Naples Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Florida, United States
Is Airbnb profitable in Naples in 2025? Explore comprehensive Airbnb analytics for Naples, Florida, United States to uncover income potential. This 2025 STR market report for Naples, based on AirROI data from June 2024 to May 2025, reveals key trends in the bustling market of 2,270 active listings.
Whether you're considering an Airbnb investment in Naples, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Naples Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Naples Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Naples (2025)
Understanding the monthly revenue variations for Airbnb listings in Naples is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Naples is typically March, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Naples across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,211+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,490 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,481 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,689, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Naples
Naples Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Naples STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Naples:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Naples
Average Daily Rate (ADR) Airbnb Trends in Naples (2025)
Effective short term rental pricing strategy in Naples involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Naples typically peaks in February and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $632+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $424 or more.
- Typical properties (Median) charge around $278 per night.
- Entry-level properties (Bottom 25%) earn around $177 per night.
Average Daily Rate (ADR) Trend by Month in Naples
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Airbnb Seasonality Analysis & Trends in Naples (2025)
Peak Season (March, February, January)
- Revenue averages $8,386 per month
- Occupancy rates average 57.5%
- Daily rates average $441
Shoulder Season
- Revenue averages $4,051 per month
- Occupancy maintains around 39.4%
- Daily rates hold near $335
Low Season (June, September, October)
- Revenue drops to average $2,587 per month
- Occupancy decreases to average 33.0%
- Daily rates adjust to average $299
Seasonality Insights for Naples
- The Airbnb seasonality in Naples shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Naples's highest earning potential, with monthly revenues capable of climbing to $9,552, occupancy reaching a high of 63.4%, and ADRs peaking at $449.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,095, occupancy could drop to 30.9%, and ADRs may adjust down to $292.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Naples.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Naples seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Naples (2025)
Exploring the top neighborhoods for short-term rentals in Naples? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Naples | Historic district known for its charming streets, upscale dining, and boutique shopping. Close to the beach, it's a favorite among vacationers seeking a luxurious and relaxing getaway. | Naples Pier, Fifth Avenue South, Tin City, Naples Botanical Garden, Clam Pass Park |
| The Pelican Bay | Exclusive beachfront community with beautiful homes and upscale resorts. Popular among affluent travelers looking for luxury accommodations and direct beach access. | Pelican Bay Beach, Waterside Shops, Artis—Naples, Vanderbilt Beach, Mercato |
| Naples Park | Family-friendly neighborhood near the beach, popular for its affordable vacation rentals. Attracts families and groups seeking easy access to beach activities and local restaurants. | Vanderbilt Beach, Delnor-Wiggins Pass State Park, Gulf Coast Shopping Center, The Cake Pop Shop, Local Parks |
| Downtown Naples | Vibrant area filled with restaurants, art galleries, and nightlife. Ideal for those who want to be in the heart of the action with nearby beach access. | Naples Depot Museum, Cambier Park, Fifth Avenue South, Tin City, Naples Art Association |
| North Naples | Known for its golf courses and proximity to beautiful beaches, it attracts both families and retirees looking for a peaceful vacation environment. | North Collier Regional Park, Coconut Point Mall, Gulfshore Playhouse, Vanderbilt Beach, Pelican Bay |
| Golden Gate Estates | Offers larger plots of land and a more secluded atmosphere, appealing to those looking for a quiet retreat away from the crowded tourist areas. | Big Cypress National Preserve, Golden Gate Community Park, Local Equestrian Centers, Everglades, Wildlife Viewing Areas |
| East Naples | A growing area close to shopping and dining options, appealing to visitors wanting a more local experience while still being near the beautiful Gulf beaches. | Royal Palm Square, East Naples Community Park, The Marco Island Historical Museum, Naples Zoo, Naples Botanical Garden |
| Naples Bay | Charming waterfront area that provides direct access to boating and fishing opportunities, perfect for those looking for a laid-back coastal experience. | Naples Bay Resort, Naples Fishing Pier, Public Boat Ramps, Local Seafood Restaurants, Sunset Celebrations at the Pier |
Understanding Airbnb License Requirements & STR Laws in Naples (2025)
While Naples, Florida, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Naples to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Naples (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Naplesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Private Pickle ball court, gym, pool. 3 king rooms
Entire Place • 6 bedrooms
Luxe 7BR-4Bath Villa|18+Guests|Pool|Spa|PickleBall
Entire Place • 7 bedrooms
Luxe King EnSuites ·Heated Saltwater Pool/Spa
Entire Place • 5 bedrooms
2 Villas, Pickleball,Heated pool, Naples escape
Entire Place • 6 bedrooms
Waterfront Mansion
Entire Place • 6 bedrooms
560 Perfectly Situated · Walk 2 Beaches & The Ritz
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Naples (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Naples based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Keith | 88 | $6,167,806 | 6215 | 4.92/5.0 |
| Evolve | 67 | $2,276,454 | 1359 | 4.69/5.0 |
| Dara | 24 | $2,194,294 | 732 | 4.98/5.0 |
| Naples Vacations | 40 | $2,017,323 | 426 | 4.84/5.0 |
| Liv | 21 | $1,263,402 | 417 | 4.93/5.0 |
| Josh | 31 | $1,194,535 | 928 | 4.91/5.0 |
| Michael | 44 | $1,170,470 | 353 | 4.57/5.0 |
| Donna | 34 | $983,843 | 413 | 4.89/5.0 |
| The Holiday Life | 18 | $876,286 | 155 | 4.82/5.0 |
| Dan | 16 | $832,733 | 1094 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Naples.
