Nassau County Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Florida, United States
Is Airbnb profitable in Nassau County in 2025? Explore comprehensive Airbnb analytics for Nassau County, Florida, United States to uncover income potential. This 2025 STR market report for Nassau County, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Nassau County, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Nassau County Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Nassau County Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Nassau County (2025)
Understanding the monthly revenue variations for Airbnb listings in Nassau County is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nassau County is typically July, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nassau County across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,907+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,059 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,457 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,265, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Nassau County
Nassau County Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Nassau County STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nassau County:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Nassau County
Average Daily Rate (ADR) Airbnb Trends in Nassau County (2025)
Effective short term rental pricing strategy in Nassau County involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nassau County typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $562+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $431 or more.
- Typical properties (Median) charge around $322 per night.
- Entry-level properties (Bottom 25%) earn around $257 per night.
Average Daily Rate (ADR) Trend by Month in Nassau County
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Airbnb Seasonality Analysis & Trends in Nassau County (2025)
Peak Season (July, June, May)
- Revenue averages $5,167 per month
- Occupancy rates average 36.9%
- Daily rates average $392
Shoulder Season
- Revenue averages $3,360 per month
- Occupancy maintains around 31.7%
- Daily rates hold near $357
Low Season (January, September, December)
- Revenue drops to average $2,100 per month
- Occupancy decreases to average 23.3%
- Daily rates adjust to average $344
Seasonality Insights for Nassau County
- The Airbnb seasonality in Nassau County shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Nassau County's highest earning potential, with monthly revenues capable of climbing to $5,695, occupancy reaching a high of 47.6%, and ADRs peaking at $404.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,897, occupancy could drop to 21.4%, and ADRs may adjust down to $326.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Nassau County.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Nassau County seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Nassau County (2025)
Exploring the top neighborhoods for short-term rentals in Nassau County? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Amelia Island | A beautiful island known for its pristine beaches, historic charm, and diverse activities. Popular among vacationers and families seeking a coastal getaway. | Fort Clinch State Park, Amelia Island Historic District, Main Beach Park, Egan's Creek Greenway, Amelia Island Museum of History |
| Fernandina Beach | The historic downtown area offers unique shops, restaurants, and vibrant events. Great for tourists looking for a relaxed beach town atmosphere. | Fernandina Beach Historic District, American Beach, Egan's Creek Greenway, Peter's Point Beachfront Park, Fort Clinch State Park |
| Yulee | Conveniently located near Fernandina Beach and Jacksonville, Yulee is becoming more popular for those seeking affordable accommodations close to beaches and nature. | Cumberland Island National Seashore, Yulee Area Park, State Road 200 shopping and restaurants |
| Hilliard | A small, charming rural town that offers local experiences and proximity to natural attractions, making it a unique option for visitors seeking tranquility. | Cypress Park, Hilliard Community Center, local antique shops |
| Callahan | Known for its small-town charm and close-knit community, Callahan can attract guests looking for a peaceful retreat with access to the nearby coastline. | Callahan Heritage Park, local parks and recreational areas |
| Nassauville | A quieter residential area that provides access to both natural attractions and nearby beach towns, appealing to families and those looking for a serene stay. | Nassau River, easy access to Amelia Island attractions |
| Kings Bay | A burgeoning area close to the coast ideal for outdoor enthusiasts and families looking for a comfortable place to stay while exploring the Georgia coast. | Kings Bay Naval Submarine Base, local parks, access to nearby waterfront areas |
| Woodbine | Positioned near the border with Georgia, it serves a unique market for those looking to explore the picturesque surroundings of both states and experience rural charm. | Woodbine River, local historical sites |
Understanding Airbnb License Requirements & STR Laws in Nassau County (2025)
While Nassau County, Florida, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Nassau County to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Nassau County (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nassau Countybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Oceanfront with Included Golf Cart & Kayak
Entire Place • 1 bedroom
Amelia Island Villa 2/2- close to beach 1st floor
Entire Place • 2 bedrooms
Sea Dunes #1614 - Ocean front!
Entire Place • 3 bedrooms
Enchanting Sandcastles Villa-Ocean Front-Amelia
Entire Place • 2 bedrooms
Oceanfront Penthouse w/Panoramic Ocean Views!
Entire Place • 3 bedrooms
Ocean View from every corner!
