Morriston Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Florida, United States
Is Airbnb profitable in Morriston in 2025? Explore comprehensive Airbnb analytics for Morriston, Florida, United States to uncover income potential. This 2025 STR market report for Morriston, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 28 active listings.
Whether you're considering an Airbnb investment in Morriston, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Morriston Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Morriston Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Morriston (2025)
Understanding the monthly revenue variations for Airbnb listings in Morriston is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Morriston is typically April, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Morriston across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,047+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,424 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,282 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $523, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Morriston
Morriston Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Morriston STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Morriston:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Morriston
Average Daily Rate (ADR) Airbnb Trends in Morriston (2025)
Effective short term rental pricing strategy in Morriston involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Morriston typically peaks in November and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $297+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $205 or more.
- Typical properties (Median) charge around $134 per night.
- Entry-level properties (Bottom 25%) earn around $101 per night.
Average Daily Rate (ADR) Trend by Month in Morriston
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Airbnb Seasonality Analysis & Trends in Morriston (2025)
Peak Season (April, May, February)
- Revenue averages $2,739 per month
- Occupancy rates average 45.0%
- Daily rates average $194
Shoulder Season
- Revenue averages $1,881 per month
- Occupancy maintains around 37.8%
- Daily rates hold near $215
Low Season (August, September, October)
- Revenue drops to average $1,151 per month
- Occupancy decreases to average 25.3%
- Daily rates adjust to average $184
Seasonality Insights for Morriston
- The Airbnb seasonality in Morriston shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Morriston's highest earning potential, with monthly revenues capable of climbing to $2,828, occupancy reaching a high of 61.6%, and ADRs peaking at $242.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,094, occupancy could drop to 19.5%, and ADRs may adjust down to $171.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Morriston.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Morriston seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Morriston (2025)
Exploring the top neighborhoods for short-term rentals in Morriston? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Thomas | A serene waterfront community ideal for those looking to enjoy lake activities and tranquility. Attracts families and nature lovers seeking a relaxing getaway close to nature. | Lake Thomas Park, Fishing and boating, Picnic areas, Nature trails |
| Morriston Springs | Known for its natural springs and beautiful landscapes, this area appeals to outdoor enthusiasts and those looking for an escape from city life. | Natural springs, Hiking trails, Wildlife watching, Camping opportunities |
| Citrus Springs | A growing community with access to outdoor activities such as kayaking and golfing, appealing to vacationers looking for adventure and relaxation. | Citrus Springs Golf Club, Kayaking on the Withlacoochee River, Nature parks, Biking trails |
| Jenny Springs | A beautiful tranquil area with access to crystal-clear springs. Ideal for those looking for a peaceful retreat surrounded by nature. | Jenny Springs, Swimming and tubing, Natural scenery, Wildlife parks |
| Dunnellon | Conveniently located near the Rainbow River, this area attracts visitors for tubing and river activities, making it popular for summer vacations. | Rainbow Springs State Park, Tubing and canoeing, Historic downtown Dunnellon, Fishing spots |
| Chiefland | A small town known for its access to the Suwannee River and outdoor recreation, perfect for travelers seeking adventures in nature. | Suwannee River, Kayaking and fishing, Local parks, Wildlife conservation areas |
| Williston | A charming small town that offers a friendly community feel and easy access to local attractions, ideal for families and long-term stays. | Williston Historical Society, Local farmers markets, Natural parks, Community events |
| Bronson | Another small town in the area with a peaceful atmosphere, appealing to those looking for a quiet escape and proximity to larger attractions. | Bronson Historical Museum, Wildlife parks, Local artisanal shops, Nearby nature trails |
Understanding Airbnb License Requirements & STR Laws in Morriston (2025)
While Morriston, Florida, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Morriston to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Morriston (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Morristonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Ranch/Guesthouse perfect for families & groups!
Entire Place • 5 bedrooms
Perfect for families & groups. Private but close!
Entire Place • 4 bedrooms
Unique & Private Event Space on 40-Acres| Ocala|UF
Entire Place • 4 bedrooms
Peacefull Equestrian Get away 3 Bedroom 2 Bath
Entire Place • 3 bedrooms
Horse Country Cottage. Private 3/2 home.