Dive Deeper: Advanced Naples STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Naples. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNaples Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Naples
- The Naples Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.2% of the 2,270 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Naples, House properties are the most common (65.3%), reflecting the local real estate landscape.
- Houses represent a significant 65.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique, unique stays (combined 6.2%) offer potential for unique stay experiences.
Naples Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Naples
- The dominant room capacity in Naples is 3 bedrooms listings, making up 36.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 66.4% of the active Airbnb listings in Naples, indicating a high concentration in these sizes.
- A significant 53.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Naples.
Naples Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Naples
- The most common guest capacity trend in Naples vacation rentals is listings accommodating 6 guests (32.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Naples STR market, accounting for 57.9% of listings.
- 61.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Naples.
- On average, properties in Naples are equipped to host 5.5 guests.
Naples Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Naples
- The most common availability pattern in Naples falls within the 271-366 days range, representing 55.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Naples (29.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Naples Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
241 listings
10.9% of total
2 Nights
314 listings
14.2% of total
3 Nights
225 listings
10.2% of total
4-6 Nights
338 listings
15.3% of total
7-29 Nights
413 listings
18.7% of total
30+ Nights
673 listings
30.5% of total
Key Insights
- The most prevalent minimum stay requirement in Naples is 30+ Nights, adopted by 30.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (30.5%) caters to monthly stays (30+ nights) in Naples, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 30.5% of Naples hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 30.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Naples.
Naples Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
87 listings
4.6% of total
Super Strict 30 Days
49 listings
2.6% of total
Flexible
195 listings
10.4% of total
Moderate
409 listings
21.8% of total
Firm
522 listings
27.8% of total
Strict
618 listings
32.9% of total
Cancellation Policy Insights for Naples
- The prevailing Airbnb cancellation policy trend in Naples is Strict, used by 32.9% of listings.
- A majority (60.7%) of hosts in Naples utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 32.9% market standard in Naples.
- With 32.9% using Strict terms, this is a viable option in Naples, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Naples.
Naples STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Naples
- The overall average booking lead time for vacation rentals in Naples is 57 days.
- Guests book furthest in advance for stays during February (average 100 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (79 days avg.) sees the longest lead times, while Summer (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Naples.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 100 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 79 days) to capture early planners.
- Monitor your own booking lead times against these Naples averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Naples (2025)
Amenity Prevalence
Amenity Insights for Naples
- Essential amenities in Naples that guests expect include: Air conditioning, Wifi, TV, Free parking on premises, Kitchen, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Dryer, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Naples: Air conditioning, Wifi, TV, Free parking on premises, Kitchen, Smoke alarm.
- Prioritize adding missing essentials: Air conditioning, Wifi, TV, Free parking on premises, Kitchen, Smoke alarm.
- Consider adding popular differentiators like Washer or Dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Naples to stay competitive.
Naples Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Naples
- The typical guest profile for Airbnb in Naples consists of primarily domestic travelers (88%), often arriving from nearby Miami, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 88.3% of guests.
- Key international markets include United States (88.3%) and Canada (2.5%).
- Top languages spoken are English (61.5%) followed by Spanish (21.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Miami and New York.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Naples Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sailfish Point | 21 | $20,542 | $1546.09 | 58% |
| Bal Harbour Village | 38 | $9,574 | $812.48 | 39% |
| North Naples | 10 | $7,159 | $719.56 | 44% |
| Lake Clarke Shores | 28 | $6,944 | $492.67 | 50% |
| Anna Maria island | 597 | $6,345 | $761.64 | 41% |
| Boca Grande | 38 | $5,834 | $818.49 | 39% |
| North Bay Village | 121 | $5,610 | $508.49 | 46% |
| Pinecrest | 14 | $5,336 | $637.84 | 47% |
| Lighthouse Point | 84 | $5,324 | $464.08 | 50% |
| Ocean Ridge | 12 | $4,981 | $642.72 | 47% |