do Airbnb hosts make on average per month in Ocala?
The short-term rental market in Ocala shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,329 per month
- Strong performing properties (top 25%) make $3,740 or more
- Best-in-class properties (top 10%) achieve $5,429+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,178
Revenue Variations by Month
Occupancy Rates Throughout the Year in Ocala
The market in Ocala shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 48% occupancy rates
- Strong performing properties (top 25%) achieve 69% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 27%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Ocala
Daily rates in Ocala vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $134 per night
- Strong performing properties (top 25%) secure $188 or more
- Best-in-class properties (top 10%) pull in $275+ per night
- Entry-level properties (bottom 25%) earn around $97
Daily Rate Variations by Month
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Seasonality patterns in Ocala
Peak Season (March, June, February)
- Revenue peaks at $3745.25 per month
- Occupancy rates reach 63.47%
- Daily rates average $168.83
Shoulder Season
- Revenue averages $2783.49 per month
- Occupancy maintains 48.02%
- Daily rates hold at $160.95
Low Season (October, August, September)
- Revenue drops to $1779.97 per month
- Occupancy decreases to 38.29%
- Daily rates adjust to $155.46
Is it still profitable to do Airbnb in Ocala in 2025?
Yes! Ocala demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 48% and strong monthly revenue averaging $2783 and As a mature market with 711 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Ocala
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historic Downtown Ocala | Charming area known for its rich history and beautiful historic architecture. Ideal for visitors wanting to explore local shops, cafes, and cultural attractions. | Appleton Museum of Art, Ocala Civic Theatre, Sholom Park, Historic District, Marion Theatre |
| Silver Springs | Famous for its stunning spring waters and outdoor activities. Perfect for nature lovers and families looking for recreational activities like kayaking and wildlife watching. | Silver Springs State Park, Glass Bottom Boat Tours, Wild Waters Water Park, Ocala National Forest, Horseback Riding Trails |
| Golden Ocala Golf & Equestrian Club | A luxurious, upscale community known for its golf courses and equestrian lifestyle. Attracts golf enthusiasts and those seeking a high-end getaway. | Golden Ocala Golf Course, Equestrian Training Centers, Spa and Fitness Center, Clubhouse Dining, Horse Shows |
| Santos Trailhead | Popular among outdoor enthusiasts, particularly for biking and hiking. A great spot for Airbnb listings aimed at adventure seekers looking to explore the local trails. | Florida Greenways and Trails, Santos Bike Trail, Ocala Mountain Bike Park, Scenic Nature Trails |
| Indiantown | An up-and-coming area that offers a blend of rural charm and accessibility to the city. Attracts families looking for a peaceful retreat with close proximity to Ocala's amenities. | Local farms and markets, Horseback riding, Outdoor parks, Community events |
| Lake Weir | A beautiful area surrounding the lake, famous for water activities and relaxation. Great for beach-goers and families wanting a lakeside experience. | Lake Weir, Public Beach Areas, Fishing and Boating, Water Sports Rentals, Lake Weir Shores |
| Marion Oaks | A growing suburban community that offers affordable housing and easy access to Ocala. Ideal for families and longer stay visitors. | Community Parks, Local Shops, Family-friendly Events, Nearby Schools |
| Citra | A rural town known for its agricultural background and close-knit community. Offers a unique experience for those wanting to escape the hustle and bustle of the city. | Citra's historic downtown, Local farms, Horse riding trails, Nature preserves |
Do you need a license for Airbnb in Ocala?
We recommend checking directly with Ocala's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Ocala
Equestrian Estate Residence
Entire Place • 8 bedrooms
Hilltop Estate - Ocala's Largest Vacation Rental
Entire Place • 5 bedrooms
Private Gorgeous House
Entire Place • 5 bedrooms
TWO Pool Houses, 5 mins from WEC, sleeps 16!
