Airbnb Market Analytics, Statistics and Data in Naples, Florida, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Naples? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Naples:
How much do Airbnb hosts make on average per month in Naples?
The short-term rental market in Naples shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,409 per month
- Strong performing properties (top 25%) make $6,313 or more
- Best-in-class properties (top 10%) achieve $9,839+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,644
Revenue Variations by Month
Occupancy Rates Throughout the Year in Naples
The market in Naples shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 41% occupancy rates
- Strong performing properties (top 25%) achieve 65% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Naples
Daily rates in Naples vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $254 per night
- Strong performing properties (top 25%) secure $385 or more
- Best-in-class properties (top 10%) pull in $578+ per night
- Entry-level properties (bottom 25%) earn around $161
Daily Rate Variations by Month
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Seasonality patterns in Naples
Peak Season (March, February, January)
- Revenue peaks at $7439.96 per month
- Occupancy rates reach 61.18%
- Daily rates average $405.02
Shoulder Season
- Revenue averages $4652.04 per month
- Occupancy maintains 43.22%
- Daily rates hold at $323.33
Low Season (October, August, September)
- Revenue drops to $2223.14 per month
- Occupancy decreases to 30.87%
- Daily rates adjust to $278.10
Is it still profitable to do Airbnb in Naples in 2025?
Yes! Naples demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and strong monthly revenue averaging $4652 and As a mature market with 2062 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Naples
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Naples | Historic district with charming streets, upscale shops, and fine dining. It's very close to the beach and attracts visitors looking for a luxurious stay amidst beautiful surroundings. | Naples Pier, Fifth Avenue South, Naples Beach, Artis—Naples, Cambier Park |
| Naples Park | Located near the beach and offers a family-friendly atmosphere. A popular choice for families and groups seeking beach access and local dining options. | Vanderbilt Beach, Delnor-Wiggins Pass State Park, Mercato, Tiburon Golf Club |
| Pelican Bay | Exclusive community known for its upscale atmosphere, upscale homes, and beautiful beaches. Ideal for those seeking a serene getaway with luxury offerings. | Pelican Bay Beach, The Naples Beach Hotel & Golf Club, The Baker Museum, Artis—Naples |
| East Naples | Growing area with a mix of residential communities and local attractions. More affordable options can attract budget-conscious travelers looking for proximity to downtown. | Naples Botanical Garden, Riviera Golf Club, The Naples Depot Museum, Sugden Regional Park |
| North Naples | Family-friendly area with great beaches and numerous parks. Popular with visitors seeking a quieter environment away from the busy downtown. | Clam Pass Park, Barefoot Beach Preserve, North Collier Regional Park, The Village at Venetian Bay |
| Royal Harbor | Waterfront neighborhood known for its direct access to the Gulf of Mexico. Perfect for boaters and those seeking water-related activities and luxury homes. | Royal Harbor Marina, Crayton Cove, Naples Bay Resort, Tin City |
| Aqualane Shores | Luxurious coastal living with access to stunning beachfront properties. Attracts high-end clientele looking for exclusive vacations and upscale amenities. | Aqualane Shores Beach, Naples Botanical Garden, Naples Bay, Cambier Park |
| Lely Resort | Golf-centric community that attracts visitors year-round. Known for its resorts and recreational activities, ideal for golf enthusiasts and families alike. | Lely Resort Golf & Country Club, Flamingo Island Club, Rookery Bay National Estuarine Research Reserve, Lely Resort Spa |
Do you need a license for Airbnb in Naples?
