Mulberry Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Florida, United States
Is Airbnb profitable in Mulberry in 2025? Explore comprehensive Airbnb analytics for Mulberry, Florida, United States to uncover income potential. This 2025 STR market report for Mulberry, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Mulberry, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mulberry Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mulberry Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mulberry (2025)
Understanding the monthly revenue variations for Airbnb listings in Mulberry is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mulberry is typically April, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mulberry across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,545+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,858 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,088 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,271, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mulberry
Mulberry Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mulberry STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mulberry:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 79% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 63%.
- Entry-level properties (Bottom 25%) average 34% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mulberry
Average Daily Rate (ADR) Airbnb Trends in Mulberry (2025)
Effective short term rental pricing strategy in Mulberry involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mulberry typically peaks in March and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $168+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $144 or more.
- Typical properties (Median) charge around $109 per night.
- Entry-level properties (Bottom 25%) earn around $96 per night.
Average Daily Rate (ADR) Trend by Month in Mulberry
Get Live Mulberry Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Mulberry (2025)
Peak Season (April, December, February)
- Revenue averages $2,786 per month
- Occupancy rates average 72.5%
- Daily rates average $143
Shoulder Season
- Revenue averages $2,149 per month
- Occupancy maintains around 57.6%
- Daily rates hold near $138
Low Season (July, August, November)
- Revenue drops to average $1,496 per month
- Occupancy decreases to average 47.3%
- Daily rates adjust to average $134
Seasonality Insights for Mulberry
- The Airbnb seasonality in Mulberry shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mulberry's highest earning potential, with monthly revenues capable of climbing to $2,993, occupancy reaching a high of 75.7%, and ADRs peaking at $155.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,241, occupancy could drop to 39.3%, and ADRs may adjust down to $131.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mulberry.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mulberry seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mulberry (2025)
Exploring the top neighborhoods for short-term rentals in Mulberry? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Mulberry | The heart of the city with close proximity to local shops, restaurants, and the annual Mulberry Harvest Festival. It's popular with visitors looking to experience the local community vibe. | Mulberry Phosphate Museum, Parks and Recreation Department, City Hall, Local shops and eateries, Mulberry Harvest Festival |
| Cypress Gardens | Located near the famous Cypress Gardens, this area attracts families and tourists who enjoy outdoor activities and water sports such as boating and fishing. | Cypress Gardens, Lake Hatchineha, Fishing and boating opportunities, Botanical gardens, Nature trails |
| Briarwood | A residential neighborhood that offers a suburban experience with easy access to amenities and parks. Ideal for families visiting for extended stays. | Briarwood Park, Schools and community centers, Local dining options, Nearby grocery stores |
| Lake Wailes | A great location for outdoor enthusiasts, with a large lake offering recreational activities. Attracts visitors looking for nature and watersports. | Lake Wailes Park, Walking trails, Fishing spots, Picnic areas, Wildlife viewing |
| Polk County | A wider area that encompasses Mulberry and offers various attractions across the region, appealing to tourists who want a larger experience beyond the city. | LEGOLAND Florida Resort, Polk Museum of Art, Scenic Lakes and parks, Hiking trails, Cultural festivals |
| Mulberry Farms | Known for its agricultural charm, this area offers a unique experience with local farms and fresh produce. Ideal for those wanting to experience rural life temporarily. | Local farmers' markets, U-pick farms, Agricultural tours, Community events |
| Haines City | Nearby city with rich history and various seasonal events that attracts tourists looking to explore Central Florida. | Lake Eva Park, Haines City Historic District, Annual events and festivals, Nearby golf courses |
| Lakeland | A short drive from Mulberry, Lakeland is vibrant with arts, music, and downtown attractions. Good for those wanting a mix of urban and outdoor experiences. | Lake Mirror, Munn Park, Polk Theatre, Florida Southern College, Annual festivals |
Understanding Airbnb License Requirements & STR Laws in Mulberry (2025)
While Mulberry, Florida, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mulberry to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mulberry (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mulberrybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Scenic Retreat
Entire Place • 3 bedrooms
Home in Mulberry Florida!