Entire Place • 7 bedrooms
Spacious 6BR Pool Home in Ocala
Entire Place • 6 bedrooms
Equestrian Dream Home - 10 mins from WEC
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Ocala
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 40 | $885,205 | 533 | 4.34/5.0 |
| Andrew | 24 | $673,675 | 622 | 3.98/5.0 |
| 540255546 | 3 | $281,461 | 25 | 3.31/5.0 |
| Steven And Reina | 5 | $232,679 | 86 | 4.93/5.0 |
| Jill Marie | 9 | $221,430 | 859 | 4.94/5.0 |
| Matthew | 3 | $209,504 | 76 | 4.85/5.0 |
| Romina | 2 | $183,729 | 44 | 4.78/5.0 |
| Alli | 4 | $172,545 | 244 | 4.83/5.0 |
| Kay | 4 | $170,044 | 251 | 4.88/5.0 |
| Scott And Denise | 1 | $165,237 | 21 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Ocala
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (89.2%), with house and outdoor & mobile properties comprising 85.1% of inventory
- Strong specialty sector (16.5%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in boutique & hotels, others, unique stays segments (7.1% combined)
Room Capacity Distribution
Analysis of 711 properties in Ocala shows that 3 bedrooms properties are most prevalent, making up 38.5% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 57.9% of all listings.
Key Insights
- Most common: 3 bedrooms (38.5%)
- Least common: 5+ bedrooms (3.2%)
- Market concentration: 57.9% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 711 properties in Ocala reveals that 6 guests properties dominate the market, representing 29.4% of all listings. The average property accommodates 5.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 8+ guests make up 53.4% of the market.
Key Insights
- Most common capacity: 6 guests (29.4% of market)
- Least common capacity: 1 guest (1.1% of market)
- Average guest capacity: 5.1 guests per property
- Market concentration: 53.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 711 properties in Ocala, the most common availability pattern is 181-270 days (32.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31.6% of properties).
Key Insights
- Most common availability window: 181-270 days (32.2%)
- Most common booking duration: 91-180 days (31.6%)
- Properties with high availability (180+ days): 60.6%
- Properties with long-term bookings (180+ days): 41.5%
Minimum Stay Distributions
1 Night
161 listings
25.8% of total
2 Nights
207 listings
33.1% of total
3 Nights
110 listings
17.6% of total
4-6 Nights
58 listings
9.3% of total
7-29 Nights
46 listings
7.4% of total
30+ Nights
43 listings
6.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 58.9%
- Mid-length stays (4-6 nights) represent 9.3% of listings
- Monthly+ stays (6.9%) suggest a stable extended-stay market
- High market flexibility with 76.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
5 listings
0.8% of total
Flexible
158 listings
26.5% of total
Moderate
122 listings
20.5% of total
Firm
149 listings
25% of total
Strict
162 listings
27.2% of total
Key Insights
- Strict is the preferred policy at 27.2% of listings
- The market shows a balanced distribution between guest-friendly (47.0%) and strict (52.2%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.8% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Mar, Jun, averaging 67 days
- Shortest booking windows are in Oct, Aug, Sep, averaging 26 days
- Winter shows the longest average booking window at 57 days, while Fall has the shortest at 29 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 57 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Sep when lead times are shortest
Popular Airbnb Amenities in Ocala
Below is the distribution of amenities across listings in Ocala:
Traveler Demographics
Key Insights
- Domestic travelers make up 95.6% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.3%) and United Kingdom (0.4%)
- English is the top language at 74%, followed by Spanish (20.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.2%
Recommendations
- Target marketing campaigns for Miami and Ocala markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Ocala. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Reunion | 11 | $8,436 | $555.22 | 48% |
| Thonotosassa | 14 | $5,659 | $330.77 | 50% |
| Vilano Beach | 140 | $5,482 | $394.11 | 47% |
| Ponte Vedra Beach | 184 | $5,315 | $425.94 | 43% |
| St. Augustine Beach | 10 | $4,965 | $370.78 | 44% |
| Fruit Cove | 21 | $4,207 | $217.99 | 55% |
| Jacksonville Beach | 764 | $3,778 | $277.86 | 50% |
| Hernando Beach | 87 | $3,606 | $260.90 | 51% |
| Hammock Beach | 188 | $3,423 | $356.82 | 38% |
| Saint Augustine | 1,889 | $3,419 | $246.94 | 47% |
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