Entire Place • 3 bedrooms
Peaceful and confortable House in a Horse Farm
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Morriston (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Morriston based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rich | 3 | $98,978 | 44 | 5.00/5.0 |
| Kristina | 2 | $43,841 | 222 | 4.95/5.0 |
| Sandra | 2 | $41,079 | 88 | 4.96/5.0 |
| Host #469003287 | 1 | $38,188 | 12 | 5.00/5.0 |
| Travis | 2 | $34,275 | 19 | 4.84/5.0 |
| Sherry | 1 | $18,511 | 111 | 4.98/5.0 |
| Randy | 1 | $17,081 | 64 | 4.97/5.0 |
| Christine | 1 | $16,952 | 3 | 5.00/5.0 |
| Melissa | 1 | $9,276 | 90 | 4.94/5.0 |
| Cloe | 1 | $7,160 | 6 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Morriston.
Dive Deeper: Advanced Morriston STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Morriston. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMorriston Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Morriston
- The Morriston Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.4% of the 28 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Morriston, House properties are the most common (46.4%), reflecting the local real estate landscape.
- Houses represent a significant 46.4% portion, catering likely to families or larger groups.
- The presence of 7.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 3.6%) offer potential for unique stay experiences.
Morriston Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Morriston
- The dominant room capacity in Morriston is 1 bedroom listings, making up 35.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 64.3% of the active Airbnb listings in Morriston, indicating a high concentration in these sizes.
- A significant 39.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Morriston.
Morriston Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Morriston
- The most common guest capacity trend in Morriston vacation rentals is listings accommodating 2 guests (28.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Morriston STR market, accounting for 53.6% of listings.
- 39.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Morriston.
- On average, properties in Morriston are equipped to host 4.3 guests.
Morriston Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Morriston
- The most common availability pattern in Morriston falls within the 271-366 days range, representing 53.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Morriston (46.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Morriston Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
11.1% of total
2 Nights
11 listings
40.7% of total
3 Nights
4 listings
14.8% of total
4-6 Nights
4 listings
14.8% of total
7-29 Nights
1 listings
3.7% of total
30+ Nights
4 listings
14.8% of total
Key Insights
- The most prevalent minimum stay requirement in Morriston is 2 Nights, adopted by 40.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (14.8%) caters to monthly stays (30+ nights) in Morriston, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 40.7% of Morriston hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.1% currently do.
- A 2-night minimum appears standard (40.7%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 14.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Morriston.
Morriston Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
37.5% of total
Moderate
7 listings
29.2% of total
Firm
6 listings
25% of total
Strict
2 listings
8.3% of total
Cancellation Policy Insights for Morriston
- The prevailing Airbnb cancellation policy trend in Morriston is Flexible, used by 37.5% of listings.
- There's a relatively balanced mix between guest-friendly (66.7%) and stricter (33.3%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (8.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 37.5% market standard in Morriston.
- Using a Strict policy might deter some guests, as only 8.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Morriston.
Morriston STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Morriston
- The overall average booking lead time for vacation rentals in Morriston is 38 days.
- Guests book furthest in advance for stays during October (average 98 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (64 days avg.) sees the longest lead times, while Summer (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Morriston.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 98 days out to capitalize on advance planning.
- During August, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Morriston averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Morriston (2025)
Amenity Prevalence
Amenity Insights for Morriston
- Essential amenities in Morriston that guests expect include: Air conditioning, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Smoke alarm, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Morriston: Air conditioning, Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like TV or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Morriston to stay competitive.
Morriston Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Morriston
- The typical guest profile for Airbnb in Morriston consists of primarily domestic travelers (98%), often arriving from nearby Jacksonville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.1% of guests.
- Key international markets include United States (98.1%) and Ukraine (0.6%).
- Top languages spoken are English (69.4%) followed by Spanish (19.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Jacksonville and Miami.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Morriston Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Reunion | 11 | $7,012 | $541.35 | 44% |
| Thonotosassa | 14 | $5,393 | $332.81 | 51% |
| Vilano Beach | 141 | $5,234 | $401.84 | 46% |
| Ponte Vedra Beach | 179 | $5,137 | $445.53 | 42% |
| St. Augustine Beach | 10 | $4,981 | $378.65 | 43% |
| Fruit Cove | 21 | $3,939 | $225.00 | 54% |
| Jacksonville Beach | 752 | $3,664 | $287.32 | 48% |
| Groveland | 17 | $3,428 | $211.09 | 51% |
| Hernando Beach | 87 | $3,383 | $266.62 | 52% |
| Fleming Island | 14 | $3,340 | $226.84 | 54% |