Entire Place • 3 bedrooms
Southern Comfort
Entire Place • 2 bedrooms
Modern 2 Bedroom Condo w/Pool
Entire Place • 2 bedrooms
Tranquil, Relaxing Country Setting - 1BR RV
Entire Place • 1 bedroom
Tranquil Escape
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mulberry (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mulberry based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kevin | 6 | $150,902 | 305 | 4.93/5.0 |
| Suzanne | 1 | $35,402 | 9 | 5.00/5.0 |
| Brittany | 1 | $27,606 | 10 | 4.90/5.0 |
| Mariela | 1 | $25,427 | 85 | 4.93/5.0 |
| Marissa | 2 | $23,111 | 6 | 2.50/5.0 |
| Terry | 1 | $19,078 | 114 | 4.74/5.0 |
| Henry | 2 | $18,294 | 10 | 4.42/5.0 |
| Rick And Catherine | 1 | $14,235 | 44 | 4.86/5.0 |
| Host #98982727 | 1 | $11,700 | 9 | 5.00/5.0 |
| Ronald | 1 | $9,902 | 4 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mulberry.
Dive Deeper: Advanced Mulberry STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mulberry. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMulberry Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mulberry
- The Mulberry Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mulberry, House properties are the most common (47.4%), reflecting the local real estate landscape.
- Houses represent a significant 47.4% portion, catering likely to families or larger groups.
Mulberry Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mulberry
- The dominant room capacity in Mulberry is 2 bedrooms listings, making up 57.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 79.0% of the active Airbnb listings in Mulberry, indicating a high concentration in these sizes.
- A significant 21.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mulberry.
Mulberry Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mulberry
- The most common guest capacity trend in Mulberry vacation rentals is listings accommodating 4 guests (42.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Mulberry STR market, accounting for 57.9% of listings.
- 21.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mulberry.
- On average, properties in Mulberry are equipped to host 4.3 guests.
Mulberry Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mulberry
- The most common availability pattern in Mulberry falls within the 181-270 days range, representing 31.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 57.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mulberry (36.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 42.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mulberry Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
15.8% of total
2 Nights
3 listings
15.8% of total
3 Nights
3 listings
15.8% of total
4-6 Nights
7 listings
36.8% of total
7-29 Nights
1 listings
5.3% of total
30+ Nights
2 listings
10.5% of total
Key Insights
- The most prevalent minimum stay requirement in Mulberry is 4-6 Nights, adopted by 36.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (10.5%) caters to monthly stays (30+ nights) in Mulberry, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 36.8% of Mulberry hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 10.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mulberry.
Mulberry Airbnb Cancellation Policy Trends Analysis (2025)
Moderate
9 listings
56.3% of total
Firm
3 listings
18.8% of total
Strict
4 listings
25% of total
Cancellation Policy Insights for Mulberry
- The prevailing Airbnb cancellation policy trend in Mulberry is Moderate, used by 56.3% of listings.
- There's a relatively balanced mix between guest-friendly (56.3%) and stricter (43.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 56.3% market standard in Mulberry.
- Regularly review your cancellation policy against competitors and market demand shifts in Mulberry.
Mulberry STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mulberry
- The overall average booking lead time for vacation rentals in Mulberry is 32 days.
- Guests book furthest in advance for stays during April (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (56 days avg.) sees the longest lead times, while Fall (17 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Mulberry.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- During October, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these Mulberry averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mulberry (2025)
Amenity Prevalence
Amenity Insights for Mulberry
- Essential amenities in Mulberry that guests expect include: Kitchen, Wifi, TV, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Hot water, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mulberry: Kitchen, Wifi, TV, Smoke alarm.
- Consider adding popular differentiators like Free parking on premises or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mulberry to stay competitive.
Mulberry Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mulberry
- The typical guest profile for Airbnb in Mulberry consists of primarily domestic travelers (97%), often arriving from nearby Lakeland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.3% of guests.
- Key international markets include United States (97.3%) and Denmark (0.9%).
- Top languages spoken are English (76.1%) followed by Spanish (13.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Lakeland and Tampa.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mulberry Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sailfish Point | 21 | $21,390 | $1469.53 | 61% |
| Reunion | 11 | $7,012 | $541.35 | 44% |
| Lake Clarke Shores | 28 | $6,493 | $448.22 | 50% |
| Anna Maria island | 602 | $5,813 | $699.62 | 41% |
| Thonotosassa | 14 | $5,393 | $332.81 | 51% |
| Lighthouse Point | 79 | $5,115 | $410.38 | 47% |
| Boca Grande | 39 | $5,107 | $642.49 | 40% |
| Melbourne Beach | 221 | $4,864 | $415.14 | 42% |
| Captiva | 262 | $4,629 | $702.25 | 34% |
| Indian Rocks Beach | 860 | $4,471 | $363.85 | 47% |