We recommend checking directly with Naples's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Naples
558 Beachside Cottages | New Pool | Close 2 Beach
Entire Place • 8 bedrooms
Private Pickle ball court, gym, pool. 3 king rooms
Entire Place • 6 bedrooms
No Hurricane Damage* Lux Old Naples Beach Home
Entire Place • 4 bedrooms
Luxe 7BR-4Bath Villa|18+Guests|Pool|Spa|PickleBall
Entire Place • 7 bedrooms
Modern Lux Naples Estate
Entire Place • 6 bedrooms
No Hurricane Damage* Old Naples Lux Home
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Naples
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Keith | 82 | $5,751,179 | 6069 | 4.91/5.0 |
| Evolve | 64 | $2,076,213 | 1409 | 3.59/5.0 |
| Naples Vacations | 29 | $1,659,576 | 389 | 3.70/5.0 |
| Dara | 21 | $1,594,121 | 684 | 4.97/5.0 |
| Donna | 37 | $1,444,828 | 451 | 4.49/5.0 |
| Olivia | 22 | $1,351,847 | 386 | 4.26/5.0 |
| Josh | 34 | $1,007,313 | 948 | 4.61/5.0 |
| Daniel | 5 | $900,321 | 209 | 4.83/5.0 |
| Dan | 15 | $873,776 | 1069 | 4.86/5.0 |
| Katharine | 5 | $675,237 | 326 | 4.97/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Naples
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (94.8%), with house and apartment & condo properties comprising 93.1% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile, unique stays segments (6.9% combined)
Room Capacity Distribution
Analysis of 2,062 properties in Naples shows that 3 bedrooms properties are most prevalent, making up 36.7% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 65.6% of all listings.
Key Insights
- Most common: 3 bedrooms (36.7%)
- Least common: 5+ bedrooms (4%)
- Market concentration: 65.6% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 2,062 properties in Naples reveals that 6 guests properties dominate the market, representing 31.9% of all listings. The average property accommodates 5.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 8+ guests make up 57.6% of the market.
Key Insights
- Most common capacity: 6 guests (31.9% of market)
- Least common capacity: 1 guest (0.6% of market)
- Average guest capacity: 5.5 guests per property
- Market concentration: 57.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 2,062 properties in Naples, the most common availability pattern is 271-366 days (48.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (29.1% of properties).
Key Insights
- Most common availability window: 271-366 days (48.6%)
- Most common booking duration: 91-180 days (29.1%)
- Properties with high availability (180+ days): 77.4%
- Properties with long-term bookings (180+ days): 24.1%
Minimum Stay Distributions
1 Night
229 listings
12.2% of total
2 Nights
346 listings
18.4% of total
3 Nights
304 listings
16.2% of total
4-6 Nights
401 listings
21.4% of total
7-29 Nights
349 listings
18.6% of total
30+ Nights
248 listings
13.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 30.6%
- Mid-length stays (4-6 nights) represent 21.4% of listings
- Monthly+ stays (13.2%) suggest a stable extended-stay market
- High market flexibility with 46.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
45 listings
2.8% of total
Super Strict 60 Days
59 listings
3.7% of total
Flexible
131 listings
8.1% of total
Moderate
363 listings
22.5% of total
Firm
432 listings
26.8% of total
Strict
580 listings
36% of total
Key Insights
- Strict is the preferred policy at 36.0% of listings
- Stricter policies (Firm & Strict) dominate at 62.8% of the market
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 2.8% of listings
Recommendations
- The market supports stricter policies, with 62.8% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Mar, Feb, Jan, averaging 84 days
- Shortest booking windows are in Jun, Sep, Aug, averaging 42 days
- Winter shows the longest average booking window at 76 days, while Summer has the shortest at 45 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 76 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Aug when lead times are shortest
Popular Airbnb Amenities in Naples
Below is the distribution of amenities across listings in Naples:
Traveler Demographics
Key Insights
- Domestic travelers make up 88.5% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (2.6%) and Germany (1.8%)
- English is the top language at 66.3%, followed by Spanish (23.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.7%
Recommendations
- Target marketing campaigns for Miami and New York markets
- Develop localized content for Canada and Germany
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Naples. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Sailfish Point | 20 | $22,015 | $1319.36 | 63% |
| Bal Harbour Village | 33 | $11,004 | $798.77 | 45% |
| Lake Clarke Shores | 27 | $6,443 | $424.96 | 48% |
| Anna Maria island | 615 | $6,313 | $698.78 | 42% |
| North Bay Village | 110 | $6,084 | $513.61 | 49% |
| Pinecrest | 12 | $5,686 | $576.32 | 45% |
| Boca Grande | 39 | $5,444 | $599.97 | 42% |
| Lighthouse Point | 79 | $5,009 | $391.01 | 46% |
| Key Biscayne | 118 | $4,902 | $419.58 | 49% |
| Indian Rocks Beach | 869 | $4,890 | $354.76 | 49% |
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