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Nassau County (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Nassau County based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Larry | 5 | $164,465 | 189 | 4.86/5.0 |
| Amelia Island Vacations | 4 | $98,753 | 24 | 3.63/5.0 |
| Vacasa Florida | 5 | $87,974 | 73 | 4.55/5.0 |
| David | 1 | $86,092 | 97 | 4.96/5.0 |
| Cheryl | 1 | $62,239 | 38 | 4.97/5.0 |
| Laily | 1 | $55,425 | 3 | 5.00/5.0 |
| Host #93536064 | 1 | $54,502 | 2 | 0.00/5.0 |
| Moore Amelia Island | 1 | $41,172 | 37 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nassau County.
Dive Deeper: Advanced Nassau County STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nassau County. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNassau County Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Nassau County
- The Nassau County Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Nassau County, Apartment/Condo properties are the most common (94.7%), reflecting the local real estate landscape.
Nassau County Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Nassau County
- The dominant room capacity in Nassau County is 1 bedroom listings, making up 57.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 79.0% of the active Airbnb listings in Nassau County, indicating a high concentration in these sizes.
- With over half the market (57.9%) consisting of studios or 1-bedroom units, Nassau County is particularly well-suited for individuals or couples.
Nassau County Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Nassau County
- The most common guest capacity trend in Nassau County vacation rentals is listings accommodating 4 guests (57.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Nassau County STR market, accounting for 84.2% of listings.
- 31.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nassau County.
- On average, properties in Nassau County are equipped to host 4.5 guests.
Nassau County Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Nassau County
- The most common availability pattern in Nassau County falls within the 271-366 days range, representing 52.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Nassau County (36.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Nassau County Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
2 Nights
5 listings
27.8% of total
3 Nights
6 listings
33.3% of total
4-6 Nights
1 listings
5.6% of total
7-29 Nights
1 listings
5.6% of total
30+ Nights
5 listings
27.8% of total
Key Insights
- The most prevalent minimum stay requirement in Nassau County is 3 Nights, adopted by 33.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (27.8%) caters to monthly stays (30+ nights) in Nassau County, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 33.3% of Nassau County hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 27.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nassau County.
Nassau County Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
17.6% of total
Flexible
1 listings
5.9% of total
Moderate
6 listings
35.3% of total
Firm
1 listings
5.9% of total
Strict
6 listings
35.3% of total
Cancellation Policy Insights for Nassau County
- The prevailing Airbnb cancellation policy trend in Nassau County is Moderate, used by 35.3% of listings.
- There's a relatively balanced mix between guest-friendly (41.2%) and stricter (41.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35.3% market standard in Nassau County.
- With 35.3% using Strict terms, this is a viable option in Nassau County, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Nassau County.
Nassau County STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Nassau County
- The overall average booking lead time for vacation rentals in Nassau County is 77 days.
- Guests book furthest in advance for stays during April (average 115 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (92 days avg.) sees the longest lead times, while Fall (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (77 days) as a baseline for your pricing and availability strategy in Nassau County.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 115 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 92 days) to capture early planners.
- Monitor your own booking lead times against these Nassau County averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Nassau County (2025)
Amenity Prevalence
Amenity Insights for Nassau County
- Essential amenities in Nassau County that guests expect include: Pool, Air conditioning, Wifi, Free parking on premises, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Kitchen, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Nassau County: Pool, Air conditioning, Wifi, Free parking on premises, TV.
- Consider adding popular differentiators like Smoke alarm or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Nassau County to stay competitive.
Nassau County Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Nassau County
- The typical guest profile for Airbnb in Nassau County consists of primarily domestic travelers (100%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 100.0% of guests.
- Top languages spoken are English (82%) followed by Spanish (11.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Atlanta and Jacksonville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Nassau County Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Vilano Beach | 141 | $5,234 | $401.84 | 46% |
| Ponte Vedra Beach | 179 | $5,137 | $445.53 | 42% |
| St. Augustine Beach | 10 | $4,981 | $378.65 | 43% |
| Fruit Cove | 21 | $3,939 | $225.00 | 54% |
| Jacksonville Beach | 752 | $3,664 | $287.32 | 48% |
| Montgomery | 11 | $3,510 | $205.03 | 54% |
| Isle of Hope | 36 | $3,363 | $251.72 | 46% |
| Fleming Island | 14 | $3,340 | $226.84 | 54% |
| Saint Augustine | 1,865 | $3,312 | $253.95 | 46% |
| Saint Simons | 936 | $3,166 | $341.46 | 38% |